{"id":24680,"date":"2023-07-19T12:10:06","date_gmt":"2023-07-19T12:10:06","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?post_type=web-story&#038;p=24680"},"modified":"2023-07-19T12:10:06","modified_gmt":"2023-07-19T12:10:06","slug":"behavioral-vs-demographic-segmentation","status":"publish","type":"web-story","link":"https:\/\/www.nvecta.com\/blog\/web-stories\/behavioral-vs-demographic-segmentation\/","title":{"rendered":"Choose Wisely: Behavioral or Demographic Segmentation?"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link 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poster-portrait-src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/07\/Copy-of-Copy-of-Copy-of-Untitled-Design.png\"><amp-story-page id=\"a2b16ddc-2786-458a-a8e3-8ad0cd34aa31\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffbf0b\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-6cc03e12-1bed-4f82-baf0-15b98948b15c\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-81.31068%;top:-49.83819%;width:207.52427%;height:138.34951%;transform:rotate(56deg);opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;transform:scale3d(-1, 1, 1);clip-path:url(#el-ec97e54b-5806-4ad8-9c44-662fde4065d8);-webkit-clip-path:url(#el-ec97e54b-5806-4ad8-9c44-662fde4065d8)\" class=\"mask\"><svg width=\"0\" height=\"0\"><defs><clipPath id=\"el-ec97e54b-5806-4ad8-9c44-662fde4065d8\" transform=\"scale(1 1)\" clipPathUnits=\"objectBoundingBox\"><path d=\"M 0.5 0 L 1 1 L 0 1 Z\"><\/path><\/clipPath><\/defs><\/svg><\/p>\n<div class=\"fill\" style=\"background-color:#e00e0e;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:22.57282%;top:36.24595%;width:135.92233%;height:26.05178%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.35714285714285715% 0.35714285714285715% 0.35714285714285715% 0.35714285714285715% \/ 1.2422360248447204% 1.2422360248447204% 1.2422360248447204% 1.2422360248447204%\" id=\"el-d73fa113-82bb-46bb-89ff-ea0cce6db144\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:3.365624999999999% 0;font-family:&quot;BioRhyme&quot;,serif;font-size:1.699029em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"VS\"><\/span><span><span style=\"font-weight: 700; font-style: italic; color: #fff\">VS<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:1.77994%;width:78.39806%;height:11.97411%;transform:rotate(1deg);opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6191950464396285% 0.6191950464396285% 0.6191950464396285% 0.6191950464396285% \/ 2.7027027027027026% 2.7027027027027026% 2.7027027027027026% 2.7027027027027026%\" id=\"el-d874ddcf-7273-4d11-833c-3cade94e5f66\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.27863777089783237% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:1.035599em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Behavioral\"><\/span><span><span style=\"font-weight: 700; font-style: italic; color: #fff\">Behavioral<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:5.09709%;top:13.75405%;width:105.09709%;height:11.16505%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.4618937644341801% 0.4618937644341801% 0.4618937644341801% 0.4618937644341801% \/ 2.898550724637681% 2.898550724637681% 2.898550724637681% 2.898550724637681%\" id=\"el-c7aacc88-be18-4536-9475-6eb9695a6bcb\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.18836605080831342% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.938511em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Segmentation\"><\/span><span><span style=\"font-weight: 700; font-style: italic; color: #fff\">Segmentation<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:5.82524%;top:65.21036%;width:94.17476%;height:12.13592%;transform:rotate(1deg);opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5154639175257731% 0.5154639175257731% 0.5154639175257731% 0.5154639175257731% \/ 2.666666666666667% 2.666666666666667% 2.666666666666667% 2.666666666666667%\" id=\"el-bd5f3bab-63d0-492f-bab3-d123f8f0db25\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.23195876288659759% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:1.035599em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Demographic\"><\/span><span><span style=\"font-weight: 700; color: #fff\">Demographic<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:5.58252%;top:78.15534%;width:105.09709%;height:11.16505%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.4618937644341801% 0.4618937644341801% 0.4618937644341801% 0.4618937644341801% \/ 2.898550724637681% 2.898550724637681% 2.898550724637681% 2.898550724637681%\" id=\"el-389e0b19-951f-4d43-a12f-a5f9019efaf5\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.18836605080831342% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.938511em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Segmentation-2\"><\/span><span><span style=\"font-weight: 700; font-style: italic; color: #fff\">Segmentation<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"eafd228f-ca60-4d9a-a0d8-621a0c64f000\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#3a3a3a\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-942c92a1-2a24-49a9-9db6-5f4ad6c90dfb\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:1.61812%;width:76.21359%;height:39.32039%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 0.823045267489712% 0.823045267489712% 0.823045267489712% 0.823045267489712%\" id=\"el-67c004c2-88a9-40d3-9273-d6b32a77559e\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.6340764331210185% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.355987em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">\u2013 In the dynamic marketing world, continuous evolution and adopting new techniques are crucial for reaching maximum customers and improving conversion rates.