{"id":25050,"date":"2023-08-14T11:44:13","date_gmt":"2023-08-14T11:44:13","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?post_type=web-story&#038;p=25050"},"modified":"2023-08-16T09:12:02","modified_gmt":"2023-08-16T09:12:02","slug":"email-ab-testing","status":"publish","type":"web-story","link":"https:\/\/www.nvecta.com\/blog\/web-stories\/email-ab-testing\/","title":{"rendered":"Master Email Marketing: A\/B Testing for Success"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Trykker&amp;family=Roboto\" rel=\"stylesheet\"\/>\n<style amp-boilerplate=\"\">body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-o-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}<\/style>\n<p><noscript><\/p>\n<style amp-boilerplate=\"\">body{-webkit-animation:none;-moz-animation:none;-ms-animation:none;animation:none}<\/style>\n<p><\/noscript><\/p>\n<style amp-custom=\"\">\n              h1, h2, h3 { font-weight: normal; }<\/p>\n<p>              amp-story-page {\n                background-color: #131516;\n              }<\/p>\n<p>              amp-story-grid-layer {\n                overflow: visible;\n       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var(--story-page-vw));\n                line-height: 1.4;\n                word-break: break-word;\n                word-wrap: break-word;\n                overflow-wrap: break-word;\n              }\n              <\/style>\n<p><meta name=\"web-stories-replace-head-start\"\/><title>Master Email Marketing: A\/B Testing for Success<\/title><link rel=\"canonical\" href=\"https:\/\/www.nvecta.com\/blog\/web-stories\/email-a-b-testing\/\"\/><meta name=\"web-stories-replace-head-end\"\/><\/head><body><amp-story standalone=\"\" publisher=\"NotifyVisitors Blog\" publisher-logo-src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/06\/NV-logo.png\" title=\"Master Email Marketing: A\/B Testing for Success\" poster-portrait-src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Marketing-segmentation-6.png\"><amp-story-page id=\"53ece471-d87a-4e9d-9d33-908102e5c322\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#a4133c\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-89aaefa1-b2cb-4222-9809-60637b1c39f7\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:16.99029%;top:68.28479%;width:65.53398%;height:30.90615%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7407407407407408% 0.7407407407407408% 0.7407407407407408% 0.7407407407407408% \/ 1.0471204188481675% 1.0471204188481675% 1.0471204188481675% 1.0471204188481675%\" id=\"el-c4e87553-11d8-4d27-9c85-2591336413d2\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.4148148148148152% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.517799em;line-height:1.18;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"What_is_Email_AB_Testing_Examples_and_Tips_to_Increase_Conversion\"><\/span><span><span style=\"font-weight: 700; color: #fff\">What is Email A\/B Testing? Examples and Tips to Increase Conversion<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:8.49515%;top:0;width:82.52427%;height:57.76699%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-51404d9b-aff4-4922-b75e-4c03c564168d\">\n<div style=\"position:absolute;width:105%;height:100%;left:-2.5%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing.png\" alt=\"ab-testing\" srcSet=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing.png 512w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-370x370.png 370w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-300x300.png 300w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-270x270.png 270w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-150x150.png 150w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-96x96.png 96w\" sizes=\"(min-width: 1024px) 37vh, 83vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"69af32e2-091a-4b45-ad74-6a606d343007\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-0194a0d4-9846-473c-a3bd-9f7b245199e1\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:0.32362%;width:76.69903%;height:3.39806%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 9.523809523809524% 9.523809523809524% 9.523809523809524% 9.523809523809524%\" id=\"el-354e4319-d1bf-45a8-ac64-fa61f084f81b\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.42721518987341756% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">What is Email A\/B Testing?<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:18.4466%;top:54.85437%;width:63.34951%;height:31.5534%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7662835249042145% 0.7662835249042145% 0.7662835249042145% 0.7662835249042145% \/ 1.0256410256410255% 1.0256410256410255% 1.0256410256410255% 1.0256410256410255%\" id=\"el-e7bd166b-d8bd-4973-a5de-d6f7fc6dd979\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.09698275862068924% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.291262em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span>\u2013 A method to test different variations of email campaigns for effectiveness.<br \/>\n\u2013 Variations include subject lines, images, calls to action.<br \/>\n\u2013 Random subset of email list receives different versions.<br \/>\n\u2013 Results analyzed to determine the most effective version.