{"id":24647,"date":"2023-07-17T10:07:22","date_gmt":"2023-07-17T10:07:22","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?post_type=web-story&#038;p=24647"},"modified":"2023-07-17T10:07:22","modified_gmt":"2023-07-17T10:07:22","slug":"marketing-automation","status":"publish","type":"web-story","link":"https:\/\/www.nvecta.com\/blog\/web-stories\/marketing-automation\/","title":{"rendered":"Get Started with Marketing Automation: Your Ultimate Guide for Beginners"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Playfair+Display&amp;family=Roboto%3Awght%40400%3B700\" rel=\"stylesheet\"\/>\n<style 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style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-58f3a434-e215-4522-84ea-1a28b33eeded\">\n<div style=\"position:absolute;width:100%;height:114.9938%;left:0%;top:-7.4969%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1533750349088-cd871a92f312?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5NTY4MzM4fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4608&amp;h=3072&amp;fit=max\" alt=\"white printing paper with Marketing Strategy text\" srcSet=\"https:\/\/images.unsplash.com\/photo-1533750349088-cd871a92f312?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5NTY4MzM4fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4608&amp;h=3072&amp;fit=max 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921w,https:\/\/images.unsplash.com\/photo-1533750349088-cd871a92f312?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5NTY4MzM4fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=227&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 51vh, 113vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:7.28155%;top:-2.42718%;width:85.67961%;height:50%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-707bfd3d-fcac-4370-9291-12d58b97fbf8\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:1.7821529745042486% 0;font-family:&quot;Playfair Display&quot;,serif;font-size:0.873786em;line-height:1.1;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Marketing_Automation_Ultimate_Guide_for_Beginner\"><\/span><span><span style=\"color: #94e1de\">Marketing Automation <\/span><span style=\"color: #fff\">Ultimate Guide for Beginner<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"0d117a47-1d57-4743-9b12-9e70e4a72eab\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-7428d0b2-a929-4668-bb3f-8f6b41d355ec\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-0.12136%;top:-9.38511%;width:100.24272%;height:118.77023%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-a2a7861f-3f15-4d6d-888f-070bd04cd5ff\">\n<div style=\"position:absolute;width:100%;height:100.03027%;left:0%;top:-0.01514%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/how-contact-tracing-works\/page02_bg.jpg\" alt=\"Representation of global network connections\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:50%;width:80.58252%;height:33.98058%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-ac343fdf-37ea-4979-8d3c-a79ae64b9baa\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.8894954819277108% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.291262em;line-height:1.5;text-align:left;padding:0;color:#000000\"><span>Marketing automation revolutionizes business efficiency by automating repetitive tasks such as ad campaigns, social media marketing, and email marketing. It generates high-quality leads and increases sales, improving the overall effectiveness of marketing efforts.<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:33.49515%;width:80.58252%;height:14.07767%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-a43b42a0-cc87-4409-be5a-f746e7d64bdb\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.15672063253012028% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.598706em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"What_is_Marketing_Automation\"><\/span><span><span style=\"font-weight: 700\">What is Marketing Automation?<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"b1c33434-2aa1-436e-b2ec-065ca8863bb4\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-463bf203-a971-4569-9b1f-ec4fddf93a51\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-0.12136%;top:-9.38511%;width:100.24272%;height:118.77023%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-2787d190-f04b-4eb7-8ebd-f07c6600bab8\">\n<div style=\"position:absolute;width:100%;height:100.03027%;left:0%;top:-0.01514%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/how-contact-tracing-works\/page02_bg.jpg\" alt=\"Representation of global network connections\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:50%;width:80.58252%;height:33.98058%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-dee3c1f8-1c64-4411-8005-ae96902fd608\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.8894954819277108% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.291262em;line-height:1.5;text-align:left;padding:0;color:#000000\"><span>Marketing automation empowers small businesses by saving time and resources. It aligns marketing with sales goals, driving growth and profitability. Through personalized communication, businesses can enhance the customer experience, leading to higher sales and increased customer loyalty.