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:27.6699%;top:57.44337%;width:44.90291%;height:38.34951%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-f7e6a5a7-e5a9-4e53-9d72-65f576301296\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 30 38\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>List<\/title><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.51724 1C2.3841 1 1.46552 1.91859 1.46552 3.05172V34.9483C1.46552 36.0814 2.3841 37 3.51724 37H26.4828C27.6159 37 28.5345 36.0814 28.5345 34.9483V3.05172C28.5345 1.91859 27.6159 1 26.4828 1H3.51724ZM0.465515 3.05172C0.465515 1.3663 1.83182 0 3.51724 0H26.4828C28.1682 0 29.5345 1.3663 29.5345 3.05172V34.9483C29.5345 36.6337 28.1682 38 26.4828 38H3.51724C1.83182 38 0.465515 36.6337 0.465515 34.9483V3.05172ZM7.48276 13.8966C7.48276 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type=\"application\/json\">[{\"selector\":\"#anim-18df48b9-180b-47cc-96fc-0fc54a284595\",\"keyframes\":{\"transform\":[\"scale(0.15)\",\"scale(1)\"]},\"delay\":400,\"duration\":1000,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#3a3a3a\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-418749a7-cda4-48a5-90db-4426627954eb\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:1.61812%;width:76.21359%;height:24.43366%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 1.3245033112582782% 1.3245033112582782% 1.3245033112582782% 1.3245033112582782%\" id=\"el-f62c77f2-654f-465a-9f82-92ddfad22e3c\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.6340764331210185% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.355987em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">\u2013 Understanding customer behavior through segmentation is essential for effective marketing strategies.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:77.91262%;top:95.79288%;width:10.67961%;height:3.72168%;opacity:1\">\n<div id=\"anim-2833468c-cc3c-43dd-85bc-7038794011ab\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-829.54555%, 0px, 0)\">\n<div id=\"anim-3ab96685-fa1c-497d-9e24-8813bfaa7a85\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-18df48b9-180b-47cc-96fc-0fc54a284595\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.15)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d2ce1549-8212-4070-abc1-a4634a422d60\">\n<div style=\"position:absolute;width:100%;height:100.00006%;left:0%;top:-0.00003%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/how-video-calls-saved-the-day\/page02_image01.png\" alt=\"White arrow\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:27.91262%;top:53.8835%;width:44.90291%;height:29.93528%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-305be247-f048-48c9-8eec-fc693a4af595\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 50 50\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>Pie Chart<\/title><path d=\"M27.6146 0V22.3854H50C49.7258 19.4477 48.962 16.6863 47.7086 14.1011C46.416 11.4767 44.7807 9.17549 42.8026 7.19742C40.8245 5.21934 38.5233 3.58403 35.8989 2.29142C33.3137 1.03799 30.5523 0.274188 27.6146 0ZM40.0705 45.0059C41.4414 43.9483 42.6949 42.7928 43.8308 41.5394C44.9667 40.2468 45.9655 38.8563 46.8273 37.3678C47.689 35.8793 48.394 34.293 48.9424 32.6087C49.4908 30.9244 49.8433 29.2009 50 27.4383H29.4947L40.0705 45.0059ZM22.5617 24.9119V0C19.4281 0.313358 16.4904 1.17508 13.7485 2.5852C10.9675 3.99531 8.56836 5.81668 6.55112 8.04936C4.53387 10.282 2.93773 12.8476 1.76263 15.7462C0.587539 18.6056 0 21.6608 0 24.9119C0 28.3588 0.665878 31.6099 1.99765 34.6651C3.29025 37.7203 5.07245 40.3839 7.3443 42.6557C9.61615 44.9275 12.2797 46.7097 15.3349 48.0024C18.3901 49.3341 21.6412 50 25.0881 50C27.0075 50 28.8582 49.7846 30.6404 49.3537C32.4226 48.9228 34.1363 48.3353 35.7814 47.5911C35.7814 47.5911 35.096 46.416 33.725 44.0658C32.3541 41.7548 30.8363 39.1892 29.1716 36.369C27.5068 33.5488 25.989 30.9636 24.6181 28.6134C23.2472 26.224 22.5617 24.9902 22.5617 24.9119Z\" fill=\"white\"><\/path><\/svg><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"8ce91ead-121e-4e39-a8dd-a0302b660873\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffbf0b\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-6ef7d527-f05d-41ae-b6d4-48605a1f8f39\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:3.72168%;width:81.5534%;height:9.38511%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5952380952380952% 0.5952380952380952% 0.5952380952380952% 0.5952380952380952% \/ 3.4482758620689653% 3.4482758620689653% 3.4482758620689653% 3.4482758620689653%\" id=\"el-b9faa316-43fc-4fe6-83d0-cbfb3c314921\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10463169642857142% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.404531em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"What_is_Behavioral_Segmentation\"><\/span><span><span style=\"font-weight: 700\">What is Behavioral Segmentation?<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:21.0356%;width:76.69903%;height:13.91586%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 2.3255813953488373% 2.3255813953488373% 2.3255813953488373% 2.3255813953488373%\" id=\"el-1d18f2a0-f75d-4b97-b8fa-fa2f6e4d940d\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.08010284810126549% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">\u2013 Behavioral segmentation categorizes customers based on their interactions with a website or app and their engagement with a brand.