<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:15.53398%;top:8.57605%;width:62.13592%;height:41.42395%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-ab58874f-5bf0-40c1-861f-9045ac8eb97c\">\n<div style=\"position:absolute;width:100.00001%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-1.png\" alt=\"ab-testing\" srcSet=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-1.png 512w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-1-370x370.png 370w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-1-300x300.png 300w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-1-270x270.png 270w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-1-150x150.png 150w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-1-96x96.png 96w\" sizes=\"(min-width: 1024px) 28vh, 62vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"10271bd9-a1fe-4985-a8ed-430fecb4e6bb\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-43229fc4-22d2-454c-a3d7-9ededb4e010b\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:0.32362%;width:76.69903%;height:7.9288%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 4.081632653061225% 4.081632653061225% 4.081632653061225% 4.081632653061225%\" id=\"el-3a1c7e7b-6d10-4610-96b7-8136929432ed\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.42721518987341756% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Importance of Email A\/B Testing:<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:14.56311%;top:65.69579%;width:71.60194%;height:32.36246%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6779661016949152% 0.6779661016949152% 0.6779661016949152% 0.6779661016949152% \/ 1% 1% 1% 1%\" id=\"el-03db0351-bc64-481f-a4c2-ff0784cb45da\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.4576271186440677% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: rgba(0,0,0,0.6)\">\u2013 Optimize email campaigns for better effectiveness.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Gain insights into audience preferences.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Improve open rates, click-through rates, and engagement.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Enhance content and refine messaging.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:18.68932%;top:12.94498%;width:62.13592%;height:41.42395%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-8c6f88a1-b1a0-4123-b703-a4c79e680b19\">\n<div style=\"position:absolute;width:100.00001%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-2.png\" alt=\"ab-testing\" srcSet=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-2.png 512w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-2-370x370.png 370w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-2-300x300.png 300w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-2-270x270.png 270w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-2-150x150.png 150w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-2-96x96.png 96w\" sizes=\"(min-width: 1024px) 28vh, 62vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"9fe6b5b2-faee-4e8a-86a8-a596af9dc21c\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-3615ff1e-a3e0-47dc-8654-b6e181dc0a99\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:10.03236%;width:100%;height:43.68932%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-a18b7a05-c2a8-4aff-a92f-d1639e08a278\">\n<div style=\"position:absolute;width:100%;height:152.59259%;left:0%;top:-26.2963%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-test.png\" alt=\"ab-test\" srcSet=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-test.png 512w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-test-370x370.png 370w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-test-300x300.png 300w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-test-270x270.png 270w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-test-150x150.png 150w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-test-96x96.png 96w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:0.32362%;width:76.69903%;height:3.39806%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 9.523809523809524% 9.523809523809524% 9.523809523809524% 9.523809523809524%\" id=\"el-2fbc8adb-7deb-442d-bfc3-86f9af7b421a\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.42721518987341756% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">How A\/B Testing Works:<\/span><span style=\"color: #2d2a35\">&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:15.53398%;top:59.06149%;width:71.60194%;height:44.49838%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6779661016949152% 0.6779661016949152% 0.6779661016949152% 0.6779661016949152% \/ 0.7272727272727273% 0.7272727272727273% 0.7272727272727273% 0.7272727272727273%\" id=\"el-396ee458-5d22-46f9-b92a-868c6376169c\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.4576271186440677% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: rgba(0,0,0,0.6)\">1. Define the goal of the test.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">2. Create variations of the marketing asset.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">3. Split traffic randomly into groups.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">4. Collect data on user interactions.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">5. Analyze results to identify the winning version.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">6. Implement winning variation and continuously improve.