{"id":24945,"date":"2023-08-04T12:35:40","date_gmt":"2023-08-04T12:35:40","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?post_type=web-story&#038;p=24945"},"modified":"2023-08-04T12:35:40","modified_gmt":"2023-08-04T12:35:40","slug":"how-to-create-an-email-marketing-strategy","status":"publish","type":"web-story","link":"https:\/\/www.nvecta.com\/blog\/web-stories\/how-to-create-an-email-marketing-strategy\/","title":{"rendered":"Mastering Email Marketing: Crafting Your Strategy for Success"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link 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class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:8.73786%;width:56.5534%;height:48.38188%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.8583690987124464% 0.8583690987124464% 0.8583690987124464% 0.8583690987124464% \/ 0.6688963210702341% 0.6688963210702341% 0.6688963210702341% 0.6688963210702341%\" id=\"el-0705da07-0e7f-4413-bb59-9aef823192e2\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.3017703862660944% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.809061em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"How_to_Create_an_Email_Marketing_Strategy\"><\/span><span><span style=\"font-weight: 700; color: #fff\">How to Create an Email Marketing Strategy<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:19.41748%;top:64.40129%;width:60.43689%;height:30.2589%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-c9983ba9-79d8-4e16-80c1-d16eba2ea59a\">\n<div style=\"position:absolute;width:100.00001%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/media.tenor.com\/9_X3DEtd-xoAAAAi\/gmail.gif\" alt=\"Gmail Sticker\" srcSet=\"https:\/\/media.tenor.com\/9_X3DEtd-xoAAAAi\/gmail.gif 498w,https:\/\/media.tenor.com\/9_X3DEtd-xoAAAAj\/gmail.gif 200w,https:\/\/media.tenor.com\/9_X3DEtd-xoAAAAk\/gmail.gif 90w\" sizes=\"(min-width: 1024px) 27vh, 60vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div 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id=\"anim-c2d41098-a1e1-4c1a-ad8f-98222256ebdd\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0, -303.01139%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5649717514124294% 0.5649717514124294% 0.5649717514124294% 0.5649717514124294% \/ 1.8691588785046727% 1.8691588785046727% 1.8691588785046727% 1.8691588785046727%\" id=\"el-14d0dd00-0aef-4754-8ce1-6c3d289e1b69\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.178760593220339% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.728155em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Why_Email_Marketing\"><\/span><span><span style=\"font-weight: 700; color: #fff\">Why Email Marketing?<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:20.63107%;top:71.68285%;width:60.19417%;height:32.36246%;opacity:1\">\n<div id=\"anim-0ceb8b3a-6f6a-47cc-89a0-e3d88eede97d\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-556fa209-5dfe-4c86-b0c7-e1e884f7e525\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(0px, 116.11111%, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-e07eb149-ed7f-4633-a960-84a23c36f5e7\">\n<div style=\"position:absolute;width:100.00001%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/media.tenor.com\/K6rg9SF17MMAAAAi\/email-objects.gif\" alt=\"Email Objects Sticker\" srcSet=\"https:\/\/media.tenor.com\/K6rg9SF17MMAAAAi\/email-objects.gif 496w,https:\/\/media.tenor.com\/K6rg9SF17MMAAAAj\/email-objects.gif 200w,https:\/\/media.tenor.com\/K6rg9SF17MMAAAAk\/email-objects.gif 90w\" sizes=\"(min-width: 1024px) 27vh, 60vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:66.74757%;top:-9.87055%;width:33.25243%;height:18.28479%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-83e06ee6-8bd0-405e-a1b1-be5ee2607281\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 56 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>White Lightning<\/title><path d=\"M55.5 0L27.8756 32.1319L26.0713 24.8264L0.5 46L28.9955 13.3109L31.3597 19.8735L55.5 0Z\" fill=\"white\"><\/path><\/svg><\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-5.09709%;top:93.85113%;width:33.25243%;height:18.28479%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-a9ff5101-b641-4bd2-b90b-87d426afe892\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 56 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>White Lightning<\/title><path d=\"M55.5 0L27.8756 32.1319L26.0713 24.8264L0.5 46L28.9955 13.3109L31.3597 19.8735L55.5 0Z\" fill=\"white\"><\/path><\/svg><\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:18.20388%;top:28.9644%;width:48.54369%;height:41.58576%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1% 1% 1% 1% \/ 0.7782101167315175% 0.7782101167315175% 0.7782101167315175% 0.7782101167315175%\" id=\"el-286e5a4a-f195-4914-91b7-51838d495fd2\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.12656249999999947% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">\u2013 Email marketing&#8217;s role in establishing brand-audience connection.