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:38.83495%;width:81.5534%;height:13.91586%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5952380952380952% 0.5952380952380952% 0.5952380952380952% 0.5952380952380952% \/ 2.3255813953488373% 2.3255813953488373% 2.3255813953488373% 2.3255813953488373%\" id=\"el-10b260ff-8c3f-4ddf-b3a1-b5c89f2e4dcd\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.0753348214285711% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">\u2013 Activities such as clicks, likes, dislikes, purchase history, and attitudes towards products help identify customer preferences and mindset.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-16.74757%;top:61.65049%;width:133.25243%;height:59.2233%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-fa01874e-516c-4338-9e67-1dda09187c21\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1620934125844-611fa7aaca69?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxiZWhhdmlvcmFsJTIwc2VnbWVudGF0aW9uJTNGfGVufDB8fHx8MTY4OTc2NDM4MXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=6000&amp;h=4000&amp;fit=max\" alt=\"text\" srcSet=\"https:\/\/images.unsplash.com\/photo-1620934125844-611fa7aaca69?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxiZWhhdmlvcmFsJTIwc2VnbWVudGF0aW9uJTNGfGVufDB8fHx8MTY4OTc2NDM4MXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=6000&amp;h=4000&amp;fit=max 6000w,https:\/\/images.unsplash.com\/photo-1620934125844-611fa7aaca69?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxiZWhhdmlvcmFsJTIwc2VnbWVudGF0aW9uJTNGfGVufDB8fHx8MTY4OTc2NDM4MXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4800&amp;h=3200&amp;fit=max 4800w,https:\/\/images.unsplash.com\/photo-1620934125844-611fa7aaca69?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxiZWhhdmlvcmFsJTIwc2VnbWVudGF0aW9uJTNGfGVufDB8fHx8MTY4OTc2NDM4MXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3600&amp;h=2400&amp;fit=max 3600w,https:\/\/images.unsplash.com\/photo-1620934125844-611fa7aaca69?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxiZWhhdmlvcmFsJTIwc2VnbWVudGF0aW9uJTNGfGVufDB8fHx8MTY4OTc2NDM4MXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2400&amp;h=1600&amp;fit=max 2400w,https:\/\/images.unsplash.com\/photo-1620934125844-611fa7aaca69?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxiZWhhdmlvcmFsJTIwc2VnbWVudGF0aW9uJTNGfGVufDB8fHx8MTY4OTc2NDM4MXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1200&amp;h=800&amp;fit=max 1200w,https:\/\/images.unsplash.com\/photo-1620934125844-611fa7aaca69?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxiZWhhdmlvcmFsJTIwc2VnbWVudGF0aW9uJTNGfGVufDB8fHx8MTY4OTc2NDM4MXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=227&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 60vh, 133vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"46bfb178-d3d0-4839-9e73-6d8f99e209fc\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffbf0b\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-ed05e1bb-5a05-4815-8fb7-3c200e918e0d\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:3.72168%;width:81.5534%;height:9.38511%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5952380952380952% 0.5952380952380952% 0.5952380952380952% 0.5952380952380952% \/ 3.4482758620689653% 3.4482758620689653% 3.4482758620689653% 3.4482758620689653%\" id=\"el-ca0c81c4-6c68-40d4-8225-d011468f3179\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10463169642857142% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.404531em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"What_is_Demographic_Segmentation\"><\/span><span><span style=\"font-weight: 700\">What is Demographic Segmentation?&nbsp;<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:21.0356%;width:76.69903%;height:13.75405%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 2.3529411764705883% 2.3529411764705883% 2.3529411764705883% 2.3529411764705883%\" id=\"el-2f200c14-078d-4bd3-85e1-5698c1c2fd76\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.08010284810126549% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">\u2013 Demographic segmentation divides customers based on age, gender, location, education, income, and family status.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:38.83495%;width:81.5534%;height:10.5178%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5952380952380952% 0.5952380952380952% 0.5952380952380952% 0.5952380952380952% \/ 3.076923076923077% 3.076923076923077% 3.076923076923077% 3.076923076923077%\" id=\"el-6d375bc2-3640-402b-b76b-4aca5c22b73b\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.0753348214285711% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">\u2013 While useful for B2C markets, it&#8217;s slowly losing importance due to the need for faster, more effective techniques.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-16.74757%;top:61.65049%;width:133.25243%;height:59.2233%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-8d9cc1c5-0708-4f5d-8b3f-dd1aade7a1e2\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1620934125844-611fa7aaca69?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxiZWhhdmlvcmFsJTIwc2VnbWVudGF0aW9uJTNGfGVufDB8fHx8MTY4OTc2NDM4MXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=6000&amp;h=4000&amp;fit=max\" alt=\"text\" srcSet=\"https:\/\/images.unsplash.com\/photo-1620934125844-611fa7aaca69?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxiZWhhdmlvcmFsJTIwc2VnbWVudGF0aW9uJTNGfGVufDB8fHx8MTY4OTc2NDM4MXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=6000&amp;h=4000&amp;fit=max 6000w,https:\/\/images.unsplash.com\/photo-1620934125844-611fa7aaca69?