{"id":29769,"date":"2024-03-29T08:57:39","date_gmt":"2024-03-29T08:57:39","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?post_type=web-story&#038;p=29769"},"modified":"2024-03-29T08:59:28","modified_gmt":"2024-03-29T08:59:28","slug":"direct-mail-statistics","status":"publish","type":"web-story","link":"https:\/\/www.nvecta.com\/blog\/web-stories\/direct-mail-statistics\/","title":{"rendered":"Unlocking the Power of Direct Mail Marketing: Key Statistics Revealed"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Mulish%3Awght%40700&amp;family=Roboto%3Awght%40700&amp;family=Trykker\" 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{\n                .animation-wrapper {\n                  opacity: var(--initial-opacity);\n                  transform: var(--initial-transform);\n                }\n              }<\/p>\n<p>              amp-story-grid-layer.align-bottom {\n                align-content: end;\n                padding: 0;\n                \/* \n                  AMP CTA Layer will exactly occupy 74px regardless of any device.\n                  To space out captions 74px from the BOTTOM (AMP CTA Layer),\n                  74px from the TOP should also be spaced out and thus: 2 * 74px\n                  will be the desired max-height.\n                *\/\n                max-height: calc(100vh - (2 * 74px));\n              }<\/p>\n<p>              .captions-area {\n                padding: 0 32px 0;\n              }<\/p>\n<p>              amp-story-captions {\n                margin-bottom: 16px;\n                text-align: center;\n              }\n              <\/style>\n<p><meta name=\"web-stories-replace-head-start\"\/><title>Unlocking the Power of Direct Mail Marketing: Key Statistics Revealed<\/title><link rel=\"canonical\" href=\"https:\/\/www.nvecta.com\/blog\/web-stories\/direct-mail-statistics\/\"\/><meta name=\"web-stories-replace-head-end\"\/><\/head><body><amp-story standalone=\"\" publisher=\"NotifyVisitors Blog\" publisher-logo-src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/06\/NV-logo.png\" title=\"Unlocking the Power of Direct Mail Marketing: Key Statistics Revealed\" poster-portrait-src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/cropped-40-Direct-Mail-Statistics-You-Should-Know-copy.webp\"><amp-story-page id=\"53ece471-d87a-4e9d-9d33-908102e5c322\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#f1f1f1\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-89aaefa1-b2cb-4222-9809-60637b1c39f7\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-0.48544%;top:-18.4466%;width:119.66019%;height:68.60841%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d7a509e0-59c0-4781-8a5e-c923e5e36561\">\n<div class=\"fill\" style=\"background-color:#eec2bc;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:9.87055%;width:77.18447%;height:34.78964%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.628930817610063% 0.628930817610063% 0.628930817610063% 0.628930817610063% \/ 0.9302325581395349% 0.9302325581395349% 0.9302325581395349% 0.9302325581395349%\" id=\"el-c4e87553-11d8-4d27-9c85-2591336413d2\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.42452830188679175% 0;font-family:&quot;Mulish&quot;,sans-serif;font-size:0.582524em;line-height:1.18;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Unlocking_the_Power_of_Direct_Mail_Marketing_Key_Statistics_Revealed\"><\/span><span><span style=\"font-weight: 700\">Unlocking the Power of Direct Mail Marketing: Key Statistics Revealed&nbsp;<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:16.50485%;top:-1.61812%;width:62.13592%;height:7.28155%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-f3f5cace-abb0-4105-912a-24fe4ce83b31\">\n<div style=\"position:absolute;width:100%;height:100.00004%;left:0%;top:-0.00002%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/11\/nv-logo-_2_-1-1.png\" alt=\"notifyvisitors\" srcSet=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/11\/nv-logo-_2_-1-1.png 512w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/11\/nv-logo-_2_-1-1-370x65.png 370w\" sizes=\"(min-width: 1024px) 28vh, 62vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:-0.48544%;top:50.16181%;width:100%;height:59.06149%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-afb4ce6b-3fc0-4c05-937e-2be751360e2b\">\n<div style=\"position:absolute;width:100%;height:150.44349%;left:0%;top:-25.22174%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2024\/03\/2-3.png\" alt=\"Marketo Engage\" srcSet=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2024\/03\/2-3.png 640w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2024\/03\/2-3-370x493.png 370w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2024\/03\/2-3-270x360.png 