{"id":24735,"date":"2023-07-25T09:39:26","date_gmt":"2023-07-25T09:39:26","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?post_type=web-story&#038;p=24735"},"modified":"2023-07-26T08:37:49","modified_gmt":"2023-07-26T08:37:49","slug":"customer-segmentation","status":"publish","type":"web-story","link":"https:\/\/www.nvecta.com\/blog\/web-stories\/customer-segmentation\/","title":{"rendered":"Unleashing Market Success: The Art of Customer Segmentation!"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Trykker&amp;family=Roboto%3Aital%2Cwght%400%2C400%3B0%2C700%3B1%2C400\" rel=\"stylesheet\"\/>\n<style amp-boilerplate=\"\">body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-o-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}<\/style>\n<p><noscript><\/p>\n<style amp-boilerplate=\"\">body{-webkit-animation:none;-moz-animation:none;-ms-animation:none;animation:none}<\/style>\n<p><\/noscript><\/p>\n<style amp-custom=\"\">\n              h1, h2, h3 { font-weight: normal; }<\/p>\n<p>              amp-story-page {\n                background-color: #131516;\n              }<\/p>\n<p>              amp-story-grid-layer {\n                overflow: visible;\n              }<\/p>\n<p>              @media (max-aspect-ratio: 9 \/ 16)  {\n                @media (min-aspect-ratio: 320 \/ 678) {\n                  amp-story-grid-layer.grid-layer {\n                    margin-top: calc((100% \/ 0.5625 - 100% \/ 0.6666666666666666) \/ 2);\n                  }\n                }\n              }<\/p>\n<p>              @media not all and (min-resolution:.001dpcm) {\n                @media {\n                  p.text-wrapper > span {\n                    font-size: calc(100% - 0.5px);\n                  }\n                }\n              }<\/p>\n<p>              .page-fullbleed-area,\n              .page-background-overlay-area {\n                position: absolute;\n                overflow: hidden;\n                width: 100%;\n                left: 0;\n                height: calc(1.1851851851851851 * 100%);\n                top: calc((1 - 1.1851851851851851) * 100% \/ 2);\n              }<\/p>\n<p>              .element-overlay-area {\n                position: absolute;\n                width: 100%;\n                height: 100%;\n                top: 0;\n                left: 0;\n              }<\/p>\n<p>              .page-safe-area {\n                overflow: visible;\n                position: absolute;\n                top: 0;\n                bottom: 0;\n                left: 0;\n                right: 0;\n                width: 100%;\n                height: calc(0.84375 * 100%);\n                margin: auto 0;\n              }<\/p>\n<p>              .mask {\n                position: absolute;\n                overflow: hidden;\n              }<\/p>\n<p>              .fill {\n                position: absolute;\n                top: 0;\n                left: 0;\n                right: 0;\n                bottom: 0;\n                margin: 0;\n              }<\/p>\n<p>              @media (prefers-reduced-motion: no-preference) {\n                .animation-wrapper {\n                  opacity: var(--initial-opacity);\n                  transform: var(--initial-transform);\n                }\n              }<\/p>\n<p>              amp-story-grid-layer.align-bottom {\n                align-content: end;\n                padding: 0;\n              }<\/p>\n<p>              .captions-area {\n                padding: 0 32px 0;\n              }<\/p>\n<p>              amp-story-captions {\n                margin-bottom: 16px;\n                text-align: center;\n              }<\/p>\n<p>              amp-story-captions span {\n                display: inline-block;\n                margin: 0;\n                padding: 6px 12px;\n                vertical-align: middle;\n                border-radius: 15px;\n                background: rgba(11, 11, 11, 0.6);\n                color: rgba(255, 255, 255, 1);\n                font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Oxygen-Sans, Ubuntu, Cantarell, \"Helvetica Neue\", sans-serif;;\n                font-size: calc(4 * var(--story-page-vw));\n                line-height: 1.4;\n                word-break: break-word;\n                word-wrap: break-word;\n                overflow-wrap: break-word;\n              }\n              <\/style>\n<p><meta name=\"web-stories-replace-head-start\"\/><title>Unleashing Market Success: The Art of Customer Segmentation!<\/title><link rel=\"canonical\" href=\"https:\/\/www.nvecta.com\/blog\/web-stories\/customer-segmentation\/\"\/><meta name=\"web-stories-replace-head-end\"\/><\/head><body><amp-story standalone=\"\" publisher=\"NotifyVisitors Blog\" publisher-logo-src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/06\/NV-logo.png\" title=\"Unleashing Market Success: The Art of Customer Segmentation!\" poster-portrait-src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/07\/Copy-of-Copy-of-Copy-of-Marketing-segmentation.png\"><amp-story-page id=\"53ece471-d87a-4e9d-9d33-908102e5c322\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#d4e4c0\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-89aaefa1-b2cb-4222-9809-60637b1c39f7\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.2233%;width:100%;height:58.89968%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-168933f8-16c7-41ae-94a0-d339ec226611\">\n<div style=\"position:absolute;width:141.74953%;height:100%;left:-20.87477%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1501523460185-2aa5d2a0f981?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXR8ZW58MHx8fHwxNjkwMTIwMDI1fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=7191&amp;h=4482&amp;fit=max\" alt=\"person in white top\" srcSet=\"https:\/\/images.unsplash.com\/photo-1501523460185-2aa5d2a0f981?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXR8ZW58MHx8fHwxNjkwMTIwMDI1fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=7191&amp;h=4482&amp;fit=max 7191w,https:\/\/images.unsplash.com\/photo-1501523460185-2aa5d2a0f981?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXR8ZW58MHx8fHwxNjkwMTIwMDI1fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=5752&amp;h=3585&amp;fit=max 5752w,https:\/\/images.unsplash.com\/photo-1501523460185-2aa5d2a0f981?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXR8ZW58MHx8fHwxNjkwMTIwMDI1fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4314&amp;h=2689&amp;fit=max 4314w,https:\/\/images.unsplash.com\/photo-1501523460185-2aa5d2a0f981?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXR8ZW58MHx8fHwxNjkwMTIwMDI1fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2876&amp;h=1793&amp;fit=max 2876w,https:\/\/images.unsplash.com\/photo-1501523460185-2aa5d2a0f981?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXR8ZW58MHx8fHwxNjkwMTIwMDI1fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1438&amp;h=896&amp;fit=max 1438w,https:\/\/images.unsplash.com\/photo-1501523460185-2aa5d2a0f981?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXR8ZW58MHx8fHwxNjkwMTIwMDI1fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=212&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:65.85761%;width:77.42718%;height:23.46278%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6269592476489028% 0.6269592476489028% 0.6269592476489028% 0.6269592476489028% \/ 1.3793103448275863% 1.3793103448275863% 1.3793103448275863% 1.3793103448275863%\" id=\"el-c4e87553-11d8-4d27-9c85-2591336413d2\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.4388714733542327% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.647249em;line-height:1.18;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"What_is_Customer_Segmentation\"><\/span><span><span style=\"font-weight: 700; color: #603809\">What is Customer Segmentation?&nbsp;<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"69af32e2-091a-4b45-ad74-6a606d343007\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-0194a0d4-9846-473c-a3bd-9f7b245199e1\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:10.03236%;width:100%;height:44.98382%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-ba6aabee-47d5-47ec-8522-eaf3b176a8a7\">\n<div style=\"position:absolute;width:100%;height:105.56145%;left:0%;top:-2.78073%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1460925895917-afdab827c52f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmclMjBzZWdtZW50YXRpb258ZW58MHx8fHwxNjg5ODQ3NTU2fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2426&amp;h=1728&amp;fit=max\" alt=\"laptop computer on glass-top table\" srcSet=\"https:\/\/images.unsplash.com\/photo-1460925895917-afdab827c52f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmclMjBzZWdtZW50YXRpb258ZW58MHx8fHwxNjg5ODQ3NTU2fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2426&amp;h=1728&amp;fit=max 2426w,https:\/\/images.unsplash.com\/photo-1460925895917-afdab827c52f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmclMjBzZWdtZW50YXRpb258ZW58MHx8fHwxNjg5ODQ3NTU2fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1940&amp;h=1382&amp;fit=max 1940w,https:\/\/images.unsplash.com\/photo-1460925895917-afdab827c52f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmclMjBzZWdtZW50YXRpb258ZW58MHx8fHwxNjg5ODQ3NTU2fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1455&amp;h=1036&amp;fit=max 1455w,https:\/\/images.unsplash.com\/photo-1460925895917-afdab827c52f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmclMjBzZWdtZW50YXRpb258ZW58MHx8fHwxNjg5ODQ3NTU2fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=970&amp;h=691&amp;fit=max 970w,https:\/\/images.unsplash.com\/photo-1460925895917-afdab827c52f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmclMjBzZWdtZW50YXRpb258ZW58MHx8fHwxNjg5ODQ3NTU2fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=485&amp;h=345&amp;fit=max 485w,https:\/\/images.unsplash.com\/photo-1460925895917-afdab827c52f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmclMjBzZWdtZW50YXRpb258ZW58MHx8fHwxNjg5ODQ3NTU2fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=242&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:2.42718%;width:78.64078%;height:3.55987%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6172839506172839% 0.6172839506172839% 0.6172839506172839% 0.6172839506172839% \/ 9.090909090909092% 9.090909090909092% 9.090909090909092% 9.090909090909092%\" id=\"el-354e4319-d1bf-45a8-ac64-fa61f084f81b\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.4166666666666666% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">What is Customer Segmentation<\/span><span style=\"color: #2d2a35\"> ?