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxiZWhhdmlvcmFsJTIwc2VnbWVudGF0aW9uJTNGfGVufDB8fHx8MTY4OTc2NDM4MXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4800&amp;h=3200&amp;fit=max 4800w,https:\/\/images.unsplash.com\/photo-1620934125844-611fa7aaca69?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxiZWhhdmlvcmFsJTIwc2VnbWVudGF0aW9uJTNGfGVufDB8fHx8MTY4OTc2NDM4MXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3600&amp;h=2400&amp;fit=max 3600w,https:\/\/images.unsplash.com\/photo-1620934125844-611fa7aaca69?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxiZWhhdmlvcmFsJTIwc2VnbWVudGF0aW9uJTNGfGVufDB8fHx8MTY4OTc2NDM4MXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2400&amp;h=1600&amp;fit=max 2400w,https:\/\/images.unsplash.com\/photo-1620934125844-611fa7aaca69?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxiZWhhdmlvcmFsJTIwc2VnbWVudGF0aW9uJTNGfGVufDB8fHx8MTY4OTc2NDM4MXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1200&amp;h=800&amp;fit=max 1200w,https:\/\/images.unsplash.com\/photo-1620934125844-611fa7aaca69?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxiZWhhdmlvcmFsJTIwc2VnbWVudGF0aW9uJTNGfGVufDB8fHx8MTY4OTc2NDM4MXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=227&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 60vh, 133vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-16.74757%;top:60.19417%;width:177.6699%;height:79.12621%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-bd6bd7ae-a745-4edf-b945-2322fb3650b2\">\n<div style=\"position:absolute;width:100.11584%;height:100%;left:-0.05792%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1629978162634-d64c0e747334?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxkZW1vZ3JhcGhpYyUyMHNlZ21lbnRhdGlvbnxlbnwwfHx8fDE2ODk3NjQ0NjB8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4496&amp;h=3000&amp;fit=max\" alt=\"people walking on street during daytime\" srcSet=\"https:\/\/images.unsplash.com\/photo-1629978162634-d64c0e747334?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxkZW1vZ3JhcGhpYyUyMHNlZ21lbnRhdGlvbnxlbnwwfHx8fDE2ODk3NjQ0NjB8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4496&amp;h=3000&amp;fit=max 4496w,https:\/\/images.unsplash.com\/photo-1629978162634-d64c0e747334?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxkZW1vZ3JhcGhpYyUyMHNlZ21lbnRhdGlvbnxlbnwwfHx8fDE2ODk3NjQ0NjB8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3596&amp;h=2399&amp;fit=max 3596w,https:\/\/images.unsplash.com\/photo-1629978162634-d64c0e747334?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxkZW1vZ3JhcGhpYyUyMHNlZ21lbnRhdGlvbnxlbnwwfHx8fDE2ODk3NjQ0NjB8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2697&amp;h=1800&amp;fit=max 2697w,https:\/\/images.unsplash.com\/photo-1629978162634-d64c0e747334?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxkZW1vZ3JhcGhpYyUyMHNlZ21lbnRhdGlvbnxlbnwwfHx8fDE2ODk3NjQ0NjB8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1798&amp;h=1200&amp;fit=max 1798w,https:\/\/images.unsplash.com\/photo-1629978162634-d64c0e747334?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxkZW1vZ3JhcGhpYyUyMHNlZ21lbnRhdGlvbnxlbnwwfHx8fDE2ODk3NjQ0NjB8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=899&amp;h=600&amp;fit=max 899w,https:\/\/images.unsplash.com\/photo-1629978162634-d64c0e747334?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxkZW1vZ3JhcGhpYyUyMHNlZ21lbnRhdGlvbnxlbnwwfHx8fDE2ODk3NjQ0NjB8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=227&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 80vh, 178vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"fe31b57a-485e-4584-b7e7-1a0108e865e3\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#3a3a3a\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-2d8b482e-5624-46fb-b3ac-51efc1b2eea9\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:77.99353%;width:76.69903%;height:21.68285%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 1.4925373134328357% 1.4925373134328357% 1.4925373134328357% 1.4925373134328357%\" id=\"el-f49363ca-7e24-4930-a5b8-b864b6155c4f\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.12460443037974707% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.453074em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Advantages_of_Behavioral_Segmentation_Over_Demographic_Segmentation\"><\/span><span><span style=\"color: #fff\">Advantages of Behavioral Segmentation Over Demographic Segmentation:<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:16.50485%;top:0;width:66.99029%;height:63.26861%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d8e404a9-ac4b-4aaf-8e7c-3b8a5d6bdc5a\">\n<div style=\"position:absolute;width:100%;height:100.32499%;left:0%;top:-0.16249%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/how-video-calls-saved-the-day\/page05_image02.png\" alt=\"Cartoon figure parachuting\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"962fdc9c-994a-4368-afdc-b526e6c4cf5c\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-202d367d-9e05-4470-a3f7-d100beaa8c66\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-a7cd2bda-dfe8-495f-9e63-eae9b2498e17\",\"keyframes\":{\"transform\":[\"translate3d(0px, 96.88891%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script 