<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:33.49515%;width:80.58252%;height:14.07767%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-a6463c76-147d-4906-a506-98cab958f1a1\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.15672063253012028% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.598706em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Help_Empowering_Small_Businesses\"><\/span><span><span style=\"font-weight: 700\">Help Empowering Small Businesses<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"cc4eaa8e-0918-446f-a7da-f64241190cb6\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-40dae4c7-b7dd-4744-94a6-ca9de75479a8\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-0.12136%;top:-9.38511%;width:100.24272%;height:118.77023%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-0e0a74f7-85a8-4011-9f4d-52ef943518d2\">\n<div style=\"position:absolute;width:100%;height:100.03027%;left:0%;top:-0.01514%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/how-contact-tracing-works\/page02_bg.jpg\" alt=\"Representation of global network connections\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:51.61812%;width:80.58252%;height:29.61165%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-9fb4102d-c9fa-4a7d-bfc2-92c56f30f9e4\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.8894954819277108% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.291262em;line-height:1.5;text-align:left;padding:0;color:#000000\"><span>Crafting effective marketing automation strategies involves careful planning and execution. Setting clear objectives, designing interactive messages, and mapping the customer journey are crucial to engage the target audience and drive them towards a purchase decision.<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:21.35922%;width:88.59223%;height:28.64078%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-50a5ba52-1a5a-40c0-8760-49bb56c5c8a5\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.1425513698630135% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.598706em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Crafting_Effective_Marketing_Automation_Strategies\"><\/span><span><span style=\"font-weight: 700\">Crafting Effective Marketing Automation Strategies<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"7d422c1b-dc35-423a-bc8b-e75b35bdd800\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-2ab743c1-7581-4e60-9829-1c60e7de3991\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-0.12136%;top:-9.38511%;width:100.24272%;height:118.77023%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-f68cb0cf-bbed-4057-a151-ca8e8ba7e3e4\">\n<div style=\"position:absolute;width:100%;height:100.03027%;left:0%;top:-0.01514%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/how-contact-tracing-works\/page02_bg.jpg\" alt=\"Representation of global network connections\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:51.61812%;width:80.58252%;height:47.08738%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-18c7b1b5-7cd0-40d9-8f32-31eeddc6fd6f\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.8894954819277108% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.291262em;line-height:1.5;text-align:left;padding:0;color:#000000\"><span>Marketing automation offers a multitude of benefits that fuel business growth. From enhancing content creation to increasing productivity and efficiency, businesses experience a higher return on investment. Minimizing costs and reducing human error, marketing automation empowers businesses to manage cross-platform marketing campaigns with ease, resulting in increased sales and customer retention.<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:28.64078%;width:86.40777%;height:21.35922%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-632bfa9b-25ac-4e10-80a9-f1256113e66f\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.14615519662921328% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.598706em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Benefits_of_Marketing_Automation\"><\/span><span><span style=\"font-weight: 700\">Benefits of Marketing Automation<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"22494856-e4d1-4968-97d8-21e419bdc137\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#e4e4e4\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-5de30d92-0b81-47b9-9b7b-756b80dd5d73\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/how-contact-tracing-works\/page02_bg.jpg\" alt=\"Representation of global network connections\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:51.61812%;width:80.58252%;height:38.34951%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-b00d8390-ecf9-4ab0-a32b-238d5e2880e1\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.8894954819277108% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.291262em;line-height:1.5;text-align:left;padding:0;color:#000000\"><span>The rise of marketing automation has been nothing short of impressive. With a multibillion-dollar market value and surging demand, businesses have recognized the potential of automation in driving results and productivity. Adoption rates continue to soar as marketing automation reshapes the future of marketing and business operations.