270w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2024\/03\/2-3-225x300.png 225w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2024\/03\/2-3-150x200.png 150w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2024\/03\/2-3-113x150.png 113w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"59b990d2-a08c-4a77-981d-c5b0e8bdbc79\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-0cd5f7bb-f387-4a90-9c1d-f590d119af87\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-49052be1-38e1-4547-80da-34050e8daeb1\",\"keyframes\":{\"transform\":[\"translate3d(-117.47573%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#eec2bc\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-9423c90c-53cc-4f14-8663-9e6166e01e62\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:13.34951%;top:2.589%;width:75%;height:5.82524%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 5.555555555555555% 5.555555555555555% 5.555555555555555% 5.555555555555555%\" id=\"el-b6d36239-fad4-4e48-80d1-4320f9a03df2\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-1.1812297734627826% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.517799em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span><span><span style=\"font-weight: 700; color: #2d2a35\">Introduction&nbsp;<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.1068%;top:14.23948%;width:75%;height:68.4466%;opacity:1\">\n<div id=\"anim-0cd5f7bb-f387-4a90-9c1d-f590d119af87\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-49052be1-38e1-4547-80da-34050e8daeb1\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-117.47573%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 0.4728132387706856% 0.4728132387706856% 0.4728132387706856% 0.4728132387706856%\" id=\"el-48f7d7b2-638e-4a94-aff0-1919bcdd8980\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.2184466019417478% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.436893em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Ample_marketing_channels_available_today_social_media_email_search_engine_optimization_etc_%E2%80%93_Digital_fatigue_due_to_excessive_screen_time_%E2%80%93_Direct_Mail_Marketing_as_an_effective_but_often_overlooked_method\"><\/span><span>\u2013 Ample marketing channels available today: social media, email, search engine optimization, etc.<\/p>\n<p>\u2013 Digital fatigue due to excessive screen time.<\/p>\n<p>\u2013 Direct Mail Marketing as an effective but often overlooked method.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"df3bcd7c-79fa-4c3a-ad75-e530a572dc8e\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-21510221-9262-4eb5-b2f4-280d713ef8b5\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-c99da137-ae9b-4e9c-acf4-c178060b0fd9\",\"keyframes\":{\"transform\":[\"translate3d(-117.47573%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#eec2bc\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-768bb600-a23e-4705-b54e-bcd171c5f10a\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:13.34951%;top:2.589%;width:75%;height:13.43042%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 2.4096385542168677% 2.4096385542168677% 2.4096385542168677% 2.4096385542168677%\" id=\"el-78414ef4-aff5-4836-b8e4-9ec9b2438a4a\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-1.1812297734627826% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.517799em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Why_Direct_Mail_Marketing\"><\/span><span><span style=\"font-weight: 700; color: #2d2a35\">Why Direct Mail Marketing?<\/span><span style=\"font-weight: 700; color: #2d2a35\">&nbsp;<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.1068%;top:20.71197%;width:75%;height:37.05502%;opacity:1\">\n<div id=\"anim-21510221-9262-4eb5-b2f4-280d713ef8b5\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-c99da137-ae9b-4e9c-acf4-c178060b0fd9\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-117.47573%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 0.8733624454148471% 0.8733624454148471% 0.8733624454148471% 0.8733624454148471%\" id=\"el-3bc9d47c-375b-4eb6-86e1-8bc04796e02f\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.2184466019417478% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.436893em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"%E2%80%93_People_seeking_tangible_and_real-life_connections_%E2%80%93_Direct_mail_can_engage_people_effectively\"><\/span><span>\u2013 People seeking tangible and real-life connections.<\/p>\n<p>\u2013 Direct mail can engage people effectively.