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trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-34f54866-1c6f-4485-950b-8682491e661c\",\"keyframes\":{\"transform\":[\"scale(0.3333333333333333)\",\"scale(1)\"]},\"delay\":200,\"duration\":500,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-f6cea177-2c85-4e5c-bb9b-96a62cf46455\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":200,\"duration\":500,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-60d8bc1b-bee9-421d-8417-e92c47827e84\",\"keyframes\":{\"transform\":[\"scale(0.3333333333333333)\",\"scale(1)\"]},\"delay\":200,\"duration\":500,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-b8457959-725a-474a-862a-2cadd7c0a70e\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":200,\"duration\":500,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-f76a944d-376d-4824-9242-20bb008fbd7c\",\"keyframes\":{\"transform\":[\"scale(0.3333333333333333)\",\"scale(1)\"]},\"delay\":200,\"duration\":500,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-animation 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style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-3554988d-224d-4e73-83e6-58c7d1dd381e\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:54.36893%;top:66.34304%;width:27.18447%;height:8.09061%;opacity:1\">\n<div id=\"anim-3ec7547a-9f16-426b-b590-272f23991410\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-34f54866-1c6f-4485-950b-8682491e661c\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.3333333333333333)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-c7952817-a99a-4022-b60d-2d63a640939e\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 44 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>Chat Box<\/title><path d=\"M1.69329 0C0.834158 0 0.137695 0.696461 0.137695 1.55559V15.3878C0.137695 16.2469 0.834159 16.9434 1.69329 16.9434H30.8417L33.8983 20L36.955 16.9434H42.3069C43.166 16.9434 43.8625 16.2469 43.8625 15.3878V1.55559C43.8625 0.696463 43.166 0 42.3069 0H1.69329Z\" fill=\"white\"><\/path><\/svg><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:57.52427%;top:68.4466%;width:14.80583%;height:3.07443%;opacity:1\">\n<div id=\"anim-f6cea177-2c85-4e5c-bb9b-96a62cf46455\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-60d8bc1b-bee9-421d-8417-e92c47827e84\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.3333333333333333)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:3.278688524590164% 3.278688524590164% 3.278688524590164% 3.278688524590164% \/ 10.526315789473683% 10.526315789473683% 10.526315789473683% 10.526315789473683%\" id=\"el-914656ba-28ae-411c-aa0e-439fb2b3aea9\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-4.30327868852459% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.258900em;line-height:1.5;text-align:center;padding:0;color:#000000\"><span><span style=\"text-transform: uppercase\">Aloha!!<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:73.78641%;top:67.96117%;width:4.85437%;height:3.72168%;opacity:1\">\n<div id=\"anim-b8457959-725a-474a-862a-2cadd7c0a70e\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-f76a944d-376d-4824-9242-20bb008fbd7c\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.3333333333333333)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:10% 10% 10% 10% \/ 8.695652173913043% 8.695652173913043% 8.695652173913043% 8.695652173913043%\" id=\"el-14eb0c30-651b-4dfa-aea1-794c3d8df75f\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-15.5859375% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.307443em;line-height:1.5;text-align:center;padding:0;color:#000000\"><span>\ud83d\ude03<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-1.09223%;top:63.43042%;width:101.69903%;height:49.51456%;opacity:1\">\n<div id=\"anim-d1b007cf-6bf8-45ec-b860-375ff0bbe451\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-1e92d528-a5a1-4a85-9cae-3ba3e200aab9\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 92.55629%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-7ba63f7e-1ada-4388-9d2d-f599c1e77d21\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 52 37\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>Yellow Browser<\/title><path d=\"M0 0H52V37H0V0Z\" fill=\"#FFBF0B\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M51.6286 0.37H0.371429V36.63H51.6286V0.37ZM0 0V37H52V0H0Z\" fill=\"#398F5E\"><\/path><path d=\"M47.7812 2.99921L49.2274 1.55322L49.4339 1.75981L47.9879 3.2058L47.7812 2.99921Z\" fill=\"#398F5E\"><\/path><path d=\"M47.9888 1.55298L49.4348 2.99912L49.2282 3.20569L47.7822 1.75955L47.9888 1.55298Z\" fill=\"#398F5E\"><\/path><path d=\"M40.7705 2.23242L42.8156 2.23253V2.52468L40.7705 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style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-5e8ed5b0-173f-4c71-ade7-fc3c0d0b358e\">\n<div style=\"position:absolute;width:130%;height:142.82668%;left:-2.66391%;top:-17.717%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/how-video-calls-saved-the-day\/page06_image01.jpg\" alt=\"Photo Of Woman Wearing White Shirt\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:4.36893%;top:93.3657%;width:18.4466%;height:15.85761%;opacity:1\">\n<div id=\"anim-12b466ea-cbed-4854-9a8d-1d5ca63c4fcc\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-81871f3e-5644-4aac-a93a-d1038c3b03d3\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 100.22671%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-4cb28cb9-618b-47d2-bcf8-96b5409e5af6\">\n<div style=\"position:absolute;width:100.51286%;height:100%;left:-0.25643%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/how-video-calls-saved-the-day\/page06_image02.png\" alt=\"Orchid plant in a pot\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:16.26214%;top:14.23948%;width:65.04854%;height:24.91909%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7462686567164178% 0.7462686567164178% 0.7462686567164178% 0.7462686567164178% \/ 1.2987012987012987% 1.2987012987012987% 1.2987012987012987% 1.2987012987012987%\" id=\"el-c19ab9d0-4943-45e4-a04f-87b7c314b481\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.13642723880597002% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.420712em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"1_Behavioral_segmentation_offers_faster_and_more_relevant_insights_into_customer_behavior\"><\/span><span><span style=\"color: #fff\">1. Behavioral segmentation offers faster and more relevant insights into customer behavior.