<\/span><br \/>\n<span style=\"color: #fff\">\u2013 High consumer engagement with emails.<\/span><br \/>\n<span style=\"color: #fff\">\u2013 Dominance of email marketing in the current marketing landscape.<\/span><br \/>\n<span style=\"color: #fff\">\u2013 Notable benefits of an efficient email marketing strategy.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"3b9fe238-193c-4cd8-96ff-4548239eeb02\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#c5221f\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-63140636-46ff-478e-8faf-0090b841c91b\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:66.74757%;top:-9.87055%;width:33.25243%;height:18.28479%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-2bacbe8e-7acb-459e-b839-9b1f572b2964\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 56 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>White Lightning<\/title><path d=\"M55.5 0L27.8756 32.1319L26.0713 24.8264L0.5 46L28.9955 13.3109L31.3597 19.8735L55.5 0Z\" fill=\"white\"><\/path><\/svg><\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-5.09709%;top:93.85113%;width:33.25243%;height:18.28479%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-aa8e8d2d-2a7e-46f0-bc8b-fdecb5de3e96\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 56 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>White Lightning<\/title><path d=\"M55.5 0L27.8756 32.1319L26.0713 24.8264L0.5 46L28.9955 13.3109L31.3597 19.8735L55.5 0Z\" fill=\"white\"><\/path><\/svg><\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:14.07767%;top:14.56311%;width:71.60194%;height:9.38511%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6779661016949152% 0.6779661016949152% 0.6779661016949152% 0.6779661016949152% \/ 3.4482758620689653% 3.4482758620689653% 3.4482758620689653% 3.4482758620689653%\" id=\"el-77240d44-b89a-4430-9d26-a77d6d18f146\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.8813559322033896% 0;font-family:&quot;Bungee&quot;,cursive;font-size:0.420712em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"1_Content_Personalization\"><\/span><span><span style=\"font-weight: 700; color: #fff\">1. Content Personalization<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:27.99353%;width:48.54369%;height:57.9288%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1% 1% 1% 1% \/ 0.5586592178770949% 0.5586592178770949% 0.5586592178770949% 0.5586592178770949%\" id=\"el-480711d4-1d85-4fa4-8d70-007c9f0902e2\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.16171874999999947% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.372168em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Tailoring_email_content_based_on_audience_segments_%E2%80%93_Personalizations_impact_on_attracting_and_engaging_target_audience_%E2%80%93_Effectiveness_of_catering_to_individual_preferences\"><\/span><span><span style=\"color: #fff\">\u2013 Tailoring email content based on audience segments.<\/span><br \/>\n<span style=\"color: #fff\">\u2013 Personalization&#8217;s impact on attracting and engaging target audience.<\/span><br \/>\n<span style=\"color: #fff\">\u2013 Effectiveness of catering to individual preferences.