{"id":25806,"date":"2023-10-10T07:15:28","date_gmt":"2023-10-10T07:15:28","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?post_type=web-story&#038;p=25806"},"modified":"2023-10-10T07:15:28","modified_gmt":"2023-10-10T07:15:28","slug":"email-marketing-kpis","status":"publish","type":"web-story","link":"https:\/\/www.nvecta.com\/blog\/web-stories\/email-marketing-kpis\/","title":{"rendered":"Boost Email Marketing Success: 13 Essential KPIs to Track in 2023"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Mulish%3Awght%40700&amp;family=Trykker\" rel=\"stylesheet\"\/><link 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disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-color:rgba(0,0,0,0.5)\"><\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-color:rgba(0,0,0,0.5)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:24.27184%;width:83.25243%;height:57.76699%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.5830903790087464% 0.5830903790087464% 0.5830903790087464% 0.5830903790087464% \/ 0.5602240896358543% 0.5602240896358543% 0.5602240896358543% 0.5602240896358543%\" id=\"el-c4e87553-11d8-4d27-9c85-2591336413d2\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.5466472303206986% 0;font-family:&quot;Mulish&quot;,sans-serif;font-size:0.809061em;line-height:1.18;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">13 Essential Email Marketing KPIs to Track in 2023 and Beyond&nbsp;<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:64.80583%;top:84.14239%;width:47.3301%;height:31.5534%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-816fea6a-9bfc-437e-98ad-1ee9da19af85\"><svg style=\"display:block;position:absolute;top:0;height:100%;width:auto\" viewBox=\"0 0 50 50\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title>Lined Circle<\/title><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M17.131 49.5821L1.11422 33.5654L1.35103 33.3286L17.3678 49.3453L17.131 49.5821Z\" 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data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:55.01618%;width:9.70874%;height:4.69256%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5% 5% 5% 5% \/ 6.896551724137931% 6.896551724137931% 6.896551724137931% 6.896551724137931%\" id=\"el-054c4e63-0ccd-4a3e-9e75-48e48980449b\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-4.499999999999993% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.388350em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2d2a35\">01<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.24272%;top:55.82524%;width:65.7767%;height:3.8835%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7380073800738007% 0.7380073800738007% 0.7380073800738007% 0.7380073800738007% \/ 8.333333333333332% 8.333333333333332% 8.333333333333332% 8.333333333333332%\" id=\"el-f9a9befb-459e-4776-951a-9d05b8645622\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5535055350553505% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.323625em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Click-through rate (CTR)<\/span><span style=\"color: #2d2a35\">&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.72816%;top:64.88673%;width:62.62136%;height:28.15534%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7751937984496124% 0.7751937984496124% 0.7751937984496124% 0.7751937984496124% \/ 1.1494252873563218% 1.1494252873563218% 1.1494252873563218% 1.1494252873563218%\" id=\"el-d764012b-e44f-491c-b5cc-18a0afa8c6e8\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5232558139534882% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: rgba(0,0,0,0.6)\">\u2013 Percentage of recipients who click on email links or CTA.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Indicates how well campaigns drive engagement.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Different from click-to-open (CTO) rate.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-0.72816%;top:10.35599%;width:101.21359%;height:35.76052%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-52b7f7cb-4b0f-4cd2-83c0-af03af09749b\">\n<div style=\"position:absolute;width:100%;height:125.80486%;left:0%;top:-12.90243%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1516321497487-e288fb19713f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA4N3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4831&amp;h=3221&amp;fit=max\" alt=\"three person pointing the silver laptop computer\" srcSet=\"https:\/\/images.unsplash.com\/photo-1516321497487-e288fb19713f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA4N3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4831&amp;h=3221&amp;fit=max 4831w,https:\/\/images.unsplash.com\/photo-1516321497487-e288fb19713f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA4N3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3864&amp;h=2576&amp;fit=max 3864w,https:\/\/images.unsplash.com\/photo-1516321497487-e288fb19713f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA4N3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2898&amp;h=1932&amp;fit=max 2898w,https:\/\/images.unsplash.com\/photo-1516321497487-e288fb19713f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA4N3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1932&amp;h=1288&amp;fit=max 1932w,https:\/\/images.unsplash.com\/photo-1516321497487-e288fb19713f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA4N3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=966&amp;h=644&amp;fit=max 966w,https:\/\/images.unsplash.com\/photo-1516321497487-e288fb19713f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA4N3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=227&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 