{"id":25717,"date":"2023-10-05T06:18:03","date_gmt":"2023-10-05T06:18:03","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?post_type=web-story&#038;p=25717"},"modified":"2023-10-05T06:18:03","modified_gmt":"2023-10-05T06:18:03","slug":"email-marketing-benchmarks","status":"publish","type":"web-story","link":"https:\/\/www.nvecta.com\/blog\/web-stories\/email-marketing-benchmarks\/","title":{"rendered":"Mastering Email Marketing Benchmarks"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Mulish%3Awght%40700&amp;family=Trykker&amp;family=Roboto\" rel=\"stylesheet\"\/><link href=\"https:\/\/images.unsplash.com\/photo-1491975474562-1f4e30bc9468?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw3fHxlbWFpbCUyMG1hcmtldGluZyUyMGJlbmNobWFya3N8ZW58MHx8fHwxNjk2NDgyNzM2fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4000&amp;h=6000&amp;fit=max\" rel=\"preload\" as=\"image\"\/>\n<style amp-boilerplate=\"\">body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-o-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}<\/style>\n<p><noscript><\/p>\n<style amp-boilerplate=\"\">body{-webkit-animation:none;-moz-animation:none;-ms-animation:none;animation:none}<\/style>\n<p><\/noscript><\/p>\n<style amp-custom=\"\">\n              h1, h2, h3 { font-weight: normal; }<\/p>\n<p>              amp-story-page {\n                background-color: #131516;\n              }<\/p>\n<p>              amp-story-grid-layer {\n                overflow: visible;\n              }<\/p>\n<p>              @media (max-aspect-ratio: 9 \/ 16)  {\n                @media (min-aspect-ratio: 320 \/ 678) {\n                  amp-story-grid-layer.grid-layer {\n                    margin-top: calc((100% \/ 0.5625 - 100% \/ 0.6666666666666666) \/ 2);\n                  }\n                }\n              }<\/p>\n<p>              @media not all and (min-resolution:.001dpcm) {\n                @media {\n                  p.text-wrapper > span {\n                    font-size: calc(100% - 0.5px);\n                  }\n                }\n              }<\/p>\n<p>              .page-fullbleed-area,\n              .page-background-overlay-area {\n                position: absolute;\n                overflow: hidden;\n                width: 100%;\n                left: 0;\n                height: calc(1.1851851851851851 * 100%);\n                top: calc((1 - 1.1851851851851851) * 100% \/ 2);\n              }<\/p>\n<p>              .element-overlay-area {\n                position: absolute;\n                width: 100%;\n                height: 100%;\n                top: 0;\n                left: 0;\n              }<\/p>\n<p>              .page-safe-area {\n                overflow: visible;\n                position: absolute;\n                top: 0;\n                bottom: 0;\n                left: 0;\n                right: 0;\n                width: 100%;\n                height: calc(0.84375 * 100%);\n                margin: auto 0;\n              }<\/p>\n<p>              .mask {\n                position: absolute;\n                overflow: hidden;\n              }<\/p>\n<p>              .fill {\n                position: absolute;\n                top: 0;\n                left: 0;\n                right: 0;\n                bottom: 0;\n                margin: 0;\n              }<\/p>\n<p>              @media (prefers-reduced-motion: no-preference) {\n                .animation-wrapper {\n                  opacity: var(--initial-opacity);\n                  transform: var(--initial-transform);\n                }\n              }<\/p>\n<p>              amp-story-grid-layer.align-bottom {\n                align-content: end;\n                padding: 0;\n              }<\/p>\n<p>              .captions-area {\n                padding: 0 32px 0;\n              }<\/p>\n<p>              amp-story-captions {\n                margin-bottom: 16px;\n                text-align: center;\n              }<\/p>\n<p>              amp-story-captions span {\n                display: inline-block;\n                margin: 0;\n                padding: 6px 12px;\n                vertical-align: middle;\n                border-radius: 15px;\n                background: rgba(11, 11, 11, 0.6);\n                color: rgba(255, 255, 255, 1);\n                font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Oxygen-Sans, Ubuntu, Cantarell, \"Helvetica Neue\", sans-serif;;\n                font-size: calc(4 * var(--story-page-vw));\n                line-height: 1.4;\n                word-break: break-word;\n                word-wrap: break-word;\n                overflow-wrap: break-word;\n              }\n              <\/style>\n<p><meta name=\"web-stories-replace-head-start\"\/><title>Mastering Email Marketing Benchmarks<\/title><link rel=\"canonical\" href=\"https:\/\/www.nvecta.com\/blog\/?post_type=web-story&amp;p=25717\"\/><meta name=\"web-stories-replace-head-end\"\/><\/head><body><amp-story standalone=\"\" publisher=\"NotifyVisitors Blog\" publisher-logo-src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/06\/NV-logo.png\" title=\"Mastering Email Marketing Benchmarks\" poster-portrait-src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/10\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Marketing-segmentation-43.png\"><amp-story-page id=\"53ece471-d87a-4e9d-9d33-908102e5c322\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#f3f3f3\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-531371f0-e111-4dd8-a2dc-584a90f879ca\">\n<div style=\"position:absolute;width:118.51852%;height:100%;left:-9.25926%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1491975474562-1f4e30bc9468?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw3fHxlbWFpbCUyMG1hcmtldGluZyUyMGJlbmNobWFya3N8ZW58MHx8fHwxNjk2NDgyNzM2fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4000&amp;h=6000&amp;fit=max\" alt=\"girl wearing grey long-sleeved shirt using MacBook Pro on brown wooden table\" srcSet=\"https:\/\/images.unsplash.com\/photo-1491975474562-1f4e30bc9468?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw3fHxlbWFpbCUyMG1hcmtldGluZyUyMGJlbmNobWFya3N8ZW58MHx8fHwxNjk2NDgyNzM2fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4000&amp;h=6000&amp;fit=max 4000w,https:\/\/images.unsplash.com\/photo-1491975474562-1f4e30bc9468?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw3fHxlbWFpbCUyMG1hcmtldGluZyUyMGJlbmNobWFya3N8ZW58MHx8fHwxNjk2NDgyNzM2fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3200&amp;h=4800&amp;fit=max 3200w,https:\/\/images.unsplash.com\/photo-1491975474562-1f4e30bc9468?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw3fHxlbWFpbCUyMG1hcmtldGluZyUyMGJlbmNobWFya3N8ZW58MHx8fHwxNjk2NDgyNzM2fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2400&amp;h=3600&amp;fit=max 2400w,https:\/\/images.unsplash.com\/photo-1491975474562-1f4e30bc9468?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw3fHxlbWFpbCUyMG1hcmtldGluZyUyMGJlbmNobWFya3N8ZW58MHx8fHwxNjk2NDgyNzM2fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1600&amp;h=2400&amp;fit=max 1600w,https:\/\/images.unsplash.com\/photo-1491975474562-1f4e30bc9468?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw3fHxlbWFpbCUyMG1hcmtldGluZyUyMGJlbmNobWFya3N8ZW58MHx8fHwxNjk2NDgyNzM2fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=800&amp;h=1200&amp;fit=max 800w,https:\/\/images.unsplash.com\/photo-1491975474562-1f4e30bc9468?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw3fHxlbWFpbCUyMG1hcmtldGluZyUyMGJlbmNobWFya3N8ZW58MHx8fHwxNjk2NDgyNzM2fDA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=510&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 53vh, 119vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-color:rgba(0,0,0,0.5)\"><\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-color:rgba(0,0,0,0.5)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:7.52427%;top:25.72816%;width:85.92233%;height:48.38188%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5649717514124294% 0.5649717514124294% 0.5649717514124294% 0.5649717514124294% \/ 0.6688963210702341% 0.6688963210702341% 0.6688963210702341% 0.6688963210702341%\" id=\"el-c4e87553-11d8-4d27-9c85-2591336413d2\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.5296610169491516% 0;font-family:&quot;Mulish&quot;,sans-serif;font-size:0.809061em;line-height:1.18;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Email_Marketing_Benchmarks_You_Need_to_Track\"><\/span><span><span style=\"font-weight: 700; color: #fff\">Email Marketing Benchmarks You Need to Track<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-30.58252%;top:-17.79935%;width:62.62136%;height:44.49838%;transform:rotate(323deg);opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-e9cb57f0-a262-4440-ad9f-d8428435d5db\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 18 19\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>Cross<\/title><path d=\"M3.17925e-05 16.3241L15.5375 0.786638L17.0913 2.34039L1.55378 17.8779L3.17925e-05 16.3241Z\" fill=\"#FF7324\"><\/path><path d=\"M1.55375 0.786621L9.79375 9.02662L8.24 10.5804L0 2.34037L1.55375 0.786621Z\" fill=\"#FF7324\"><\/path><path d=\"M11.6948 10.9278L17.4843 16.7174L15.9306 18.2711L10.1411 12.4816L11.6948 10.9278Z\" fill=\"#FF7324\"><\/path><\/svg><\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:52.18447%;top:86.56958%;width:62.62136%;height:44.49838%;transform:rotate(183deg);opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-333b9b86-0c58-4f38-8140-89b980efb62d\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 18 19\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>Cross<\/title><path d=\"M3.17925e-05 16.3241L15.5375 0.786638L17.0913 2.34039L1.55378 17.8779L3.17925e-05 16.3241Z\" fill=\"#FF7324\"><\/path><path d=\"M1.55375 0.786621L9.79375 9.02662L8.24 10.5804L0 2.34037L1.55375 0.786621Z\" fill=\"#FF7324\"><\/path><path d=\"M11.6948 10.9278L17.4843 16.7174L15.9306 18.2711L10.1411 12.4816L11.6948 10.9278Z\" fill=\"#FF7324\"><\/path><\/svg><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"69af32e2-091a-4b45-ad74-6a606d343007\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-0194a0d4-9846-473c-a3bd-9f7b245199e1\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:10.03236%;width:100%;height:44.98382%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-ba6aabee-47d5-47ec-8522-eaf3b176a8a7\">\n<div style=\"position:absolute;width:131.43481%;height:100%;left:-15.7174%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/uploads\/141103282695035fa1380\/95cdfeef?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxlbWFpbCUyMG1hcmtldGluZyUyMGJlbmNobWFya3xlbnwwfHx8fDE2OTY0ODU3NzR8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3588&amp;h=1842&amp;fit=max\" alt=\"person typing on Apple Cordless Keyboard\" srcSet=\"https:\/\/images.unsplash.com\/uploads\/141103282695035fa1380\/95cdfeef?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxlbWFpbCUyMG1hcmtldGluZyUyMGJlbmNobWFya3xlbnwwfHx8fDE2OTY0ODU3NzR8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3588&amp;h=1842&amp;fit=max 3588w,https:\/\/images.unsplash.com\/uploads\/141103282695035fa1380\/95cdfeef?