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"414fabb9-d643-4564-b724-bc1009fad85b\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ea4335\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-5b646e18-f95d-4efa-9794-ca9d33c34745\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:66.74757%;top:-9.87055%;width:33.25243%;height:18.28479%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-07528348-89cc-458f-9eb4-d08d4f1437c8\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 56 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>White Lightning<\/title><path d=\"M55.5 0L27.8756 32.1319L26.0713 24.8264L0.5 46L28.9955 13.3109L31.3597 19.8735L55.5 0Z\" fill=\"white\"><\/path><\/svg><\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-5.09709%;top:93.85113%;width:33.25243%;height:18.28479%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-9aee81a0-09df-4036-8de0-ec3836473efe\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 56 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>White Lightning<\/title><path d=\"M55.5 0L27.8756 32.1319L26.0713 24.8264L0.5 46L28.9955 13.3109L31.3597 19.8735L55.5 0Z\" fill=\"white\"><\/path><\/svg><\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:15.69579%;width:71.60194%;height:4.20712%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6779661016949152% 0.6779661016949152% 0.6779661016949152% 0.6779661016949152% \/ 7.6923076923076925% 7.6923076923076925% 7.6923076923076925% 7.6923076923076925%\" id=\"el-a43d67c2-fc75-4c91-b6f7-e4411ab6e7b4\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.8813559322033896% 0;font-family:&quot;Bungee&quot;,cursive;font-size:0.420712em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"2_Boost_Up_Sales\"><\/span><span><span style=\"color: #fff\">2. Boost Up Sales&nbsp;<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:27.83172%;width:48.54369%;height:48.7055%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1% 1% 1% 1% \/ 0.6644518272425249% 0.6644518272425249% 0.6644518272425249% 0.6644518272425249%\" id=\"el-2dba0cf2-f5d4-4d0a-8513-69ef0aa6993e\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.16171874999999947% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.372168em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Email_marketings_contribution_to_generating_sales_%E2%80%93_Impressive_ROI_of_email_marketing_compared_to_other_platforms_%E2%80%93_Demonstrated_success_in_driving_revenue\"><\/span><span><span style=\"color: #fff\">\u2013 Email marketing&#8217;s contribution to generating sales.<\/span><br \/>\n<span style=\"color: #fff\">\u2013 Impressive ROI of email marketing compared to other platforms.<\/span><br \/>\n<span style=\"color: #fff\">\u2013 Demonstrated success in driving revenue.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"b08a37a8-aab3-43ee-b42e-25765a9655ae\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fbbc04\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-a3bc85e5-c744-43d3-b1de-2e914ad94b07\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:66.74757%;top:-9.87055%;width:33.25243%;height:18.28479%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-8a95168d-fe79-40ef-9bce-39090ab9a98e\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 56 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>White Lightning<\/title><path d=\"M55.5 0L27.8756 32.1319L26.0713 24.8264L0.5 46L28.9955 13.3109L31.3597 19.8735L55.5 0Z\" fill=\"white\"><\/path><\/svg><\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-5.09709%;top:93.85113%;width:33.25243%;height:18.28479%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-ea5c6acb-be20-451d-9b37-70947b024cb3\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 56 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>White Lightning<\/title><path d=\"M55.5 0L27.8756 32.1319L26.0713 24.8264L0.5 46L28.9955 13.3109L31.3597 19.8735L55.5 0Z\" fill=\"white\"><\/path><\/svg><\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:11.00324%;width:71.60194%;height:14.23948%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6779661016949152% 0.6779661016949152% 0.6779661016949152% 0.6779661016949152% \/ 2.272727272727273% 2.272727272727273% 2.272727272727273% 2.272727272727273%\" id=\"el-2aa4de6e-7b6c-468e-807f-3905f5e49023\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.8813559322033896% 0;font-family:&quot;Bungee&quot;,cursive;font-size:0.420712em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"3_Effective_Communication_with_Customer\"><\/span><span><span style=\"color: #fff\">3. Effective Communication with Customer<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:27.83172%;width:48.54369%;height:57.76699%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1% 1% 1% 1% \/ 0.5602240896358543% 0.5602240896358543% 0.5602240896358543% 0.5602240896358543%\" id=\"el-03c8cf70-0b4d-4e20-9a67-1034c4378336\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.16171874999999947% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.372168em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Utilizing_email_for_timely_communication_%E2%80%93_Updating_customers_about_new_products_promotions_and_updates_%E2%80%93_Building_strong_customer_relationships_through_consistent_communication\"><\/span><span><span style=\"color: #fff\">\u2013 Utilizing email for timely communication.