<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:63.91586%;width:63.34951%;height:17.1521%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7662835249042145% 0.7662835249042145% 0.7662835249042145% 0.7662835249042145% \/ 1.8867924528301887% 1.8867924528301887% 1.8867924528301887% 1.8867924528301887%\" id=\"el-e7bd166b-d8bd-4973-a5de-d6f7fc6dd979\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.09698275862068924% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">customer segmentation<\/span> is dividing the customers effectively, based on their factors such as <span style=\"font-style: italic\">age, need, industry type or buying features.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"10271bd9-a1fe-4985-a8ed-430fecb4e6bb\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-43229fc4-22d2-454c-a3d7-9ededb4e010b\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:10.03236%;width:100%;height:43.68932%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-88063752-878c-4f5a-b72a-e432aa8d6632\">\n<div style=\"position:absolute;width:100%;height:101.74112%;left:0%;top:-0.87056%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1543269865-cbf427effbad?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3997&amp;h=2665&amp;fit=max\" alt=\"A group of friends at a coffee shop\" srcSet=\"https:\/\/images.unsplash.com\/photo-1543269865-cbf427effbad?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3997&amp;h=2665&amp;fit=max 3997w,https:\/\/images.unsplash.com\/photo-1543269865-cbf427effbad?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3197&amp;h=2132&amp;fit=max 3197w,https:\/\/images.unsplash.com\/photo-1543269865-cbf427effbad?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2398&amp;h=1599&amp;fit=max 2398w,https:\/\/images.unsplash.com\/photo-1543269865-cbf427effbad?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1598&amp;h=1065&amp;fit=max 1598w,https:\/\/images.unsplash.com\/photo-1543269865-cbf427effbad?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=799&amp;h=533&amp;fit=max 799w,https:\/\/images.unsplash.com\/photo-1543269865-cbf427effbad?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=227&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:0.32362%;width:76.69903%;height:3.55987%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 9.090909090909092% 9.090909090909092% 9.090909090909092% 9.090909090909092%\" id=\"el-3a1c7e7b-6d10-4610-96b7-8136929432ed\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.42721518987341756% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Types of Customer Segmentation<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:10.92233%;top:57.60518%;width:9.70874%;height:4.69256%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5% 5% 5% 5% \/ 6.896551724137931% 6.896551724137931% 6.896551724137931% 6.896551724137931%\" id=\"el-42ba1fd1-74ae-4b8d-922e-7d2de912071a\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-4.499999999999993% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.388350em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2d2a35\">01<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:24.51456%;top:58.25243%;width:49.51456%;height:6.79612%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.9803921568627451% 0.9803921568627451% 0.9803921568627451% 0.9803921568627451% \/ 4.761904761904762% 4.761904761904762% 4.761904761904762% 4.761904761904762%\" id=\"el-9ccc9404-723d-4029-8db4-9c99acd67ae3\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5882352941176467% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.258900em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Demographic segmentation&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:24.51456%;top:67.96117%;width:71.60194%;height:28.15534%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6779661016949152% 0.6779661016949152% 0.6779661016949152% 0.6779661016949152% \/ 1.1494252873563218% 1.1494252873563218% 1.1494252873563218% 1.1494252873563218%\" id=\"el-03db0351-bc64-481f-a4c2-ff0784cb45da\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.4576271186440677% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: rgba(0,0,0,0.6)\">Dividing consumers based on age, race, gender, marital status, income, etc. It saves time, improves customer retention, but may lead to limited production and increased costs.&nbsp;<\/span><\/p>\n<p><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"9fe6b5b2-faee-4e8a-86a8-a596af9dc21c\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-3615ff1e-a3e0-47dc-8654-b6e181dc0a99\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:10.03236%;width:100%;height:43.68932%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-a18b7a05-c2a8-4aff-a92f-d1639e08a278\">\n<div style=\"position:absolute;width:100%;height:101.35234%;left:0%;top:-0.67617%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1432888498266-38ffec3eaf0a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4193&amp;h=2785&amp;fit=max\" alt=\"person writing on white paper\" srcSet=\"https:\/\/images.unsplash.com\/photo-1432888498266-38ffec3eaf0a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4193&amp;h=2785&amp;fit=max 4193w,https:\/\/images.unsplash.com\/photo-1432888498266-38ffec3eaf0a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3354&amp;h=2228&amp;fit=max 3354w,https:\/\/images.unsplash.com\/photo-1432888498266-38ffec3eaf0a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2515&amp;h=1670&amp;fit=max 2515w,https:\/\/images.unsplash.com\/photo-1432888498266-38ffec3eaf0a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1677&amp;h=1114&amp;fit=max 1677w,https:\/\/images.unsplash.com\/photo-1432888498266-38ffec3eaf0a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=838&amp;h=557&amp;fit=max 838w,https:\/\/images.unsplash.com\/photo-1432888498266-38ffec3eaf0a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=226&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:0.32362%;width:76.69903%;height:3.55987%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 9.090909090909092% 9.090909090909092% 9.090909090909092% 9.090909090909092%\" id=\"el-2fbc8adb-7deb-442d-bfc3-86f9af7b421a\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.42721518987341756% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Types of Customer Segmentation<\/span><span style=\"color: #2d2a35\">&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.24272%;top:58.89968%;width:55.09709%;height:3.55987%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.881057268722467% 0.881057268722467% 0.881057268722467% 0.881057268722467% \/ 9.090909090909092% 9.090909090909092% 9.090909090909092% 9.090909090909092%\" id=\"el-14a5357f-b0b3-4375-bfc1-4772ed330ff5\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5286343612334798% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.258900em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Behavioral segmentation&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.24272%;top:65.53398%;width:71.60194%;height:36.40777%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6779661016949152% 0.6779661016949152% 0.6779661016949152% 0.6779661016949152% \/ 0.8888888888888888% 0.8888888888888888% 0.8888888888888888% 0.8888888888888888%\" id=\"el-396ee458-5d22-46f9-b92a-868c6376169c\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.4576271186440677% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: rgba(0,0,0,0.6)\">Dividing customers based on their interactions with the company. Enables efficient use of resources and predicts customer behavior, but may not be preferred by marketers due to changing behavior and limited coverage.