{"id":29779,"date":"2024-03-30T07:38:56","date_gmt":"2024-03-30T07:38:56","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?post_type=web-story&#038;p=29779"},"modified":"2024-03-30T07:40:27","modified_gmt":"2024-03-30T07:40:27","slug":"shopping-cart-abandonment-statistics","status":"publish","type":"web-story","link":"https:\/\/www.nvecta.com\/blog\/web-stories\/shopping-cart-abandonment-statistics\/","title":{"rendered":"Understanding Shopping Cart Abandonment: Key Statistics &#038; Strategies"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link 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     margin-bottom: 16px;\n                text-align: center;\n              }\n              <\/style>\n<p><meta name=\"web-stories-replace-head-start\"\/><title>Understanding Shopping Cart Abandonment: Key Statistics &amp; Strategies <\/title><link rel=\"canonical\" href=\"https:\/\/www.nvecta.com\/blog\/web-stories\/shopping-cart-abandonment-statistics\/\"\/><meta name=\"web-stories-replace-head-end\"\/><\/head><body><amp-story standalone=\"\" publisher=\"NotifyVisitors Blog\" publisher-logo-src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/06\/NV-logo.png\" title=\"Understanding Shopping Cart Abandonment: Key Statistics &amp; Strategies \" poster-portrait-src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2024\/03\/cropped-Aligning-Technology-with-Customer-Experience-copy.webp\"><amp-story-page id=\"53ece471-d87a-4e9d-9d33-908102e5c322\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" 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id=\"el-d7a509e0-59c0-4781-8a5e-c923e5e36561\">\n<div class=\"fill\" style=\"background-color:#eec2bc;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:6.6343%;width:77.18447%;height:30.74434%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.628930817610063% 0.628930817610063% 0.628930817610063% 0.628930817610063% \/ 1.0526315789473684% 1.0526315789473684% 1.0526315789473684% 1.0526315789473684%\" id=\"el-c4e87553-11d8-4d27-9c85-2591336413d2\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.37735849056603754% 0;font-family:&quot;Mulish&quot;,sans-serif;font-size:0.517799em;line-height:1.18;text-align:center;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Understanding_Shopping_Cart_Abandonment_Key_Statistics_Strategies\"><\/span><span><span style=\"font-weight: 700\">Understanding Shopping Cart Abandonment: Key Statistics &amp; Strategies<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:16.50485%;top:-1.61812%;width:62.13592%;height:7.28155%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-f3f5cace-abb0-4105-912a-24fe4ce83b31\">\n<div style=\"position:absolute;width:100%;height:100.00004%;left:0%;top:-0.00002%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/11\/nv-logo-_2_-1-1.png\" alt=\"notifyvisitors\" srcSet=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/11\/nv-logo-_2_-1-1.png 512w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/11\/nv-logo-_2_-1-1-370x65.png 370w\" sizes=\"(min-width: 1024px) 28vh, 62vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:0;top:40.29126%;width:100%;height:72.16828%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-afb4ce6b-3fc0-4c05-937e-2be751360e2b\">\n<div style=\"position:absolute;width:100%;height:123.1208%;left:0%;top:-11.5604%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2024\/03\/1-2.png\" alt=\"Best Customer Engagement Software\" srcSet=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2024\/03\/1-2.png 640w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2024\/03\/1-2-370x493.png 370w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2024\/03\/1-2-270x360.png 270w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2024\/03\/1-2-225x300.png 225w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2024\/03\/1-2-150x200.png 150w,https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2024\/03\/1-2-113x150.png 113w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"59b990d2-a08c-4a77-981d-c5b0e8bdbc79\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-c5738b21-63a6-4979-8542-4e80b96368de\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation 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style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:13.34951%;top:0.97087%;width:75%;height:19.09385%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 1.694915254237288% 1.694915254237288% 1.694915254237288% 1.694915254237288%\" id=\"el-b6d36239-fad4-4e48-80d1-4320f9a03df2\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-1.1074029126213591% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.485437em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"General_Shopping_Cart_Abandonment_Statistic\"><\/span><span><span style=\"font-weight: 700; color: #2d2a35\">General Shopping Cart Abandonment Statistic<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.1068%;top:23.94822%;width:75%;height:73.46278%;opacity:1\">\n<div id=\"anim-c5738b21-63a6-4979-8542-4e80b96368de\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-2bfcf801-c45c-4a1b-9238-b62c2f303b1a\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-117.47573%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 0.4405286343612335% 0.4405286343612335% 0.4405286343612335% 0.4405286343612335%\" id=\"el-48f7d7b2-638e-4a94-aff0-1919bcdd8980\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.2184466019417478% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.436893em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Cart_abandonment_rates_range_from_592_to_798_%E2%80%93_2021_saw_a_9_decrease_in_abandonment_rates_compared_to_2020_%E2%80%93_Average_abandonment_rate_is_688_%E2%80%93_Highest_abandonment_rates_are_on_iOS_815_and_Android_813\"><\/span><span>\u2013 Cart abandonment rates range from 59.2% to 79.8%.