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxlbWFpbCUyMG1hcmtldGluZyUyMGJlbmNobWFya3xlbnwwfHx8fDE2OTY0ODU3NzR8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2870&amp;h=1473&amp;fit=max 2870w,https:\/\/images.unsplash.com\/uploads\/141103282695035fa1380\/95cdfeef?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxlbWFpbCUyMG1hcmtldGluZyUyMGJlbmNobWFya3xlbnwwfHx8fDE2OTY0ODU3NzR8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2152&amp;h=1105&amp;fit=max 2152w,https:\/\/images.unsplash.com\/uploads\/141103282695035fa1380\/95cdfeef?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxlbWFpbCUyMG1hcmtldGluZyUyMGJlbmNobWFya3xlbnwwfHx8fDE2OTY0ODU3NzR8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1435&amp;h=737&amp;fit=max 1435w,https:\/\/images.unsplash.com\/uploads\/141103282695035fa1380\/95cdfeef?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxlbWFpbCUyMG1hcmtldGluZyUyMGJlbmNobWFya3xlbnwwfHx8fDE2OTY0ODU3NzR8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=717&amp;h=368&amp;fit=max 717w,https:\/\/images.unsplash.com\/uploads\/141103282695035fa1380\/95cdfeef?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxlbWFpbCUyMG1hcmtldGluZyUyMGJlbmNobWFya3xlbnwwfHx8fDE2OTY0ODU3NzR8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=175&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:-0.48544%;width:88.34951%;height:8.41424%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5494505494505495% 0.5494505494505495% 0.5494505494505495% 0.5494505494505495% \/ 3.8461538461538463% 3.8461538461538463% 3.8461538461538463% 3.8461538461538463%\" id=\"el-354e4319-d1bf-45a8-ac64-fa61f084f81b\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.4120879120879121% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.323625em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">What are Email Marketing Benchmarks?<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:63.91586%;width:76.69903%;height:17.1521%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 1.8867924528301887% 1.8867924528301887% 1.8867924528301887% 1.8867924528301887%\" id=\"el-e7bd166b-d8bd-4973-a5de-d6f7fc6dd979\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.09790348101265801% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.355987em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Email_marketing_benchmarks_are_essential_for_judging_campaign_success_and_creating_an_overall_strategy\"><\/span><span>Email marketing benchmarks are essential for judging campaign success and creating an overall strategy.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"bc33cae7-d386-4abd-888b-a24f97636890\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#2673a6\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-ff9c6da7-47b5-4085-937f-f19c0b3d121d\">\n<div style=\"position:absolute;width:237.03704%;height:100%;left:-68.51852%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1573506414123-ddd0f24ae49a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxM3x8bGluZWFyfGVufDB8fHx8MTY5NjQ4NjA5N3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4032&amp;h=3024&amp;fit=max\" alt=\"flying birds\" srcSet=\"https:\/\/images.unsplash.com\/photo-1573506414123-ddd0f24ae49a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxM3x8bGluZWFyfGVufDB8fHx8MTY5NjQ4NjA5N3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4032&amp;h=3024&amp;fit=max 4032w,https:\/\/images.unsplash.com\/photo-1573506414123-ddd0f24ae49a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxM3x8bGluZWFyfGVufDB8fHx8MTY5NjQ4NjA5N3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3225&amp;h=2419&amp;fit=max 3225w,https:\/\/images.unsplash.com\/photo-1573506414123-ddd0f24ae49a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxM3x8bGluZWFyfGVufDB8fHx8MTY5NjQ4NjA5N3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2419&amp;h=1814&amp;fit=max 2419w,https:\/\/images.unsplash.com\/photo-1573506414123-ddd0f24ae49a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxM3x8bGluZWFyfGVufDB8fHx8MTY5NjQ4NjA5N3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1612&amp;h=1209&amp;fit=max 1612w,https:\/\/images.unsplash.com\/photo-1573506414123-ddd0f24ae49a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxM3x8bGluZWFyfGVufDB8fHx8MTY5NjQ4NjA5N3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=806&amp;h=605&amp;fit=max 806w,https:\/\/images.unsplash.com\/photo-1573506414123-ddd0f24ae49a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxM3x8bGluZWFyfGVufDB8fHx8MTY5NjQ4NjA5N3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=255&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 107vh, 238vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:6.06796%;top:64.07767%;width:87.62136%;height:28.64078%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.554016620498615% 0.554016620498615% 0.554016620498615% 0.554016620498615% \/ 1.1299435028248588% 1.1299435028248588% 1.1299435028248588% 1.1299435028248588%\" id=\"el-53d35ae6-3846-4b01-9604-b24d57863088\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.914127423822714% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.711974em;line-height:1.4;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Best_Email_Marketing_Benchmark\"><\/span><span><span style=\"font-weight: 700; color: #fff\">Best Email Marketing Benchmark<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:0;top:-11.65049%;width:111.8932%;height:59.06149%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-da259bf2-99c8-421e-bd21-3a2ce7cc4815\">\n<div style=\"position:absolute;width:104.67019%;height:100%;left:-2.3351%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1545112969-bdd91ef544c7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzNHx8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjcwNnww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4471&amp;h=3382&amp;fit=max\" alt=\"man sitting in front of silver Apple iMac on table\" srcSet=\"https:\/\/images.unsplash.com\/photo-1545112969-bdd91ef544c7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzNHx8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjcwNnww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4471&amp;h=3382&amp;fit=max 4471w,https:\/\/images.unsplash.com\/photo-1545112969-bdd91ef544c7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzNHx8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjcwNnww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3576&amp;h=2705&amp;fit=max 3576w,https:\/\/images.unsplash.com\/photo-1545112969-bdd91ef544c7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzNHx8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjcwNnww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2682&amp;h=2029&amp;fit=max 2682w,https:\/\/images.unsplash.com\/photo-1545112969-bdd91ef544c7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzNHx8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjcwNnww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1788&amp;h=1352&amp;fit=max 1788w,https:\/\/images.unsplash.com\/photo-1545112969-bdd91ef544c7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzNHx8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjcwNnww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=894&amp;h=676&amp;fit=max 894w,https:\/\/images.unsplash.com\/photo-1545112969-bdd91ef544c7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzNHx8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjcwNnww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=257&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 50vh, 112vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"70354c98-7f97-4e04-b8fa-94bda7aa236c\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-352494f0-831c-4ff5-87c6-d85c5be28bb8\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:5.66343%;width:100%;height:44.82201%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-c806e095-f6b4-4376-ad58-5eabf7f7eec0\">\n<div style=\"position:absolute;width:100.84952%;height:100%;left:-0.42476%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1472851294608-062f824d29cc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw4fHxvcGVuJTIwcmF0ZXxlbnwwfHx8fDE2OTY0ODU1OTN8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2304&amp;h=1536&amp;fit=max\" alt=\"gray and blue Open signage\" srcSet=\"https:\/\/images.unsplash.com\/photo-1472851294608-062f824d29cc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw4fHxvcGVuJTIwcmF0ZXxlbnwwfHx8fDE2OTY0ODU1OTN8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2304&amp;h=1536&amp;fit=max 2304w,https:\/\/images.unsplash.com\/photo-1472851294608-062f824d29cc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw4fHxvcGVuJTIwcmF0ZXxlbnwwfHx8fDE2OTY0ODU1OTN8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1843&amp;h=1229&amp;fit=max 1843w,https:\/\/images.unsplash.com\/photo-1472851294608-062f824d29cc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw4fHxvcGVuJTIwcmF0ZXxlbnwwfHx8fDE2OTY0ODU1OTN8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1382&amp;h=921&amp;fit=max 1382w,https:\/\/images.unsplash.com\/photo-1472851294608-062f824d29cc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw4fHxvcGVuJTIwcmF0ZXxlbnwwfHx8fDE2OTY0ODU1OTN8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=921&amp;h=614&amp;fit=max 921w,https:\/\/images.unsplash.com\/photo-1472851294608-062f824d29cc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw4fHxvcGVuJTIwcmF0ZXxlbnwwfHx8fDE2OTY0ODU1OTN8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=460&amp;h=307&amp;fit=max 460w,https:\/\/images.unsplash.com\/photo-1472851294608-062f824d29cc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw4fHxvcGVuJTIwcmF0ZXxlbnwwfHx8fDE2OTY0ODU1OTN8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=227&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:55.01618%;width:9.70874%;height:4.69256%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5% 5% 5% 5% \/ 6.896551724137931% 6.896551724137931% 6.896551724137931% 6.896551724137931%\" id=\"el-054c4e63-0ccd-4a3e-9e75-48e48980449b\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-4.499999999999993% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.388350em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2d2a35\">01<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.24272%;top:55.66343%;width:63.34951%;height:3.8835%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7662835249042145% 0.7662835249042145% 0.7662835249042145% 0.7662835249042145% \/ 8.333333333333332% 8.333333333333332% 8.333333333333332% 8.333333333333332%\" id=\"el-f9a9befb-459e-4776-951a-9d05b8645622\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5747126436781609% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.323625em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Open Rate<\/span><span style=\"color: #2d2a35\">&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.97087%;top:64.72492%;width:62.62136%;height:23.94822%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7751937984496124% 0.7751937984496124% 0.7751937984496124% 0.7751937984496124% \/ 1.3513513513513513% 1.3513513513513513% 1.3513513513513513% 1.3513513513513513%\" id=\"el-d764012b-e44f-491c-b5cc-18a0afa8c6e8\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5232558139534882% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: rgba(0,0,0,0.6)\">\u2013 Email open rates are critical for email marketers.