&nbsp;<\/span><\/p>\n<p><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:9.70874%;top:57.44337%;width:9.70874%;height:5.01618%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5% 5% 5% 5% \/ 6.451612903225806% 6.451612903225806% 6.451612903225806% 6.451612903225806%\" id=\"el-7afda7c1-9434-4b15-940f-7db04c68f242\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-4.499999999999993% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.388350em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2d2a35\">02<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"cf2971ff-2db5-4c95-a20a-84c6c6f23335\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-8226dddd-d776-4433-a251-938d784abe17\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:10.03236%;width:100%;height:43.68932%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-9984e8c1-1b40-4d48-9733-4f3b765d21b8\">\n<div style=\"position:absolute;width:100%;height:152.59259%;left:0%;top:-26.2963%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1581922819941-6ab31ab79afc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxnZW9ncmFwaGljYWx8ZW58MHx8fHwxNjg5ODQ3NzIzfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=5000&amp;h=5000&amp;fit=max\" alt=\"white and black abstract painting\" srcSet=\"https:\/\/images.unsplash.com\/photo-1581922819941-6ab31ab79afc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxnZW9ncmFwaGljYWx8ZW58MHx8fHwxNjg5ODQ3NzIzfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=5000&amp;h=5000&amp;fit=max 5000w,https:\/\/images.unsplash.com\/photo-1581922819941-6ab31ab79afc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxnZW9ncmFwaGljYWx8ZW58MHx8fHwxNjg5ODQ3NzIzfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4000&amp;h=4000&amp;fit=max 4000w,https:\/\/images.unsplash.com\/photo-1581922819941-6ab31ab79afc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxnZW9ncmFwaGljYWx8ZW58MHx8fHwxNjg5ODQ3NzIzfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3000&amp;h=3000&amp;fit=max 3000w,https:\/\/images.unsplash.com\/photo-1581922819941-6ab31ab79afc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxnZW9ncmFwaGljYWx8ZW58MHx8fHwxNjg5ODQ3NzIzfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2000&amp;h=2000&amp;fit=max 2000w,https:\/\/images.unsplash.com\/photo-1581922819941-6ab31ab79afc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxnZW9ncmFwaGljYWx8ZW58MHx8fHwxNjg5ODQ3NzIzfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1000&amp;h=1000&amp;fit=max 1000w,https:\/\/images.unsplash.com\/photo-1581922819941-6ab31ab79afc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxnZW9ncmFwaGljYWx8ZW58MHx8fHwxNjg5ODQ3NzIzfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=340&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:0.32362%;width:76.69903%;height:3.55987%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 9.090909090909092% 9.090909090909092% 9.090909090909092% 9.090909090909092%\" id=\"el-ea5628fb-3d76-4608-a888-53e00ed32ab0\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.42721518987341756% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Types of Customer Segmentation<\/span><span style=\"color: #2d2a35\">&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25%;top:58.89968%;width:59.2233%;height:3.55987%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.819672131147541% 0.819672131147541% 0.819672131147541% 0.819672131147541% \/ 9.090909090909092% 9.090909090909092% 9.090909090909092% 9.090909090909092%\" id=\"el-f1e48e47-d3a8-4fb3-95ba-72f01b4ce28f\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.4918032786885243% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.258900em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Geographical segmentation&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25%;top:65.53398%;width:71.60194%;height:32.03883%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6779661016949152% 0.6779661016949152% 0.6779661016949152% 0.6779661016949152% \/ 1.0101010101010102% 1.0101010101010102% 1.0101010101010102% 1.0101010101010102%\" id=\"el-f738a01f-e414-4543-8cd6-5e320c6ca44d\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.4576271186440677% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: rgba(0,0,0,0.6)\">Dividing customers based on location, such as city, country, or region. Helps identify customer needs, but can be risky due to changing weather patterns and may not consider buying behavior.&nbsp;<\/span><\/p>\n<p><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:9.70874%;top:57.44337%;width:9.70874%;height:5.01618%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5% 5% 5% 5% \/ 6.451612903225806% 6.451612903225806% 6.451612903225806% 6.451612903225806%\" id=\"el-2185bc6a-108a-41b8-a070-d5273f645930\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-4.499999999999993% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.388350em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2d2a35\">03<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"46de79fe-9728-42b6-a1f9-6c7c5ce65da3\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-9ac5f377-5a9b-4913-a15f-ccbb811c2e70\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:10.03236%;width:100%;height:43.68932%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d75715e9-7b15-4e3a-a4ed-a4c0ffc16d1a\">\n<div style=\"position:absolute;width:100%;height:190.74074%;left:0%;top:-45.37037%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1493612276216-ee3925520721?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3308&amp;h=4135&amp;fit=max\" alt=\"person holding light bulb\" srcSet=\"https:\/\/images.unsplash.com\/photo-1493612276216-ee3925520721?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3308&amp;h=4135&amp;fit=max 3308w,https:\/\/images.unsplash.com\/photo-1493612276216-ee3925520721?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2646&amp;h=3308&amp;fit=max 2646w,https:\/\/images.unsplash.com\/photo-1493612276216-ee3925520721?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1984&amp;h=2480&amp;fit=max 1984w,https:\/\/images.unsplash.com\/photo-1493612276216-ee3925520721?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1323&amp;h=1654&amp;fit=max 1323w,https:\/\/images.unsplash.com\/photo-1493612276216-ee3925520721?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=661&amp;h=826&amp;fit=max 661w,https:\/\/images.unsplash.com\/photo-1493612276216-ee3925520721?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=425&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:0.32362%;width:76.69903%;height:3.55987%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 9.090909090909092% 9.090909090909092% 9.090909090909092% 9.090909090909092%\" id=\"el-16201f3e-f658-46db-b993-945c63a66035\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.42721518987341756% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Types of Customer Segmentation<\/span><span style=\"color: #2d2a35\">&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25%;top:59.2233%;width:71.60194%;height:3.23625%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6779661016949152% 0.6779661016949152% 0.6779661016949152% 0.6779661016949152% \/ 10% 10% 10% 10%\" id=\"el-da5099d9-28fb-4ac4-84e2-7a86d039beb6\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.4067796610169489% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.258900em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Psychographic segmentation&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25%;top:65.53398%;width:71.60194%;height:28.15534%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6779661016949152% 0.6779661016949152% 0.6779661016949152% 0.6779661016949152% \/ 1.1494252873563218% 1.1494252873563218% 1.1494252873563218% 1.1494252873563218%\" id=\"el-cbc0a352-43d5-4ab1-8a69-64cb734ddddb\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.4576271186440677% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: rgba(0,0,0,0.6)\">Grouping customers based on beliefs, lifestyle, interests, etc. Offers customization and satisfies customer preferences, but can be difficult to implement and limited in potential consumers.&nbsp;<\/span><\/p>\n<p><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:9.70874%;top:57.44337%;width:9.70874%;height:5.01618%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5% 5% 5% 5% \/ 6.451612903225806% 6.451612903225806% 6.451612903225806% 6.451612903225806%\" id=\"el-cf70cec1-6d2e-4016-9cac-c856bf9d8870\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-4.499999999999993% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.388350em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2d2a35\">04<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"bc33cae7-d386-4abd-888b-a24f97636890\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#2d2a35\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-8e0022da-7d1f-4e5a-a943-7a537235a3ae\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:61.32686%;width:75.48544%;height:30.90615%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6430868167202572% 0.6430868167202572% 0.6430868167202572% 0.6430868167202572% \/ 1.0471204188481675% 1.0471204188481675% 1.0471204188481675% 1.0471204188481675%\" id=\"el-53d35ae6-3846-4b01-9604-b24d57863088\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.8440514469453377% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.566343em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Benefits_of_Customer_Segmentation\"><\/span><span><span style=\"font-weight: 700; color: #fff0d8\">Benefits of Customer Segmentation<\/span><span style=\"color: #fff0d8\">&nbsp;<\/span><\/p>\n<p><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:0;top:-11.65049%;width:111.8932%;height:59.06149%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-da259bf2-99c8-421e-bd21-3a2ce7cc4815\">\n<div style=\"position:absolute;width:100%;height:189.45204%;left:0%;top:-44.72602%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1488751045188-3c55bbf9a3fa?