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"cfb801b5-6c92-4e12-997d-39270f46097f\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-0562debb-a239-4da5-b56e-34e4e6cf7255\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-7fcadc82-5531-47a5-8903-fc49844853ba\",\"keyframes\":{\"transform\":[\"translate3d(-117.47573%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#eec2bc\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-8576cc09-7bd2-4056-ba67-1793fcd2313a\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:13.34951%;top:2.589%;width:75%;height:13.43042%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 2.4096385542168677% 2.4096385542168677% 2.4096385542168677% 2.4096385542168677%\" id=\"el-ee81078b-85bc-443c-b303-0ee03d2d52ac\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-1.1812297734627826% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.517799em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Direct_Mail_Still_in_the_Game\"><\/span><span><span style=\"font-weight: 700; color: #2d2a35\">Direct Mail Still in the Game<\/span><span style=\"font-weight: 700; color: #2d2a35\">&nbsp;<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.1068%;top:20.71197%;width:75%;height:73.46278%;opacity:1\">\n<div id=\"anim-0562debb-a239-4da5-b56e-34e4e6cf7255\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-7fcadc82-5531-47a5-8903-fc49844853ba\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-117.47573%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 0.4405286343612335% 0.4405286343612335% 0.4405286343612335% 0.4405286343612335%\" id=\"el-78e8272d-c36a-43cc-850e-46290d5af444\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.2184466019417478% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.436893em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Direct_mail_remains_relevant_and_effective_%E2%80%93_Incorporating_direct_mail_with_digital_technology_yields_best_results_%E2%80%93_Utilizing_NotifyVisitors_automated_direct_mail_solution_can_enhance_offline_communication_and_business_success\"><\/span><span>\u2013 Direct mail remains relevant and effective.<\/p>\n<p>\u2013 Incorporating direct mail with digital technology yields best results.<\/p>\n<p>\u2013 Utilizing NotifyVisitors automated direct mail solution can enhance offline communication and business success.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"75b13899-b654-481e-a32d-c2125812e08a\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#eec2bc\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-bd36738f-a965-4016-b27c-94c6a12dd3f1\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-7.28155%;top:-9.38511%;width:111.40777%;height:59.54693%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-2227bea3-e903-4196-ae4b-baeadbcc73ce\">\n<div style=\"position:absolute;width:100%;height:166.23938%;left:0%;top:-33.11969%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2024\/03\/3.png\" alt=\"Win Back Email Campaign\" srcSet=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2024\/03\/3.png 640w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2024\/03\/3-370x493.png 370w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2024\/03\/3-270x360.png 270w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2024\/03\/3-225x300.png 225w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2024\/03\/3-150x200.png 150w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2024\/03\/3-113x150.png 113w\" sizes=\"(min-width: 1024px) 50vh, 111vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.86408%;top:62.45955%;width:73.54369%;height:13.59223%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6600660066006601% 0.6600660066006601% 0.6600660066006601% 0.6600660066006601% \/ 2.380952380952381% 2.380952380952381% 2.380952380952381% 2.380952380952381%\" id=\"el-6e5a93ed-c254-45f5-8a77-6fc4d41086ba\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.10767326732673205% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.582524em;line-height:1.19;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Trending_Direct_Mail_Statistic\"><\/span><span><span style=\"font-weight: 700\">Trending Direct Mail Statistic<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"e88bca46-6c03-4675-b6c6-f90ab05d11ee\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#eec2bc\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-0749a92a-3543-4b5f-9ad2-a72236412ba1\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:3.39806%;width:76.45631%;height:98.22006%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 0.3294892915980231% 0.3294892915980231% 0.3294892915980231% 0.3294892915980231%\" id=\"el-14c069dd-c013-4393-8fde-499fc76efd01\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.22222222222222202% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.453074em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Consumers_spend_an_average_of_30_minutes_reading_their_mail_%E2%80%93_77_of_Americans_anticipate_checking_their_mail_%E2%80%93_70_feel_direct_mail_is_more_personal_than_online_interactions_%E2%80%93_41_of_Americans_check_their_mailbox_daily_%E2%80%93_82_of_Americans_trust_direct_mail\"><\/span><span>\u2013 Consumers spend an average of 30 minutes reading their mail.