{"id":24714,"date":"2023-07-24T08:45:33","date_gmt":"2023-07-24T08:45:33","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?post_type=web-story&#038;p=24714"},"modified":"2023-07-26T08:35:43","modified_gmt":"2023-07-26T08:35:43","slug":"what-is-segmentation","status":"publish","type":"web-story","link":"https:\/\/www.nvecta.com\/blog\/web-stories\/what-is-segmentation\/","title":{"rendered":"What is Segmentation? How Does it Work?"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Trykker&amp;family=Roboto\" rel=\"stylesheet\"\/>\n<style amp-boilerplate=\"\">body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-o-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}<\/style>\n<p><noscript><\/p>\n<style amp-boilerplate=\"\">body{-webkit-animation:none;-moz-animation:none;-ms-animation:none;animation:none}<\/style>\n<p><\/noscript><\/p>\n<style amp-custom=\"\">\n              h1, h2, h3 { font-weight: normal; }<\/p>\n<p>              amp-story-page {\n                background-color: #131516;\n              }<\/p>\n<p>              amp-story-grid-layer {\n                overflow: visible;\n              }<\/p>\n<p>              @media (max-aspect-ratio: 9 \/ 16)  {\n                @media (min-aspect-ratio: 320 \/ 678) {\n                  amp-story-grid-layer.grid-layer {\n                    margin-top: calc((100% \/ 0.5625 - 100% \/ 0.6666666666666666) \/ 2);\n                  }\n                }\n              }<\/p>\n<p>              @media not all and (min-resolution:.001dpcm) {\n                @media {\n                  p.text-wrapper > span {\n                    font-size: calc(100% - 0.5px);\n                  }\n                }\n              }<\/p>\n<p>              .page-fullbleed-area,\n              .page-background-overlay-area {\n                position: absolute;\n                overflow: hidden;\n                width: 100%;\n                left: 0;\n                height: calc(1.1851851851851851 * 100%);\n                top: calc((1 - 1.1851851851851851) * 100% \/ 2);\n              }<\/p>\n<p>              .element-overlay-area {\n                position: absolute;\n                width: 100%;\n                height: 100%;\n                top: 0;\n                left: 0;\n              }<\/p>\n<p>              .page-safe-area {\n                overflow: visible;\n                position: absolute;\n                top: 0;\n                bottom: 0;\n                left: 0;\n                right: 0;\n                width: 100%;\n                height: calc(0.84375 * 100%);\n                margin: auto 0;\n              }<\/p>\n<p>              .mask {\n                position: absolute;\n                overflow: hidden;\n              }<\/p>\n<p>              .fill {\n                position: absolute;\n                top: 0;\n                left: 0;\n                right: 0;\n                bottom: 0;\n                margin: 0;\n              }<\/p>\n<p>              @media (prefers-reduced-motion: no-preference) {\n                .animation-wrapper {\n                  opacity: var(--initial-opacity);\n                  transform: var(--initial-transform);\n                }\n              }<\/p>\n<p>              amp-story-grid-layer.align-bottom {\n                align-content: end;\n                padding: 0;\n              }<\/p>\n<p>              .captions-area {\n                padding: 0 32px 0;\n              }<\/p>\n<p>              amp-story-captions {\n                margin-bottom: 16px;\n                text-align: center;\n              }<\/p>\n<p>              amp-story-captions span {\n                display: inline-block;\n                margin: 0;\n                padding: 6px 12px;\n                vertical-align: middle;\n                border-radius: 15px;\n                background: rgba(11, 11, 11, 0.6);\n                color: rgba(255, 255, 255, 1);\n                font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Oxygen-Sans, Ubuntu, Cantarell, \"Helvetica Neue\", sans-serif;;\n                font-size: calc(4 * var(--story-page-vw));\n                line-height: 1.4;\n                word-break: break-word;\n                word-wrap: break-word;\n                overflow-wrap: break-word;\n              }\n              <\/style>\n<p><meta name=\"web-stories-replace-head-start\"\/><title>What is Segmentation? How Does it Work?<\/title><link rel=\"canonical\" href=\"https:\/\/www.nvecta.com\/blog\/web-stories\/what-is-segmentation\/\"\/><meta name=\"web-stories-replace-head-end\"\/><\/head><body><amp-story standalone=\"\" publisher=\"NotifyVisitors Blog\" publisher-logo-src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/06\/NV-logo.png\" title=\"What is Segmentation? How Does it Work?\" poster-portrait-src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/07\/Copy-of-Copy-of-Marketing-segmentation.png\"><amp-story-page id=\"53ece471-d87a-4e9d-9d33-908102e5c322\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#d4e4c0\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-89aaefa1-b2cb-4222-9809-60637b1c39f7\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.2233%;width:100%;height:58.89968%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-168933f8-16c7-41ae-94a0-d339ec226611\">\n<div style=\"position:absolute;width:141.74953%;height:100%;left:-20.87477%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1501523460185-2aa5d2a0f981?