<\/span><br \/>\n<span style=\"color: #fff\">\u2013 Updating customers about new products, promotions, and updates.<\/span><br \/>\n<span style=\"color: #fff\">\u2013 Building strong customer relationships through consistent communication.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"16cb2a65-125f-4b33-a380-fcfc7c070bd3\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#34a853\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-a2e282bf-7e91-49f1-9cf5-3a2ff2b81de3\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:66.74757%;top:-9.87055%;width:33.25243%;height:18.28479%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-616a0528-544f-4a96-93fb-1ed5eae4ad13\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 56 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>White Lightning<\/title><path d=\"M55.5 0L27.8756 32.1319L26.0713 24.8264L0.5 46L28.9955 13.3109L31.3597 19.8735L55.5 0Z\" fill=\"white\"><\/path><\/svg><\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-5.09709%;top:93.85113%;width:33.25243%;height:18.28479%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-530ebf2a-46c0-483d-ae73-8279fae95fcd\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 56 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>White Lightning<\/title><path d=\"M55.5 0L27.8756 32.1319L26.0713 24.8264L0.5 46L28.9955 13.3109L31.3597 19.8735L55.5 0Z\" fill=\"white\"><\/path><\/svg><\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:16.99029%;width:71.60194%;height:4.36893%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6779661016949152% 0.6779661016949152% 0.6779661016949152% 0.6779661016949152% \/ 7.4074074074074066% 7.4074074074074066% 7.4074074074074066% 7.4074074074074066%\" id=\"el-26627176-601b-43c3-84c6-b2a2ee208213\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.8813559322033896% 0;font-family:&quot;Bungee&quot;,cursive;font-size:0.420712em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"4_Cost_Effective\"><\/span><span><span style=\"color: #fff\">4. Cost Effective&nbsp;<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:27.83172%;width:48.54369%;height:57.76699%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1% 1% 1% 1% \/ 0.5602240896358543% 0.5602240896358543% 0.5602240896358543% 0.5602240896358543%\" id=\"el-5bac9b1b-7f30-4d45-a75a-d4cc12a24702\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.16171874999999947% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.372168em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Comparing_cost_efficiency_of_email_marketing_to_traditional_methods_%E2%80%93_Simplified_process_of_creating_engaging_email_content_%E2%80%93_Handling_constraints_of_time_and_budget_effectively\"><\/span><span><span style=\"color: #fff\">\u2013 Comparing cost efficiency of email marketing to traditional methods.<\/span><br \/>\n<span style=\"color: #fff\">\u2013 Simplified process of creating engaging email content.<\/span><br \/>\n<span style=\"color: #fff\">\u2013 Handling constraints of time and budget effectively.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"701aafc3-2499-4a63-b515-f2e81c39d1d6\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#4285f4\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-f9b9509d-8a24-453d-a707-bf12cb614467\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:66.74757%;top:-9.87055%;width:33.25243%;height:18.28479%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-a473ef1b-8e25-4267-a618-0ceb472b0bd2\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 56 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>White Lightning<\/title><path d=\"M55.5 0L27.8756 32.1319L26.0713 24.8264L0.5 46L28.9955 13.3109L31.3597 19.8735L55.5 0Z\" fill=\"white\"><\/path><\/svg><\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-5.09709%;top:93.85113%;width:33.25243%;height:18.28479%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-46d74023-ba54-48ad-b9ff-f166f181dadd\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 56 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>White Lightning<\/title><path