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Calculate the open rate by dividing the number of opens by the number of emails sent (minus bounces).<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"5476faa5-437b-4965-93ed-5f7ae49c8849\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-14dcbb6a-7b77-4042-b3c4-b1b19c64dab3\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:5.33981%;width:100%;height:44.82201%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-0a0cf9af-b498-4b2a-96aa-89ff3492114f\">\n<div style=\"position:absolute;width:100%;height:121.9396%;left:0%;top:-10.9698%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1522152302542-71a8e5172aa1?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxjbGljay10aHJvdWdoJTIwcmF0ZXxlbnwwfHx8fDE2OTY0ODU2NTN8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=5878&amp;h=4819&amp;fit=max\" alt=\"woman browsing on the internet\" srcSet=\"https:\/\/images.unsplash.com\/photo-1522152302542-71a8e5172aa1?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxjbGljay10aHJvdWdoJTIwcmF0ZXxlbnwwfHx8fDE2OTY0ODU2NTN8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=5878&amp;h=4819&amp;fit=max 5878w,https:\/\/images.unsplash.com\/photo-1522152302542-71a8e5172aa1?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxjbGljay10aHJvdWdoJTIwcmF0ZXxlbnwwfHx8fDE2OTY0ODU2NTN8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4702&amp;h=3855&amp;fit=max 4702w,https:\/\/images.unsplash.com\/photo-1522152302542-71a8e5172aa1?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxjbGljay10aHJvdWdoJTIwcmF0ZXxlbnwwfHx8fDE2OTY0ODU2NTN8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3526&amp;h=2891&amp;fit=max 3526w,https:\/\/images.unsplash.com\/photo-1522152302542-71a8e5172aa1?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxjbGljay10aHJvdWdoJTIwcmF0ZXxlbnwwfHx8fDE2OTY0ODU2NTN8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2351&amp;h=1927&amp;fit=max 2351w,https:\/\/images.unsplash.com\/photo-1522152302542-71a8e5172aa1?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxjbGljay10aHJvdWdoJTIwcmF0ZXxlbnwwfHx8fDE2OTY0ODU2NTN8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1175&amp;h=963&amp;fit=max 1175w,https:\/\/images.unsplash.com\/photo-1522152302542-71a8e5172aa1?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxjbGljay10aHJvdWdoJTIwcmF0ZXxlbnwwfHx8fDE2OTY0ODU2NTN8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=279&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:55.01618%;width:9.70874%;height:5.01618%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5% 5% 5% 5% \/ 6.451612903225806% 6.451612903225806% 6.451612903225806% 6.451612903225806%\" id=\"el-cc138139-ddaf-46f1-82a5-1f43000dd741\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-4.499999999999993% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.388350em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2d2a35\">02<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.24272%;top:55.66343%;width:49.51456%;height:8.41424%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.9803921568627451% 0.9803921568627451% 0.9803921568627451% 0.9803921568627451% \/ 3.8461538461538463% 3.8461538461538463% 3.8461538461538463% 3.8461538461538463%\" id=\"el-0031dd97-9f0d-4544-a206-02b7f8d54050\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.7352941176470588% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.323625em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Click-Through Rate (CTR)<\/span><span style=\"color: #2d2a35\">&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.72816%;top:69.57929%;width:62.62136%;height:20.06472%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7751937984496124% 0.7751937984496124% 0.7751937984496124% 0.7751937984496124% \/ 1.6129032258064515% 1.6129032258064515% 1.6129032258064515% 1.6129032258064515%\" id=\"el-3d719ae9-4376-4a87-844d-786f59c8a3b9\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5232558139534882% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: rgba(0,0,0,0.6)\">\u2013 CTR indicates the percentage of recipients who click on email links.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 The average CTR across industries is 2.6%.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"84fd04be-0fd2-4d3b-aced-c023e35e5853\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-b7ec4d5e-abc2-4778-9008-a840256a2707\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:5.33981%;width:100%;height:44.82201%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-608970b1-cd90-4d9f-9142-18ea9afef5bf\">\n<div style=\"position:absolute;width:100%;height:144.37384%;left:0%;top:-22.18692%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1541560052-77ec1bbc09f7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzN3x8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjcwNnww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3648&amp;h=3541&amp;fit=max\" alt=\"man holding phone while leaning on table\" srcSet=\"https:\/\/images.unsplash.com\/photo-1541560052-77ec1bbc09f7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzN3x8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjcwNnww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3648&amp;h=3541&amp;fit=max 3648w,https:\/\/images.unsplash.com\/photo-1541560052-77ec1bbc09f7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzN3x8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjcwNnww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2918&amp;h=2832&amp;fit=max 2918w,https:\/\/images.unsplash.com\/photo-1541560052-77ec1bbc09f7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzN3x8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjcwNnww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2188&amp;h=2124&amp;fit=max 2188w,https:\/\/images.unsplash.com\/photo-1541560052-77ec1bbc09f7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzN3x8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjcwNnww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1459&amp;h=1416&amp;fit=max 1459w,https:\/\/images.unsplash.com\/photo-1541560052-77ec1bbc09f7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzN3x8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjcwNnww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=729&amp;h=708&amp;fit=max 729w,https:\/\/images.unsplash.com\/photo-1541560052-77ec1bbc09f7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzN3x8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjcwNnww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=330&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:55.01618%;width:9.70874%;height:5.01618%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5% 5% 5% 5% \/ 6.451612903225806% 6.451612903225806% 6.451612903225806% 6.451612903225806%\" id=\"el-2a2bbb60-d948-4ec2-93a2-95bed1fb90c3\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-4.499999999999993% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.388350em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2d2a35\">03<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.24272%;top:55.66343%;width:65.04854%;height:3.8835%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7462686567164178% 0.7462686567164178% 0.7462686567164178% 0.7462686567164178% \/ 8.333333333333332% 8.333333333333332% 8.333333333333332% 8.333333333333332%\" id=\"el-da41ec86-de02-4d32-ab10-aad92bfcfd5b\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5597014925373134% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.323625em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Engagement Rates<\/span><span style=\"color: #2d2a35\">&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:26.45631%;top:69.57929%;width:62.62136%;height:23.94822%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7751937984496124% 0.7751937984496124% 0.7751937984496124% 0.7751937984496124% \/ 1.3513513513513513% 1.3513513513513513% 1.3513513513513513% 1.3513513513513513%\" id=\"el-d42fcdb5-965d-48d8-b29e-15adefdca912\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5232558139534882% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: rgba(0,0,0,0.6)\">\u2013 Engagement measures how long readers engage with emails.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Engagement includes reading, skimming, and glancing.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"69ff3985-5a0b-4de8-845c-07540a7d82e2\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-564dc116-ccda-479c-abc0-98f52d4c54bc\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:6.95793%;width:100%;height:44.82201%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-34b45a28-58a0-4949-a230-b3580f8a98a9\">\n<div style=\"position:absolute;width:100.65293%;height:100%;left:-0.32647%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1678227547314-b5b1ab58e35b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0N3x8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjgwOXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3840&amp;h=2565&amp;fit=max\" alt=\"a person is typing on a laptop keyboard\" srcSet=\"https:\/\/images.unsplash.com\/photo-1678227547314-b5b1ab58e35b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0N3x8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjgwOXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3840&amp;h=2565&amp;fit=max 3840w,https:\/\/images.unsplash.com\/photo-1678227547314-b5b1ab58e35b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0N3x8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjgwOXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3072&amp;h=2052&amp;fit=max 3072w,https:\/\/images.unsplash.com\/photo-1678227547314-b5b1ab58e35b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0N3x8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjgwOXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2304&amp;h=1539&amp;fit=max 2304w,https:\/\/images.unsplash.com\/photo-1678227547314-b5b1ab58e35b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0N3x8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjgwOXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1536&amp;h=1026&amp;fit=max 1536w,https:\/\/images.unsplash.com\/photo-1678227547314-b5b1ab58e35b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0N3x8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjgwOXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=768&amp;h=513&amp;fit=max 768w,https:\/\/images.unsplash.com\/photo-1678227547314-b5b1ab58e35b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0N3x8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjgwOXww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=227&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:55.01618%;width:9.70874%;height:5.01618%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5% 5% 5% 5% \/ 6.451612903225806% 6.451612903225806% 6.451612903225806% 6.451612903225806%\" id=\"el-47d4b11d-630a-455e-9437-9cfcf26ea9ea\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-4.499999999999993% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.388350em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2d2a35\">04<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.24272%;top:55.66343%;width:56.5534%;height:3.8835%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.8583690987124464% 0.8583690987124464% 0.8583690987124464% 0.8583690987124464% \/ 8.333333333333332% 8.333333333333332% 8.333333333333332% 8.333333333333332%\" id=\"el-1dbc6d57-87ef-40f5-945a-bb339752a728\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.6437768240343348% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.323625em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Reply Rates<\/span><span style=\"color: #2d2a35\">&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:22.08738%;top:63.43042%;width:62.62136%;height:15.69579%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7751937984496124% 0.7751937984496124% 0.7751937984496124% 0.7751937984496124% \/ 2.0618556701030926% 2.0618556701030926% 2.0618556701030926% 2.0618556701030926%\" id=\"el-b8dce15f-78c2-496b-b4e0-cd175d3b0f65\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5232558139534882% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: rgba(0,0,0,0.6)\">\u2013 Reply rates are often overlooked but significant.