<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:33.65696%;width:86.40777%;height:14.07767%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-94a2a8bd-049a-438d-901c-523e5e764202\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.14615519662921328% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.598706em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Major_Marketing_Automation_Statistic\"><\/span><span><span style=\"font-weight: 700\">Major Marketing Automation Statistic<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:14.32039%;top:97.411%;width:86.40777%;height:4.20712%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5617977528089888% 0.5617977528089888% 0.5617977528089888% 0.5617977528089888% \/ 7.6923076923076925% 7.6923076923076925% 7.6923076923076925% 7.6923076923076925%\" id=\"el-b2239bee-d6bf-4f8a-ada5-6398a26e92db\"><a href=\"https:\/\/www.notifyvisitors.com\/pb\/blog\/marketing-automation\/\" data-tooltip-icon=\"https:\/\/www.notifyvisitors.com\/pb\/wp-content\/uploads\/2021\/11\/Marketing-Automation-Ultimate-Guide-for-Beginners_banner.jpg\" data-tooltip-text=\"What is Marketing Automation? 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Learn to automate tasks, identify customers, and optimize campaigns. 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Display"},"fontSize":54,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.1,"textAlign":"center","padding":{"locked":true,"horizontal":0,"vertical":0},"type":"text","content":"<span style=\"color: #94e1de\">Marketing Automation <\/span><span style=\"color: #fff\">Ultimate Guide for 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of global network connections","sizes":[],"isOptimized":false,"baseColor":"#e4e4e4","isExternal":true},"type":"image","x":-0.5,"y":-58,"width":413,"height":734,"mask":{"type":"rectangle","showInLibrary":true,"name":"Rectangle","path":"M 0,0 1,0 1,1 0,1 0,0 Z","ratio":1,"supportsBorder":true},"id":"a2a7861f-3f15-4d6d-888f-070bd04cd5ff"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Roboto"},"fontSize":18,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.5,"textAlign":"left","padding":{"locked":true,"horizontal":0,"vertical":0},"type":"text","content":"Marketing automation revolutionizes business efficiency by automating repetitive tasks such as ad campaigns, social media marketing, and email marketing. It generates high-quality leads and increases sales, improving the overall effectiveness of marketing efforts.","x":48,"y":309,"width":332,"height":210,"marginOffset":5.90625,"id":"ac343fdf-37ea-4979-8d3c-a79ae64b9baa"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Roboto"},"fontSize":37,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.2,"textAlign":"left","padding":{"locked":true,"horizontal":0,"vertical":0},"type":"text","content":"<span style=\"font-weight: 700\">What is Marketing Automation?<\/span>","x":48,"y":207,"width":332,"height":87,"marginOffset":1.0406249999999986,"id":"a43b42a0-cc87-4409-be5a-f746e7d64bdb"}],"animations":[],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"type":"page","id":"0d117a47-1d57-4743-9b12-9e70e4a72eab","pageTemplateType":null},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"463bf203-a971-4569-9b1f-ec4fddf93a51","type":"shape"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/png","creationDate":"2021-06-04T06:56:33","src":"https:\/\/wp.stories.google\/static\/19\/images\/templates\/how-contact-tracing-works\/page02_bg.jpg","width":1080,"height":1920,"posterId":0,"id":0,"alt":"Representation of global network connections","sizes":[],"isOptimized":false,"baseColor":"#e4e4e4","isExternal":true},"x":-0.5,"y":-58,"width":413,"height":734,"mask":{"type":"rectangle","showInLibrary":true,"name":"Rectangle","path":"M 0,0 1,0 1,1 0,1 0,0 Z","ratio":1,"supportsBorder":true},"id":"2787d190-f04b-4eb7-8ebd-f07c6600bab8","type":"image"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Roboto"},"fontSize":18,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.5,"textAlign":"left","padding":{"locked":true,"horizontal":0,"vertical":0},"content":"Marketing automation empowers small businesses by saving time and resources. 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