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXR8ZW58MHx8fHwxNjkwMTIwMDI1fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=7191&amp;h=4482&amp;fit=max\" alt=\"person in white top\" srcSet=\"https:\/\/images.unsplash.com\/photo-1501523460185-2aa5d2a0f981?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXR8ZW58MHx8fHwxNjkwMTIwMDI1fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=7191&amp;h=4482&amp;fit=max 7191w,https:\/\/images.unsplash.com\/photo-1501523460185-2aa5d2a0f981?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXR8ZW58MHx8fHwxNjkwMTIwMDI1fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=5752&amp;h=3585&amp;fit=max 5752w,https:\/\/images.unsplash.com\/photo-1501523460185-2aa5d2a0f981?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXR8ZW58MHx8fHwxNjkwMTIwMDI1fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4314&amp;h=2689&amp;fit=max 4314w,https:\/\/images.unsplash.com\/photo-1501523460185-2aa5d2a0f981?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXR8ZW58MHx8fHwxNjkwMTIwMDI1fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2876&amp;h=1793&amp;fit=max 2876w,https:\/\/images.unsplash.com\/photo-1501523460185-2aa5d2a0f981?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXR8ZW58MHx8fHwxNjkwMTIwMDI1fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1438&amp;h=896&amp;fit=max 1438w,https:\/\/images.unsplash.com\/photo-1501523460185-2aa5d2a0f981?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXR8ZW58MHx8fHwxNjkwMTIwMDI1fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=212&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:10.92233%;top:63.91586%;width:77.42718%;height:31.06796%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6269592476489028% 0.6269592476489028% 0.6269592476489028% 0.6269592476489028% \/ 1.0416666666666665% 1.0416666666666665% 1.0416666666666665% 1.0416666666666665%\" id=\"el-c4e87553-11d8-4d27-9c85-2591336413d2\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.4388714733542327% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.647249em;line-height:1.18;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"What_is_Segmentation_How_Does_it_Work\"><\/span><span><span style=\"font-weight: 700; color: #603809\">What is Segmentation? How Does it Work?<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"69af32e2-091a-4b45-ad74-6a606d343007\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-0194a0d4-9846-473c-a3bd-9f7b245199e1\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:10.03236%;width:100%;height:44.98382%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-ba6aabee-47d5-47ec-8522-eaf3b176a8a7\">\n<div style=\"position:absolute;width:100%;height:105.56145%;left:0%;top:-2.78073%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1460925895917-afdab827c52f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmclMjBzZWdtZW50YXRpb258ZW58MHx8fHwxNjg5ODQ3NTU2fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2426&amp;h=1728&amp;fit=max\" alt=\"laptop computer on glass-top table\" srcSet=\"https:\/\/images.unsplash.com\/photo-1460925895917-afdab827c52f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmclMjBzZWdtZW50YXRpb258ZW58MHx8fHwxNjg5ODQ3NTU2fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2426&amp;h=1728&amp;fit=max 2426w,https:\/\/images.unsplash.com\/photo-1460925895917-afdab827c52f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmclMjBzZWdtZW50YXRpb258ZW58MHx8fHwxNjg5ODQ3NTU2fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1940&amp;h=1382&amp;fit=max 1940w,https:\/\/images.unsplash.com\/photo-1460925895917-afdab827c52f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmclMjBzZWdtZW50YXRpb258ZW58MHx8fHwxNjg5ODQ3NTU2fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1455&amp;h=1036&amp;fit=max 1455w,https:\/\/images.unsplash.com\/photo-1460925895917-afdab827c52f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmclMjBzZWdtZW50YXRpb258ZW58MHx8fHwxNjg5ODQ3NTU2fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=970&amp;h=691&amp;fit=max 970w,https:\/\/images.unsplash.com\/photo-1460925895917-afdab827c52f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmclMjBzZWdtZW50YXRpb258ZW58MHx8fHwxNjg5ODQ3NTU2fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=485&amp;h=345&amp;fit=max 485w,https:\/\/images.unsplash.com\/photo-1460925895917-afdab827c52f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmclMjBzZWdtZW50YXRpb258ZW58MHx8fHwxNjg5ODQ3NTU2fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=242&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:0.32362%;width:76.69903%;height:3.55987%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 9.090909090909092% 9.090909090909092% 9.090909090909092% 9.090909090909092%\" id=\"el-354e4319-d1bf-45a8-ac64-fa61f084f81b\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.42721518987341756% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">What is Segmentation?