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"1e6f922b-798e-4d41-96e2-a61e1c5f6e24\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-745291ef-d431-4973-87a4-5d808b1dccf3\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":200,\"duration\":500,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script 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1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-c4ad9554-b555-44e1-ba7f-d67b1e10bf03\",\"keyframes\":{\"transform\":[\"translate3d(0px, 92.55629%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-51fc2ba0-f3ad-4c57-8481-3e6cb2a70e62\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-f205c90b-bbc2-41c2-a887-e80fd17698a6\",\"keyframes\":{\"transform\":[\"translate3d(0px, 96.88891%, 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style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-88abbf36-18a3-4f17-bb2f-dac4cff62d1b\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.3333333333333333)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-7bb966e7-d909-46ec-8bc6-c8b2459d1d70\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 44 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>Chat Box<\/title><path d=\"M1.69329 0C0.834158 0 0.137695 0.696461 0.137695 1.55559V15.3878C0.137695 16.2469 0.834159 16.9434 1.69329 16.9434H30.8417L33.8983 20L36.955 16.9434H42.3069C43.166 16.9434 43.8625 16.2469 43.8625 15.3878V1.55559C43.8625 0.696463 43.166 0 42.3069 0H1.69329Z\" fill=\"white\"><\/path><\/svg><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:57.52427%;top:68.4466%;width:14.80583%;height:3.07443%;opacity:1\">\n<div id=\"anim-2c73889c-0f41-4058-a4b1-f8e0de6b90e0\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-b387ad55-3d88-4e63-b49d-1bea8b8ce8d6\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.3333333333333333)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:3.278688524590164% 3.278688524590164% 3.278688524590164% 3.278688524590164% \/ 10.526315789473683% 10.526315789473683% 10.526315789473683% 10.526315789473683%\" id=\"el-85b36bb7-0681-44bc-9567-03e63bdaef69\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-4.30327868852459% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.258900em;line-height:1.5;text-align:center;padding:0;color:#000000\"><span><span style=\"text-transform: uppercase\">Aloha!!<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:73.78641%;top:67.96117%;width:4.85437%;height:3.72168%;opacity:1\">\n<div id=\"anim-a903d38c-4dbb-48fa-99b7-3959ff76fe51\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-cd42c2c0-7df4-4efe-9adf-3313bdf7615f\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.3333333333333333)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:10% 10% 10% 10% \/ 8.695652173913043% 8.695652173913043% 8.695652173913043% 8.695652173913043%\" id=\"el-11c52f7f-ad65-4c24-9dab-c27d32f62b3f\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-15.5859375% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.307443em;line-height:1.5;text-align:center;padding:0;color:#000000\"><span>\ud83d\ude03<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-1.09223%;top:63.43042%;width:101.69903%;height:49.51456%;opacity:1\">\n<div id=\"anim-9d904cac-d211-4348-bde8-717f4da513e1\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-c4ad9554-b555-44e1-ba7f-d67b1e10bf03\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 92.55629%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-5ec78da9-6137-403c-bad6-fdc4d75710b9\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 52 37\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>Yellow Browser<\/title><path d=\"M0 0H52V37H0V0Z\" fill=\"#FFBF0B\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M51.6286 0.37H0.371429V36.63H51.6286V0.37ZM0 0V37H52V0H0Z\" fill=\"#398F5E\"><\/path><path d=\"M47.7812 2.99921L49.2274 1.55322L49.4339 1.75981L47.9879 3.2058L47.7812 2.99921Z\" fill=\"#398F5E\"><\/path><path d=\"M47.9888 1.55298L49.4348 2.99912L49.2282 3.20569L47.7822 1.75955L47.9888 1.55298Z\" fill=\"#398F5E\"><\/path><path d=\"M40.7705 2.23242L42.8156 2.23253V2.52468L40.7705 2.52457V2.23242Z\" fill=\"#398F5E\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M45.3132 2.26853L44.4075 2.26848V3.02816L45.3132 3.0282V2.26853ZM44.13 1.99097L44.1299 3.30564L45.5907 3.30572L45.5908 1.99104L44.13 1.99097Z\" fill=\"#398F5E\"><\/path><path d=\"M45.0059 1.40674L46.4667 1.40682L46.4666 2.72149L45.0059 2.72141V1.40674Z\" fill=\"#FFBF0B\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M46.1892 1.6843L45.2834 1.68425V2.44393L46.1891 2.44398L46.1892 1.6843ZM45.0059 1.40674V2.72141L46.4666 2.72149L46.4667 1.40682L45.0059 1.40674Z\" fill=\"#398F5E\"><\/path><path d=\"M3.09463 2.62129C3.09463 2.82298 2.93113 2.98648 2.72945 2.98648C2.52776 2.98648 2.36426 2.82298 2.36426 2.62129C2.36426 2.4196 2.52776 2.2561 2.72945 2.2561C2.93113 2.2561 3.09463 2.4196 3.09463 2.62129Z\" fill=\"#398F5E\"><\/path><path d=\"M4.70205 2.62129C4.70205 2.82298 4.53855 2.98648 4.33686 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style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 96.88891%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-6353cac0-01ea-41cd-95a5-c613d1f253f7\">\n<div