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3644&amp;h=5466&amp;fit=max\" alt=\"man holding white ceramic teacup\" srcSet=\"https:\/\/images.unsplash.com\/photo-1488751045188-3c55bbf9a3fa?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3644&amp;h=5466&amp;fit=max 3644w,https:\/\/images.unsplash.com\/photo-1488751045188-3c55bbf9a3fa?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2915&amp;h=4373&amp;fit=max 2915w,https:\/\/images.unsplash.com\/photo-1488751045188-3c55bbf9a3fa?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2186&amp;h=3279&amp;fit=max 2186w,https:\/\/images.unsplash.com\/photo-1488751045188-3c55bbf9a3fa?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1457&amp;h=2186&amp;fit=max 1457w,https:\/\/images.unsplash.com\/photo-1488751045188-3c55bbf9a3fa?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=728&amp;h=1092&amp;fit=max 728w,https:\/\/images.unsplash.com\/photo-1488751045188-3c55bbf9a3fa?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=510&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 50vh, 112vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"80636a83-529a-4160-aa27-7d07bec68a16\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-89821ba3-1459-48cd-882f-1da5bbcb7688\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:5.33981%;width:100%;height:44.82201%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d1937377-10b1-4180-9b12-0cf3ce3e6881\">\n<div style=\"position:absolute;width:100%;height:111.55234%;left:0%;top:-5.77617%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1501504905252-473c47e087f8?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8bWFya2V0aW5nfGVufDB8fHx8MTY4OTgzNjc4MXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4608&amp;h=3456&amp;fit=max\" alt=\"MacBook Pro near white open book\" srcSet=\"https:\/\/images.unsplash.com\/photo-1501504905252-473c47e087f8?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8bWFya2V0aW5nfGVufDB8fHx8MTY4OTgzNjc4MXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4608&amp;h=3456&amp;fit=max 4608w,https:\/\/images.unsplash.com\/photo-1501504905252-473c47e087f8?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8bWFya2V0aW5nfGVufDB8fHx8MTY4OTgzNjc4MXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3686&amp;h=2765&amp;fit=max 3686w,https:\/\/images.unsplash.com\/photo-1501504905252-473c47e087f8?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8bWFya2V0aW5nfGVufDB8fHx8MTY4OTgzNjc4MXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2764&amp;h=2073&amp;fit=max 2764w,https:\/\/images.unsplash.com\/photo-1501504905252-473c47e087f8?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8bWFya2V0aW5nfGVufDB8fHx8MTY4OTgzNjc4MXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1843&amp;h=1382&amp;fit=max 1843w,https:\/\/images.unsplash.com\/photo-1501504905252-473c47e087f8?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8bWFya2V0aW5nfGVufDB8fHx8MTY4OTgzNjc4MXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=921&amp;h=691&amp;fit=max 921w,https:\/\/images.unsplash.com\/photo-1501504905252-473c47e087f8?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8bWFya2V0aW5nfGVufDB8fHx8MTY4OTgzNjc4MXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=255&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:20.87379%;top:63.26861%;width:62.62136%;height:28.15534%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7751937984496124% 0.7751937984496124% 0.7751937984496124% 0.7751937984496124% \/ 1.1494252873563218% 1.1494252873563218% 1.1494252873563218% 1.1494252873563218%\" id=\"el-42129a2f-204f-44e0-84a9-82062f87c69b\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5232558139534882% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: rgba(0,0,0,0.6)\">Customer segmentation allows for better market strategies, efficient resource utilization, and a deeper understanding of consumer needs, leading to increased sales and credibility.&nbsp;&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:20.87379%;top:-2.42718%;width:62.62136%;height:3.8835%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7751937984496124% 0.7751937984496124% 0.7751937984496124% 0.7751937984496124% \/ 8.333333333333332% 8.333333333333332% 8.333333333333332% 8.333333333333332%\" id=\"el-fb0f5fb7-2e36-400a-bf27-70a19c73f8cf\"><a href=\"https:\/\/www.nvecta.com\/blog\/customer-segmentation\/\" data-tooltip-text=\"What is Customer Segmentation? And its Types | NotifyVisitors\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5813953488372093% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.323625em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Read Full Blog&nbsp; for more<\/span><\/span><\/p>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the game-changer in marketing &#8211; segmentation! Learn what segmentation is, how it works, and the key benefits it brings. <\/p>\n","protected":false},"author":3,"featured_media":24736,"template":"","meta":{"web_stories_publisher_logo":23087,"web_stories_poster":[],"web_stories_products":[],"footnotes":""},"web_story_category":[5470],"web_story_tag":[5481],"class_list":["post-24735","web-story","type-web-story","status-publish","has-post-thumbnail","hentry"],"story_data":{"version":47,"pages":[{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"89aaefa1-b2cb-4222-9809-60637b1c39f7"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"type":"image","x":0,"y":-57,"width":412,"height":364,"scale":100,"focalX":50,"focalY":50,"mask":{"type":"rectangle"},"id":"168933f8-16c7-41ae-94a0-d339ec226611","resource":{"type":"image","mimeType":"image\/jpeg","width":7191,"height":4482,"sizes":{"full":{"file":"media\/unsplash:HYQvV8wWX18","sourceUrl":"https:\/\/images.unsplash.com\/photo-1501523460185-2aa5d2a0f981?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXR8ZW58MHx8fHwxNjkwMTIwMDI1fDA&ixlib=rb-4.0.3&fm=jpg&w=7191&h=4482&fit=max","mimeType":"image\/jpeg","width":7191,"height":4482},"large":{"file":"media\/unsplash:HYQvV8wWX18","sourceUrl":"https:\/\/images.unsplash.com\/photo-1501523460185-2aa5d2a0f981?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXR8ZW58MHx8fHwxNjkwMTIwMDI1fDA&ixlib=rb-4.0.3&fm=jpg&w=5752&h=3585&fit=max","mimeType":"image\/jpeg","width":5752,"height":3585},"4314_2689":{"file":"media\/unsplash:HYQvV8wWX18","sourceUrl":"https:\/\/images.unsplash.com\/photo-1501523460185-2aa5d2a0f981?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXR8ZW58MHx8fHwxNjkwMTIwMDI1fDA&ixlib=rb-4.0.3&fm=jpg&w=4314&h=2689&fit=max","mimeType":"image\/jpeg","width":4314,"height":2689},"2876_1793":{"file":"media\/unsplash:HYQvV8wWX18","sourceUrl":"https:\/\/images.unsplash.com\/photo-1501523460185-2aa5d2a0f981?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXR8ZW58MHx8fHwxNjkwMTIwMDI1fDA&ixlib=rb-4.0.3&fm=jpg&w=2876&h=1793&fit=max","mimeType":"image\/jpeg","width":2876,"height":1793},"1438_896":{"file":"media\/unsplash:HYQvV8wWX18","sourceUrl":"https:\/\/images.unsplash.com\/photo-1501523460185-2aa5d2a0f981?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXR8ZW58MHx8fHwxNjkwMTIwMDI1fDA&ixlib=rb-4.0.3&fm=jpg&w=1438&h=896&fit=max","mimeType":"image\/jpeg","width":1438,"height":896},"web_stories_thumbnail":{"file":"media\/unsplash:HYQvV8wWX18","sourceUrl":"https:\/\/images.unsplash.com\/photo-1501523460185-2aa5d2a0f981?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXR8ZW58MHx8fHwxNjkwMTIwMDI1fDA&ixlib=rb-4.0.3&fm=jpg&w=340&h=212&fit=max","mimeType":"image\/jpeg","width":340,"height":212}},"isPlaceholder":false,"isExternal":true,"needsProxy":false,"id":"media\/unsplash:HYQvV8wWX18","baseColor":"#0c2626","blurHash":"L99tM*xu4nj[0eRjxaWBRjkCofbI","creationDate":"2017-07-31T18:01:31Z","src":"https:\/\/images.unsplash.com\/photo-1501523460185-2aa5d2a0f981?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXR8ZW58MHx8fHwxNjkwMTIwMDI1fDA&ixlib=rb-4.0.3&fm=jpg&w=7191&h=4482&fit=max","alt":"person in white top","attribution":{"author":{"displayName":"Jezael Melgoza","url":"https:\/\/unsplash.com\/es\/@jezar?utm_source=web_stories_wordpress&utm_medium=referral"},"registerUsageUrl":"https:\/\/media3p.googleapis.com\/v1\/media:registerUsage?token=AW1j3\/cwcSgHSnOjrEERblxYOynwcKNpba8dMxw9bO8VihA0ekWXAtBkr60plw1dAqQNN8r7yfmR1eZE6PiArTMbAp99VYgZtFhAHHnE%2BZC9PZsngGFKIdGalPTpYjBX01zhO05p6gVOAXPLrD0mzpPqZ\/sdYSfv7cwOionjQY4yoepu1fSyowXGnNGZtRLUv7jnqT%2BbrSHkV761WSjVUMlYalxbNsnp6QBV8kDlsq8IvKU%3D"}}},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":40,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.18,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"type":"text","content":"<span style=\"font-weight: 700; color: #603809\">What is Customer Segmentation?