<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:63.91586%;width:63.34951%;height:27.6699%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7662835249042145% 0.7662835249042145% 0.7662835249042145% 0.7662835249042145% \/ 1.1695906432748537% 1.1695906432748537% 1.1695906432748537% 1.1695906432748537%\" id=\"el-e7bd166b-d8bd-4973-a5de-d6f7fc6dd979\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.09698275862068924% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span>Segmentation is a business method that brands apply to cut their target market into smaller, more controllable groups of people based on the common ground to optimize their marketing, advertising, and sales efforts.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"10271bd9-a1fe-4985-a8ed-430fecb4e6bb\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-43229fc4-22d2-454c-a3d7-9ededb4e010b\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:10.03236%;width:100%;height:43.68932%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-88063752-878c-4f5a-b72a-e432aa8d6632\">\n<div style=\"position:absolute;width:100%;height:101.74112%;left:0%;top:-0.87056%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1543269865-cbf427effbad?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3997&amp;h=2665&amp;fit=max\" alt=\"A group of friends at a coffee shop\" srcSet=\"https:\/\/images.unsplash.com\/photo-1543269865-cbf427effbad?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3997&amp;h=2665&amp;fit=max 3997w,https:\/\/images.unsplash.com\/photo-1543269865-cbf427effbad?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3197&amp;h=2132&amp;fit=max 3197w,https:\/\/images.unsplash.com\/photo-1543269865-cbf427effbad?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2398&amp;h=1599&amp;fit=max 2398w,https:\/\/images.unsplash.com\/photo-1543269865-cbf427effbad?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1598&amp;h=1065&amp;fit=max 1598w,https:\/\/images.unsplash.com\/photo-1543269865-cbf427effbad?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=799&amp;h=533&amp;fit=max 799w,https:\/\/images.unsplash.com\/photo-1543269865-cbf427effbad?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=227&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:0.32362%;width:76.69903%;height:3.55987%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 9.090909090909092% 9.090909090909092% 9.090909090909092% 9.090909090909092%\" id=\"el-3a1c7e7b-6d10-4610-96b7-8136929432ed\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.42721518987341756% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Types of Segmentation:<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:10.92233%;top:57.60518%;width:9.70874%;height:4.69256%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5% 5% 5% 5% \/ 6.896551724137931% 6.896551724137931% 6.896551724137931% 6.896551724137931%\" id=\"el-42ba1fd1-74ae-4b8d-922e-7d2de912071a\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-4.499999999999993% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.388350em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2d2a35\">01<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:24.51456%;top:58.25243%;width:49.51456%;height:6.79612%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.9803921568627451% 0.9803921568627451% 0.9803921568627451% 0.9803921568627451% \/ 4.761904761904762% 4.761904761904762% 4.761904761904762% 4.761904761904762%\" id=\"el-9ccc9404-723d-4029-8db4-9c99acd67ae3\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5882352941176467% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.258900em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Demographic segmentation&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:24.51456%;top:67.96117%;width:71.60194%;height:24.11003%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6779661016949152% 0.6779661016949152% 0.6779661016949152% 0.6779661016949152% \/ 1.342281879194631% 1.342281879194631% 1.342281879194631% 1.342281879194631%\" id=\"el-03db0351-bc64-481f-a4c2-ff0784cb45da\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.4576271186440677% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: rgba(0,0,0,0.6)\">This segmentation divides a market on various parameters like age, gender, occupation, education level, income, family size, ethnicity, and more.<\/span><\/p>\n<p><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"9fe6b5b2-faee-4e8a-86a8-a596af9dc21c\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-3615ff1e-a3e0-47dc-8654-b6e181dc0a99\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:10.03236%;width:100%;height:43.68932%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-a18b7a05-c2a8-4aff-a92f-d1639e08a278\">\n<div style=\"position:absolute;width:100%;height:101.35234%;left:0%;top:-0.67617%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1432888498266-38ffec3eaf0a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4193&amp;h=2785&amp;fit=max\" alt=\"person writing on white paper\" srcSet=\"https:\/\/images.unsplash.com\/photo-1432888498266-38ffec3eaf0a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4193&amp;h=2785&amp;fit=max 4193w,https:\/\/images.unsplash.com\/photo-1432888498266-38ffec3eaf0a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3354&amp;h=2228&amp;fit=max 3354w,https:\/\/images.unsplash.com\/photo-1432888498266-38ffec3eaf0a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2515&amp;h=1670&amp;fit=max 