<br \/>\n\u2013 2021 saw a 9% decrease in abandonment rates compared to 2020.<br \/>\n\u2013 Average abandonment rate is 68.8%.<br \/>\n\u2013 Highest abandonment rates are on iOS (81.5%) and Android (81.3%).<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"fff4b02e-0b10-4335-978e-e8c87f7e1af1\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-ddf6fdfd-cdb3-48c1-a5c5-e3d9e39c954b\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-6781212e-c197-4558-ba74-7e4b8df11376\",\"keyframes\":{\"transform\":[\"translate3d(-117.47573%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#eec2bc\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-c26db869-2bdb-4db7-af6b-dd97b3130aab\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:13.34951%;top:2.589%;width:75%;height:19.09385%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 1.694915254237288% 1.694915254237288% 1.694915254237288% 1.694915254237288%\" id=\"el-8170be2a-68aa-4b9c-a045-47c1f03841cd\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-1.1074029126213591% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.485437em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Shopping_Cart_Abandonment_ROI_Statistic\"><\/span><span><span style=\"font-weight: 700; color: #2d2a35\">Shopping Cart Abandonment ROI Statistic<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.1068%;top:27.18447%;width:75%;height:57.76699%;opacity:1\">\n<div id=\"anim-ddf6fdfd-cdb3-48c1-a5c5-e3d9e39c954b\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-6781212e-c197-4558-ba74-7e4b8df11376\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-117.47573%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 0.5602240896358543% 0.5602240896358543% 0.5602240896358543% 0.5602240896358543%\" id=\"el-fa8291b2-0cb6-464c-af26-a97175dbb1d1\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.2184466019417478% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.436893em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Brands_face_a_potential_loss_of_18_billion_annually_%E2%80%93_Retargeting_ads_offer_an_ROI_of_1300_%E2%80%93_UK_retailers_lose_18_billion_due_to_abandonment_%E2%80%93_Abandoned_carts_dont_always_mean_lost_sales\"><\/span><span>\u2013 Brands face a potential loss of $18 billion annually.<br \/>\n\u2013 Retargeting ads offer an ROI of 1300%.<br \/>\n\u2013 UK retailers lose \u00a318 billion due to abandonment.<br \/>\n\u2013 Abandoned carts don\u2019t always mean lost sales.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"beeb1970-838d-4057-887f-569c253e3999\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-9754aa12-5823-489f-8bac-019d89c7e817\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-81721ae6-e8ca-4b8c-945b-09fcce952930\",\"keyframes\":{\"transform\":[\"translate3d(-117.47573%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#eec2bc\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-0dac8179-8390-4c5c-aa26-fc0da4db62bd\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:13.34951%;top:2.589%;width:75%;height:19.09385%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 1.694915254237288% 1.694915254237288% 1.694915254237288% 1.694915254237288%\" id=\"el-472bdb79-9f76-4f8c-bb06-7f27722b51fd\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-1.1074029126213591% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.485437em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Shopping_Cart_Abandonment_Rate_Worldwide_by_Industry\"><\/span><span><span style=\"font-weight: 700; color: #2d2a35\">Shopping Cart Abandonment Rate Worldwide, by Industry<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.1068%;top:27.18447%;width:75%;height:57.76699%;opacity:1\">\n<div id=\"anim-9754aa12-5823-489f-8bac-019d89c7e817\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-81721ae6-e8ca-4b8c-945b-09fcce952930\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-117.47573%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 0.5602240896358543% 0.5602240896358543% 0.5602240896358543% 0.5602240896358543%\" id=\"el-554cc4f2-e215-4e19-8ed0-fdb47a123298\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.2184466019417478% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.436893em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Cruiseferry_services_have_the_highest_abandonment_rate_98_%E2%80%93_Consumer_electronics_and_groceries_have_the_lowest_503_%E2%80%93_Despite_high_abandonment_rates_e-commerce_conversion_rates_are_increasing\"><\/span><span>\u2013 Cruise\/ferry services have the highest abandonment rate (98%).<br \/>\n\u2013 Consumer electronics and groceries have the lowest (50.3%).