46vh, 101vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"5476faa5-437b-4965-93ed-5f7ae49c8849\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-14dcbb6a-7b77-4042-b3c4-b1b19c64dab3\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:5.33981%;width:100%;height:44.82201%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-0a0cf9af-b498-4b2a-96aa-89ff3492114f\">\n<div style=\"position:absolute;width:101.22371%;height:100%;left:-0.61185%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1432888498266-38ffec3eaf0a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA4N3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4193&amp;h=2785&amp;fit=max\" alt=\"person writing on white paper\" srcSet=\"https:\/\/images.unsplash.com\/photo-1432888498266-38ffec3eaf0a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA4N3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4193&amp;h=2785&amp;fit=max 4193w,https:\/\/images.unsplash.com\/photo-1432888498266-38ffec3eaf0a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA4N3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3354&amp;h=2228&amp;fit=max 3354w,https:\/\/images.unsplash.com\/photo-1432888498266-38ffec3eaf0a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA4N3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2515&amp;h=1670&amp;fit=max 2515w,https:\/\/images.unsplash.com\/photo-1432888498266-38ffec3eaf0a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA4N3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1677&amp;h=1114&amp;fit=max 1677w,https:\/\/images.unsplash.com\/photo-1432888498266-38ffec3eaf0a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA4N3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=838&amp;h=557&amp;fit=max 838w,https:\/\/images.unsplash.com\/photo-1432888498266-38ffec3eaf0a?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMHx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA4N3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=226&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:55.01618%;width:9.70874%;height:5.01618%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5% 5% 5% 5% \/ 6.451612903225806% 6.451612903225806% 6.451612903225806% 6.451612903225806%\" id=\"el-cc138139-ddaf-46f1-82a5-1f43000dd741\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-4.499999999999993% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.388350em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2d2a35\">02<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.24272%;top:55.66343%;width:65.7767%;height:3.8835%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7380073800738007% 0.7380073800738007% 0.7380073800738007% 0.7380073800738007% \/ 8.333333333333332% 8.333333333333332% 8.333333333333332% 8.333333333333332%\" id=\"el-0031dd97-9f0d-4544-a206-02b7f8d54050\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5535055350553505% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.323625em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Email Open rate<\/span><span style=\"color: #2d2a35\">&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.24272%;top:65.04854%;width:62.62136%;height:28.15534%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7751937984496124% 0.7751937984496124% 0.7751937984496124% 0.7751937984496124% \/ 1.1494252873563218% 1.1494252873563218% 1.1494252873563218% 1.1494252873563218%\" id=\"el-3d719ae9-4376-4a87-844d-786f59c8a3b9\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5232558139534882% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: rgba(0,0,0,0.6)\">\u2013 Percentage of people who opened emails.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Higher open rates suggest effective subject lines.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Low open rates require improved engagement strategies.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"84fd04be-0fd2-4d3b-aced-c023e35e5853\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-b7ec4d5e-abc2-4778-9008-a840256a2707\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:5.33981%;width:100%;height:44.82201%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-608970b1-cd90-4d9f-9142-18ea9afef5bf\">\n<div style=\"position:absolute;width:100%;height:107.04785%;left:0%;top:-3.52392%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1526628953301-3e589a6a8b74?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzMHx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA5OHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2947&amp;h=2121&amp;fit=max\" alt=\"turned on monitoring screen\" srcSet=\"https:\/\/images.unsplash.com\/photo-1526628953301-3e589a6a8b74?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzMHx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA5OHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2947&amp;h=2121&amp;fit=max 2947w,https:\/\/images.unsplash.com\/photo-1526628953301-3e589a6a8b74?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzMHx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA5OHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2357&amp;h=1696&amp;fit=max 2357w,https:\/\/images.unsplash.com\/photo-1526628953301-3e589a6a8b74?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzMHx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA5OHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1768&amp;h=1272&amp;fit=max 1768w,https:\/\/images.unsplash.com\/photo-1526628953301-3e589a6a8b74?