2515w,https:\/\/images.unsplash.com\/photo-1432888498266-38ffec3eaf0a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1677&amp;h=1114&amp;fit=max 1677w,https:\/\/images.unsplash.com\/photo-1432888498266-38ffec3eaf0a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=838&amp;h=557&amp;fit=max 838w,https:\/\/images.unsplash.com\/photo-1432888498266-38ffec3eaf0a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=226&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:0.32362%;width:76.69903%;height:3.55987%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 9.090909090909092% 9.090909090909092% 9.090909090909092% 9.090909090909092%\" id=\"el-2fbc8adb-7deb-442d-bfc3-86f9af7b421a\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.42721518987341756% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Types of Segmentation:<\/span><span style=\"color: #2d2a35\">&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.24272%;top:58.89968%;width:55.09709%;height:3.55987%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.881057268722467% 0.881057268722467% 0.881057268722467% 0.881057268722467% \/ 9.090909090909092% 9.090909090909092% 9.090909090909092% 9.090909090909092%\" id=\"el-14a5357f-b0b3-4375-bfc1-4772ed330ff5\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5286343612334798% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.258900em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Behavioral segmentation&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.24272%;top:65.53398%;width:71.60194%;height:32.03883%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6779661016949152% 0.6779661016949152% 0.6779661016949152% 0.6779661016949152% \/ 1.0101010101010102% 1.0101010101010102% 1.0101010101010102% 1.0101010101010102%\" id=\"el-396ee458-5d22-46f9-b92a-868c6376169c\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.4576271186440677% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: rgba(0,0,0,0.6)\">Behavioural segmentation has almost the same measurements as psychographic segmentation but behavioural segmentation majorly focuses on particular reactions and how customers make decisions and buy.&nbsp;<\/span><\/p>\n<p><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:9.70874%;top:57.44337%;width:9.70874%;height:5.01618%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5% 5% 5% 5% \/ 6.451612903225806% 6.451612903225806% 6.451612903225806% 6.451612903225806%\" id=\"el-7afda7c1-9434-4b15-940f-7db04c68f242\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-4.499999999999993% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.388350em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2d2a35\">02<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"cf2971ff-2db5-4c95-a20a-84c6c6f23335\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-8226dddd-d776-4433-a251-938d784abe17\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:10.03236%;width:100%;height:43.68932%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-9984e8c1-1b40-4d48-9733-4f3b765d21b8\">\n<div style=\"position:absolute;width:100%;height:152.59259%;left:0%;top:-26.2963%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1581922819941-6ab31ab79afc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxnZW9ncmFwaGljYWx8ZW58MHx8fHwxNjg5ODQ3NzIzfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=5000&amp;h=5000&amp;fit=max\" alt=\"white and black abstract painting\" srcSet=\"https:\/\/images.unsplash.com\/photo-1581922819941-6ab31ab79afc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxnZW9ncmFwaGljYWx8ZW58MHx8fHwxNjg5ODQ3NzIzfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=5000&amp;h=5000&amp;fit=max 5000w,https:\/\/images.unsplash.com\/photo-1581922819941-6ab31ab79afc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxnZW9ncmFwaGljYWx8ZW58MHx8fHwxNjg5ODQ3NzIzfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4000&amp;h=4000&amp;fit=max 4000w,https:\/\/images.unsplash.com\/photo-1581922819941-6ab31ab79afc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxnZW9ncmFwaGljYWx8ZW58MHx8fHwxNjg5ODQ3NzIzfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3000&amp;h=3000&amp;fit=max 3000w,https:\/\/images.unsplash.com\/photo-1581922819941-6ab31ab79afc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxnZW9ncmFwaGljYWx8ZW58MHx8fHwxNjg5ODQ3NzIzfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2000&amp;h=2000&amp;fit=max 2000w,https:\/\/images.unsplash.com\/photo-1581922819941-6ab31ab79afc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxnZW9ncmFwaGljYWx8ZW58MHx8fHwxNjg5ODQ3NzIzfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1000&amp;h=1000&amp;fit=max 1000w,https:\/\/images.unsplash.com\/photo-1581922819941-6ab31ab79afc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxnZW9ncmFwaGljYWx8ZW58MHx8fHwxNjg5ODQ3NzIzfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=340&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:0.32362%;width:76.69903%;height:3.55987%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 9.090909090909092% 9.090909090909092% 9.090909090909092% 9.090909090909092%\" id=\"el-ea5628fb-3d76-4608-a888-53e00ed32ab0\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.42721518987341756% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Types of Segmentation:<\/span><span