d=\"M55.5 0L27.8756 32.1319L26.0713 24.8264L0.5 46L28.9955 13.3109L31.3597 19.8735L55.5 0Z\" fill=\"white\"><\/path><\/svg><\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:16.99029%;width:71.60194%;height:9.06149%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6779661016949152% 0.6779661016949152% 0.6779661016949152% 0.6779661016949152% \/ 3.571428571428571% 3.571428571428571% 3.571428571428571% 3.571428571428571%\" id=\"el-ea8c5ab7-2b4f-446c-99fd-580a1f039114\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.8813559322033896% 0;font-family:&quot;Bungee&quot;,cursive;font-size:0.420712em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"5_Drive_More_Website_Traffic\"><\/span><span><span style=\"color: #fff\">5. Drive More Website Traffic&nbsp;<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:27.83172%;width:48.54369%;height:57.76699%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1% 1% 1% 1% \/ 0.5602240896358543% 0.5602240896358543% 0.5602240896358543% 0.5602240896358543%\" id=\"el-3cae466b-508d-4bed-ba59-76c4d801f0d4\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.16171874999999947% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.372168em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Email_campaigns_role_in_directing_traffic_to_websites_%E2%80%93_Engagement_and_curiosity_generated_through_email_content_%E2%80%93_Providing_customers_with_more_information_about_products_and_services\"><\/span><span><span style=\"color: #fff\">\u2013 Email campaigns&#8217; role in directing traffic to websites.<\/span><br \/>\n<span style=\"color: #fff\">\u2013 Engagement and curiosity generated through email content.<\/span><br \/>\n<span style=\"color: #fff\">\u2013 Providing customers with more information about products and services.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"bca94d3a-749a-4421-abe5-481e6bcf3ae1\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#c5221f\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-a5462be7-49f4-4a6e-ac36-c9cf6e88d63c\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:9.2233%;top:1.61812%;width:84.46602%;height:50%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-579bf23b-a11a-4a11-a8f4-1881b2ac7aa5\">\n<div class=\"fill\" style=\"background-color:#fff;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:4.20712%;width:78.64078%;height:45.63107%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-417af5bb-9f0c-44f8-90dc-aa553f4c69f0\">\n<div class=\"fill\" style=\"background-color:#c5221f;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:17.23301%;top:11.16505%;width:82.03883%;height:32.03883%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.591715976331361% 0.591715976331361% 0.591715976331361% 0.591715976331361% \/ 1.0101010101010102% 1.0101010101010102% 1.0101010101010102% 1.0101010101010102%\" id=\"el-1c6a3105-e5e6-4389-b494-144e9b2015f1\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.9585798816568054% 0;font-family:&quot;Noto Sans&quot;,sans-serif;font-size:0.647249em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"How_to_Create_an_Email_Marketing_Strategy-2\"><\/span><span><span style=\"font-weight: 700; color: #fff\">How to Create an Email Marketing Strategy?<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:19.66019%;top:60.67961%;width:60.43689%;height:30.2589%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-961f1523-4f8c-43ea-ac34-6a94b941d263\">\n<div style=\"position:absolute;width:100.00001%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/media.tenor.com\/FE4TJfV2wcoAAAAi\/digital-marketing-seo.gif\" alt=\"Digital Marketing Seo Sticker\" srcSet=\"https:\/\/media.tenor.com\/FE4TJfV2wcoAAAAi\/digital-marketing-seo.gif 498w,https:\/\/media.tenor.com\/FE4TJfV2wcoAAAAj\/digital-marketing-seo.gif 200w,https:\/\/media.tenor.com\/FE4TJfV2wcoAAAAk\/digital-marketing-seo.gif 90w\" sizes=\"(min-width: 1024px) 27vh, 60vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"14abd051-67ce-4d99-9e76-78bcfdcd0362\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ea4335\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-8210e70f-35fc-430c-a5a2-bcbaaf7103a5\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:14.07767%;top:14.56311%;width:71.60194%;height:9.06149%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6779661016949152% 0.6779661016949152% 0.6779661016949152% 0.6779661016949152% \/ 