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzMHx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA5OHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1178&amp;h=848&amp;fit=max 1178w,https:\/\/images.unsplash.com\/photo-1526628953301-3e589a6a8b74?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzMHx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA5OHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=589&amp;h=424&amp;fit=max 589w,https:\/\/images.unsplash.com\/photo-1526628953301-3e589a6a8b74?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzMHx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA5OHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=245&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:55.01618%;width:9.70874%;height:5.01618%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5% 5% 5% 5% \/ 6.451612903225806% 6.451612903225806% 6.451612903225806% 6.451612903225806%\" id=\"el-2a2bbb60-d948-4ec2-93a2-95bed1fb90c3\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-4.499999999999993% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.388350em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2d2a35\">03<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.24272%;top:55.66343%;width:49.51456%;height:3.8835%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.9803921568627451% 0.9803921568627451% 0.9803921568627451% 0.9803921568627451% \/ 8.333333333333332% 8.333333333333332% 8.333333333333332% 8.333333333333332%\" id=\"el-da41ec86-de02-4d32-ab10-aad92bfcfd5b\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.7352941176470588% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.323625em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Conversion rate<\/span><span style=\"color: #2d2a35\">&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.24272%;top:63.26861%;width:62.62136%;height:32.03883%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7751937984496124% 0.7751937984496124% 0.7751937984496124% 0.7751937984496124% \/ 1.0101010101010102% 1.0101010101010102% 1.0101010101010102% 1.0101010101010102%\" id=\"el-d42fcdb5-965d-48d8-b29e-15adefdca912\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5232558139534882% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: rgba(0,0,0,0.6)\">\u2013 Percentage of subscribers taking action.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Enhance content, CTAs, and A\/B testing for better conversions.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Focus on mobile-responsiveness, personalization, and visuals.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"a06735de-28a7-4105-be3a-46183f461ace\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-a945ac71-161b-4cd1-92c2-01e4f6682067\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:55.01618%;width:9.70874%;height:5.01618%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5% 5% 5% 5% \/ 6.451612903225806% 6.451612903225806% 6.451612903225806% 6.451612903225806%\" id=\"el-1862d4ae-e07a-4c19-8862-8e96c8227de0\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-4.499999999999993% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.388350em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2d2a35\">04<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.48544%;top:55.01618%;width:49.51456%;height:8.57605%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.9803921568627451% 0.9803921568627451% 0.9803921568627451% 0.9803921568627451% \/ 3.7735849056603774% 3.7735849056603774% 3.7735849056603774% 3.7735849056603774%\" id=\"el-dc4d76ed-553f-49b0-bdb5-220b93cf7553\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.7352941176470588% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.323625em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Email sharing &amp; forwarding rate<\/span><span style=\"color: #2d2a35\">&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.24272%;top:69.57929%;width:62.62136%;height:24.11003%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7751937984496124% 0.7751937984496124% 0.7751937984496124% 0.7751937984496124% \/ 1.342281879194631% 1.342281879194631% 1.342281879194631% 1.342281879194631%\" id=\"el-5481bce5-9698-4155-880e-22d67fcfbfe4\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5232558139534882% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: rgba(0,0,0,0.6)\">\u2013 Percentage of users who share or forward emails.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Analyze shared content for future leads.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Track sharing patterns for improved targeting.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-2.6699%;top:3.8835%;width:104.12621%;height:43.68932%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-7fe32699-cc09-40a9-ae4f-fbfc6efef5d9\">\n<div style=\"position:absolute;width:100%;height:105.22768%;left:0%;top:-2.61384%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1504868584819-f8e8b4b6d7e3?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzOXx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA5OHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=6144&amp;h=4069&amp;fit=max\" alt=\"turned on black and grey laptop computer\" srcSet=\"https:\/\/images.unsplash.com\/photo-1504868584819-f8e8b4b6d7e3?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzOXx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA5OHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=6144&amp;h=4069&amp;fit=max 6144w,https:\/\/images.unsplash.com\/photo-1504868584819-f8e8b4b6d7e3?