style=\"color: #2d2a35\">&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25%;top:58.89968%;width:59.2233%;height:3.55987%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.819672131147541% 0.819672131147541% 0.819672131147541% 0.819672131147541% \/ 9.090909090909092% 9.090909090909092% 9.090909090909092% 9.090909090909092%\" id=\"el-f1e48e47-d3a8-4fb3-95ba-72f01b4ce28f\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.4918032786885243% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.258900em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Geographical segmentation&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25%;top:65.53398%;width:71.60194%;height:44.33657%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6779661016949152% 0.6779661016949152% 0.6779661016949152% 0.6779661016949152% \/ 0.7299270072992701% 0.7299270072992701% 0.7299270072992701% 0.7299270072992701%\" id=\"el-f738a01f-e414-4543-8cd6-5e320c6ca44d\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.4576271186440677% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: rgba(0,0,0,0.6)\">This kind of segmentation targets consumers on the basis of a predefined geographic border. But, differences in interests, preferences, and decisions change dramatically throughout cities, states, and countries, so marketers must recognize these variations and advertise accordingly.&nbsp;<\/span><\/p>\n<p><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:9.70874%;top:57.44337%;width:9.70874%;height:5.01618%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5% 5% 5% 5% \/ 6.451612903225806% 6.451612903225806% 6.451612903225806% 6.451612903225806%\" id=\"el-2185bc6a-108a-41b8-a070-d5273f645930\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-4.499999999999993% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.388350em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2d2a35\">03<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"46de79fe-9728-42b6-a1f9-6c7c5ce65da3\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-9ac5f377-5a9b-4913-a15f-ccbb811c2e70\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:10.03236%;width:100%;height:43.68932%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d75715e9-7b15-4e3a-a4ed-a4c0ffc16d1a\">\n<div style=\"position:absolute;width:100%;height:190.74074%;left:0%;top:-45.37037%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1493612276216-ee3925520721?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3308&amp;h=4135&amp;fit=max\" alt=\"person holding light bulb\" srcSet=\"https:\/\/images.unsplash.com\/photo-1493612276216-ee3925520721?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3308&amp;h=4135&amp;fit=max 3308w,https:\/\/images.unsplash.com\/photo-1493612276216-ee3925520721?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2646&amp;h=3308&amp;fit=max 2646w,https:\/\/images.unsplash.com\/photo-1493612276216-ee3925520721?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1984&amp;h=2480&amp;fit=max 1984w,https:\/\/images.unsplash.com\/photo-1493612276216-ee3925520721?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1323&amp;h=1654&amp;fit=max 1323w,https:\/\/images.unsplash.com\/photo-1493612276216-ee3925520721?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=661&amp;h=826&amp;fit=max 661w,https:\/\/images.unsplash.com\/photo-1493612276216-ee3925520721?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=425&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:0.32362%;width:76.69903%;height:3.55987%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 9.090909090909092% 9.090909090909092% 9.090909090909092% 9.090909090909092%\" id=\"el-16201f3e-f658-46db-b993-945c63a66035\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.42721518987341756% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Types of Segmentation:<\/span><span style=\"color: #2d2a35\">&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25%;top:59.2233%;width:71.60194%;height:3.23625%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6779661016949152% 0.6779661016949152% 0.6779661016949152% 0.6779661016949152% \/ 10% 10% 10% 10%\" id=\"el-da5099d9-28fb-4ac4-84e2-7a86d039beb6\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.4067796610169489% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.258900em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Psychographic segmentation&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25%;top:65.53398%;width:71.60194%;height:28.15534%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6779661016949152% 0.6779661016949152% 0.6779661016949152% 0.6779661016949152% \/ 1.1494252873563218% 1.1494252873563218% 1.1494252873563218% 1.1494252873563218%\" id=\"el-cbc0a352-43d5-4ab1-8a69-64cb734ddddb\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.4576271186440677% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: rgba(0,0,0,0.6)\">A psychographic segmentation concentrates on the intrinsic traits your target customer owns. Psychographic traits can differ in personalities, hobbies, values, beliefs, consciousness, and more.