<br \/>\n\u2013 Despite high abandonment rates, e-commerce conversion rates are increasing.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"ad4f3a26-9b1e-4480-b3bf-65599e19c936\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-2edf5418-b832-44a0-aa73-ae04e989d2df\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-187df171-eddc-40ef-9970-304d2062846e\",\"keyframes\":{\"transform\":[\"translate3d(-117.47573%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#eec2bc\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-e61afa40-6b61-43e8-979b-1d54c68260ed\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:13.34951%;top:2.589%;width:75%;height:5.50162%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 5.88235294117647% 5.88235294117647% 5.88235294117647% 5.88235294117647%\" id=\"el-3d207874-6089-4045-a574-1d95c1793130\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-1.1074029126213591% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.485437em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Add-to-Cart_Statistic\"><\/span><span><span style=\"font-weight: 700; color: #2d2a35\">Add-to-Cart Statistic<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.1068%;top:14.23948%;width:75%;height:42.0712%;opacity:1\">\n<div id=\"anim-2edf5418-b832-44a0-aa73-ae04e989d2df\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-187df171-eddc-40ef-9970-304d2062846e\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-117.47573%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 0.7692307692307693% 0.7692307692307693% 0.7692307692307693% 0.7692307692307693%\" id=\"el-7dd4ae89-f4dc-4268-b2a0-1ffc9ee020ea\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.2184466019417478% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.436893em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Average_add-to-cart_rate_is_25_to_688_%E2%80%93_Top_20_sites_have_a_rate_of_98_or_higher_%E2%80%93_Food_and_beverage_products_have_the_highest_add-to-cart_rate_116\"><\/span><span>\u2013 Average add-to-cart rate is 2.5% to 6.88%.<br \/>\n\u2013 Top 20% sites have a rate of 9.8% or higher.<br \/>\n\u2013 Food and beverage products have the highest add-to-cart rate (11.6%).<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"22fc16bf-c203-4ef2-8878-26efbba09dec\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-6ea607df-3798-45e2-b5e4-515f652f6ad1\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-0e164f96-bc59-4cf9-9252-17c7c77b158b\",\"keyframes\":{\"transform\":[\"translate3d(-117.47573%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#eec2bc\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-51dac145-869c-49bc-8a70-b5edc536c822\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:13.34951%;top:2.589%;width:75%;height:19.09385%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 1.694915254237288% 1.694915254237288% 1.694915254237288% 1.694915254237288%\" id=\"el-073ac07a-594b-4322-b249-72c8942adc44\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-1.1074029126213591% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.485437em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Statistics_on_Cost_of_Shopping_And_Abandonment\"><\/span><span><span style=\"font-weight: 700; color: #2d2a35\">Statistics on Cost of Shopping And Abandonment<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.1068%;top:27.18447%;width:75%;height:47.24919%;opacity:1\">\n<div id=\"anim-6ea607df-3798-45e2-b5e4-515f652f6ad1\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-0e164f96-bc59-4cf9-9252-17c7c77b158b\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-117.47573%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 0.684931506849315% 0.684931506849315% 0.684931506849315% 0.684931506849315%\" id=\"el-99e409bf-ea87-4635-bd7c-fff03f14b410\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.2184466019417478% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.436893em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Abandoned_carts_in_the_US_value_at_705_billion_%E2%80%93_260_billion_in_lost_orders_can_be_recovered_with_optimization_%E2%80%93_Global_e-commerce_sales_projected_to_reach_639_trillion_by_2024\"><\/span><span>\u2013 Abandoned carts in the US value at $705 billion.<br \/>\n\u2013 $260 billion in lost orders can be recovered with optimization.<br \/>\n\u2013 Global e-commerce sales projected to reach $6.39 trillion by 2024.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"9696dea1-7402-420c-ade9-d21445d60368\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-06426f0a-971f-4031-a7f8-130a00b091d4\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-d6a5a9f8-18d5-4e3f-811a-721a69980ce7\",\"keyframes\":{\"transform\":[\"translate3d(-117.47573%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#eec2bc\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-9b81e16d-34b8-4446-8b6c-662a89a44f41\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:13.34951%;top:2.589%;width:75%;height:5.50162%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 5.88235294117647% 5.88235294117647% 5.88235294117647% 5.88235294117647%\" id=\"el-e363057a-4fd1-4eaf-a7d8-7289feef3032\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-1.1074029126213591% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.485437em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"User_Behavior_Statistic\"><\/span><span><span