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzOXx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA5OHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4915&amp;h=3255&amp;fit=max 4915w,https:\/\/images.unsplash.com\/photo-1504868584819-f8e8b4b6d7e3?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzOXx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA5OHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3686&amp;h=2441&amp;fit=max 3686w,https:\/\/images.unsplash.com\/photo-1504868584819-f8e8b4b6d7e3?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzOXx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA5OHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2457&amp;h=1627&amp;fit=max 2457w,https:\/\/images.unsplash.com\/photo-1504868584819-f8e8b4b6d7e3?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzOXx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA5OHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1228&amp;h=813&amp;fit=max 1228w,https:\/\/images.unsplash.com\/photo-1504868584819-f8e8b4b6d7e3?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzOXx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA5OHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=225&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 47vh, 104vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"93ae484b-2a4d-4ecf-8580-878d687f025d\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-e4757923-7997-457b-a7e5-0cd8b8862fad\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:5.33981%;width:100%;height:44.82201%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-26f81adf-3668-4d2b-9333-80f327d7e819\">\n<div style=\"position:absolute;width:101.22724%;height:100%;left:-0.61362%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1434626881859-194d67b2b86f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0M3x8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODExM3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4288&amp;h=2848&amp;fit=max\" alt=\"person holding white Samsung Galaxy Tab\" srcSet=\"https:\/\/images.unsplash.com\/photo-1434626881859-194d67b2b86f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0M3x8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODExM3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4288&amp;h=2848&amp;fit=max 4288w,https:\/\/images.unsplash.com\/photo-1434626881859-194d67b2b86f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0M3x8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODExM3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3430&amp;h=2278&amp;fit=max 3430w,https:\/\/images.unsplash.com\/photo-1434626881859-194d67b2b86f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0M3x8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODExM3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2572&amp;h=1708&amp;fit=max 2572w,https:\/\/images.unsplash.com\/photo-1434626881859-194d67b2b86f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0M3x8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODExM3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1715&amp;h=1139&amp;fit=max 1715w,https:\/\/images.unsplash.com\/photo-1434626881859-194d67b2b86f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0M3x8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODExM3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=857&amp;h=569&amp;fit=max 857w,https:\/\/images.unsplash.com\/photo-1434626881859-194d67b2b86f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0M3x8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODExM3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=226&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:55.01618%;width:9.70874%;height:5.01618%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5% 5% 5% 5% \/ 6.451612903225806% 6.451612903225806% 6.451612903225806% 6.451612903225806%\" id=\"el-0dda1610-0780-4ccb-b3a5-4cdb9dff882f\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-4.499999999999993% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.388350em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2d2a35\">05<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.24272%;top:55.66343%;width:49.51456%;height:3.8835%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.9803921568627451% 0.9803921568627451% 0.9803921568627451% 0.9803921568627451% \/ 8.333333333333332% 8.333333333333332% 8.333333333333332% 8.333333333333332%\" id=\"el-b88250e1-dd30-4838-92d2-f5ca24b832ea\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.7352941176470588% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.323625em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Revenue per email<\/span><span style=\"color: #2d2a35\">&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.72816%;top:65.04854%;width:62.62136%;height:15.85761%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7751937984496124% 0.7751937984496124% 0.7751937984496124% 0.7751937984496124% \/ 2.0408163265306123% 2.0408163265306123% 2.0408163265306123% 2.0408163265306123%\" id=\"el-fe05ee2b-44f8-43ae-b528-b3f93b707a2b\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5232558139534882% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: rgba(0,0,0,0.6)\">\u2013 Calculate revenue generated from each email.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Modify email marketing strategy based on this metric.