&nbsp;<\/span><\/p>\n<p><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:9.70874%;top:57.44337%;width:9.70874%;height:5.01618%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5% 5% 5% 5% \/ 6.451612903225806% 6.451612903225806% 6.451612903225806% 6.451612903225806%\" id=\"el-cf70cec1-6d2e-4016-9cac-c856bf9d8870\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-4.499999999999993% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.388350em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2d2a35\">04<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"bc33cae7-d386-4abd-888b-a24f97636890\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#2d2a35\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-8e0022da-7d1f-4e5a-a943-7a537235a3ae\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:61.32686%;width:75.48544%;height:31.71521%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6430868167202572% 0.6430868167202572% 0.6430868167202572% 0.6430868167202572% \/ 1.0204081632653061% 1.0204081632653061% 1.0204081632653061% 1.0204081632653061%\" id=\"el-53d35ae6-3846-4b01-9604-b24d57863088\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.8440514469453377% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.566343em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Top_3_benefits_of_using_Segmentation\"><\/span><span><span style=\"color: #fff0d8\">Top 3 benefits of using Segmentation<\/span><\/p>\n<p><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:0;top:-11.65049%;width:111.8932%;height:59.06149%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-da259bf2-99c8-421e-bd21-3a2ce7cc4815\">\n<div style=\"position:absolute;width:100%;height:189.45204%;left:0%;top:-44.72602%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1488751045188-3c55bbf9a3fa?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3644&amp;h=5466&amp;fit=max\" alt=\"man holding white ceramic teacup\" srcSet=\"https:\/\/images.unsplash.com\/photo-1488751045188-3c55bbf9a3fa?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3644&amp;h=5466&amp;fit=max 3644w,https:\/\/images.unsplash.com\/photo-1488751045188-3c55bbf9a3fa?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2915&amp;h=4373&amp;fit=max 2915w,https:\/\/images.unsplash.com\/photo-1488751045188-3c55bbf9a3fa?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2186&amp;h=3279&amp;fit=max 2186w,https:\/\/images.unsplash.com\/photo-1488751045188-3c55bbf9a3fa?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1457&amp;h=2186&amp;fit=max 1457w,https:\/\/images.unsplash.com\/photo-1488751045188-3c55bbf9a3fa?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=728&amp;h=1092&amp;fit=max 728w,https:\/\/images.unsplash.com\/photo-1488751045188-3c55bbf9a3fa?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=510&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 50vh, 112vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"70354c98-7f97-4e04-b8fa-94bda7aa236c\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-352494f0-831c-4ff5-87c6-d85c5be28bb8\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:5.33981%;width:100%;height:44.82201%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-c806e095-f6b4-4376-ad58-5eabf7f7eec0\">\n<div style=\"position:absolute;width:100.83904%;height:100%;left:-0.41952%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1551288049-bebda4e38f71?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxlYXNpbHklMjBvYnRhaW5hYmxlJTIwZGF0YXxlbnwwfHx8fDE2ODk2ODQyNTd8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4810&amp;h=3207&amp;fit=max\" alt=\"graphs of performance analytics on a laptop screen\" srcSet=\"https:\/\/images.unsplash.com\/photo-1551288049-bebda4e38f71?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxlYXNpbHklMjBvYnRhaW5hYmxlJTIwZGF0YXxlbnwwfHx8fDE2ODk2ODQyNTd8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4810&amp;h=3207&amp;fit=max 4810w,https:\/\/images.unsplash.com\/photo-1551288049-bebda4e38f71?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxlYXNpbHklMjBvYnRhaW5hYmxlJTIwZGF0YXxlbnwwfHx8fDE2ODk2ODQyNTd8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3848&amp;h=2566&amp;fit=max 3848w,https:\/\/images.unsplash.com\/photo-1551288049-bebda4e38f71?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxlYXNpbHklMjBvYnRhaW5hYmxlJTIwZGF0YXxlbnwwfHx8fDE2ODk2ODQyNTd8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2886&amp;h=1924&amp;fit=max 2886w,https:\/\/images.unsplash.com\/photo-1551288049-bebda4e38f71?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxlYXNpbHklMjBvYnRhaW5hYmxlJTIwZGF0YXxlbnwwfHx8fDE2ODk2ODQyNTd8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1924&amp;h=1283&amp;fit=max 1924w,https:\/\/images.unsplash.com\/photo-1551288049-bebda4e38f71?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxlYXNpbHklMjBvYnRhaW5hYmxlJTIwZGF0YXxlbnwwfHx8fDE2ODk2ODQyNTd8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=962&amp;h=641&amp;fit=max 962w,https:\/\/images.unsplash.com\/photo-1551288049-bebda4e38f71?