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"bc33cae7-d386-4abd-888b-a24f97636890\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#a4133c\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-8e0022da-7d1f-4e5a-a943-7a537235a3ae\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:0;width:76.69903%;height:99.51456%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-af1966f8-5fdb-4948-bbc4-09685eec2b6c\">\n<div class=\"fill\" style=\"background-color:#464152;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:17.47573%;top:22.00647%;width:65.04854%;height:56.14887%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7462686567164178% 0.7462686567164178% 0.7462686567164178% 0.7462686567164178% \/ 0.5763688760806917% 0.5763688760806917% 0.5763688760806917% 0.5763688760806917%\" id=\"el-53d35ae6-3846-4b01-9604-b24d57863088\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-1.1753731343283578% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.679612em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Tips_and_Examples_to_Increase_Conversions_Through_AB_Testing\"><\/span><span><span style=\"font-weight: 700; color: #fff\">Tips and Examples to Increase Conversions Through A\/B Testing<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"70354c98-7f97-4e04-b8fa-94bda7aa236c\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-352494f0-831c-4ff5-87c6-d85c5be28bb8\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:5.33981%;width:100%;height:44.82201%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-c806e095-f6b4-4376-ad58-5eabf7f7eec0\">\n<div style=\"position:absolute;width:117.97491%;height:100%;left:-8.98746%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/Test-different-headlines.jpg\" alt=\"Test-different-headlines\" srcSet=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/Test-different-headlines.jpg 930w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/Test-different-headlines-768x438.jpg 768w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/Test-different-headlines-740x422.jpg 740w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/Test-different-headlines-370x211.jpg 370w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/Test-different-headlines-300x171.jpg 300w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/Test-different-headlines-270x154.jpg 270w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/Test-different-headlines-263x150.jpg 263w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/Test-different-headlines-150x85.jpg 150w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:55.01618%;width:9.70874%;height:4.69256%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5% 5% 5% 5% \/ 6.896551724137931% 6.896551724137931% 6.896551724137931% 6.896551724137931%\" id=\"el-054c4e63-0ccd-4a3e-9e75-48e48980449b\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-4.499999999999993% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.388350em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2d2a35\">01<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.24272%;top:55.66343%;width:49.51456%;height:4.04531%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.9803921568627451% 0.9803921568627451% 0.9803921568627451% 0.9803921568627451% \/ 8% 8% 8% 8%\" id=\"el-f9a9befb-459e-4776-951a-9d05b8645622\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.7352941176470588% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.323625em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Test headline<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.24272%;top:64.72492%;width:62.62136%;height:36.24595%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7751937984496124% 0.7751937984496124% 0.7751937984496124% 0.7751937984496124% \/ 0.8928571428571428% 0.8928571428571428% 0.8928571428571428% 0.8928571428571428%\" id=\"el-d764012b-e44f-491c-b5cc-18a0afa8c6e8\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5232558139534882% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: rgba(0,0,0,0.6)\">Headlines are one of the essential elements of any web page or landing page. A\/B tests other headlines to see which generates the most clicks and conversions. Try different lengths, styles, and formats to see what works best for your audience.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"5476faa5-437b-4965-93ed-5f7ae49c8849\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-14dcbb6a-7b77-4042-b3c4-b1b19c64dab3\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:0.16181%;width:100%;height:50.48544%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-0a0cf9af-b498-4b2a-96aa-89ff3492114f\">\n<div style=\"position:absolute;width:100%;height:114.36271%;left:0%;top:-7.18135%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/Test-different-calls-to-action.jpg\" alt=\"Test-different-calls-to-action\" srcSet=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/Test-different-calls-to-action.jpg 754w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/Test-different-calls-to-action-740x641.jpg 740w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/Test-different-calls-to-action-370x320.jpg 370w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/Test-different-calls-to-action-346x300.jpg 346w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/Test-different-calls-to-action-300x260.jpg 300w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/Test-different-calls-to-action-270x234.jpg 270w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/Test-different-calls-to-action-173x150.jpg 173w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/Test-different-calls-to-action-150x130.jpg 