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"962b6d7a-742e-4e36-8f6e-dbe8ff78aabd\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-cec19261-7348-4570-86f2-5655299d0b66\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:5.33981%;width:100%;height:44.82201%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-dc4b5112-752e-4311-bfd3-f2ecfdbecff0\">\n<div style=\"position:absolute;width:100%;height:120.45749%;left:0%;top:-10.22875%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1603791440384-56cd371ee9a7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0N3x8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODExM3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3282&amp;h=2658&amp;fit=max\" alt=\"macbook pro on black textile\" srcSet=\"https:\/\/images.unsplash.com\/photo-1603791440384-56cd371ee9a7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0N3x8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODExM3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3282&amp;h=2658&amp;fit=max 3282w,https:\/\/images.unsplash.com\/photo-1603791440384-56cd371ee9a7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0N3x8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODExM3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2625&amp;h=2126&amp;fit=max 2625w,https:\/\/images.unsplash.com\/photo-1603791440384-56cd371ee9a7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0N3x8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODExM3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1969&amp;h=1595&amp;fit=max 1969w,https:\/\/images.unsplash.com\/photo-1603791440384-56cd371ee9a7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0N3x8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODExM3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1312&amp;h=1063&amp;fit=max 1312w,https:\/\/images.unsplash.com\/photo-1603791440384-56cd371ee9a7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0N3x8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODExM3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=656&amp;h=531&amp;fit=max 656w,https:\/\/images.unsplash.com\/photo-1603791440384-56cd371ee9a7?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw0N3x8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODExM3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=275&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:55.01618%;width:9.70874%;height:5.01618%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5% 5% 5% 5% \/ 6.451612903225806% 6.451612903225806% 6.451612903225806% 6.451612903225806%\" id=\"el-94b329d9-22b0-4741-8d08-27c34fb43ea9\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-4.499999999999993% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.388350em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2d2a35\">06<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.24272%;top:55.01618%;width:62.62136%;height:3.8835%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7751937984496124% 0.7751937984496124% 0.7751937984496124% 0.7751937984496124% \/ 8.333333333333332% 8.333333333333332% 8.333333333333332% 8.333333333333332%\" id=\"el-ceda4335-2666-4cd4-b9d0-dab7893e24ae\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5813953488372093% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.323625em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Email bounces<\/span><span style=\"color: #2d2a35\">&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.72816%;top:63.75405%;width:62.62136%;height:32.03883%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7751937984496124% 0.7751937984496124% 0.7751937984496124% 0.7751937984496124% \/ 1.0101010101010102% 1.0101010101010102% 1.0101010101010102% 1.0101010101010102%\" id=\"el-219f72f3-f5c8-466c-9ea2-ce81f5b0c204\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5232558139534882% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: rgba(0,0,0,0.6)\">\u2013 Significant KPI to monitor.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 High bounce rates can harm email campaigns and lead to spam complaints.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Tips to prevent high bounce rates: Update email lists, use double opt-in, and test email content.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"4e27d353-05f3-4dec-9502-f1cb5d77df32\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-adb591c2-31a3-448d-a315-bcc923a963c5\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:5.33981%;width:100%;height:44.82201%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-20caa1da-4201-4603-adb2-bb3770565ad3\">\n<div style=\"position:absolute;width:100.84952%;height:100%;left:-0.42476%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1515378791036-0648a3ef77b2?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw1NXx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODExM3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=5616&amp;h=3744&amp;fit=max\" alt=\"person using laptop computer\" srcSet=\"https:\/\/images.unsplash.com\/photo-1515378791036-0648a3ef77b2?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw1NXx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODExM3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=5616&amp;h=3744&amp;fit=max 5616w,https:\/\/images.unsplash.com\/photo-1515378791036-0648a3ef77b2?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw1NXx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODExM3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=4492&amp;h=2995&amp;fit=max 4492w,https:\/\/images.unsplash.com\/photo-1515378791036-0648a3ef77b2?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw1NXx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODExM3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3369&amp;h=2246&amp;fit=max 3369w,https:\/\/images.unsplash.com\/photo-1515378791036-0648a3ef77b2?