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxlYXNpbHklMjBvYnRhaW5hYmxlJTIwZGF0YXxlbnwwfHx8fDE2ODk2ODQyNTd8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=227&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:55.01618%;width:9.70874%;height:4.69256%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5% 5% 5% 5% \/ 6.896551724137931% 6.896551724137931% 6.896551724137931% 6.896551724137931%\" id=\"el-054c4e63-0ccd-4a3e-9e75-48e48980449b\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-4.499999999999993% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.388350em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2d2a35\">01<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.24272%;top:55.66343%;width:49.51456%;height:3.23625%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.9803921568627451% 0.9803921568627451% 0.9803921568627451% 0.9803921568627451% \/ 10% 10% 10% 10%\" id=\"el-f9a9befb-459e-4776-951a-9d05b8645622\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5882352941176467% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.258900em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Expand your business&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.72816%;top:64.72492%;width:62.62136%;height:28.15534%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7751937984496124% 0.7751937984496124% 0.7751937984496124% 0.7751937984496124% \/ 1.1494252873563218% 1.1494252873563218% 1.1494252873563218% 1.1494252873563218%\" id=\"el-d764012b-e44f-491c-b5cc-18a0afa8c6e8\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5232558139534882% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: rgba(0,0,0,0.6)\">\u2013 Reach current customers more effectively.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Discover new markets and potential customers.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Identify and address unknown customer needs.<\/span><\/p>\n<p><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"5476faa5-437b-4965-93ed-5f7ae49c8849\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-14dcbb6a-7b77-4042-b3c4-b1b19c64dab3\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:5.33981%;width:100%;height:44.82201%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-0a0cf9af-b498-4b2a-96aa-89ff3492114f\">\n<div style=\"position:absolute;width:100%;height:107.64603%;left:0%;top:-3.82301%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1542744173-05336fcc7ad4?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxzdHJhaWdodGZvcndhcmQlMjB0YXJnZXRpbmclMjBhbmQlMjBhbmFseXNpc3xlbnwwfHx8fDE2ODk2ODQ0MDB8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3008&amp;h=2177&amp;fit=max\" alt=\"person using MacBook Pro\" srcSet=\"https:\/\/images.unsplash.com\/photo-1542744173-05336fcc7ad4?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxzdHJhaWdodGZvcndhcmQlMjB0YXJnZXRpbmclMjBhbmQlMjBhbmFseXNpc3xlbnwwfHx8fDE2ODk2ODQ0MDB8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3008&amp;h=2177&amp;fit=max 3008w,https:\/\/images.unsplash.com\/photo-1542744173-05336fcc7ad4?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxzdHJhaWdodGZvcndhcmQlMjB0YXJnZXRpbmclMjBhbmQlMjBhbmFseXNpc3xlbnwwfHx8fDE2ODk2ODQ0MDB8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2406&amp;h=1741&amp;fit=max 2406w,https:\/\/images.unsplash.com\/photo-1542744173-05336fcc7ad4?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxzdHJhaWdodGZvcndhcmQlMjB0YXJnZXRpbmclMjBhbmQlMjBhbmFseXNpc3xlbnwwfHx8fDE2ODk2ODQ0MDB8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1804&amp;h=1306&amp;fit=max 1804w,https:\/\/images.unsplash.com\/photo-1542744173-05336fcc7ad4?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxzdHJhaWdodGZvcndhcmQlMjB0YXJnZXRpbmclMjBhbmQlMjBhbmFseXNpc3xlbnwwfHx8fDE2ODk2ODQ0MDB8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1203&amp;h=871&amp;fit=max 1203w,https:\/\/images.unsplash.com\/photo-1542744173-05336fcc7ad4?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxzdHJhaWdodGZvcndhcmQlMjB0YXJnZXRpbmclMjBhbmQlMjBhbmFseXNpc3xlbnwwfHx8fDE2ODk2ODQ0MDB8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=601&amp;h=435&amp;fit=max 601w,https:\/\/images.unsplash.com\/photo-1542744173-05336fcc7ad4?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxzdHJhaWdodGZvcndhcmQlMjB0YXJnZXRpbmclMjBhbmQlMjBhbmFseXNpc3xlbnwwfHx8fDE2ODk2ODQ0MDB8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=246&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:55.01618%;width:9.70874%;height:5.01618%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5% 5% 5% 5% \/ 6.451612903225806% 6.451612903225806% 6.451612903225806% 6.451612903225806%\" id=\"el-cc138139-ddaf-46f1-82a5-1f43000dd741\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-4.499999999999993% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.388350em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2d2a35\">02<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.24272%;top:55.66343%;width:49.51456%;height:3.23625%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.9803921568627451% 0.9803921568627451% 0.9803921568627451% 0.9803921568627451% \/ 10% 10% 10% 10%\" id=\"el-0031dd97-9f0d-4544-a206-02b7f8d54050\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5882352941176467% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.258900em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Customer Retention&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.72816%;top:64.72492%;width:62.62136%;height:28.15534%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7751937984496124% 0.7751937984496124% 0.7751937984496124% 0.7751937984496124% \/ 1.1494252873563218% 1.1494252873563218% 1.1494252873563218% 1.1494252873563218%\" id=\"el-3d719ae9-4376-4a87-844d-786f59c8a3b9\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5232558139534882% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: rgba(0,0,0,0.6)\">\u2013 Create personalized customer journeys.