&nbsp;<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":319,"height":145,"id":"c4e87553-11d8-4d27-9c85-2591336413d2","x":48,"y":407,"tagName":"h1","marginOffset":-2.8700000000000045}],"animations":[],"backgroundColor":{"color":{"r":212,"g":228,"b":192}},"type":"page","id":"53ece471-d87a-4e9d-9d33-908102e5c322","pageTemplateType":"cover"},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/png","src":"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png","width":756,"height":756,"id":0,"alt":"Square pattern image","sizes":[],"isOptimized":false,"baseColor":"#ffffff","isExternal":true},"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"x":82,"y":0,"width":330,"height":330,"mask":{"type":"rectangle"},"isBackground":true,"id":"0194a0d4-9846-473c-a3bd-9f7b245199e1","type":"image"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/jpeg","width":2426,"height":1728,"sizes":{"full":{"file":"media\/unsplash:hpjSkU2UYSU","sourceUrl":"https:\/\/images.unsplash.com\/photo-1460925895917-afdab827c52f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmclMjBzZWdtZW50YXRpb258ZW58MHx8fHwxNjg5ODQ3NTU2fDA&ixlib=rb-4.0.3&fm=jpg&w=2426&h=1728&fit=max","mimeType":"image\/jpeg","width":2426,"height":1728},"large":{"file":"media\/unsplash:hpjSkU2UYSU","sourceUrl":"https:\/\/images.unsplash.com\/photo-1460925895917-afdab827c52f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmclMjBzZWdtZW50YXRpb258ZW58MHx8fHwxNjg5ODQ3NTU2fDA&ixlib=rb-4.0.3&fm=jpg&w=1940&h=1382&fit=max","mimeType":"image\/jpeg","width":1940,"height":1382},"1455_1036":{"file":"media\/unsplash:hpjSkU2UYSU","sourceUrl":"https:\/\/images.unsplash.com\/photo-1460925895917-afdab827c52f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmclMjBzZWdtZW50YXRpb258ZW58MHx8fHwxNjg5ODQ3NTU2fDA&ixlib=rb-4.0.3&fm=jpg&w=1455&h=1036&fit=max","mimeType":"image\/jpeg","width":1455,"height":1036},"970_691":{"file":"media\/unsplash:hpjSkU2UYSU","sourceUrl":"https:\/\/images.unsplash.com\/photo-1460925895917-afdab827c52f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmclMjBzZWdtZW50YXRpb258ZW58MHx8fHwxNjg5ODQ3NTU2fDA&ixlib=rb-4.0.3&fm=jpg&w=970&h=691&fit=max","mimeType":"image\/jpeg","width":970,"height":691},"485_345":{"file":"media\/unsplash:hpjSkU2UYSU","sourceUrl":"https:\/\/images.unsplash.com\/photo-1460925895917-afdab827c52f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmclMjBzZWdtZW50YXRpb258ZW58MHx8fHwxNjg5ODQ3NTU2fDA&ixlib=rb-4.0.3&fm=jpg&w=485&h=345&fit=max","mimeType":"image\/jpeg","width":485,"height":345},"web_stories_thumbnail":{"file":"media\/unsplash:hpjSkU2UYSU","sourceUrl":"https:\/\/images.unsplash.com\/photo-1460925895917-afdab827c52f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmclMjBzZWdtZW50YXRpb258ZW58MHx8fHwxNjg5ODQ3NTU2fDA&ixlib=rb-4.0.3&fm=jpg&w=340&h=242&fit=max","mimeType":"image\/jpeg","width":340,"height":242}},"isPlaceholder":false,"isExternal":true,"needsProxy":false,"id":"media\/unsplash:hpjSkU2UYSU","baseColor":"#404040","blurHash":"LJEfTn-?D$8w_3ozf+M{9EV@%gx]","creationDate":"2016-04-17T20:47:08Z","src":"https:\/\/images.unsplash.com\/photo-1460925895917-afdab827c52f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmclMjBzZWdtZW50YXRpb258ZW58MHx8fHwxNjg5ODQ3NTU2fDA&ixlib=rb-4.0.3&fm=jpg&w=2426&h=1728&fit=max","alt":"laptop computer on glass-top table","attribution":{"author":{"displayName":"Carlos Muza","url":"https:\/\/unsplash.com\/@kmuza?utm_source=web_stories_wordpress&utm_medium=referral"},"registerUsageUrl":"https:\/\/media3p.googleapis.com\/v1\/media:registerUsage?token=AW1j3\/fgNO06d9r0AKonk0KnM8E7CBNaLaEv6MUpuyS0uu9hEeC6z0COzaemFcbE0Px6fS9gm0l\/RTLGWLeILCGHz7ghnvma2FqDdX702Alrl1WDbRVdNeWZf8ij5cqqufke6OOTSGwcj4DCycvnnb3tpd9IPVQyWfaw19C0PFELbENTcOP\/0yo2zJwVfCm7NwlGUT%2BCocio0DxvfopuBh1OEn2CiAFmDOJ51ca%2Bu13tY6nS4cSmxiq9tl\/D\/vA4n2cb37Mvl%2BFq9Jg%3D"}},"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":0,"y":62,"width":412,"height":278,"mask":{"type":"rectangle"},"id":"ba6aabee-47d5-47ec-8522-eaf3b176a8a7","type":"image"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":18,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"font-weight: 700; color: #2d2a35\">What is Customer Segmentation<\/span><span style=\"color: #2d2a35\"> ?<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":324,"height":22,"id":"354e4319-d1bf-45a8-ac64-fa61f084f81b","x":47,"y":15,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Roboto"},"fontSize":18,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.2,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false,"horizontal":0,"vertical":0},"content":"<span style=\"font-weight: 700\">customer segmentation<\/span> is dividing the customers effectively, based on their factors such as <span style=\"font-style: italic\">age, need, industry type or buying features.<\/span>","x":48,"y":395,"width":261,"borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"type":"text","height":106,"id":"e7bd166b-d8bd-4973-a5de-d6f7fc6dd979"}],"animations":[],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"type":"page","id":"69af32e2-091a-4b45-ad74-6a606d343007","defaultBackgroundElement":{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"68eb8ab8-e3f5-4798-ad91-5f89286753a3"},"pageTemplateType":null,"groups":{"a5c0da69-3fc6-4c96-b134-93bd53db56ed":{"name":"Info","isLocked":false,"isCollapsed":true}}},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/png","src":"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png","width":756,"height":756,"id":0,"alt":"Square pattern image","sizes":[],"isOptimized":false,"baseColor":"#ffffff","isExternal":true},"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"x":82,"y":0,"width":330,"height":330,"mask":{"type":"rectangle"},"isBackground":true,"id":"43229fc4-22d2-454c-a3d7-9ededb4e010b","type":"image"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/jpeg","width":3997,"height":2665,"sizes":{"full":{"file":"media\/unsplash:-uHVRvDr7pg","sourceUrl":"https:\/\/images.unsplash.com\/photo-1543269865-cbf427effbad?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&ixlib=rb-4.0.3&fm=jpg&w=3997&h=2665&fit=max","mimeType":"image\/jpeg","width":3997,"height":2665},"large":{"file":"media\/unsplash:-uHVRvDr7pg","sourceUrl":"https:\/\/images.unsplash.com\/photo-1543269865-cbf427effbad?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&ixlib=rb-4.0.3&fm=jpg&w=3197&h=2132&fit=max","mimeType":"image\/jpeg","width":3197,"height":2132},"2398_1599":{"file":"media\/unsplash:-uHVRvDr7pg","sourceUrl":"https:\/\/images.unsplash.com\/photo-1543269865-cbf427effbad?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&ixlib=rb-4.0.3&fm=jpg&w=2398&h=1599&fit=max","mimeType":"image\/jpeg","width":2398,"height":1599},"1598_1065":{"file":"media\/unsplash:-uHVRvDr7pg","sourceUrl":"https:\/\/images.unsplash.com\/photo-1543269865-cbf427effbad?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&ixlib=rb-4.0.3&fm=jpg&w=1598&h=1065&fit=max","mimeType":"image\/jpeg","width":1598,"height":1065},"799_533":{"file":"media\/unsplash:-uHVRvDr7pg","sourceUrl":"https:\/\/images.unsplash.com\/photo-1543269865-cbf427effbad?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&ixlib=rb-4.0.3&fm=jpg&w=799&h=533&fit=max","mimeType":"image\/jpeg","width":799,"height":533},"web_stories_thumbnail":{"file":"media\/unsplash:-uHVRvDr7pg","sourceUrl":"https:\/\/images.unsplash.com\/photo-1543269865-cbf427effbad?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&ixlib=rb-4.0.3&fm=jpg&w=340&h=227&fit=max","mimeType":"image\/jpeg","width":340,"height":227}},"isPlaceholder":false,"isExternal":true,"needsProxy":false,"id":"media\/unsplash:-uHVRvDr7pg","baseColor":"#d9d9d9","blurHash":"LHH.7.?cyEZ#~UxY8_%2xtR5Neg4","creationDate":"2018-11-26T22:08:09Z","src":"https:\/\/images.unsplash.com\/photo-1543269865-cbf427effbad?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&ixlib=rb-4.0.3&fm=jpg&w=3997&h=2665&fit=max","alt":"A group of friends at a coffee shop","attribution":{"author":{"displayName":"Brooke Cagle","url":"https:\/\/unsplash.com\/@brookecagle?utm_source=web_stories_wordpress&utm_medium=referral"},"registerUsageUrl":"https:\/\/media3p.googleapis.com\/v1\/media:registerUsage?token=AW1j3\/edj1voN25nGoNTrMB4c6E\/pCQ6LaWzleyg8niVMLpdEK1W5lHd6ysFCTasYtWqYWvJZ45LO7rmfgrmsREHL5TkaXVb69KjkGYaaisJa41jaJ9b65wBpSJCzglAfBm8BDqOTkc5a5vYot\/1C3cY98hsMEe\/2jaGx1DCnaXD7m51UwzMX2jvDE9eT3SOKTACPWeAWKiNfbI1tZIxY\/bg6AMYZN\/UJ5TZ395IY\/qTX\/DPlm%2BT4OvyJvrb6ni4Kqfp1iAj5sfRNFrz"}},"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":0,"y":62,"width":412,"height":270,"mask":{"type":"rectangle"},"id":"88063752-878c-4f5a-b72a-e432aa8d6632","type":"image"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":18,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"font-weight: 700; color: #2d2a35\">Types of Customer Segmentation<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":316,"height":22,"id":"3a1c7e7b-6d10-4610-96b7-8136929432ed","x":47,"y":2,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":24,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"color: #2d2a35\">01<\/span>","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":40,"height":29,"id":"42ba1fd1-74ae-4b8d-922e-7d2de912071a","x":45,"y":356,"tagName":"p","type":"text","groupId":null},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":16,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"font-weight: 700; color: #2d2a35\">Demographic segmentation&nbsp;<\/span>","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":204,"height":42,"id":"9ccc9404-723d-4029-8db4-9c99acd67ae3","x":101,"y":360,"type":"text","groupId":null},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":18,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"color: rgba(0,0,0,0.6)\">Dividing consumers based on age, race, gender, marital status, income, etc. It saves time, improves customer retention, but may lead to limited production and increased costs.