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw1NXx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODExM3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2246&amp;h=1497&amp;fit=max 2246w,https:\/\/images.unsplash.com\/photo-1515378791036-0648a3ef77b2?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw1NXx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODExM3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1123&amp;h=749&amp;fit=max 1123w,https:\/\/images.unsplash.com\/photo-1515378791036-0648a3ef77b2?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw1NXx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODExM3ww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=227&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:55.01618%;width:9.70874%;height:5.01618%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5% 5% 5% 5% \/ 6.451612903225806% 6.451612903225806% 6.451612903225806% 6.451612903225806%\" id=\"el-7bc3e33a-74c6-4808-a78a-57804c0dbe58\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-4.499999999999993% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.388350em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2d2a35\">07<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.24272%;top:55.66343%;width:49.51456%;height:3.8835%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.9803921568627451% 0.9803921568627451% 0.9803921568627451% 0.9803921568627451% \/ 8.333333333333332% 8.333333333333332% 8.333333333333332% 8.333333333333332%\" id=\"el-4a601870-412f-4916-8122-44104a4b5e2a\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.7352941176470588% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.323625em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Unsubscribe rate<\/span><span style=\"color: #2d2a35\">&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.24272%;top:62.45955%;width:62.62136%;height:32.03883%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7751937984496124% 0.7751937984496124% 0.7751937984496124% 0.7751937984496124% \/ 1.0101010101010102% 1.0101010101010102% 1.0101010101010102% 1.0101010101010102%\" id=\"el-ac2fa111-95e1-46cc-ab9b-9fa79dd718c1\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5232558139534882% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: rgba(0,0,0,0.6)\">\u2013 Percentage of people who opt out.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 High unsubscribe rates indicate content or sending frequency issues.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Send fewer high-quality emails tailored to each segment.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"e688255b-8efe-4888-ae49-04368e55b44a\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ffffff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-43f207d5-f127-480b-9622-4bdca9a1b58c\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png\" alt=\"Square pattern image\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:5.33981%;width:100%;height:44.82201%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-0bac07d4-1ee0-41a7-864c-9903b072320e\">\n<div style=\"position:absolute;width:100%;height:107.64603%;left:0%;top:-3.82301%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/images.unsplash.com\/photo-1542744173-05336fcc7ad4?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzMnx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA5OHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3008&amp;h=2177&amp;fit=max\" alt=\"person using MacBook Pro\" srcSet=\"https:\/\/images.unsplash.com\/photo-1542744173-05336fcc7ad4?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzMnx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA5OHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=3008&amp;h=2177&amp;fit=max 3008w,https:\/\/images.unsplash.com\/photo-1542744173-05336fcc7ad4?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzMnx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA5OHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=2406&amp;h=1741&amp;fit=max 2406w,https:\/\/images.unsplash.com\/photo-1542744173-05336fcc7ad4?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzMnx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA5OHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1804&amp;h=1306&amp;fit=max 1804w,https:\/\/images.unsplash.com\/photo-1542744173-05336fcc7ad4?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzMnx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA5OHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=1203&amp;h=871&amp;fit=max 1203w,https:\/\/images.unsplash.com\/photo-1542744173-05336fcc7ad4?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzMnx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA5OHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=601&amp;h=435&amp;fit=max 601w,https:\/\/images.unsplash.com\/photo-1542744173-05336fcc7ad4?