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Average reply rate for B2B businesses is 5%-6%.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"be4f491b-f31d-4fb0-94e0-548bcbce593a\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-8cb6cd17-eea9-4f07-8e8b-851ce8a45b1f\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:5.33981%;width:100%;height:44.82201%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-e2975879-b6d4-486d-8d3e-ba726fcf452d\">\n<div style=\"position:absolute;width:100.84952%;height:100%;left:-0.42476%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1586953208270-767889fa9b0e?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw4fHxlbWFpbCUyMGJvdW5jZXxlbnwwfHx8fDE2OTY0ODU2ODR8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=6000&amp;h=4000&amp;fit=max\" alt=\"black iphone 5 on white table\" srcSet=\"https:\/\/images.unsplash.com\/photo-1586953208270-767889fa9b0e?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw4fHxlbWFpbCUyMGJvdW5jZXxlbnwwfHx8fDE2OTY0ODU2ODR8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=6000&amp;h=4000&amp;fit=max 6000w,https:\/\/images.unsplash.com\/photo-1586953208270-767889fa9b0e?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw4fHxlbWFpbCUyMGJvdW5jZXxlbnwwfHx8fDE2OTY0ODU2ODR8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4800&amp;h=3200&amp;fit=max 4800w,https:\/\/images.unsplash.com\/photo-1586953208270-767889fa9b0e?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw4fHxlbWFpbCUyMGJvdW5jZXxlbnwwfHx8fDE2OTY0ODU2ODR8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3600&amp;h=2400&amp;fit=max 3600w,https:\/\/images.unsplash.com\/photo-1586953208270-767889fa9b0e?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw4fHxlbWFpbCUyMGJvdW5jZXxlbnwwfHx8fDE2OTY0ODU2ODR8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2400&amp;h=1600&amp;fit=max 2400w,https:\/\/images.unsplash.com\/photo-1586953208270-767889fa9b0e?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw4fHxlbWFpbCUyMGJvdW5jZXxlbnwwfHx8fDE2OTY0ODU2ODR8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1200&amp;h=800&amp;fit=max 1200w,https:\/\/images.unsplash.com\/photo-1586953208270-767889fa9b0e?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw4fHxlbWFpbCUyMGJvdW5jZXxlbnwwfHx8fDE2OTY0ODU2ODR8MA&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=227&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:55.01618%;width:9.70874%;height:5.01618%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5% 5% 5% 5% \/ 6.451612903225806% 6.451612903225806% 6.451612903225806% 6.451612903225806%\" id=\"el-89274d25-4fce-4060-9a1c-aed1becaf5b1\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-4.499999999999993% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.388350em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2d2a35\">05<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.24272%;top:55.66343%;width:61.65049%;height:3.8835%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7874015748031495% 0.7874015748031495% 0.7874015748031495% 0.7874015748031495% \/ 8.333333333333332% 8.333333333333332% 8.333333333333332% 8.333333333333332%\" id=\"el-7fdb5d6b-86c2-46a4-bf24-464710378702\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5905511811023622% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.323625em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Bounce Rate<\/span><span style=\"color: #2d2a35\">&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.72816%;top:62.62136%;width:62.62136%;height:27.83172%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7751937984496124% 0.7751937984496124% 0.7751937984496124% 0.7751937984496124% \/ 1.1627906976744187% 1.1627906976744187% 1.1627906976744187% 1.1627906976744187%\" id=\"el-adadee7f-16e3-4d9f-b2d8-e9d7fde319d8\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5232558139534882% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: rgba(0,0,0,0.6)\">\u2013 Bounced emails are those that fail to deliver.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Two types: hard bounce and soft bounce.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 High bounce rates can be due to spam or audience issues.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:18.20388%;top:-2.42718%;width:75.72816%;height:5.33981%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.641025641025641% 0.641025641025641% 0.641025641025641% 0.641025641025641% \/ 6.0606060606060606% 6.0606060606060606% 6.0606060606060606% 6.0606060606060606%\" id=\"el-c78b6e4b-b534-486a-8ba8-5a03811d0c27\"><a href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-benchmarks\/\" data-tooltip-text=\"Email Marketing Benchmarks You Need to Track in 2023 | NotifyVisitors\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Trykker&quot;,serif;font-size:0.323625em;line-height:calc(1.4em + 0.39999999999999997em);text-align:left;padding:0;color:#000000;background-color:#ffcc4a;background:none\"><span style=\"display:block;position:relative;left:0;top:0;margin:-0.4807692307692308% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#ffcc4a;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.282051282051282% 2.564102564102564%;text-align:left;border-radius:2px 2px 2px 2px;color:transparent\"><span style=\"font-weight: 700\">Read Full Blog&nbsp; for more<\/span><\/span><\/span><\/p>\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Trykker&quot;,serif;font-size:0.323625em;line-height:calc(1.4em + 0.39999999999999997em);text-align:left;padding:0;color:#000000;background-color:#ffcc4a;background:none;position:absolute;top:0;left:0;right:0\" aria-hidden=\"true\"><span style=\"display:block;position:relative;left:0;top:0;margin:-0.4807692307692308% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#ffcc4a;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.282051282051282% 2.564102564102564%;text-align:left;border-radius:2px 2px 2px 2px;background:none\"><span style=\"font-weight: 700; color: #2d2a35\">Read Full Blog&nbsp; for more<\/span><\/span><\/span><\/p>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unlock the secrets to email marketing success with expert insights on key benchmarks and strategies.<\/p>\n","protected":false},"author":3,"featured_media":25718,"template":"","meta":{"web_stories_publisher_logo":23087,"web_stories_poster":[],"web_stories_products":[],"footnotes":""},"web_story_category":[5470],"web_story_tag":[5532],"class_list":["post-25717","web-story","type-web-story","status-publish","has-post-thumbnail","hentry"],"story_data":{"version":47,"pages":[{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/jpeg","width":4000,"height":6000,"sizes":{"full":{"file":"media\/unsplash:ute2XAFQU2I","sourceUrl":"https:\/\/images.unsplash.com\/photo-1491975474562-1f4e30bc9468?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw3fHxlbWFpbCUyMG1hcmtldGluZyUyMGJlbmNobWFya3N8ZW58MHx8fHwxNjk2NDgyNzM2fDA&ixlib=rb-4.0.3&fm=jpg&w=4000&h=6000&fit=max","mimeType":"image\/jpeg","width":4000,"height":6000},"large":{"file":"media\/unsplash:ute2XAFQU2I","sourceUrl":"https:\/\/images.unsplash.com\/photo-1491975474562-1f4e30bc9468?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw3fHxlbWFpbCUyMG1hcmtldGluZyUyMGJlbmNobWFya3N8ZW58MHx8fHwxNjk2NDgyNzM2fDA&ixlib=rb-4.0.3&fm=jpg&w=3200&h=4800&fit=max","mimeType":"image\/jpeg","width":3200,"height":4800},"2400_3600":{"file":"media\/unsplash:ute2XAFQU2I","sourceUrl":"https:\/\/images.unsplash.com\/photo-1491975474562-1f4e30bc9468?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw3fHxlbWFpbCUyMG1hcmtldGluZyUyMGJlbmNobWFya3N8ZW58MHx8fHwxNjk2NDgyNzM2fDA&ixlib=rb-4.0.3&fm=jpg&w=2400&h=3600&fit=max","mimeType":"image\/jpeg","width":2400,"height":3600},"1600_2400":{"file":"media\/unsplash:ute2XAFQU2I","sourceUrl":"https:\/\/images.unsplash.com\/photo-1491975474562-1f4e30bc9468?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw3fHxlbWFpbCUyMG1hcmtldGluZyUyMGJlbmNobWFya3N8ZW58MHx8fHwxNjk2NDgyNzM2fDA&ixlib=rb-4.0.3&fm=jpg&w=1600&h=2400&fit=max","mimeType":"image\/jpeg","width":1600,"height":2400},"800_1200":{"file":"media\/unsplash:ute2XAFQU2I","sourceUrl":"https:\/\/images.unsplash.com\/photo-1491975474562-1f4e30bc9468?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw3fHxlbWFpbCUyMG1hcmtldGluZyUyMGJlbmNobWFya3N8ZW58MHx8fHwxNjk2NDgyNzM2fDA&ixlib=rb-4.0.3&fm=jpg&w=800&h=1200&fit=max","mimeType":"image\/jpeg","width":800,"height":1200},"web_stories_thumbnail":{"file":"media\/unsplash:ute2XAFQU2I","sourceUrl":"https:\/\/images.unsplash.com\/photo-1491975474562-1f4e30bc9468?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw3fHxlbWFpbCUyMG1hcmtldGluZyUyMGJlbmNobWFya3N8ZW58MHx8fHwxNjk2NDgyNzM2fDA&ixlib=rb-4.0.3&fm=jpg&w=340&h=510&fit=max","mimeType":"image\/jpeg","width":340,"height":510}},"isPlaceholder":false,"isExternal":true,"needsProxy":false,"id":"media\/unsplash:ute2XAFQU2I","baseColor":"#f3f3f3","blurHash":"LuJt}2?boft7~qt7WBayxuM{ayRj","creationDate":"2017-04-12T06:08:50Z","src":"https:\/\/images.unsplash.com\/photo-1491975474562-1f4e30bc9468?