&nbsp;<\/span>\n","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":295,"height":174,"id":"03db0351-bc64-481f-a4c2-ff0784cb45da","x":101,"y":420,"type":"text","groupId":null}],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"animations":[],"type":"page","id":"10271bd9-a1fe-4985-a8ed-430fecb4e6bb","defaultBackgroundElement":{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"68eb8ab8-e3f5-4798-ad91-5f89286753a3"},"pageTemplateType":null,"groups":[]},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/png","src":"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png","width":756,"height":756,"id":0,"alt":"Square pattern image","sizes":[],"isOptimized":false,"baseColor":"#ffffff","isExternal":true},"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"x":82,"y":0,"width":330,"height":330,"mask":{"type":"rectangle"},"isBackground":true,"id":"3615ff1e-a3e0-47dc-8654-b6e181dc0a99","type":"image"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/jpeg","width":4193,"height":2785,"sizes":{"full":{"file":"media\/unsplash:gcsNOsPEXfs","sourceUrl":"https:\/\/images.unsplash.com\/photo-1432888498266-38ffec3eaf0a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&ixlib=rb-4.0.3&fm=jpg&w=4193&h=2785&fit=max","mimeType":"image\/jpeg","width":4193,"height":2785},"large":{"file":"media\/unsplash:gcsNOsPEXfs","sourceUrl":"https:\/\/images.unsplash.com\/photo-1432888498266-38ffec3eaf0a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&ixlib=rb-4.0.3&fm=jpg&w=3354&h=2228&fit=max","mimeType":"image\/jpeg","width":3354,"height":2228},"2515_1670":{"file":"media\/unsplash:gcsNOsPEXfs","sourceUrl":"https:\/\/images.unsplash.com\/photo-1432888498266-38ffec3eaf0a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&ixlib=rb-4.0.3&fm=jpg&w=2515&h=1670&fit=max","mimeType":"image\/jpeg","width":2515,"height":1670},"1677_1114":{"file":"media\/unsplash:gcsNOsPEXfs","sourceUrl":"https:\/\/images.unsplash.com\/photo-1432888498266-38ffec3eaf0a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&ixlib=rb-4.0.3&fm=jpg&w=1677&h=1114&fit=max","mimeType":"image\/jpeg","width":1677,"height":1114},"838_557":{"file":"media\/unsplash:gcsNOsPEXfs","sourceUrl":"https:\/\/images.unsplash.com\/photo-1432888498266-38ffec3eaf0a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&ixlib=rb-4.0.3&fm=jpg&w=838&h=557&fit=max","mimeType":"image\/jpeg","width":838,"height":557},"web_stories_thumbnail":{"file":"media\/unsplash:gcsNOsPEXfs","sourceUrl":"https:\/\/images.unsplash.com\/photo-1432888498266-38ffec3eaf0a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&ixlib=rb-4.0.3&fm=jpg&w=340&h=226&fit=max","mimeType":"image\/jpeg","width":340,"height":226}},"isPlaceholder":false,"isExternal":true,"needsProxy":false,"id":"media\/unsplash:gcsNOsPEXfs","baseColor":"#d9a68c","blurHash":"LJOoko-oqs-;?IxuD$gNDgM{$%oz","creationDate":"2015-05-29T08:35:05Z","src":"https:\/\/images.unsplash.com\/photo-1432888498266-38ffec3eaf0a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0fHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&ixlib=rb-4.0.3&fm=jpg&w=4193&h=2785&fit=max","alt":"person writing on white paper","attribution":{"author":{"displayName":"Firmbee.com","url":"https:\/\/unsplash.com\/pt-br\/@firmbee?utm_source=web_stories_wordpress&utm_medium=referral"},"registerUsageUrl":"https:\/\/media3p.googleapis.com\/v1\/media:registerUsage?token=AW1j3\/e4iV1buWxpXOGTWnxjSsoLmJ0cNOpnwVDRMl6nFpBVupBg5mmvIffIzBZfxxssAeJkn\/4toi4YoJFH\/zOeQA4bELEWbUOFGnrN3JlFhudIwHjQLCxsp5xahcGJ3pDReSf0vgztO9K\/Zm6aJvVsrjOv9d3E8xAM1JGbWCeoSzLEYOj3UR\/7NwPWWeeZ2Gnz2wnyw6m3plhjIQu0OdkWaQOb2lEd%2BTr6nRjkaMalBz1E9bBh"}},"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":0,"y":62,"width":412,"height":270,"mask":{"type":"rectangle"},"id":"a18b7a05-c2a8-4aff-a92f-d1639e08a278","type":"image"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":18,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"font-weight: 700; color: #2d2a35\">Types of Customer Segmentation<\/span><span style=\"color: #2d2a35\">&nbsp;<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":316,"height":22,"id":"2fbc8adb-7deb-442d-bfc3-86f9af7b421a","x":47,"y":2,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":16,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"font-weight: 700; color: #2d2a35\">Behavioral segmentation&nbsp;<\/span>","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":227,"height":22,"id":"14a5357f-b0b3-4375-bfc1-4772ed330ff5","x":104,"y":364,"groupId":null,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":18,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"color: rgba(0,0,0,0.6)\">Dividing customers based on their interactions with the company. Enables efficient use of resources and predicts customer behavior, but may not be preferred by marketers due to changing behavior and limited coverage.&nbsp;<\/span>\n","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":295,"height":225,"id":"396ee458-5d22-46f9-b92a-868c6376169c","x":104,"y":405,"groupId":null,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":24,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"color: #2d2a35\">02<\/span>","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":40,"height":31,"id":"7afda7c1-9434-4b15-940f-7db04c68f242","x":40,"y":355,"tagName":"p","groupId":null,"type":"text"}],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"animations":[],"type":"page","id":"9fe6b5b2-faee-4e8a-86a8-a596af9dc21c","defaultBackgroundElement":{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"68eb8ab8-e3f5-4798-ad91-5f89286753a3"},"pageTemplateType":null,"groups":[]},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/png","src":"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png","width":756,"height":756,"id":0,"alt":"Square pattern image","sizes":[],"isOptimized":false,"baseColor":"#ffffff","isExternal":true},"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"x":82,"y":0,"width":330,"height":330,"mask":{"type":"rectangle"},"isBackground":true,"id":"8226dddd-d776-4433-a251-938d784abe17","type":"image"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/jpeg","width":5000,"height":5000,"sizes":{"full":{"file":"media\/unsplash:PuLsDCBbyBM","sourceUrl":"https:\/\/images.unsplash.com\/photo-1581922819941-6ab31ab79afc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxnZW9ncmFwaGljYWx8ZW58MHx8fHwxNjg5ODQ3NzIzfDA&ixlib=rb-4.0.3&fm=jpg&w=5000&h=5000&fit=max","mimeType":"image\/jpeg","width":5000,"height":5000},"large":{"file":"media\/unsplash:PuLsDCBbyBM","sourceUrl":"https:\/\/images.unsplash.com\/photo-1581922819941-6ab31ab79afc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxnZW9ncmFwaGljYWx8ZW58MHx8fHwxNjg5ODQ3NzIzfDA&ixlib=rb-4.0.3&fm=jpg&w=4000&h=4000&fit=max","mimeType":"image\/jpeg","width":4000,"height":4000},"3000_3000":{"file":"media\/unsplash:PuLsDCBbyBM","sourceUrl":"https:\/\/images.unsplash.com\/photo-1581922819941-6ab31ab79afc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxnZW9ncmFwaGljYWx8ZW58MHx8fHwxNjg5ODQ3NzIzfDA&ixlib=rb-4.0.3&fm=jpg&w=3000&h=3000&fit=max","mimeType":"image\/jpeg","width":3000,"height":3000},"2000_2000":{"file":"media\/unsplash:PuLsDCBbyBM","sourceUrl":"https:\/\/images.unsplash.com\/photo-1581922819941-6ab31ab79afc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxnZW9ncmFwaGljYWx8ZW58MHx8fHwxNjg5ODQ3NzIzfDA&ixlib=rb-4.0.3&fm=jpg&w=2000&h=2000&fit=max","mimeType":"image\/jpeg","width":2000,"height":2000},"1000_1000":{"file":"media\/unsplash:PuLsDCBbyBM","sourceUrl":"https:\/\/images.unsplash.com\/photo-1581922819941-6ab31ab79afc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxnZW9ncmFwaGljYWx8ZW58MHx8fHwxNjg5ODQ3NzIzfDA&ixlib=rb-4.0.3&fm=jpg&w=1000&h=1000&fit=max","mimeType":"image\/jpeg","width":1000,"height":1000},"web_stories_thumbnail":{"file":"media\/unsplash:PuLsDCBbyBM","sourceUrl":"https:\/\/images.unsplash.com\/photo-1581922819941-6ab31ab79afc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxnZW9ncmFwaGljYWx8ZW58MHx8fHwxNjg5ODQ3NzIzfDA&ixlib=rb-4.0.3&fm=jpg&w=340&h=340&fit=max","mimeType":"image\/jpeg","width":340,"height":340}},"isPlaceholder":false,"isExternal":true,"needsProxy":false,"id":"media\/unsplash:PuLsDCBbyBM","baseColor":"#d9d9d9","blurHash":"LQMHP.xuRjof4mxuWBj[M{ogRjj[","creationDate":"2020-02-17T07:11:07Z","src":"https:\/\/images.unsplash.com\/photo-1581922819941-6ab31ab79afc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxfHxnZW9ncmFwaGljYWx8ZW58MHx8fHwxNjg5ODQ3NzIzfDA&ixlib=rb-4.0.3&fm=jpg&w=5000&h=5000&fit=max","alt":"white and black abstract