3.571428571428571% 3.571428571428571% 3.571428571428571% 3.571428571428571%\" id=\"el-62905c94-3b3f-4d13-b860-b0f3c95f8c83\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.8813559322033896% 0;font-family:&quot;Bungee&quot;,cursive;font-size:0.420712em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"1_Understand_Your_Goal\"><\/span><span><span style=\"color: #fff\">1. Understand Your Goal<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:27.99353%;width:48.54369%;height:49.02913%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1% 1% 1% 1% \/ 0.6600660066006601% 0.6600660066006601% 0.6600660066006601% 0.6600660066006601%\" id=\"el-0c68001c-a157-419c-b6b4-0b92a49644c2\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.16171874999999947% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.372168em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Importance_of_defining_clear_objectives_for_an_email_marketing_campaign_%E2%80%93_Setting_attainable_and_specific_goals_%E2%80%93_Aligning_content_with_the_defined_goals\"><\/span><span><span style=\"color: #fff\">\u2013 Importance of defining clear objectives for an email marketing campaign.<\/span><br \/>\n<span style=\"color: #fff\">\u2013 Setting attainable and specific goals.<\/span><br \/>\n<span style=\"color: #fff\">\u2013 Aligning content with the defined goals.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:66.74757%;top:-9.87055%;width:33.25243%;height:18.28479%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-41b32a0d-5d8c-4044-8cfc-d6fbb9fac356\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 56 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>White Lightning<\/title><path d=\"M55.5 0L27.8756 32.1319L26.0713 24.8264L0.5 46L28.9955 13.3109L31.3597 19.8735L55.5 0Z\" fill=\"white\"><\/path><\/svg><\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-5.09709%;top:93.85113%;width:33.25243%;height:18.28479%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-94cba4bc-8862-46bd-b241-1a192de05021\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 56 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>White Lightning<\/title><path d=\"M55.5 0L27.8756 32.1319L26.0713 24.8264L0.5 46L28.9955 13.3109L31.3597 19.8735L55.5 0Z\" fill=\"white\"><\/path><\/svg><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"1598a449-d833-4d9b-9168-fe4f85c13922\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fbbc04\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-6dfd16d9-9066-42e2-8ab3-d876df3e755d\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:14.07767%;top:14.56311%;width:71.60194%;height:9.06149%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6779661016949152% 0.6779661016949152% 0.6779661016949152% 0.6779661016949152% \/ 3.571428571428571% 3.571428571428571% 3.571428571428571% 3.571428571428571%\" id=\"el-9b716d8c-4f19-42d6-a016-5bffa8cf0439\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.8813559322033896% 0;font-family:&quot;Bungee&quot;,cursive;font-size:0.420712em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"2_Find_Your_Targeted_Audience\"><\/span><span><span style=\"color: #fff\">2. Find Your Targeted Audience<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:27.99353%;width:48.54369%;height:49.02913%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1% 1% 1% 1% \/ 0.6600660066006601% 0.6600660066006601% 0.6600660066006601% 0.6600660066006601%\" id=\"el-e6d1ce36-b82d-4c96-8621-0804d667bc2d\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.16171874999999947% 0;font-family:&quot;Roboto&quot;,&quot;Helvetica Neue&quot;,&quot;Helvetica&quot;,sans-serif;font-size:0.372168em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Identifying_and_understanding_the_right_audience_%E2%80%93_Segmenting_customers_based_on_demographics_preferences_etc_%E2%80%93_Enhancing_customer_experience_through_audience_insights\"><\/span><span><span style=\"color: #fff\">\u2013 Identifying and understanding the right audience.<\/span><br \/>\n<span style=\"color: #fff\">\u2013 Segmenting customers based on demographics, preferences, etc.<\/span><br \/>\n<span style=\"color: #fff\">\u2013 Enhancing customer experience through audience insights.