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwzMnx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA5OHww&amp;ixlib=rb-4.0.3&amp;fm=jpg&amp;w=340&amp;h=246&amp;fit=max 340w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:55.01618%;width:9.70874%;height:5.01618%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:5% 5% 5% 5% \/ 6.451612903225806% 6.451612903225806% 6.451612903225806% 6.451612903225806%\" id=\"el-fce3a0ef-6d5e-4609-bb17-be6309bd9214\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-4.499999999999993% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.388350em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #2d2a35\">08<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.24272%;top:55.01618%;width:63.34951%;height:3.8835%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7662835249042145% 0.7662835249042145% 0.7662835249042145% 0.7662835249042145% \/ 8.333333333333332% 8.333333333333332% 8.333333333333332% 8.333333333333332%\" id=\"el-8e28747b-fcd5-424f-8bcf-0610b60be176\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5747126436781609% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.323625em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #2d2a35\">Email deliverability rate<\/span><span style=\"color: #2d2a35\">&nbsp;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.97087%;top:63.75405%;width:62.62136%;height:24.11003%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.7751937984496124% 0.7751937984496124% 0.7751937984496124% 0.7751937984496124% \/ 1.342281879194631% 1.342281879194631% 1.342281879194631% 1.342281879194631%\" id=\"el-38136120-9b4d-415a-9440-299eeb78b1a9\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5232558139534882% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"color: rgba(0,0,0,0.6)\">\u2013 Determines how many emails reach the inbox.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Factors affecting deliverability.<\/span><br \/>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Aim for a deliverability rate of 95%.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:19.41748%;top:95.30744%;width:75.72816%;height:5.33981%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.641025641025641% 0.641025641025641% 0.641025641025641% 0.641025641025641% \/ 6.0606060606060606% 6.0606060606060606% 6.0606060606060606% 6.0606060606060606%\" id=\"el-67c3ead0-2ac1-4aa5-8c2a-823ebdfd088e\"><a href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-kpis\/\" data-tooltip-text=\"13 Email Marketing KPIs you Should Track in {2023} | NotifyVisitors\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Trykker&quot;,serif;font-size:0.323625em;line-height:calc(1.4em + 0.39999999999999997em);text-align:left;padding:0;color:#000000;background-color:#ff758f;background:none\"><span style=\"display:block;position:relative;left:0;top:0;margin:-0.4807692307692308% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#ff758f;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.282051282051282% 2.564102564102564%;text-align:left;border-radius:2px 2px 2px 2px;color:transparent\"><span style=\"font-weight: 700\">Read Full Blog&nbsp;for More<\/span><\/span><\/span><\/p>\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Trykker&quot;,serif;font-size:0.323625em;line-height:calc(1.4em + 0.39999999999999997em);text-align:left;padding:0;color:#000000;background-color:#ff758f;background:none;position:absolute;top:0;left:0;right:0\" aria-hidden=\"true\"><span style=\"display:block;position:relative;left:0;top:0;margin:-0.4807692307692308% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#ff758f;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.282051282051282% 2.564102564102564%;text-align:left;border-radius:2px 2px 2px 2px;background:none\"><span style=\"font-weight: 700; color: #2d2a35\">Read Full Blog&nbsp;for More<\/span><\/span><\/span><\/p>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elevate your email campaigns with these crucial KPIs! Measure engagement, conversions, and ROI effectively in 2023.<\/p>\n","protected":false},"author":3,"featured_media":25807,"template":"","meta":{"web_stories_publisher_logo":23087,"web_stories_poster":[],"web_stories_products":[],"footnotes":""},"web_story_category":[5470],"web_story_tag":[5537],"class_list":["post-25806","web-story","type-web-story","status-publish","has-post-thumbnail","hentry"],"story_data":{"version":47,"pages":[{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/jpeg","width":1981,"height":1588,"sizes":{"full":{"file":"media\/unsplash:7e2pe9wjL9M","sourceUrl":"https:\/\/images.unsplash.com\/photo-1474631245212-32dc3c8310c6?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2Nnx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODEyMHww&ixlib=rb-4.0.3&fm=jpg&w=1981&h=1588&fit=max","mimeType":"image\/jpeg","width":1981,"height":1588},"large":{"file":"media\/unsplash:7e2pe9wjL9M","sourceUrl":"https:\/\/images.unsplash.com\/photo-1474631245212-32dc3c8310c6?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2Nnx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODEyMHww&ixlib=rb-4.0.3&fm=jpg&w=1584&h=1270&fit=max","mimeType":"image\/jpeg","width":1584,"height":1270},"1188_952":{"file":"media\/unsplash:7e2pe9wjL9M","sourceUrl":"https:\/\/images.unsplash.com\/photo-1474631245212-32dc3c8310c6?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2Nnx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODEyMHww&ixlib=rb-4.0.3&fm=jpg&w=1188&h=952&fit=max","mimeType":"image\/jpeg","width":1188,"height":952},"792_635":{"file":"media\/unsplash:7e2pe9wjL9M","sourceUrl":"https:\/\/images.unsplash.com\/photo-1474631245212-32dc3c8310c6?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2Nnx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODEyMHww&ixlib=rb-4.0.3&fm=jpg&w=792&h=635&fit=max","mimeType":"image\/jpeg","width":792,"height":635},"396_317":{"file":"media\/unsplash:7e2pe9wjL9M","sourceUrl":"https:\/\/images.unsplash.com\/photo-1474631245212-32dc3c8310c6?