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw3fHxlbWFpbCUyMG1hcmtldGluZyUyMGJlbmNobWFya3N8ZW58MHx8fHwxNjk2NDgyNzM2fDA&ixlib=rb-4.0.3&fm=jpg&w=4000&h=6000&fit=max","alt":"girl wearing grey long-sleeved shirt using MacBook Pro on brown wooden table","attribution":{"author":{"displayName":"Andrew Neel","url":"https:\/\/unsplash.com\/@andrewtneel?utm_source=web_stories_wordpress&utm_medium=referral"},"registerUsageUrl":"https:\/\/media3p.googleapis.com\/v1\/media:registerUsage?token=AdM%2BFxcGxvhrCfxgNVs4sH70BIsCN0XFcT04hxWEUuHXFW1eUobg2Fv0OSqAtsXIHLIgh9DuqpY3Ds7S\/KK9yng\/1Twrbcf2HNbra7AdkCL%2BjCWyShGzU5KKL\/raU6J3fXPAH9vo3x1k4GX1FgtuaV7eoIitB68niAiXFDmaETo%2BCa9VNZ9SgLGngKQkDFAoysJNVT%2BN3aKWii61p%2B\/UNTqtyFpvieBqzhusMipmH1W0Z5JVaCALocH0pCYoF1q0LeD57T73cgtwlUbTijmCpkb2GQ%3D%3D"}},"type":"image","x":48,"y":0,"width":330,"height":494,"mask":{"type":"rectangle","showInLibrary":true,"name":"Rectangle","path":"M 0,0 1,0 1,1 0,1 0,0 Z","ratio":1,"supportsBorder":true},"id":"531371f0-e111-4dd8-a2dc-584a90f879ca","isBackground":true,"isHidden":false,"overlay":{"color":{"r":0,"g":0,"b":0,"a":0.5}}},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Mulish"},"fontSize":50,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.18,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"type":"text","content":"<span style=\"font-weight: 700; color: #fff\">Email Marketing Benchmarks You Need to Track<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":354,"height":299,"id":"c4e87553-11d8-4d27-9c85-2591336413d2","x":31,"y":159,"tagName":"h1","marginOffset":-3.8249999999999957},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":323,"lockAspectRatio":true,"width":258,"sticker":{"type":"diyOrangeCross"},"type":"sticker","x":-126,"y":-110,"height":275,"id":"e9cb57f0-a262-4440-ad9f-d8428435d5db"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":183,"lockAspectRatio":true,"width":258,"sticker":{"type":"diyOrangeCross"},"x":215,"y":535,"height":275,"id":"333b9b86-0c58-4f38-8140-89b980efb62d","type":"sticker"}],"animations":[],"backgroundColor":{"color":{"r":241,"g":241,"b":241}},"type":"page","id":"53ece471-d87a-4e9d-9d33-908102e5c322","pageTemplateType":"cover","defaultBackgroundElement":{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"89aaefa1-b2cb-4222-9809-60637b1c39f7"}},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/png","src":"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png","width":756,"height":756,"id":0,"alt":"Square pattern image","sizes":[],"isOptimized":false,"baseColor":"#ffffff","isExternal":true},"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"x":82,"y":0,"width":330,"height":330,"mask":{"type":"rectangle"},"isBackground":true,"id":"0194a0d4-9846-473c-a3bd-9f7b245199e1","type":"image"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/jpeg","width":3588,"height":1842,"sizes":{"full":{"file":"media\/unsplash:RYyr-k3Ysqg","sourceUrl":"https:\/\/images.unsplash.com\/uploads\/141103282695035fa1380\/95cdfeef?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxlbWFpbCUyMG1hcmtldGluZyUyMGJlbmNobWFya3xlbnwwfHx8fDE2OTY0ODU3NzR8MA&ixlib=rb-4.0.3&fm=jpg&w=3588&h=1842&fit=max","mimeType":"image\/jpeg","width":3588,"height":1842},"large":{"file":"media\/unsplash:RYyr-k3Ysqg","sourceUrl":"https:\/\/images.unsplash.com\/uploads\/141103282695035fa1380\/95cdfeef?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxlbWFpbCUyMG1hcmtldGluZyUyMGJlbmNobWFya3xlbnwwfHx8fDE2OTY0ODU3NzR8MA&ixlib=rb-4.0.3&fm=jpg&w=2870&h=1473&fit=max","mimeType":"image\/jpeg","width":2870,"height":1473},"2152_1105":{"file":"media\/unsplash:RYyr-k3Ysqg","sourceUrl":"https:\/\/images.unsplash.com\/uploads\/141103282695035fa1380\/95cdfeef?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxlbWFpbCUyMG1hcmtldGluZyUyMGJlbmNobWFya3xlbnwwfHx8fDE2OTY0ODU3NzR8MA&ixlib=rb-4.0.3&fm=jpg&w=2152&h=1105&fit=max","mimeType":"image\/jpeg","width":2152,"height":1105},"1435_737":{"file":"media\/unsplash:RYyr-k3Ysqg","sourceUrl":"https:\/\/images.unsplash.com\/uploads\/141103282695035fa1380\/95cdfeef?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxlbWFpbCUyMG1hcmtldGluZyUyMGJlbmNobWFya3xlbnwwfHx8fDE2OTY0ODU3NzR8MA&ixlib=rb-4.0.3&fm=jpg&w=1435&h=737&fit=max","mimeType":"image\/jpeg","width":1435,"height":737},"717_368":{"file":"media\/unsplash:RYyr-k3Ysqg","sourceUrl":"https:\/\/images.unsplash.com\/uploads\/141103282695035fa1380\/95cdfeef?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxlbWFpbCUyMG1hcmtldGluZyUyMGJlbmNobWFya3xlbnwwfHx8fDE2OTY0ODU3NzR8MA&ixlib=rb-4.0.3&fm=jpg&w=717&h=368&fit=max","mimeType":"image\/jpeg","width":717,"height":368},"web_stories_thumbnail":{"file":"media\/unsplash:RYyr-k3Ysqg","sourceUrl":"https:\/\/images.unsplash.com\/uploads\/141103282695035fa1380\/95cdfeef?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxlbWFpbCUyMG1hcmtldGluZyUyMGJlbmNobWFya3xlbnwwfHx8fDE2OTY0ODU3NzR8MA&ixlib=rb-4.0.3&fm=jpg&w=340&h=175&fit=max","mimeType":"image\/jpeg","width":340,"height":175}},"isPlaceholder":false,"isExternal":true,"needsProxy":false,"id":"media\/unsplash:RYyr-k3Ysqg","baseColor":"#d9d9d9","blurHash":"LHO:tvMK8w.T?vbwr=VspJ?vt-t5","creationDate":"2014-09-18T09:34:57Z","src":"https:\/\/images.unsplash.com\/uploads\/141103282695035fa1380\/95cdfeef?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2fHxlbWFpbCUyMG1hcmtldGluZyUyMGJlbmNobWFya3xlbnwwfHx8fDE2OTY0ODU3NzR8MA&ixlib=rb-4.0.3&fm=jpg&w=3588&h=1842&fit=max","alt":"person typing on Apple Cordless Keyboard","attribution":{"author":{"displayName":"Damian Zaleski","url":"https:\/\/unsplash.com\/@zal3wa?utm_source=web_stories_wordpress&utm_medium=referral"},"registerUsageUrl":"https:\/\/media3p.googleapis.com\/v1\/media:registerUsage?token=AdM%2BFxea7J8N4Pefplh5ctuMTZXBZ0B1rG05KO15OxOJ9Nt5xHzWp5kLyNUozbXXxc87gOP0frsg9fvYiGEtw%2BZKimgpfLwbnnQ2L7WCN1CAYV3DUo8X8iJpDRGCqovbI%2BXaKvmbhF4l8UryBUmtM8wvfoBbwtZp3iYMvRkPMykC3%2Bw79eT3SMQykXtsfIToZaDZjDyuNE0PWJ\/HWOaeiC11igl1cY0oi6PYCznFnxP7qxShqceZLrGKOhWoBw0bcVb\/8BWTsgGnFOlZngGgpFyc"}},"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":0,"y":62,"width":412,"height":278,"mask":{"type":"rectangle"},"id":"ba6aabee-47d5-47ec-8522-eaf3b176a8a7","type":"image"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":20,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"font-weight: 700; color: #2d2a35\">What are Email Marketing Benchmarks?<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":364,"height":52,"id":"354e4319-d1bf-45a8-ac64-fa61f084f81b","x":47,"y":-3,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Roboto"},"fontSize":22,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.2,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false,"horizontal":0,"vertical":0},"content":"Email marketing benchmarks are essential for judging campaign success and creating an overall strategy.","x":48,"y":395,"width":316,"borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"type":"text","height":106,"id":"e7bd166b-d8bd-4973-a5de-d6f7fc6dd979","marginOffset":0.6187499999999986}],"animations":[],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"type":"page","id":"69af32e2-091a-4b45-ad74-6a606d343007","defaultBackgroundElement":{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"68eb8ab8-e3f5-4798-ad91-5f89286753a3"},"pageTemplateType":null,"groups":{"a5c0da69-3fc6-4c96-b134-93bd53db56ed":{"name":"Info","isLocked":false,"isCollapsed":true}}},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/jpeg","width":4032,"height":3024,"sizes":{"full":{"file":"media\/unsplash:lG6sv7jnBZk","sourceUrl":"https:\/\/images.unsplash.com\/photo-1573506414123-ddd0f24ae49a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxM3x8bGluZWFyfGVufDB8fHx8MTY5NjQ4NjA5N3ww&ixlib=rb-4.0.3&fm=jpg&w=4032&h=3024&fit=max","mimeType":"image\/jpeg","width":4032,"height":3024},"large":{"file":"media\/unsplash:lG6sv7jnBZk","sourceUrl":"https:\/\/images.unsplash.com\/photo-1573506414123-ddd0f24ae49a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxM3x8bGluZWFyfGVufDB8fHx8MTY5NjQ4NjA5N3ww&ixlib=rb-4.0.3&fm=jpg&w=3225&h=2419&fit=max","mimeType":"image\/jpeg","width":3225,"height":2419},"2419_1814":{"file":"media\/unsplash:lG6sv7jnBZk","sourceUrl":"https:\/\/images.unsplash.com\/photo-1573506414123-ddd0f24ae49a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxM3x8bGluZWFyfGVufDB8fHx8MTY5NjQ4NjA5N3ww&ixlib=rb-4.0.3&fm=jpg&w=2419&h=1814&fit=max","mimeType":"image\/jpeg","width":2419,"height":1814},"1612_1209":{"file":"media\/unsplash:lG6sv7jnBZk","sourceUrl":"https:\/\/images.unsplash.com\/photo-1573506414123-ddd0f24ae49a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxM3x8bGluZWFyfGVufDB8fHx8MTY5NjQ4NjA5N3ww&ixlib=rb-4.0.3&fm=jpg&w=1612&h=1209&fit=max","mimeType":"image\/jpeg","width":1612,"height":1209},"806_605":{"file":"media\/unsplash:lG6sv7jnBZk","sourceUrl":"https:\/\/images.unsplash.com\/photo-1573506414123-ddd0f24ae49a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxM3x8bGluZWFyfGVufDB8fHx8MTY5NjQ4NjA5N3ww&ixlib=rb-4.0.3&fm=jpg&w=806&h=605&fit=max","mimeType":"image\/jpeg","width":806,"height":605},"web_stories_thumbnail":{"file":"media\/unsplash:lG6sv7jnBZk","sourceUrl":"https:\/\/images.unsplash.com\/photo-1573506414123-ddd0f24ae49a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxM3x8bGluZWFyfGVufDB8fHx8MTY5NjQ4NjA5N3ww&ixlib=rb-4.0.3&fm=jpg&w=340&h=255&fit=max","mimeType":"image\/jpeg","width":340,"height":255}},"isPlaceholder":false,"isExternal":true,"needsProxy":false,"id":"media\/unsplash:lG6sv7jnBZk","baseColor":"#2673a6","blurHash":"LS7pr[x^t8ofHqW=a}fkt7ayayfR","creationDate":"2019-11-11T21:06:57Z","src":"https:\/\/images.unsplash.com\/photo-1573506414123-ddd0f24ae49a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxM3x8bGluZWFyfGVufDB8fHx8MTY5NjQ4NjA5N3ww&ixlib=rb-4.0.3&fm=jpg&w=4032&h=3024&fit=max","alt":"flying birds","attribution":{"author":{"displayName":"Howie Mapson","url":"https:\/\/unsplash.com\/@howiehowei?utm_source=web_stories_wordpress&utm_medium=referral"},"registerUsageUrl":"https:\/\/media3p.googleapis.com\/v1\/media:registerUsage?token=AdM%2BFxd0IIOgcYUliDT2lF\/eHH%2B3AbFP3YA4nHuIxiirviFQl9Ot5GEWodN5QF1wgUYMBXfFjbhwuMpdb1oaLR8OV9V5DsTM5ph9tx6eAX5fldrtwYwxnWUfooP9KKnT%2BE4m1o5KhB%2B4\/fRpCrB1rTWb6\/0wvGe16nCGtEDeL44e86n7W7vncLaTMa6%2BXn30cLN3KlFtlmk3znBUGagVxoiHOQ6baMzWr1vZPUSNNUH52gyj"}},"type":"image","x":48,"y":0,"width":330,"height":247,"mask":{"type":"rectangle","showInLibrary":true,"name":"Rectangle","path":"M 0,0 1,0 1,1 0,1 0,0 Z","ratio":1,"supportsBorder":true},"id":"ff9c6da7-47b5-4085-937f-f19c0b3d121d","isBackground":true,"isHidden":false},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":44,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"font-weight: 700; color: #fff\">Best Email Marketing