painting","attribution":{"author":{"displayName":"USGS","url":"https:\/\/unsplash.com\/@usgs?utm_source=web_stories_wordpress&utm_medium=referral"},"registerUsageUrl":"https:\/\/media3p.googleapis.com\/v1\/media:registerUsage?token=AW1j3\/dw3P1wpVM\/vgkSOwGP5fxMIKGd3dY0103P3LgevtT4cZA6ibztlEw49WClMpotrk2Cj0g6KwIvL2EBWuM1dcE2w1VRPSOOo7sfY7lA2Hr%2BB42R\/qy1YsRGJghxiaFonRPo3vH%2BDQtgS\/VINdCBlrz\/8k0eLHD4wLJFT%2BxgFSWPmVIBt00YRLsnxKFKGo9U\/J91iCPI%2BZQ6oVUa1R12wxR%2BoKtWYOPZ8ZjxhS9O1Ppe8aBvoriz7w%3D%3D"}},"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":0,"y":62,"width":412,"height":270,"mask":{"type":"rectangle"},"id":"9984e8c1-1b40-4d48-9733-4f3b765d21b8","type":"image"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":18,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"font-weight: 700; color: #2d2a35\">Types of Customer Segmentation<\/span><span style=\"color: #2d2a35\">&nbsp;<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":316,"height":22,"id":"ea5628fb-3d76-4608-a888-53e00ed32ab0","x":47,"y":2,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":16,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"font-weight: 700; color: #2d2a35\">Geographical segmentation&nbsp;<\/span>","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":244,"height":22,"id":"f1e48e47-d3a8-4fb3-95ba-72f01b4ce28f","x":103,"y":364,"groupId":null,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":18,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"color: rgba(0,0,0,0.6)\">Dividing customers based on location, such as city, country, or region. Helps identify customer needs, but can be risky due to changing weather patterns and may not consider buying behavior.&nbsp;<\/span>\n","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":295,"height":198,"id":"f738a01f-e414-4543-8cd6-5e320c6ca44d","x":103,"y":405,"groupId":null,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":24,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"color: #2d2a35\">03<\/span>","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":40,"height":31,"id":"2185bc6a-108a-41b8-a070-d5273f645930","x":40,"y":355,"tagName":"p","groupId":null,"type":"text"}],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"animations":[],"type":"page","id":"cf2971ff-2db5-4c95-a20a-84c6c6f23335","defaultBackgroundElement":{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"68eb8ab8-e3f5-4798-ad91-5f89286753a3"},"pageTemplateType":null,"groups":[]},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/png","src":"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png","width":756,"height":756,"id":0,"alt":"Square pattern image","sizes":[],"isOptimized":false,"baseColor":"#ffffff","isExternal":true},"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"x":82,"y":0,"width":330,"height":330,"mask":{"type":"rectangle"},"isBackground":true,"id":"9ac5f377-5a9b-4913-a15f-ccbb811c2e70","type":"image"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/jpeg","width":3308,"height":4135,"sizes":{"full":{"file":"media\/unsplash:fIq0tET6llw","sourceUrl":"https:\/\/images.unsplash.com\/photo-1493612276216-ee3925520721?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&ixlib=rb-4.0.3&fm=jpg&w=3308&h=4135&fit=max","mimeType":"image\/jpeg","width":3308,"height":4135},"large":{"file":"media\/unsplash:fIq0tET6llw","sourceUrl":"https:\/\/images.unsplash.com\/photo-1493612276216-ee3925520721?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&ixlib=rb-4.0.3&fm=jpg&w=2646&h=3308&fit=max","mimeType":"image\/jpeg","width":2646,"height":3308},"1984_2480":{"file":"media\/unsplash:fIq0tET6llw","sourceUrl":"https:\/\/images.unsplash.com\/photo-1493612276216-ee3925520721?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&ixlib=rb-4.0.3&fm=jpg&w=1984&h=2480&fit=max","mimeType":"image\/jpeg","width":1984,"height":2480},"1323_1654":{"file":"media\/unsplash:fIq0tET6llw","sourceUrl":"https:\/\/images.unsplash.com\/photo-1493612276216-ee3925520721?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&ixlib=rb-4.0.3&fm=jpg&w=1323&h=1654&fit=max","mimeType":"image\/jpeg","width":1323,"height":1654},"661_826":{"file":"media\/unsplash:fIq0tET6llw","sourceUrl":"https:\/\/images.unsplash.com\/photo-1493612276216-ee3925520721?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&ixlib=rb-4.0.3&fm=jpg&w=661&h=826&fit=max","mimeType":"image\/jpeg","width":661,"height":826},"web_stories_thumbnail":{"file":"media\/unsplash:fIq0tET6llw","sourceUrl":"https:\/\/images.unsplash.com\/photo-1493612276216-ee3925520721?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&ixlib=rb-4.0.3&fm=jpg&w=340&h=425&fit=max","mimeType":"image\/jpeg","width":340,"height":425}},"isPlaceholder":false,"isExternal":true,"needsProxy":false,"id":"media\/unsplash:fIq0tET6llw","baseColor":"#a6d9d9","blurHash":"LkNvY|=eb^WBD3I:wcbIRlsAI:xG","creationDate":"2017-05-01T04:18:31Z","src":"https:\/\/images.unsplash.com\/photo-1493612276216-ee3925520721?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzfHxtYXJrZXRpbmd8ZW58MHx8fHwxNjg5ODM2NzgxfDA&ixlib=rb-4.0.3&fm=jpg&w=3308&h=4135&fit=max","alt":"person holding light bulb","attribution":{"author":{"displayName":"Diego PH","url":"https:\/\/unsplash.com\/@jdiegoph?utm_source=web_stories_wordpress&utm_medium=referral"},"registerUsageUrl":"https:\/\/media3p.googleapis.com\/v1\/media:registerUsage?token=AW1j3\/elm8JrhNtWKcLRndDk6VO1SG495nZjFOuiyRpZU3tVQHNNvvCWDH8EK0by683pKUHptpFknPVIlxS\/qfsDR9AwAsOoJM%2Bv3xGx9gYkNSdg8H4BQDGUxP5SIwXKijxINgQlirgQF3MWeI6HDop48aEhXrsiZu3C9IGu1Oacotb2cXJsJUDxg0qecg\/x3Apa6n%2BqpMfsv0WTmo2mwaYqjy1cSfASkYLKpbLCHr7jp%2BPHQ9kV"}},"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":0,"y":62,"width":412,"height":270,"mask":{"type":"rectangle"},"id":"d75715e9-7b15-4e3a-a4ed-a4c0ffc16d1a","type":"image"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":18,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"font-weight: 700; color: #2d2a35\">Types of Customer Segmentation<\/span><span style=\"color: #2d2a35\">&nbsp;<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":316,"height":22,"id":"16201f3e-f658-46db-b993-945c63a66035","x":47,"y":2,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":16,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"font-weight: 700; color: #2d2a35\">Psychographic segmentation&nbsp;<\/span>","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":295,"height":20,"id":"da5099d9-28fb-4ac4-84e2-7a86d039beb6","x":103,"y":366,"groupId":null,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":18,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"color: rgba(0,0,0,0.6)\">Grouping customers based on beliefs, lifestyle, interests, etc. Offers customization and satisfies customer preferences, but can be difficult to implement and limited in potential consumers.&nbsp;<\/span>\n","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":295,"height":174,"id":"cbc0a352-43d5-4ab1-8a69-64cb734ddddb","x":103,"y":405,"groupId":null,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":24,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"color: #2d2a35\">04<\/span>","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":40,"height":31,"id":"cf70cec1-6d2e-4016-9cac-c856bf9d8870","x":40,"y":355,"tagName":"p","groupId":null,"type":"text"}],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"animations":[],"type":"page","id":"46de79fe-9728-42b6-a1f9-6c7c5ce65da3","defaultBackgroundElement":{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"68eb8ab8-e3f5-4798-ad91-5f89286753a3"},"pageTemplateType":null,"groups":[]},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"8e0022da-7d1f-4e5a-a943-7a537235a3ae","type":"shape"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":35,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"font-weight: 700; color: #fff0d8\">Benefits of Customer Segmentation<\/span><span style=\"color: #fff0d8\">&nbsp;<\/span>\n","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":311,"height":191,"id":"53d35ae6-3846-4b01-9604-b24d57863088","x":48,"y":379,"type":"text","marginOffset":5.25},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/jpeg","width":3644,"height":5466,"sizes":{"full":{"file":"media\/unsplash:QLqNalPe0RA","sourceUrl":"https:\/\/images.unsplash.com\/photo-1488751045188-3c55bbf9a3fa?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&ixlib=rb-4.0.3&fm=jpg&w=3644&h=5466&fit=max","mimeType":"image\/jpeg","width":3644,"height":5466},"large":{"file":"media\/unsplash:QLqNalPe0RA","sourceUrl":"https:\/\/images.unsplash.com\/photo-1488751045188-3c55bbf9a3fa?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&ixlib=rb-4.0.3&fm=jpg&w=2915&h=4373&fit=max","mimeType":"image\/jpeg","width":2915,"height":4373},"2186_3279":{"file":"media\/unsplash:QLqNalPe0RA","sourceUrl":"https:\/\/images.unsplash.com\/photo-1488751045188-3c55bbf9a3fa?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&ixlib=rb-4.0.3&fm=jpg&w=2186&h=3279&fit=max","mimeType":"image\/jpeg","width":2186,"height":3279},"1457_2186":{"file":"media\/unsplash:QLqNalPe0RA","sourceUrl":"https:\/\/images.unsplash.com\/photo-1488751045188-3c55bbf9a3fa?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&ixlib=rb-4.0.3&fm=jpg&w=1457&h=2186&fit=max","mimeType":"image\/jpeg","width":1457,"height":2186},"728_1092":{"file":"media\/unsplash:QLqNalPe0RA","sourceUrl":"https:\/\/images.unsplash.com\/photo-1488751045188-3c55bbf9a3fa?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&ixlib=rb-4.0.3&fm=jpg&w=728&h=1092&fit=max","mimeType":"image\/jpeg","width":728,"height":1092},"web_stories_thumbnail":{"file":"media\/unsplash:QLqNalPe0RA","sourceUrl":"https:\/\/images.unsplash.com\/photo-1488751045188-3c55bbf9a3fa?