<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:66.74757%;top:-9.87055%;width:33.25243%;height:18.28479%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-08a5a50b-1146-41c6-8d51-a764c5f3e4f4\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 56 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>White Lightning<\/title><path d=\"M55.5 0L27.8756 32.1319L26.0713 24.8264L0.5 46L28.9955 13.3109L31.3597 19.8735L55.5 0Z\" fill=\"white\"><\/path><\/svg><\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-5.09709%;top:93.85113%;width:33.25243%;height:18.28479%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-ca5bd856-a777-4f13-afad-8928c13a5fe8\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 56 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>White Lightning<\/title><path d=\"M55.5 0L27.8756 32.1319L26.0713 24.8264L0.5 46L28.9955 13.3109L31.3597 19.8735L55.5 0Z\" fill=\"white\"><\/path><\/svg><\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:16.74757%;top:85.59871%;width:71.60194%;height:4.36893%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6779661016949152% 0.6779661016949152% 0.6779661016949152% 0.6779661016949152% \/ 7.4074074074074066% 7.4074074074074066% 7.4074074074074066% 7.4074074074074066%\" id=\"el-e459bdc3-f914-44bf-9046-b5387b1a28d3\"><a href=\"https:\/\/www.nvecta.com\/blog\/create-an-email-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.8813559322033896% 0;font-family:&quot;Bungee&quot;,cursive;font-size:0.420712em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Read_full_Blog\"><\/span><span><span style=\"color: #fff\">Read full Blog<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the art of crafting an effective email marketing strategy. Drive engagement, boost sales, and connect with your audience.<\/p>\n","protected":false},"author":3,"featured_media":24950,"template":"","meta":{"web_stories_publisher_logo":23087,"web_stories_poster":[],"web_stories_products":[],"footnotes":""},"web_story_category":[5470],"web_story_tag":[5496],"class_list":["post-24945","web-story","type-web-story","status-publish","has-post-thumbnail","hentry"],"story_data":{"version":47,"pages":[{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"52fc48a2-96dd-4e93-8ca8-0bcdbc2674c7"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Roboto"},"fontSize":50,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.2,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false,"horizontal":0,"vertical":0},"content":"<span style=\"font-weight: 700; color: #fff\">How to Create an Email Marketing 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style=\"font-weight: 700; color: #fff\">Why Email 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Content Personalization<\/span>","x":58,"y":90,"width":295,"borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"type":"text","height":58,"id":"77240d44-b89a-4430-9d26-a77d6d18f146","marginOffset":5.399999999999999},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Roboto"},"fontSize":23,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.2,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false,"horizontal":0,"vertical":0},"content":"<span style=\"color: #fff\">\u2013 Tailoring email content based on audience segments.<\/span>\n<span style=\"color: #fff\">\u2013 Personalization's impact on attracting and engaging target audience.<\/span>\n<span style=\"color: #fff\">\u2013 Effectiveness of catering to individual preferences.<\/span>","x":48,"y":173,"width":200,"borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"type":"text","height":358,"id":"480711d4-1d85-4fa4-8d70-007c9f0902e2"}],"backgroundColor":{"color":{"r":197,"g":34,"b":31,"a":1}},"animations":[],"id":"3b9fe238-193c-4cd8-96ff-4548239eeb02"},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"5b646e18-f95d-4efa-9794-ca9d33c34745","type":"shape"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"width":137,"sticker":{"type":"rockInRotterdamWhiteLightning"},"x":275,"y":-61,"height":113,"id":"07528348-89cc-458f-9eb4-d08d4f1437c8","type":"sticker"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"width":137,"sticker":{"type":"rockInRotterdamWhiteLightning"},"x":-21,"y":580,"height":113,"id":"9aee81a0-09df-4036-8de0-ec3836473efe","type":"sticker"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Bungee"},"fontSize":26,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.2,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false,"horizontal":0,"vertical":0},"content":"<span style=\"color: #fff\">2. 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