Benchmark<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":361,"height":177,"id":"53d35ae6-3846-4b01-9604-b24d57863088","x":25,"y":396,"type":"text","marginOffset":6.599999999999994},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/jpeg","width":4471,"height":3382,"sizes":{"full":{"file":"media\/unsplash:_noVCV8ECj8","sourceUrl":"https:\/\/images.unsplash.com\/photo-1545112969-bdd91ef544c7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzNHx8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjcwNnww&ixlib=rb-4.0.3&fm=jpg&w=4471&h=3382&fit=max","mimeType":"image\/jpeg","width":4471,"height":3382},"large":{"file":"media\/unsplash:_noVCV8ECj8","sourceUrl":"https:\/\/images.unsplash.com\/photo-1545112969-bdd91ef544c7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzNHx8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjcwNnww&ixlib=rb-4.0.3&fm=jpg&w=3576&h=2705&fit=max","mimeType":"image\/jpeg","width":3576,"height":2705},"2682_2029":{"file":"media\/unsplash:_noVCV8ECj8","sourceUrl":"https:\/\/images.unsplash.com\/photo-1545112969-bdd91ef544c7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzNHx8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjcwNnww&ixlib=rb-4.0.3&fm=jpg&w=2682&h=2029&fit=max","mimeType":"image\/jpeg","width":2682,"height":2029},"1788_1352":{"file":"media\/unsplash:_noVCV8ECj8","sourceUrl":"https:\/\/images.unsplash.com\/photo-1545112969-bdd91ef544c7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzNHx8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjcwNnww&ixlib=rb-4.0.3&fm=jpg&w=1788&h=1352&fit=max","mimeType":"image\/jpeg","width":1788,"height":1352},"894_676":{"file":"media\/unsplash:_noVCV8ECj8","sourceUrl":"https:\/\/images.unsplash.com\/photo-1545112969-bdd91ef544c7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzNHx8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjcwNnww&ixlib=rb-4.0.3&fm=jpg&w=894&h=676&fit=max","mimeType":"image\/jpeg","width":894,"height":676},"web_stories_thumbnail":{"file":"media\/unsplash:_noVCV8ECj8","sourceUrl":"https:\/\/images.unsplash.com\/photo-1545112969-bdd91ef544c7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzNHx8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjcwNnww&ixlib=rb-4.0.3&fm=jpg&w=340&h=257&fit=max","mimeType":"image\/jpeg","width":340,"height":257}},"isPlaceholder":false,"isExternal":true,"needsProxy":false,"id":"media\/unsplash:_noVCV8ECj8","baseColor":"#d9d9d9","blurHash":"LML}HXD*tS_3M]t3s:-=S%_NDiD%","creationDate":"2018-12-18T06:03:13Z","src":"https:\/\/images.unsplash.com\/photo-1545112969-bdd91ef544c7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzNHx8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjcwNnww&ixlib=rb-4.0.3&fm=jpg&w=4471&h=3382&fit=max","alt":"man sitting in front of silver Apple iMac on table","attribution":{"author":{"displayName":"rafzin p","url":"https:\/\/unsplash.com\/@rafzin?utm_source=web_stories_wordpress&utm_medium=referral"},"registerUsageUrl":"https:\/\/media3p.googleapis.com\/v1\/media:registerUsage?token=AdM%2BFxcgda4EqMopgKXey\/Nxq7y98EnE5MuL1Amky6LSr\/V6tKxxLX2ncpxN8oh8pYbHxFPkp21hmE3rLXVwK2StxrhyxqPQu6Ro\/11uFxA0TkK3gdyhnlToYz0MTuS%2By4mY254g7lfFxbNsiGS9qadK0OnBs0E%2B\/LkA8SbPNTuqVF18UI\/QJ9kSLnmLrmnKCF2aeW%2BH60XH6qPYMoGH9j8VpMTiK9zes60zpV3KtAQgdkwEwAlIk4T2L2s%3D"}},"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":0,"y":-72,"width":461,"height":365,"mask":{"type":"rectangle"},"id":"da259bf2-99c8-421e-bd21-3a2ce7cc4815","type":"image"}],"animations":[],"backgroundColor":{"color":{"r":109,"g":159,"b":255}},"type":"page","id":"bc33cae7-d386-4abd-888b-a24f97636890","pageTemplateType":null,"groups":{"a3c24400-19d9-4e8f-aad8-ecdf648458c8":{"name":"Budget","isLocked":false,"isCollapsed":true}},"defaultBackgroundElement":{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"8e0022da-7d1f-4e5a-a943-7a537235a3ae","type":"shape"}},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/png","creationDate":"2021-06-07T11:24:36","src":"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png","width":756,"height":756,"posterId":0,"id":0,"alt":"Square pattern image","sizes":[],"isOptimized":false,"baseColor":"#ffffff","isExternal":true},"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"x":48,"y":0,"width":330,"height":330,"mask":{"type":"rectangle"},"isBackground":true,"id":"352494f0-831c-4ff5-87c6-d85c5be28bb8","type":"image"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/jpeg","width":2304,"height":1536,"sizes":{"full":{"file":"media\/unsplash:c9FQyqIECds","sourceUrl":"https:\/\/images.unsplash.com\/photo-1472851294608-062f824d29cc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw4fHxvcGVuJTIwcmF0ZXxlbnwwfHx8fDE2OTY0ODU1OTN8MA&ixlib=rb-4.0.3&fm=jpg&w=2304&h=1536&fit=max","mimeType":"image\/jpeg","width":2304,"height":1536},"large":{"file":"media\/unsplash:c9FQyqIECds","sourceUrl":"https:\/\/images.unsplash.com\/photo-1472851294608-062f824d29cc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw4fHxvcGVuJTIwcmF0ZXxlbnwwfHx8fDE2OTY0ODU1OTN8MA&ixlib=rb-4.0.3&fm=jpg&w=1843&h=1229&fit=max","mimeType":"image\/jpeg","width":1843,"height":1229},"1382_921":{"file":"media\/unsplash:c9FQyqIECds","sourceUrl":"https:\/\/images.unsplash.com\/photo-1472851294608-062f824d29cc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw4fHxvcGVuJTIwcmF0ZXxlbnwwfHx8fDE2OTY0ODU1OTN8MA&ixlib=rb-4.0.3&fm=jpg&w=1382&h=921&fit=max","mimeType":"image\/jpeg","width":1382,"height":921},"921_614":{"file":"media\/unsplash:c9FQyqIECds","sourceUrl":"https:\/\/images.unsplash.com\/photo-1472851294608-062f824d29cc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw4fHxvcGVuJTIwcmF0ZXxlbnwwfHx8fDE2OTY0ODU1OTN8MA&ixlib=rb-4.0.3&fm=jpg&w=921&h=614&fit=max","mimeType":"image\/jpeg","width":921,"height":614},"460_307":{"file":"media\/unsplash:c9FQyqIECds","sourceUrl":"https:\/\/images.unsplash.com\/photo-1472851294608-062f824d29cc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw4fHxvcGVuJTIwcmF0ZXxlbnwwfHx8fDE2OTY0ODU1OTN8MA&ixlib=rb-4.0.3&fm=jpg&w=460&h=307&fit=max","mimeType":"image\/jpeg","width":460,"height":307},"web_stories_thumbnail":{"file":"media\/unsplash:c9FQyqIECds","sourceUrl":"https:\/\/images.unsplash.com\/photo-1472851294608-062f824d29cc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw4fHxvcGVuJTIwcmF0ZXxlbnwwfHx8fDE2OTY0ODU1OTN8MA&ixlib=rb-4.0.3&fm=jpg&w=340&h=227&fit=max","mimeType":"image\/jpeg","width":340,"height":227}},"isPlaceholder":false,"isExternal":true,"needsProxy":false,"id":"media\/unsplash:c9FQyqIECds","baseColor":"#262626","blurHash":"LPE{FR^jHqIp_3%2MxV[a0t6t7jF","creationDate":"2016-09-02T21:22:13Z","src":"https:\/\/images.unsplash.com\/photo-1472851294608-062f824d29cc?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw4fHxvcGVuJTIwcmF0ZXxlbnwwfHx8fDE2OTY0ODU1OTN8MA&ixlib=rb-4.0.3&fm=jpg&w=2304&h=1536&fit=max","alt":"gray and blue Open signage","attribution":{"author":{"displayName":"Mike Petrucci","url":"https:\/\/unsplash.com\/@mikepetrucci?utm_source=web_stories_wordpress&utm_medium=referral"},"registerUsageUrl":"https:\/\/media3p.googleapis.com\/v1\/media:registerUsage?token=AdM%2BFxdeW4wp06zbz7NJDaAWWLKTzpmZGS2RH7S0xp9r7cjyZuUHJ1hvm7eOLB9yHt4otXkM7c9rb9QfeS3IWXzrMtSs1dGyEWDVN9zOFrpjCyus5XzK7%2BAxkaTbMutcUCryxmbWwt9rpaJlK3LTgnDS0EykY9DhUmCCMMDlqbkAFeJLIg2vcWc1Eogm5blJBKoSYDLanXCFs3NeKqKJr%2B5up1bPUZL6ECulCPQQ6nLmSr2ukkREVoYo"}},"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":0,"y":35,"width":412,"height":277,"mask":{"type":"rectangle"},"id":"c806e095-f6b4-4376-ad58-5eabf7f7eec0","type":"image"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":24,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"color: #2d2a35\">01<\/span>","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":40,"height":29,"id":"054c4e63-0ccd-4a3e-9e75-48e48980449b","x":50,"y":340,"tagName":"p","groupId":null,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":20,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"font-weight: 700; color: #2d2a35\">Open Rate<\/span><span style=\"color: #2d2a35\">&nbsp;<\/span>","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":261,"height":24,"id":"f9a9befb-459e-4776-951a-9d05b8645622","x":104,"y":344,"groupId":null,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":18,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Email open rates are critical for email marketers.<\/span>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Calculate the open rate by dividing the number of opens by the number of emails sent (minus bounces).<\/span>","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":258,"height":148,"id":"d764012b-e44f-491c-b5cc-18a0afa8c6e8","x":107,"y":400,"groupId":null,"type":"text"}],"animations":[],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"type":"page","id":"70354c98-7f97-4e04-b8fa-94bda7aa236c","defaultBackgroundElement":{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"bab02cd5-9f1f-42bd-b402-02b46ab0891b","type":"shape"},"pageTemplateType":"editorial","groups":{"00a3c284-100d-4944-b8cd-472382dcbeef":{"name":"Info","isLocked":false,"isCollapsed":false}}},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/png","creationDate":"2021-06-07T11:24:36","src":"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png","width":756,"height":756,"posterId":0,"id":0,"alt":"Square pattern image","sizes":[],"isOptimized":false,"baseColor":"#ffffff","isExternal":true},"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"x":48,"y":0,"width":330,"height":330,"mask":{"type":"rectangle"},"isBackground":true,"id":"14dcbb6a-7b77-4042-b3c4-b1b19c64dab3","type":"image"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/jpeg","width":5878,"height":4819,"sizes":{"full":{"file":"media\/unsplash:g9KFpAfQ5bc","sourceUrl":"https:\/\/images.unsplash.com\/photo-1522152302542-71a8e5172aa1?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxjbGljay10aHJvdWdoJTIwcmF0ZXxlbnwwfHx8fDE2OTY0ODU2NTN8MA&ixlib=rb-4.0.3&fm=jpg&w=5878&h=4819&fit=max","mimeType":"image\/jpeg","width":5878,"height":4819},"large":{"file":"media\/unsplash:g9KFpAfQ5bc","sourceUrl":"https:\/\/images.unsplash.com\/photo-1522152302542-71a8e5172aa1?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxjbGljay10aHJvdWdoJTIwcmF0ZXxlbnwwfHx8fDE2OTY0ODU2NTN8MA&ixlib=rb-4.0.3&fm=jpg&w=4702&h=3855&fit=max","mimeType":"image\/jpeg","width":4702,"height":3855},"3526_2891":{"file":"media\/unsplash:g9KFpAfQ5bc","sourceUrl":"https:\/\/images.unsplash.com\/photo-1522152302542-71a8e5172aa1?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxjbGljay10aHJvdWdoJTIwcmF0ZXxlbnwwfHx8fDE2OTY0ODU2NTN8MA&ixlib=rb-4.0.3&fm=jpg&w=3526&h=2891&fit=max","mimeType":"image\/jpeg","width":3526,"height":2891},"2351_1927":{"file":"media\/unsplash:g9KFpAfQ5bc","sourceUrl":"https:\/\/images.unsplash.com\/photo-1522152302542-71a8e5172aa1?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxjbGljay10aHJvdWdoJTIwcmF0ZXxlbnwwfHx8fDE2OTY0ODU2NTN8MA&ixlib=rb-4.0.3&fm=jpg&w=2351&h=1927&fit=max","mimeType":"image\/jpeg","width":2351,"height":1927},"1175_963":{"file":"media\/unsplash:g9KFpAfQ5bc","sourceUrl":"https:\/\/images.unsplash.com\/photo-1522152302542-71a8e5172aa1?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxjbGljay10aHJvdWdoJTIwcmF0ZXxlbnwwfHx8fDE2OTY0ODU2NTN8MA&ixlib=rb-4.0.3&fm=jpg&w=1175&h=963&fit=max","mimeType":"image\/jpeg","width":1175,"height":963},"web_stories_thumbnail":{"file":"media\/unsplash:g9KFpAfQ5bc","sourceUrl":"https:\/\/images.unsplash.com\/photo-1522152302542-71a8e5172aa1?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxjbGljay10aHJvdWdoJTIwcmF0ZXxlbnwwfHx8fDE2OTY0ODU2NTN8MA&ixlib=rb-4.0.3&fm=jpg&w=340&h=279&fit=max","mimeType":"image\/jpeg","width":340,"height":279}},"isPlaceholder":false,"isExternal":true,"needsProxy":false,"id":"media\/unsplash:g9KFpAfQ5bc","baseColor":"#a6a6a6","blurHash":"LGGlFv%M%L%N~qRPRiW=WAM{IUxt","creationDate":"2018-03-27T12:06:11Z","src":"https:\/\/images.unsplash.com\/photo-1522152302542-71a8e5172aa1?