150w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:55.01618%;width:9.70874%;height:5.01618%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5% 5% 5% 5% \/ 6.451612903225806% 6.451612903225806% 6.451612903225806% 6.451612903225806%\" id=\"el-cc138139-ddaf-46f1-82a5-1f43000dd741\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-4.499999999999993% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.388350em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2d2a35\">02<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.24272%;top:55.66343%;width:49.51456%;height:6.79612%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.9803921568627451% 0.9803921568627451% 0.9803921568627451% 0.9803921568627451% \/ 4.761904761904762% 4.761904761904762% 4.761904761904762% 4.761904761904762%\" id=\"el-0031dd97-9f0d-4544-a206-02b7f8d54050\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5882352941176467% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.258900em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Test calls-to-action (CTAs)<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.72816%;top:66.34304%;width:62.62136%;height:40.12945%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7751937984496124% 0.7751937984496124% 0.7751937984496124% 0.7751937984496124% \/ 0.8064516129032258% 0.8064516129032258% 0.8064516129032258% 0.8064516129032258%\" id=\"el-3d719ae9-4376-4a87-844d-786f59c8a3b9\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5232558139534882% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: rgba(0,0,0,0.6)\">A call-to-action (CTA) is a button or link that encourages users to take a specific action, such as \u201cBuy Now\u201d or \u201cDownload Now\u201d. Try different wording, placement, and design to see what resonates best with your audience.&nbsp;<\/span><\/p>\n<p><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"80636a83-529a-4160-aa27-7d07bec68a16\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-89821ba3-1459-48cd-882f-1da5bbcb7688\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:5.33981%;width:100%;height:44.82201%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d1937377-10b1-4180-9b12-0cf3ce3e6881\">\n<div style=\"position:absolute;width:100%;height:148.73645%;left:0%;top:-24.36823%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/experiment.png\" alt=\"experiment\" srcSet=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/experiment.png 512w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/experiment-370x370.png 370w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/experiment-300x300.png 300w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/experiment-270x270.png 270w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/experiment-150x150.png 150w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/experiment-96x96.png 96w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:55.01618%;width:9.70874%;height:5.01618%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5% 5% 5% 5% \/ 6.451612903225806% 6.451612903225806% 6.451612903225806% 6.451612903225806%\" id=\"el-c545576e-7b69-48ea-b759-53a01f568d5b\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-4.499999999999993% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.388350em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2d2a35\">03<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.24272%;top:55.66343%;width:49.51456%;height:4.04531%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.9803921568627451% 0.9803921568627451% 0.9803921568627451% 0.9803921568627451% \/ 8% 8% 8% 8%\" id=\"el-9171486f-f11a-444b-8f88-ee436be39806\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.7352941176470588% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.323625em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Test color<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.72816%;top:64.72492%;width:62.62136%;height:40.12945%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7751937984496124% 0.7751937984496124% 0.7751937984496124% 0.7751937984496124% \/ 0.8064516129032258% 0.8064516129032258% 0.8064516129032258% 0.8064516129032258%\" id=\"el-42129a2f-204f-44e0-84a9-82062f87c69b\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5232558139534882% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: rgba(0,0,0,0.6)\">Color can significantly impact how users perceive your brand and interact with your website or landing page. Experiment with different colors for your CTAs, buttons, and other elements to see which generates the most clicks and conversions.<\/span><\/p>\n<p><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:20.87379%;top:0;width:62.62136%;height:4.04531%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7751937984496124% 0.7751937984496124% 0.7751937984496124% 0.7751937984496124% \/ 8% 8% 8% 8%\" id=\"el-fb0f5fb7-2e36-400a-bf27-70a19c73f8cf\"><a href=\"https:\/\/www.nvecta.com\/blog\/email-ab-testing\/\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5813953488372093% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.323625em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Read Full Blog&nbsp; for more<\/span><\/span><\/p>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boost conversions with A\/B testing in email campaigns. Optimize headlines, CTAs, images, and more for better results. Start testing now!