style=\"position:absolute;width:130%;height:142.82668%;left:-2.66391%;top:-17.717%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/how-video-calls-saved-the-day\/page06_image01.jpg\" alt=\"Photo Of Woman Wearing White Shirt\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:4.36893%;top:93.3657%;width:18.4466%;height:15.85761%;opacity:1\">\n<div id=\"anim-ef98569c-1ff2-4761-a99e-b4ca24560e70\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-119fd2c0-f1e2-458b-be7f-adc67d706626\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 100.22671%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-e7065a26-8679-49d8-8b4f-af372b0d07b6\">\n<div style=\"position:absolute;width:100.51286%;height:100%;left:-0.25643%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/how-video-calls-saved-the-day\/page06_image02.png\" alt=\"Orchid plant in a pot\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:16.26214%;top:14.23948%;width:65.04854%;height:35.43689%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7462686567164178% 0.7462686567164178% 0.7462686567164178% 0.7462686567164178% \/ 0.91324200913242% 0.91324200913242% 0.91324200913242% 0.91324200913242%\" id=\"el-65b0eca4-eca6-4443-bfe3-3ea9de0fa4b9\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.13642723880597002% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.420712em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"2_helps_businesses_provide_personalized_products_and_services_improving_customer_experience_and_increasing_conversions\"><\/span><span><span style=\"color: #fff\">2. &nbsp;helps businesses provide personalized products and services, improving customer experience and increasing conversions.&nbsp;<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"2a8f416a-d5fb-4db6-8b90-c2fbccebcfbd\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-ad687932-2e0c-420a-930b-62fc7c3af6a0\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":200,\"duration\":500,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script 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1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-42a1c1b1-4829-4943-ac7e-2eebeadaca44\",\"keyframes\":{\"transform\":[\"translate3d(0px, 92.55629%, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":1000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-1964838b-30b0-4ee8-960d-58d38870a7bd\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-03792602-053d-4f3c-81d8-d4b6619db3cb\",\"keyframes\":{\"transform\":[\"translate3d(0px, 96.88891%, 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class=\"page-fullbleed-area\" style=\"background-color:#ffbf0b\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-97cff46e-7291-411c-b36d-64e89b7c72d4\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:54.36893%;top:66.34304%;width:27.18447%;height:8.09061%;opacity:1\">\n<div id=\"anim-ad687932-2e0c-420a-930b-62fc7c3af6a0\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-a3550c84-4a31-4327-8ce6-e8654e74936e\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.3333333333333333)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-eeddaeec-5c1c-45e4-8221-7ae43151d2ec\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 44 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>Chat Box<\/title><path d=\"M1.69329 0C0.834158 0 0.137695 0.696461 0.137695 1.55559V15.3878C0.137695 16.2469 0.834159 16.9434 1.69329 16.9434H30.8417L33.8983 20L36.955 16.9434H42.3069C43.166 16.9434 43.8625 16.2469 43.8625 15.3878V1.55559C43.8625 0.696463 43.166 0 42.3069 0H1.69329Z\" fill=\"white\"><\/path><\/svg><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:57.52427%;top:68.4466%;width:14.80583%;height:3.07443%;opacity:1\">\n<div id=\"anim-bfcad869-7e0b-4673-a58a-3dc32b7358bd\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-81de7045-770b-4c97-8c0c-e8bae7f3092c\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.3333333333333333)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:3.278688524590164% 3.278688524590164% 3.278688524590164% 3.278688524590164% \/ 10.526315789473683% 10.526315789473683% 10.526315789473683% 10.526315789473683%\" id=\"el-3c39e775-c064-4c85-a9d2-e465d879b91d\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-4.30327868852459% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.258900em;line-height:1.5;text-align:center;padding:0;color:#000000\"><span><span style=\"text-transform: uppercase\">Aloha!!<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:73.78641%;top:67.96117%;width:4.85437%;height:3.72168%;opacity:1\">\n<div id=\"anim-2a112b18-ddca-435d-a90a-d0728d1204dc\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-4747c3e3-fefa-460c-997d-cd77d5b9b518\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.3333333333333333)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:10% 10% 10% 10% \/ 8.695652173913043% 8.695652173913043% 8.695652173913043% 8.695652173913043%\" id=\"el-246b842f-4585-489f-9666-4dda611261d9\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-15.5859375% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.307443em;line-height:1.5;text-align:center;padding:0;color:#000000\"><span>\ud83d\ude03<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-1.09223%;top:63.43042%;width:101.69903%;height:49.51456%;opacity:1\">\n<div id=\"anim-1c068112-a851-499d-93ec-3c7a38a390c1\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-42a1c1b1-4829-4943-ac7e-2eebeadaca44\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 92.55629%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-c5195043-de15-42c6-9278-832f8a8a7f07\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 