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyfHxjbGljay10aHJvdWdoJTIwcmF0ZXxlbnwwfHx8fDE2OTY0ODU2NTN8MA&ixlib=rb-4.0.3&fm=jpg&w=5878&h=4819&fit=max","alt":"woman browsing on the internet","attribution":{"author":{"displayName":"Annie Spratt","url":"https:\/\/unsplash.com\/@anniespratt?utm_source=web_stories_wordpress&utm_medium=referral"},"registerUsageUrl":"https:\/\/media3p.googleapis.com\/v1\/media:registerUsage?token=AdM%2BFxcvUcJE9aExGZA3dlBgL9WHhb\/LL30x0ba\/AbU5oj1jwatieLxkrRApeVu7pTjWbY2vS3pCV5Feu9kKSgglyuQwkKhtgBdqRbyHyB\/8rczmturM2BBBC06wrS%2BjvUktTuvttkw9QvfqoMGiIdcsbFHtqEdl93pIy3vw0U5QqFY8Q8quZpwXrCdIuU8smgsUR%2Bs76l0nCvCsQGgSg5oMQxRQ%2B6aWV3E%2BX\/1qFQxkxSo15Nb8DI1Eir%2BB00MhJNeBmKZu"}},"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":0,"y":33,"width":412,"height":277,"mask":{"type":"rectangle"},"id":"0a0cf9af-b498-4b2a-96aa-89ff3492114f","type":"image"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":24,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"color: #2d2a35\">02<\/span>","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":40,"height":31,"id":"cc138139-ddaf-46f1-82a5-1f43000dd741","x":50,"y":340,"tagName":"p","groupId":null,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":20,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"font-weight: 700; color: #2d2a35\">Click-Through Rate (CTR)<\/span><span style=\"color: #2d2a35\">&nbsp;<\/span>","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":204,"height":52,"id":"0031dd97-9f0d-4544-a206-02b7f8d54050","x":104,"y":344,"groupId":null,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":18,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"color: rgba(0,0,0,0.6)\">\u2013 CTR indicates the percentage of recipients who click on email links.<\/span>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 The average CTR across industries is 2.6%.<\/span>","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":258,"height":124,"id":"3d719ae9-4376-4a87-844d-786f59c8a3b9","x":106,"y":430,"groupId":null,"type":"text"}],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"animations":[],"type":"page","id":"5476faa5-437b-4965-93ed-5f7ae49c8849","defaultBackgroundElement":{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"bab02cd5-9f1f-42bd-b402-02b46ab0891b","type":"shape"},"pageTemplateType":"editorial","groups":{"00a3c284-100d-4944-b8cd-472382dcbeef":{"name":"Info","isLocked":false,"isCollapsed":false}}},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/png","creationDate":"2021-06-07T11:24:36","src":"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png","width":756,"height":756,"posterId":0,"id":0,"alt":"Square pattern image","sizes":[],"isOptimized":false,"baseColor":"#ffffff","isExternal":true},"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"x":48,"y":0,"width":330,"height":330,"mask":{"type":"rectangle"},"isBackground":true,"id":"b7ec4d5e-abc2-4778-9008-a840256a2707","type":"image"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/jpeg","width":3648,"height":3541,"sizes":{"full":{"file":"media\/unsplash:FdDkfYFHqe4","sourceUrl":"https:\/\/images.unsplash.com\/photo-1541560052-77ec1bbc09f7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzN3x8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjcwNnww&ixlib=rb-4.0.3&fm=jpg&w=3648&h=3541&fit=max","mimeType":"image\/jpeg","width":3648,"height":3541},"large":{"file":"media\/unsplash:FdDkfYFHqe4","sourceUrl":"https:\/\/images.unsplash.com\/photo-1541560052-77ec1bbc09f7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzN3x8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjcwNnww&ixlib=rb-4.0.3&fm=jpg&w=2918&h=2832&fit=max","mimeType":"image\/jpeg","width":2918,"height":2832},"2188_2124":{"file":"media\/unsplash:FdDkfYFHqe4","sourceUrl":"https:\/\/images.unsplash.com\/photo-1541560052-77ec1bbc09f7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzN3x8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjcwNnww&ixlib=rb-4.0.3&fm=jpg&w=2188&h=2124&fit=max","mimeType":"image\/jpeg","width":2188,"height":2124},"1459_1416":{"file":"media\/unsplash:FdDkfYFHqe4","sourceUrl":"https:\/\/images.unsplash.com\/photo-1541560052-77ec1bbc09f7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzN3x8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjcwNnww&ixlib=rb-4.0.3&fm=jpg&w=1459&h=1416&fit=max","mimeType":"image\/jpeg","width":1459,"height":1416},"729_708":{"file":"media\/unsplash:FdDkfYFHqe4","sourceUrl":"https:\/\/images.unsplash.com\/photo-1541560052-77ec1bbc09f7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzN3x8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjcwNnww&ixlib=rb-4.0.3&fm=jpg&w=729&h=708&fit=max","mimeType":"image\/jpeg","width":729,"height":708},"web_stories_thumbnail":{"file":"media\/unsplash:FdDkfYFHqe4","sourceUrl":"https:\/\/images.unsplash.com\/photo-1541560052-77ec1bbc09f7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzN3x8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjcwNnww&ixlib=rb-4.0.3&fm=jpg&w=340&h=330&fit=max","mimeType":"image\/jpeg","width":340,"height":330}},"isPlaceholder":false,"isExternal":true,"needsProxy":false,"id":"media\/unsplash:FdDkfYFHqe4","baseColor":"#8c5926","blurHash":"LMEBshM|IUEMNdxZni$*0LxZ%MS5","creationDate":"2018-11-07T03:08:12Z","src":"https:\/\/images.unsplash.com\/photo-1541560052-77ec1bbc09f7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzN3x8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjcwNnww&ixlib=rb-4.0.3&fm=jpg&w=3648&h=3541&fit=max","alt":"man holding phone while leaning on table","attribution":{"author":{"displayName":"charlesdeluvio","url":"https:\/\/unsplash.com\/@charlesdeluvio?utm_source=web_stories_wordpress&utm_medium=referral"},"registerUsageUrl":"https:\/\/media3p.googleapis.com\/v1\/media:registerUsage?token=AdM%2BFxdCe5%2Bd27OW%2BFCZ9QB%2B0V3lGdOpR3GJDnG0YOEpkK\/gCYp5v2WrPjNavKKk8IC\/EdBGS%2Bk\/mBVqF1NN4jvh4kaMY7lJydo7wKMoXJGjyD%2BXuyT\/vNeeQp3RK2T9czZFFy4\/vNfksqVn0qpYVsZjNLSxFLXHSSQcU4g9DA\/%2BgX%2BzG8Oq5yir72fscf6Ab7JmyT0Bu7cO5c0n3C1wR7N0uYAEecTsYmNVoMYaqCXKU\/a3V9XiPqOm5RQ%3D"}},"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":0,"y":33,"width":412,"height":277,"mask":{"type":"rectangle"},"id":"608970b1-cd90-4d9f-9142-18ea9afef5bf","type":"image"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":24,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"color: #2d2a35\">03<\/span>","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":40,"height":31,"id":"2a2bbb60-d948-4ec2-93a2-95bed1fb90c3","x":50,"y":340,"tagName":"p","groupId":null,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":20,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"font-weight: 700; color: #2d2a35\">Engagement Rates<\/span><span style=\"color: #2d2a35\">&nbsp;<\/span>","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":268,"height":24,"id":"da41ec86-de02-4d32-ab10-aad92bfcfd5b","x":104,"y":344,"groupId":null,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":18,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Engagement measures how long readers engage with emails.<\/span>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Engagement includes reading, skimming, and glancing.<\/span>","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":258,"height":148,"id":"d42fcdb5-965d-48d8-b29e-15adefdca912","x":109,"y":430,"groupId":null,"type":"text"}],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"animations":[],"type":"page","id":"84fd04be-0fd2-4d3b-aced-c023e35e5853","defaultBackgroundElement":{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"bab02cd5-9f1f-42bd-b402-02b46ab0891b","type":"shape"},"pageTemplateType":"editorial","groups":{"00a3c284-100d-4944-b8cd-472382dcbeef":{"name":"Info","isLocked":false,"isCollapsed":false}}},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/png","creationDate":"2021-06-07T11:24:36","src":"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png","width":756,"height":756,"posterId":0,"id":0,"alt":"Square pattern image","sizes":[],"isOptimized":false,"baseColor":"#ffffff","isExternal":true},"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"x":48,"y":0,"width":330,"height":330,"mask":{"type":"rectangle"},"isBackground":true,"id":"564dc116-ccda-479c-abc0-98f52d4c54bc","type":"image"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/jpeg","width":3840,"height":2565,"sizes":{"full":{"file":"media\/unsplash:JiBhvGnrCeE","sourceUrl":"https:\/\/images.unsplash.com\/photo-1678227547314-b5b1ab58e35b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0N3x8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjgwOXww&ixlib=rb-4.0.3&fm=jpg&w=3840&h=2565&fit=max","mimeType":"image\/jpeg","width":3840,"height":2565},"large":{"file":"media\/unsplash:JiBhvGnrCeE","sourceUrl":"https:\/\/images.unsplash.com\/photo-1678227547314-b5b1ab58e35b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0N3x8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjgwOXww&ixlib=rb-4.0.3&fm=jpg&w=3072&h=2052&fit=max","mimeType":"image\/jpeg","width":3072,"height":2052},"2304_1539":{"file":"media\/unsplash:JiBhvGnrCeE","sourceUrl":"https:\/\/images.unsplash.com\/photo-1678227547314-b5b1ab58e35b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0N3x8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjgwOXww&ixlib=rb-4.0.3&fm=jpg&w=2304&h=1539&fit=max","mimeType":"image\/jpeg","width":2304,"height":1539},"1536_1026":{"file":"media\/unsplash:JiBhvGnrCeE","sourceUrl":"https:\/\/images.unsplash.com\/photo-1678227547314-b5b1ab58e35b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0N3x8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjgwOXww&ixlib=rb-4.0.3&fm=jpg&w=1536&h=1026&fit=max","mimeType":"image\/jpeg","width":1536,"height":1026},"768_513":{"file":"media\/unsplash:JiBhvGnrCeE","sourceUrl":"https:\/\/images.unsplash.com\/photo-1678227547314-b5b1ab58e35b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0N3x8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjgwOXww&ixlib=rb-4.0.3&fm=jpg&w=768&h=513&fit=max","mimeType":"image\/jpeg","width":768,"height":513},"web_stories_thumbnail":{"file":"media\/unsplash:JiBhvGnrCeE","sourceUrl":"https:\/\/images.unsplash.com\/photo-1678227547314-b5b1ab58e35b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0N3x8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjgwOXww&ixlib=rb-4.0.3&fm=jpg&w=340&h=227&fit=max","mimeType":"image\/jpeg","width":340,"height":227}},"isPlaceholder":false,"isExternal":true,"needsProxy":false,"id":"media\/unsplash:JiBhvGnrCeE","baseColor":"#c0d9d9","blurHash":"LfHok0oe4mRjShaeRij@8wkC%gkC","creationDate":"2023-03-07T22:20:50Z","src":"https:\/\/images.unsplash.com\/photo-1678227547314-b5b1ab58e35b?