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Enhance brand experience and loyalty.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Increase the likelihood of customer loyalty.<\/span><\/p>\n<p><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"80636a83-529a-4160-aa27-7d07bec68a16\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-89821ba3-1459-48cd-882f-1da5bbcb7688\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:5.33981%;width:100%;height:44.82201%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d1937377-10b1-4180-9b12-0cf3ce3e6881\">\n<div style=\"position:absolute;width:100%;height:111.55234%;left:0%;top:-5.77617%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1501504905252-473c47e087f8?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8bWFya2V0aW5nfGVufDB8fHx8MTY4OTgzNjc4MXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4608&amp;h=3456&amp;fit=max\" alt=\"MacBook Pro near white open book\" srcSet=\"https:\/\/images.unsplash.com\/photo-1501504905252-473c47e087f8?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8bWFya2V0aW5nfGVufDB8fHx8MTY4OTgzNjc4MXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4608&amp;h=3456&amp;fit=max 4608w,https:\/\/images.unsplash.com\/photo-1501504905252-473c47e087f8?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8bWFya2V0aW5nfGVufDB8fHx8MTY4OTgzNjc4MXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3686&amp;h=2765&amp;fit=max 3686w,https:\/\/images.unsplash.com\/photo-1501504905252-473c47e087f8?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8bWFya2V0aW5nfGVufDB8fHx8MTY4OTgzNjc4MXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2764&amp;h=2073&amp;fit=max 2764w,https:\/\/images.unsplash.com\/photo-1501504905252-473c47e087f8?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8bWFya2V0aW5nfGVufDB8fHx8MTY4OTgzNjc4MXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1843&amp;h=1382&amp;fit=max 1843w,https:\/\/images.unsplash.com\/photo-1501504905252-473c47e087f8?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8bWFya2V0aW5nfGVufDB8fHx8MTY4OTgzNjc4MXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=921&amp;h=691&amp;fit=max 921w,https:\/\/images.unsplash.com\/photo-1501504905252-473c47e087f8?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8bWFya2V0aW5nfGVufDB8fHx8MTY4OTgzNjc4MXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=255&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:55.01618%;width:9.70874%;height:5.01618%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5% 5% 5% 5% \/ 6.451612903225806% 6.451612903225806% 6.451612903225806% 6.451612903225806%\" id=\"el-c545576e-7b69-48ea-b759-53a01f568d5b\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-4.499999999999993% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.388350em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2d2a35\">03<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.24272%;top:55.66343%;width:49.51456%;height:3.23625%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.9803921568627451% 0.9803921568627451% 0.9803921568627451% 0.9803921568627451% \/ 10% 10% 10% 10%\" id=\"el-9171486f-f11a-444b-8f88-ee436be39806\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5882352941176467% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.258900em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Lower Spend Rate&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.72816%;top:64.72492%;width:62.62136%;height:28.15534%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7751937984496124% 0.7751937984496124% 0.7751937984496124% 0.7751937984496124% \/ 1.1494252873563218% 1.1494252873563218% 1.1494252873563218% 1.1494252873563218%\" id=\"el-42129a2f-204f-44e0-84a9-82062f87c69b\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5232558139534882% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: rgba(0,0,0,0.6)\">\u2013 Efficiently target customers with tailored messages.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Save money by focusing efforts on the right audience.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Avoid wasted resources on ineffective marketing.<\/span><\/p>\n<p><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:20.87379%;top:0;width:62.62136%;height:3.8835%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7751937984496124% 0.7751937984496124% 0.7751937984496124% 0.7751937984496124% \/ 8.333333333333332% 8.333333333333332% 8.333333333333332% 8.333333333333332%\" id=\"el-fb0f5fb7-2e36-400a-bf27-70a19c73f8cf\"><a href=\"https:\/\/www.nvecta.com\/blog\/what-is-segmentation\/\" data-tooltip-text=\"What is Segmentation? Benefits, Types &amp; Strategy | NotifyVisitors\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5813953488372093% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.323625em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Read Full Blog&nbsp; for more<\/span><\/span><\/p>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the game-changer in marketing &#8211; segmentation! 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