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2Nnx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODEyMHww&ixlib=rb-4.0.3&fm=jpg&w=396&h=317&fit=max","mimeType":"image\/jpeg","width":396,"height":317},"web_stories_thumbnail":{"file":"media\/unsplash:7e2pe9wjL9M","sourceUrl":"https:\/\/images.unsplash.com\/photo-1474631245212-32dc3c8310c6?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2Nnx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODEyMHww&ixlib=rb-4.0.3&fm=jpg&w=340&h=273&fit=max","mimeType":"image\/jpeg","width":340,"height":273}},"isPlaceholder":false,"isExternal":true,"needsProxy":false,"id":"media\/unsplash:7e2pe9wjL9M","baseColor":"#262626","blurHash":"LKAJyWR*0Ls:o#oLV@R*9us:-UNH","creationDate":"2016-09-23T11:49:17Z","src":"https:\/\/images.unsplash.com\/photo-1474631245212-32dc3c8310c6?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHw2Nnx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODEyMHww&ixlib=rb-4.0.3&fm=jpg&w=1981&h=1588&fit=max","alt":"man 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Beyond&nbsp;<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":343,"height":357,"id":"c4e87553-11d8-4d27-9c85-2591336413d2","x":49,"y":150,"tagName":"h1","marginOffset":-3.8249999999999957},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"x":267,"y":520,"width":195,"height":195,"sticker":{"type":"linedCircle"},"id":"816fea6a-9bfc-437e-98ad-1ee9da19af85","type":"sticker"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"x":-49,"y":-130,"width":195,"height":195,"sticker":{"type":"linedCircle"},"id":"870b0721-4af1-4f5a-b0f1-c6f9694db326","type":"sticker"}],"animations":[],"backgroundColor":{"color":{"r":241,"g":241,"b":241}},"type":"page","id":"53ece471-d87a-4e9d-9d33-908102e5c322","pageTemplateType":"cover","defaultBackgroundElement":{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"89aaefa1-b2cb-4222-9809-60637b1c39f7"}},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/png","creationDate":"2021-06-07T11:24:36","src":"https:\/\/wp.stories.google\/static\/19\/images\/templates\/house-hunting\/page4_5_6_8_9_10_img2.png","width":756,"height":756,"posterId":0,"id":0,"alt":"Square 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#2d2a35\">01<\/span>","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":40,"height":29,"id":"054c4e63-0ccd-4a3e-9e75-48e48980449b","x":50,"y":340,"tagName":"p","groupId":null,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":20,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"font-weight: 700; color: #2d2a35\">Click-through rate (CTR)<\/span><span style=\"color: #2d2a35\">&nbsp;<\/span>","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":271,"height":24,"id":"f9a9befb-459e-4776-951a-9d05b8645622","x":104,"y":345,"groupId":null,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":18,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.4,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false},"content":"<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Percentage of recipients who click on email links or CTA.<\/span>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Indicates how well campaigns drive engagement.<\/span>\n<span style=\"color: rgba(0,0,0,0.6)\">\u2013 Different from click-to-open (CTO) rate.<\/span>","borderRadius":{"locked":false,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":258,"height":174,"id":"d764012b-e44f-491c-b5cc-18a0afa8c6e8","x":106,"y":401,"groupId":null,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/jpeg","width":4831,"height":3221,"sizes":{"full":{"file":"media\/unsplash:2FPjlAyMQTA","sourceUrl":"https:\/\/images.unsplash.com\/photo-1516321497487-e288fb19713f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA4N3ww&ixlib=rb-4.0.3&fm=jpg&w=4831&h=3221&fit=max","mimeType":"image\/jpeg","width":4831,"height":3221},"large":{"file":"media\/unsplash:2FPjlAyMQTA","sourceUrl":"https:\/\/images.unsplash.com\/photo-1516321497487-e288fb19713f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA4N3ww&ixlib=rb-4.0.3&fm=jpg&w=3864&h=2576&fit=max","mimeType":"image\/jpeg","width":3864,"height":2576},"2898_1932":{"file":"media\/unsplash:2FPjlAyMQTA","sourceUrl":"https:\/\/images.unsplash.com\/photo-1516321497487-e288fb19713f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA4N3ww&ixlib=rb-4.0.3&fm=jpg&w=2898&h=1932&fit=max","mimeType":"image\/jpeg","width":2898,"height":1932},"1932_1288":{"file":"media\/unsplash:2FPjlAyMQTA","sourceUrl":"https:\/\/images.unsplash.com\/photo-1516321497487-e288fb19713f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA4N3ww&ixlib=rb-4.0.3&fm=jpg&w=1932&h=1288&fit=max","mimeType":"image\/jpeg","width":1932,"height":1288},"966_644":{"file":"media\/unsplash:2FPjlAyMQTA","sourceUrl":"https:\/\/images.unsplash.com\/photo-1516321497487-e288fb19713f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA4N3ww&ixlib=rb-4.0.3&fm=jpg&w=966&h=644&fit=max","mimeType":"image\/jpeg","width":966,"height":644},"web_stories_thumbnail":{"file":"media\/unsplash:2FPjlAyMQTA","sourceUrl":"https:\/\/images.unsplash.com\/photo-1516321497487-e288fb19713f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA4N3ww&ixlib=rb-4.0.3&fm=jpg&w=340&h=227&fit=max","mimeType":"image\/jpeg","width":340,"height":227}},"isPlaceholder":false,"isExternal":true,"needsProxy":false,"id":"media\/unsplash:2FPjlAyMQTA","baseColor":"#262640","blurHash":"LHEVmM5U8^D%%g-pNIIU0g-ooLoz","creationDate":"2018-01-19T00:26:30Z","src":"https:\/\/images.unsplash.com\/photo-1516321497487-e288fb19713f?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOHx8ZW1haWwlMjBtYXJrZXRpbmclMjBrcGlzfGVufDB8fHx8MTY5NjkxODA4N3ww&ixlib=rb-4.0.3&fm=jpg&w=4831&h=3221&fit=max","alt":"three 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