52 37\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>Yellow Browser<\/title><path d=\"M0 0H52V37H0V0Z\" fill=\"#FFBF0B\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M51.6286 0.37H0.371429V36.63H51.6286V0.37ZM0 0V37H52V0H0Z\" fill=\"#398F5E\"><\/path><path d=\"M47.7812 2.99921L49.2274 1.55322L49.4339 1.75981L47.9879 3.2058L47.7812 2.99921Z\" fill=\"#398F5E\"><\/path><path d=\"M47.9888 1.55298L49.4348 2.99912L49.2282 3.20569L47.7822 1.75955L47.9888 1.55298Z\" fill=\"#398F5E\"><\/path><path d=\"M40.7705 2.23242L42.8156 2.23253V2.52468L40.7705 2.52457V2.23242Z\" fill=\"#398F5E\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M45.3132 2.26853L44.4075 2.26848V3.02816L45.3132 3.0282V2.26853ZM44.13 1.99097L44.1299 3.30564L45.5907 3.30572L45.5908 1.99104L44.13 1.99097Z\" fill=\"#398F5E\"><\/path><path d=\"M45.0059 1.40674L46.4667 1.40682L46.4666 2.72149L45.0059 2.72141V1.40674Z\" fill=\"#FFBF0B\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M46.1892 1.6843L45.2834 1.68425V2.44393L46.1891 2.44398L46.1892 1.6843ZM45.0059 1.40674V2.72141L46.4666 2.72149L46.4667 1.40682L45.0059 1.40674Z\" fill=\"#398F5E\"><\/path><path d=\"M3.09463 2.62129C3.09463 2.82298 2.93113 2.98648 2.72945 2.98648C2.52776 2.98648 2.36426 2.82298 2.36426 2.62129C2.36426 2.4196 2.52776 2.2561 2.72945 2.2561C2.93113 2.2561 3.09463 2.4196 3.09463 2.62129Z\" fill=\"#398F5E\"><\/path><path d=\"M4.70205 2.62129C4.70205 2.82298 4.53855 2.98648 4.33686 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style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 96.88891%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-3adf64c2-671e-4190-900e-842ae81cae3e\">\n<div style=\"position:absolute;width:130%;height:142.82668%;left:-2.66391%;top:-17.717%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/how-video-calls-saved-the-day\/page06_image01.jpg\" alt=\"Photo Of Woman Wearing White Shirt\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:4.36893%;top:93.3657%;width:18.4466%;height:15.85761%;opacity:1\">\n<div id=\"anim-c2a59e1f-9735-41a9-ac3c-232933c31c58\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-680f9829-2c6e-4439-893f-dde8d9f8279a\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 100.22671%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-013948a2-b5ef-4b4f-8f43-018371790180\">\n<div style=\"position:absolute;width:100.51286%;height:100%;left:-0.25643%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/how-video-calls-saved-the-day\/page06_image02.png\" alt=\"Orchid plant in a pot\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:19.41748%;top:11.8123%;width:48.54369%;height:40.45307%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1% 1% 1% 1% \/ 0.8% 0.8% 0.8% 0.8%\" id=\"el-ac39ac6a-e994-4001-a9c3-b3187c7c6ff5\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.18281249999999982% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.420712em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"3_Allows_companies_to_identify_high-value_and_loyal_customers_for_better_targeting_and_prioritization\"><\/span><span><span style=\"color: #fff\">3. Allows companies to identify high-value and loyal customers for better targeting and prioritization.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"b593ab98-1efc-4567-9fcc-2e14fc1e10d6\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#3a3a3a\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-dc205837-f6f5-46df-84bc-205e74d63e60\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:6.31068%;top:7.11974%;width:87.37864%;height:32.52427%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-aa81639d-2331-4148-90ab-0e7806898404\">\n<div style=\"position:absolute;width:100%;height:100.17709%;left:0%;top:-0.08854%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/how-video-calls-saved-the-day\/page07_image02.png\" alt=\"Cartoon figure of a woman using laptop\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:69.57929%;width:81.5534%;height:5.66343%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5952380952380952% 0.5952380952380952% 0.5952380952380952% 0.5952380952380952% \/ 5.714285714285714% 5.714285714285714% 5.714285714285714% 5.714285714285714%\" id=\"el-32d31512-3356-4583-a902-aa7111bc798a\"><a href=\"https:\/\/www.nvecta.com\/blog\/behavioral-vs-demographic-segmentation\/\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.12555803571428573% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.485437em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Read_Full_Blog_for_more\"><\/span><span><span style=\"font-weight: 700; color: #fff\">Read Full Blog for more<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/a><\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:26.69903%;top:65.53398%;width:25.72816%;height:19.41748%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-433270d5-5825-40cb-9771-93093f726bc9\">\n<div style=\"position:absolute;width:106.38782%;height:100%;left:-3.19391%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/media.tenor.com\/GatgiKWdlY8AAAAi\/hand-apple.gif\" alt=\"Hand Apple Sticker\" srcSet=\"https:\/\/media.tenor.com\/GatgiKWdlY8AAAAi\/hand-apple.gif 468w,https:\/\/media.tenor.com\/GatgiKWdlY8AAAAj\/hand-apple.gif 188w,https:\/\/media.tenor.com\/GatgiKWdlY8AAAAk\/hand-apple.gif 85w\" sizes=\"(min-width: 1024px) 12vh, 26vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore the difference between behavioral and demographic segmentation. Learn why behavioral segmentation offers faster insights and more personalized strategies for higher conversions. Decide wisely 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