<\/p>\n<p>\u2013 77% of Americans anticipate checking their mail.<\/p>\n<p>\u2013 70% feel direct mail is more personal than online interactions.<\/p>\n<p>\u2013 41% of Americans check their mailbox daily.<\/p>\n<p>\u2013 82% of Americans trust direct mail.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"58f2a159-0e8f-4a49-af23-a1ec1b678e2b\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#eec2bc\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-23898158-7e6f-4fd1-b156-d004f0dc4cf8\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:3.39806%;width:76.45631%;height:81.5534%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 0.3968253968253968% 0.3968253968253968% 0.3968253968253968% 0.3968253968253968%\" id=\"el-b6d078c1-24a9-42f9-ae17-c764f0778678\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.22222222222222202% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.453074em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Direct_mail_has_a_higher_response_rate_than_digital_marketing_%E2%80%93_Postcards_yield_the_highest_response_rate_%E2%80%93_Direct_mail_has_a_29_ROI_compared_to_other_marketing_channels_%E2%80%93_Postcards_and_letters_are_the_most_widely_used_formats\"><\/span><span>\u2013 Direct mail has a higher response rate than digital marketing.<\/p>\n<p>\u2013 Postcards yield the highest response rate.<\/p>\n<p>\u2013 Direct mail has a 29% ROI compared to other marketing channels.<\/p>\n<p>\u2013 Postcards and letters are the most widely used formats.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"05eb35dd-0786-4285-8da2-d20a75cd6a5e\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#eec2bc\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-0c422b43-d70e-4025-885d-d5b0930749a8\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:3.39806%;width:76.45631%;height:87.05502%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 0.37174721189591076% 0.37174721189591076% 0.37174721189591076% 0.37174721189591076%\" id=\"el-1bec35cc-7891-416c-8eda-f5834db17e43\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.22222222222222202% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.453074em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"%E2%80%93_58_of_American_households_receive_direct_mail_%E2%80%93_Direct_mail_recipients_purchase_28_more_items_%E2%80%93_Customers_between_45_and_54_years_are_most_likely_to_respond_%E2%80%93_75_of_people_can_recall_a_brand_immediately_after_receiving_direct_mail\"><\/span><span>\u2013 58% of American households receive direct mail.<\/p>\n<p>\u2013 Direct mail recipients purchase 28% more items.<\/p>\n<p>\u2013 Customers between 45 and 54 years are most likely to respond.<\/p>\n<p>\u2013 75% of people can recall a brand immediately after receiving direct mail.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-page-outlink layout=\"nodisplay\"><a href=\"https:\/\/www.nvecta.com\/blog\/direct-mail-statistics\/#Trending_Direct_Mail_Statistics\" rel=\"\">Learn more<\/a><\/amp-story-page-outlink><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the untapped potential of direct mail in today&#8217;s digital age. Explore compelling statistics showcasing its effectiveness and why it&#8217;s still a vital tool for businesses.<\/p>\n","protected":false},"author":28,"featured_media":29772,"template":"","meta":{"web_stories_publisher_logo":23087,"web_stories_poster":[],"web_stories_products":[],"footnotes":""},"web_story_category":[5470],"web_story_tag":[5714,5498,5715,5716],"class_list":["post-29769","web-story","type-web-story","status-publish","has-post-thumbnail","hentry"],"story_data":{"version":47,"pages":[{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"89aaefa1-b2cb-4222-9809-60637b1c39f7","scale":100,"focalX":50,"focalY":50.13749715713782},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundColor":{"color":{"r":238,"g":194,"b":188}},"width":493,"height":424,"type":"shape","x":-2,"y":-114,"mask":{"type":"rectangle"},"id":"d7a509e0-59c0-4781-8a5e-c923e5e36561"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Mulish"},"fontSize":36,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.18,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"type":"text","content":"<span style=\"font-weight: 700\">Unlocking the Power of Direct Mail Marketing: Key Statistics 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