<\/p>\n","protected":false},"author":3,"featured_media":25064,"template":"","meta":{"web_stories_publisher_logo":23087,"web_stories_poster":[],"web_stories_products":[],"footnotes":""},"web_story_category":[5470],"web_story_tag":[5504],"class_list":["post-25050","web-story","type-web-story","status-publish","has-post-thumbnail","hentry"],"story_data":{"version":47,"pages":[{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"89aaefa1-b2cb-4222-9809-60637b1c39f7"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":32,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.18,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"type":"text","content":"<span style=\"font-weight: 700; color: #fff\">What is Email A\/B Testing? Examples and Tips to Increase Conversion<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":270,"height":191,"id":"c4e87553-11d8-4d27-9c85-2591336413d2","x":70,"y":422,"tagName":"h1"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/png","width":512,"height":512,"sizes":{"medium":{"file":"ab-testing-300x300.png","width":300,"height":300,"filesize":14837,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-300x300.png"},"thumbnail":{"file":"ab-testing-150x150.png","width":150,"height":150,"filesize":7192,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-150x150.png"},"gridlove-a4":{"file":"ab-testing-370x150.png","width":370,"height":150,"filesize":3062,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-370x150.png"},"gridlove-a4-orig":{"file":"ab-testing-370x370.png","width":370,"height":370,"filesize":18524,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-370x370.png"},"gridlove-b6":{"file":"ab-testing-285x300.png","width":285,"height":300,"filesize":14035,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-285x300.png"},"gridlove-b7":{"file":"ab-testing-335x300.png","width":335,"height":300,"filesize":14441,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-335x300.png"},"gridlove-b8":{"file":"ab-testing-385x300.png","width":385,"height":300,"filesize":11396,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-385x300.png"},"gridlove-b9":{"file":"ab-testing-435x300.png","width":435,"height":300,"filesize":9487,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-435x300.png"},"gridlove-b12":{"file":"ab-testing-512x300.png","width":512,"height":300,"filesize":6691,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-512x300.png"},"gridlove-d3":{"file":"ab-testing-270x300.png","width":270,"height":300,"filesize":13613,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-270x300.png"},"gridlove-d3-orig":{"file":"ab-testing-270x270.png","width":270,"height":270,"filesize":13218,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-270x270.png"},"gridlove-d4":{"file":"ab-testing-370x300.png","width":370,"height":300,"filesize":12607,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-370x300.png"},"gridlove-d4-orig":{"file":"ab-testing-300x300.png","width":300,"height":300,"filesize":14837,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-300x300.png"},"gridlove-d5":{"file":"ab-testing-470x300.png","width":470,"height":300,"filesize":8927,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-470x300.png"},"gridlove-d6":{"file":"ab-testing-512x300.png","width":512,"height":300,"filesize":6691,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-512x300.png"},"gridlove-cover":{"file":"ab-testing-512x500.png","width":512,"height":500,"filesize":22381,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-512x500.png"},"gridlove-thumbnail":{"file":"ab-testing-80x60.png","width":80,"height":60,"filesize":2577,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-80x60.png"},"web-stories-publisher-logo":{"file":"ab-testing-96x96.png","width":96,"height":96,"filesize":4525,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-96x96.png"},"web-stories-thumbnail":{"file":"ab-testing-150x150.png","width":150,"height":150,"filesize":7192,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing-150x150.png"},"full":{"file":"ab-testing.png","width":512,"height":512,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/08\/ab-testing.png"}},"isPlaceholder":false,"isExternal":false,"needsProxy":false,"baseColor":"#f48c45","blurHash":"UCLzv~9w_4xU00cDIWiy00:kVYK%~ZTI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image","sizes":[],"isOptimized":false,"baseColor":"#ffffff","isExternal":true},"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"x":82,"y":0,"width":330,"height":330,"mask":{"type":"rectangle"},"isBackground":true,"id":"0194a0d4-9846-473c-a3bd-9f7b245199e1","type":"image"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":18,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"font-weight: 700; color: #2d2a35\">What is Email A\/B Testing?<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":316,"height":21,"id":"354e4319-d1bf-45a8-ac64-fa61f084f81b","x":47,"y":2,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Roboto"},"fontSize":18,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.2,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false,"horizontal":0,"vertical":0},"content":"\u2013 A method to test different variations of email campaigns for effectiveness.\n\u2013 Variations include subject lines, images, calls to action.\n\u2013 Random subset of email list receives different versions.\n\u2013 Results analyzed to determine the most effective 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