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&ixlib=rb-4.0.3&fm=jpg&w=340&h=510&fit=max","mimeType":"image\/jpeg","width":340,"height":510}},"isPlaceholder":false,"isExternal":true,"needsProxy":false,"id":"media\/unsplash:QLqNalPe0RA","baseColor":"#f3f3f3","blurHash":"LTM7iaRPx]IU?b00M|j[IToeNGxu","creationDate":"2017-03-05T22:16:43Z","src":"https:\/\/images.unsplash.com\/photo-1488751045188-3c55bbf9a3fa?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxMXx8bWFya2V0aW5nJTIwc2VnbWVudGF0aW9ufGVufDB8fHx8MTY4OTY4Mjk0OXww&ixlib=rb-4.0.3&fm=jpg&w=3644&h=5466&fit=max","alt":"man holding white ceramic teacup","attribution":{"author":{"displayName":"Andrew Neel","url":"https:\/\/unsplash.com\/@andrewtneel?utm_source=web_stories_wordpress&utm_medium=referral"},"registerUsageUrl":"https:\/\/media3p.googleapis.com\/v1\/media:registerUsage?token=AW1j3\/crEcaYeoRgJz7wZkGSlSdOcDeEFYMAq6gaF86XZs9xh5OTNTTvuIT83udO0tMZNQO5hBbSZIa7SIYfDmDD0QSWp6\/PWpPCfUYAnI6ISN\/bxHZaBYzwWcsHnQm6xzT9q5Sx1Ao3gGbjLGzdXmHGxhmOk1QZsxkwmwcoRm246XyLYQRbGBDuxbvnKWH2rT2vmPoMuZkqskikwFlMd5CFHZyu9bRuFvK43dNzLLHXrCuGCps2H4MTMoLvb9higo28jusFtMJLRx0t"}},"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":0,"y":-72,"width":461,"height":365,"mask":{"type":"rectangle"},"id":"da259bf2-99c8-421e-bd21-3a2ce7cc4815","type":"image"}],"animations":[],"backgroundColor":{"color":{"r":45,"g":42,"b":53}},"type":"page","id":"bc33cae7-d386-4abd-888b-a24f97636890","pageTemplateType":null,"groups":{"a3c24400-19d9-4e8f-aad8-ecdf648458c8":{"name":"Budget","isLocked":false,"isCollapsed":true}}},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/png","creationDate":"2021-06-07T11:24:36","src":"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png","width":756,"height":756,"posterId":0,"id":0,"alt":"Square pattern image","sizes":[],"isOptimized":false,"baseColor":"#ffffff","isExternal":true},"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"x":48,"y":0,"width":330,"height":330,"mask":{"type":"rectangle"},"isBackground":true,"id":"89821ba3-1459-48cd-882f-1da5bbcb7688","type":"image"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/jpeg","width":4608,"height":3456,"sizes":{"full":{"file":"media\/unsplash:FHnnjk1Yj7Y","sourceUrl":"https:\/\/images.unsplash.com\/photo-1501504905252-473c47e087f8?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8bWFya2V0aW5nfGVufDB8fHx8MTY4OTgzNjc4MXww&ixlib=rb-4.0.3&fm=jpg&w=4608&h=3456&fit=max","mimeType":"image\/jpeg","width":4608,"height":3456},"large":{"file":"media\/unsplash:FHnnjk1Yj7Y","sourceUrl":"https:\/\/images.unsplash.com\/photo-1501504905252-473c47e087f8?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8bWFya2V0aW5nfGVufDB8fHx8MTY4OTgzNjc4MXww&ixlib=rb-4.0.3&fm=jpg&w=3686&h=2765&fit=max","mimeType":"image\/jpeg","width":3686,"height":2765},"2764_2073":{"file":"media\/unsplash:FHnnjk1Yj7Y","sourceUrl":"https:\/\/images.unsplash.com\/photo-1501504905252-473c47e087f8?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8bWFya2V0aW5nfGVufDB8fHx8MTY4OTgzNjc4MXww&ixlib=rb-4.0.3&fm=jpg&w=2764&h=2073&fit=max","mimeType":"image\/jpeg","width":2764,"height":2073},"1843_1382":{"file":"media\/unsplash:FHnnjk1Yj7Y","sourceUrl":"https:\/\/images.unsplash.com\/photo-1501504905252-473c47e087f8?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8bWFya2V0aW5nfGVufDB8fHx8MTY4OTgzNjc4MXww&ixlib=rb-4.0.3&fm=jpg&w=1843&h=1382&fit=max","mimeType":"image\/jpeg","width":1843,"height":1382},"921_691":{"file":"media\/unsplash:FHnnjk1Yj7Y","sourceUrl":"https:\/\/images.unsplash.com\/photo-1501504905252-473c47e087f8?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8bWFya2V0aW5nfGVufDB8fHx8MTY4OTgzNjc4MXww&ixlib=rb-4.0.3&fm=jpg&w=921&h=691&fit=max","mimeType":"image\/jpeg","width":921,"height":691},"web_stories_thumbnail":{"file":"media\/unsplash:FHnnjk1Yj7Y","sourceUrl":"https:\/\/images.unsplash.com\/photo-1501504905252-473c47e087f8?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8bWFya2V0aW5nfGVufDB8fHx8MTY4OTgzNjc4MXww&ixlib=rb-4.0.3&fm=jpg&w=340&h=255&fit=max","mimeType":"image\/jpeg","width":340,"height":255}},"isPlaceholder":false,"isExternal":true,"needsProxy":false,"id":"media\/unsplash:FHnnjk1Yj7Y","baseColor":"#d9d9d9","blurHash":"LBKne+5X8_?H_NVrNH-;-6%MxuNG","creationDate":"2017-07-31T12:42:25Z","src":"https:\/\/images.unsplash.com\/photo-1501504905252-473c47e087f8?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8bWFya2V0aW5nfGVufDB8fHx8MTY4OTgzNjc4MXww&ixlib=rb-4.0.3&fm=jpg&w=4608&h=3456&fit=max","alt":"MacBook Pro near white open book","attribution":{"author":{"displayName":"Nick Morrison","url":"https:\/\/unsplash.com\/@nickmorrison?utm_source=web_stories_wordpress&utm_medium=referral"},"registerUsageUrl":"https:\/\/media3p.googleapis.com\/v1\/media:registerUsage?token=AW1j3\/dlL8C\/fEwrl5\/E67MVNlnmTvy%2Boo8mTPfKY6YfNFnp2UpUAbBJdaLWEwGY9uh0TwxPzqGD0WscbDjoxFHxVpUHNBSUExhg6VY32pIqJaHK8zi6dAj\/8h7pjDSl5bCs2kqy4yyNEIZe0ONSg2LVDyQOB2Je3rpzTF0aI%2BIBPOe7X%2BPDL\/VS1xysP0Smhk6hJtHXPVCXAEM\/bm2YDbfl63L1uDGflba4HM2PqRooBwYML7hl8Q%3D%3D"}},"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":0,"y":33,"width":412,"height":277,"mask":{"type":"rectangle"},"id":"d1937377-10b1-4180-9b12-0cf3ce3e6881","type":"image"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":18,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"color: rgba(0,0,0,0.6)\">Customer segmentation allows for better market strategies, efficient resource utilization, and a deeper understanding of consumer needs, leading to increased sales and credibility.&nbsp;&nbsp;<\/span>","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":258,"height":174,"id":"42129a2f-204f-44e0-84a9-82062f87c69b","x":86,"y":391,"groupId":null,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":20,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"font-weight: 700; color: #2d2a35\">Read Full Blog&nbsp; for more<\/span>","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":258,"height":24,"id":"fb0f5fb7-2e36-400a-bf27-70a19c73f8cf","x":86,"y":-15,"groupId":null,"link":{"needsProxy":false,"url":"https:\/\/www.nvecta.com\/blog\/customer-segmentation\/","rel":[],"type":"regular","pageId":null,"icon":"","desc":"What is Customer Segmentation? And its Types | NotifyVisitors"},"type":"text"}],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"animations":[],"type":"page","id":"80636a83-529a-4160-aa27-7d07bec68a16","defaultBackgroundElement":{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"bab02cd5-9f1f-42bd-b402-02b46ab0891b","type":"shape"},"pageTemplateType":"editorial","groups":{"00a3c284-100d-4944-b8cd-472382dcbeef":{"name":"Info","isLocked":false,"isCollapsed":false}}}],"fonts":{"Trykker":{"family":"Trykker","fallbacks":["serif"],"weights":[400],"styles":["regular"],"variants":[[0,400]],"service":"fonts.google.com","metrics":{"upm":2048,"asc":2022,"des":-538,"tAsc":2022,"tDes":-538,"tLGap":0,"wAsc":2022,"wDes":538,"xH":1013,"capH":1492,"yMin":-539,"yMax":2027,"hAsc":2022,"hDes":-538,"lGap":0}},"Roboto":{"family":"Roboto","fallbacks":["sans-serif"],"weights":[100,300,400,500,700,900],"styles":["italic","regular"],"variants":[[0,100],[1,100],[0,300],[1,300],[0,400],[1,400],[0,500],[1,500],[0,700],[1,700],[0,900],[1,900]],"service":"fonts.google.com","metrics":{"upm":2048,"asc":1900,"des":-500,"tAsc":1536,"tDes":-512,"tLGap":102,"wAsc":1946,"wDes":512,"xH":1082,"capH":1456,"yMin":-555,"yMax":2163,"hAsc":1900,"hDes":-500,"lGap":0}}},"autoAdvance":true,"defaultPageDuration":7,"currentStoryStyles":{"colors":[{"color":{"r":238,"g":194,"b":188}},{"color":{"r":45,"g":42,"b":53}},{"color":{"r":255,"g":240,"b":216}},{"color":{"r":70,"g":65,"b":82}}]}},"story_poster":{"id":24736,"url":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/07\/Copy-of-Copy-of-Copy-of-Marketing-segmentation.png","width":640,"height":853,"needsProxy":false},"_links":{"self":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/web-stories\/v1\/web-story\/24735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/web-stories\/v1\/web-story"}],"about":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/web-story"}],"author":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/web-stories\/v1\/users\/3"}],"version-history":[{"count":2,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/web-stories\/v1\/web-story\/24735\/revisions"}],"predecessor-version":[{"id":24746,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/web-stories\/v1\/web-story\/24735\/revisions\/24746"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/web-stories\/v1\/media\/24736"}],"wp:attachment":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/web-stories\/v1\/media?parent=24735"}],"wp:term":[{"taxonomy":"web_story_category","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/web-stories\/v1\/web_story_category?post=24735"},{"taxonomy":"web_story_tag","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/web-stories\/v1\/web_story_tag?post=24735"}],"wp:lock":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/web-stories\/v1\/web-story\/24735\/lock"}],"wp:publisherlogo":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/web-stories\/v1\/media\/23087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}