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0N3x8ZW1haWwlMjBsaXN0fGVufDB8fHx8MTY5NTk3MjgwOXww&ixlib=rb-4.0.3&fm=jpg&w=3840&h=2565&fit=max","alt":"a person is typing on a laptop keyboard","attribution":{"author":{"displayName":"ConvertKit","url":"https:\/\/unsplash.com\/@convertkit?utm_source=web_stories_wordpress&utm_medium=referral"},"registerUsageUrl":"https:\/\/media3p.googleapis.com\/v1\/media:registerUsage?token=AdM%2BFxd5CJfN%2Bfq7oCLyRT0GMrtPBLRVcW1Z4XdEK3XmQnEof6yFIM8iaWKQprg0ZoPRhqQ1Rf\/7uc3Ku6zypMCu0iAj6cunY315NkLzqwiK6ouKrBdtX2E%2BaOpqRys9vLlaI6RRodwVRJuEEeGgflzn0o5%2B0%2BcsDBUl\/fwiFphNgUU446Ge3U2aHJhcTiSv3fWe3T8v2Q1BpVGAlXbSJOCjExPawaoLuhruBo1RIHBITwHcx6PeIloctqc%3D"}},"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":0,"y":43,"width":412,"height":277,"mask":{"type":"rectangle"},"id":"34b45a28-58a0-4949-a230-b3580f8a98a9","type":"image"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":24,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"color: #2d2a35\">04<\/span>","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":40,"height":31,"id":"47d4b11d-630a-455e-9437-9cfcf26ea9ea","x":50,"y":340,"tagName":"p","groupId":null,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":20,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"font-weight: 700; color: #2d2a35\">Reply Rates<\/span><span style=\"color: #2d2a35\">&nbsp;<\/span>","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":233,"height":24,"id":"1dbc6d57-87ef-40f5-945a-bb339752a728","x":104,"y":344,"groupId":null,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":18,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Reply rates are often overlooked but significant.<\/span>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Average reply rate for B2B businesses is 5%-6%.<\/span>","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":258,"height":97,"id":"b8dce15f-78c2-496b-b4e0-cd175d3b0f65","x":91,"y":392,"groupId":null,"type":"text"}],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"animations":[],"type":"page","id":"69ff3985-5a0b-4de8-845c-07540a7d82e2","defaultBackgroundElement":{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"bab02cd5-9f1f-42bd-b402-02b46ab0891b","type":"shape"},"pageTemplateType":"editorial","groups":{"00a3c284-100d-4944-b8cd-472382dcbeef":{"name":"Info","isLocked":false,"isCollapsed":false}}},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/png","creationDate":"2021-06-07T11:24:36","src":"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png","width":756,"height":756,"posterId":0,"id":0,"alt":"Square pattern image","sizes":[],"isOptimized":false,"baseColor":"#ffffff","isExternal":true},"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"x":48,"y":0,"width":330,"height":330,"mask":{"type":"rectangle"},"isBackground":true,"id":"8cb6cd17-eea9-4f07-8e8b-851ce8a45b1f","type":"image"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/jpeg","width":6000,"height":4000,"sizes":{"full":{"file":"media\/unsplash:4MRqV9gcUHQ","sourceUrl":"https:\/\/images.unsplash.com\/photo-1586953208270-767889fa9b0e?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw4fHxlbWFpbCUyMGJvdW5jZXxlbnwwfHx8fDE2OTY0ODU2ODR8MA&ixlib=rb-4.0.3&fm=jpg&w=6000&h=4000&fit=max","mimeType":"image\/jpeg","width":6000,"height":4000},"large":{"file":"media\/unsplash:4MRqV9gcUHQ","sourceUrl":"https:\/\/images.unsplash.com\/photo-1586953208270-767889fa9b0e?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw4fHxlbWFpbCUyMGJvdW5jZXxlbnwwfHx8fDE2OTY0ODU2ODR8MA&ixlib=rb-4.0.3&fm=jpg&w=4800&h=3200&fit=max","mimeType":"image\/jpeg","width":4800,"height":3200},"3600_2400":{"file":"media\/unsplash:4MRqV9gcUHQ","sourceUrl":"https:\/\/images.unsplash.com\/photo-1586953208270-767889fa9b0e?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw4fHxlbWFpbCUyMGJvdW5jZXxlbnwwfHx8fDE2OTY0ODU2ODR8MA&ixlib=rb-4.0.3&fm=jpg&w=3600&h=2400&fit=max","mimeType":"image\/jpeg","width":3600,"height":2400},"2400_1600":{"file":"media\/unsplash:4MRqV9gcUHQ","sourceUrl":"https:\/\/images.unsplash.com\/photo-1586953208270-767889fa9b0e?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw4fHxlbWFpbCUyMGJvdW5jZXxlbnwwfHx8fDE2OTY0ODU2ODR8MA&ixlib=rb-4.0.3&fm=jpg&w=2400&h=1600&fit=max","mimeType":"image\/jpeg","width":2400,"height":1600},"1200_800":{"file":"media\/unsplash:4MRqV9gcUHQ","sourceUrl":"https:\/\/images.unsplash.com\/photo-1586953208270-767889fa9b0e?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw4fHxlbWFpbCUyMGJvdW5jZXxlbnwwfHx8fDE2OTY0ODU2ODR8MA&ixlib=rb-4.0.3&fm=jpg&w=1200&h=800&fit=max","mimeType":"image\/jpeg","width":1200,"height":800},"web_stories_thumbnail":{"file":"media\/unsplash:4MRqV9gcUHQ","sourceUrl":"https:\/\/images.unsplash.com\/photo-1586953208270-767889fa9b0e?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw4fHxlbWFpbCUyMGJvdW5jZXxlbnwwfHx8fDE2OTY0ODU2ODR8MA&ixlib=rb-4.0.3&fm=jpg&w=340&h=227&fit=max","mimeType":"image\/jpeg","width":340,"height":227}},"isPlaceholder":false,"isExternal":true,"needsProxy":false,"id":"media\/unsplash:4MRqV9gcUHQ","baseColor":"#c0c0c0","blurHash":"L7L;mgflgh%M_N8_D$-;OBt7%1tR","creationDate":"2020-04-15T12:20:41Z","src":"https:\/\/images.unsplash.com\/photo-1586953208270-767889fa9b0e?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw4fHxlbWFpbCUyMGJvdW5jZXxlbnwwfHx8fDE2OTY0ODU2ODR8MA&ixlib=rb-4.0.3&fm=jpg&w=6000&h=4000&fit=max","alt":"black iphone 5 on white table","attribution":{"author":{"displayName":"charlesdeluvio","url":"https:\/\/unsplash.com\/@charlesdeluvio?utm_source=web_stories_wordpress&utm_medium=referral"},"registerUsageUrl":"https:\/\/media3p.googleapis.com\/v1\/media:registerUsage?token=AdM%2BFxcPBik%2BsMEMEvkLK\/pZMpDZCtwYBjT\/\/GL8LP8To\/A3H\/R%2B2\/JTbzYkUIVJZNcxYzrfrnZOHt\/KRTNzlHfKXI5r9%2BbGKZBVLNCRdq%2Ban1XHRhncaJO9XSj2KVCy4WilVymUEO97y\/N7Dq\/kN%2Bhvj\/ItWCnKZW2kx1pWeWbJ5yhO%2BbL8cRHIX%2BWOKiwGbt6UPLvS8LTSIMeMUS\/nQJLvP96Q6OXGY9y\/Tb4CDoOIcj6K8i4peJJ%2BRfgENg%3D%3D"}},"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":0,"y":33,"width":412,"height":277,"mask":{"type":"rectangle"},"id":"e2975879-b6d4-486d-8d3e-ba726fcf452d","type":"image"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":24,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"color: #2d2a35\">05<\/span>","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":40,"height":31,"id":"89274d25-4fce-4060-9a1c-aed1becaf5b1","x":50,"y":340,"tagName":"p","groupId":null,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":20,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"font-weight: 700; color: #2d2a35\">Bounce Rate<\/span><span style=\"color: #2d2a35\">&nbsp;<\/span>","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":254,"height":24,"id":"7fdb5d6b-86c2-46a4-bf24-464710378702","x":104,"y":344,"groupId":null,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":18,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Bounced emails are those that fail to deliver.<\/span>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Two types: hard bounce and soft bounce.<\/span>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 High bounce rates can be due to spam or audience issues.<\/span>","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":258,"height":172,"id":"adadee7f-16e3-4d9f-b2d8-e9d7fde319d8","x":106,"y":387,"groupId":null,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"HIGHLIGHT","font":{"family":"Trykker"},"fontSize":20,"backgroundColor":{"color":{"r":255,"g":204,"b":74}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":true,"horizontal":8,"vertical":4},"content":"<span style=\"font-weight: 700; color: #2d2a35\">Read Full Blog&nbsp; for more<\/span>","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":312,"height":33,"id":"c78b6e4b-b534-486a-8ba8-5a03811d0c27","x":75,"y":-15,"groupId":null,"link":{"needsProxy":false,"url":"https:\/\/www.nvecta.com\/blog\/email-marketing-benchmarks\/","rel":[],"type":"regular","pageId":null,"icon":"","desc":"Email Marketing Benchmarks You Need to Track in 2023 | NotifyVisitors"},"type":"text"}],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"animations":[],"type":"page","id":"be4f491b-f31d-4fb0-94e0-548bcbce593a","defaultBackgroundElement":{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"id":"bab02cd5-9f1f-42bd-b402-02b46ab0891b","type":"shape"},"pageTemplateType":"editorial","groups":{"00a3c284-100d-4944-b8cd-472382dcbeef":{"name":"Info","isLocked":false,"isCollapsed":false}}}],"fonts":{"Mulish":{"family":"Mulish","fallbacks":["sans-serif"],"weights":[200,300,400,500,600,700,800,900],"styles":["regular","italic"],"variants":[[0,200],[0,300],[0,400],[0,500],[0,600],[0,700],[0,800],[0,900],[1,200],[1,300],[1,400],[1,500],[1,600],[1,700],[1,800],[1,900]],"service":"fonts.google.com","metrics":{"upm":1000,"asc":1005,"des":-250,"tAsc":1005,"tDes":-250,"tLGap":0,"wAsc":1065,"wDes":297,"xH":500,"capH":705,"yMin":-270,"yMax":1036,"hAsc":1005,"hDes":-250,"lGap":0}},"Trykker":{"family":"Trykker","fallbacks":["serif"],"weights":[400],"styles":["regular"],"variants":[[0,400]],"service":"fonts.google.com","metrics":{"upm":2048,"asc":2022,"des":-538,"tAsc":2022,"tDes":-538,"tLGap":0,"wAsc":2022,"wDes":538,"xH":1013,"capH":1492,"yMin":-539,"yMax":2027,"hAsc":2022,"hDes":-538,"lGap":0}},"Roboto":{"family":"Roboto","fallbacks":["sans-serif"],"weights":[100,300,400,500,700,900],"styles":["italic","regular"],"variants":[[0,100],[1,100],[0,300],[1,300],[0,400],[1,400],[0,500],[1,500],[0,700],[1,700],[0,900],[1,900]],"service":"fonts.google.com","metrics":{"upm":2048,"asc":1900,"des":-500,"tAsc":1536,"tDes":-512,"tLGap":102,"wAsc":1946,"wDes":512,"xH":1082,"capH":1456,"yMin":-555,"yMax":2163,"hAsc":1900,"hDes":-500,"lGap":0}}},"autoAdvance":true,"defaultPageDuration":7,"currentStoryStyles":{"colors":[{"color":{"r":238,"g":194,"b":188}},{"color":{"r":45,"g":42,"b":53}},{"color":{"r":255,"g":240,"b":216}},{"color":{"r":70,"g":65,"b":82}},{"color":{"r":34,"g":93,"b":150,"a":1}}]}},"story_poster":{"id":25718,"url":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/10\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Marketing-segmentation-43.png","width":640,"height":853,"needsProxy":false},"_links":{"self":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/web-stories\/v1\/web-story\/25717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/web-stories\/v1\/web-story"}],"about":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/web-story"}],"author":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/web-stories\/v1\/users\/3"}],"version-history":[{"count":1,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/web-stories\/v1\/web-story\/25717\/revisions"}],"predecessor-version":[{"id":25719,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/web-stories\/v1\/web-story\/25717\/revisions\/25719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/web-stories\/v1\/media\/25718"}],"wp:attachment":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/web-stories\/v1\/media?parent=25717"}],"wp:term":[{"taxonomy":"web_story_category","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/web-stories\/v1\/web_story_category?post=25717"},{"taxonomy":"web_story_tag","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/web-stories\/v1\/web_story_tag?post=25717"}],"wp:lock":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/web-stories\/v1\/web-story\/25717\/lock"}],"wp:publisherlogo":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/web-stories\/v1\/media\/23087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}