style=\"font-weight: 700; color: #2d2a35\">User Behavior Statistic<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.1068%;top:12.62136%;width:75%;height:47.24919%;opacity:1\">\n<div id=\"anim-06426f0a-971f-4031-a7f8-130a00b091d4\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-d6a5a9f8-18d5-4e3f-811a-721a69980ce7\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-117.47573%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 0.684931506849315% 0.684931506849315% 0.684931506849315% 0.684931506849315%\" id=\"el-f0c85d7b-3799-4327-9f48-badac36eb386\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.2184466019417478% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.436893em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Extra_costs_and_slow_loading_are_key_reasons_for_abandonment_%E2%80%93_Mobile_users_have_the_highest_abandonment_rate_8079_%E2%80%93_57_leave_if_a_page_doesnt_load_in_3_seconds\"><\/span><span>\u2013 Extra costs and slow loading are key reasons for abandonment.<br \/>\n\u2013 Mobile users have the highest abandonment rate (80.79%).<br \/>\n\u2013 57% leave if a page doesn\u2019t load in 3 seconds.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"67c59364-6fea-4296-b8fd-ef26e0cdf516\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-f326bdcc-8844-42f8-a54d-2a0e2aa7e3ee\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-ec71c0d7-6531-4e17-8f47-475d04411755\",\"keyframes\":{\"transform\":[\"translate3d(-117.47573%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":0,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#eec2bc\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-cf595b38-bc8d-411d-a6ff-3554f0d1580b\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:13.34951%;top:2.589%;width:75%;height:12.45955%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 2.5974025974025974% 2.5974025974025974% 2.5974025974025974% 2.5974025974025974%\" id=\"el-5a85953f-4d96-4881-a7aa-787fed99f55c\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-1.1074029126213591% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.485437em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Cart_Abandonment_Business_Statistic\"><\/span><span><span style=\"font-weight: 700; color: #2d2a35\">Cart Abandonment Business Statistic<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.1068%;top:20.71197%;width:75%;height:31.5534%;opacity:1\">\n<div id=\"anim-f326bdcc-8844-42f8-a54d-2a0e2aa7e3ee\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-ec71c0d7-6531-4e17-8f47-475d04411755\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-117.47573%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 1.0256410256410255% 1.0256410256410255% 1.0256410256410255% 1.0256410256410255%\" id=\"el-694e13ac-1d84-4b4b-934a-97324d734b8f\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.2184466019417478% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.436893em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"%E2%80%93_JCPenney_reduced_abandonment_rate_by_18_using_AI_%E2%80%93_Retailers_seek_solutions_to_reduce_abandonment_rates\"><\/span><span>\u2013 JCPenney reduced abandonment rate by 18% using AI.<br \/>\n\u2013 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1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#eec2bc\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-3b595a4e-264d-472f-857d-b6fb15fc16e6\">\n<div class=\"fill\" style=\"will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:13.34951%;top:2.589%;width:75%;height:19.09385%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 1.694915254237288% 1.694915254237288% 1.694915254237288% 1.694915254237288%\" id=\"el-d2c27a1f-36bd-44aa-b7b8-4147a7acfad3\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-1.1074029126213591% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.485437em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"Shopping_Cart_Abandonment_Prevention_Statistic\"><\/span><span><span style=\"font-weight: 700; color: #2d2a35\">Shopping Cart Abandonment Prevention Statistic<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.1068%;top:27.18447%;width:75%;height:52.75081%;opacity:1\">\n<div id=\"anim-0c430ff9-9351-4e15-9d6c-eda344a5ff96\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-9d2f79c7-09b2-4562-b891-60e9e7fb8167\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-117.47573%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6472491909385114% 0.6472491909385114% 0.6472491909385114% 0.6472491909385114% \/ 0.6134969325153374% 0.6134969325153374% 0.6134969325153374% 0.6134969325153374%\" id=\"el-732210f1-1e5a-45ec-bfd4-07d4f5566b34\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.2184466019417478% 0;font-family:&quot;Trykker&quot;,serif;font-size:0.436893em;line-height:1.2;text-align:left;padding:0;color:#000000\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Simplified_checkout_increases_likelihood_of_purchase_by_55_%E2%80%93_Amazons_simple_checkout_results_in_a_77_buying_rate_%E2%80%93_Offering_multiple_payment_modes_increases_purchase_likelihood_by_40\"><\/span><span>\u2013 Simplified checkout increases likelihood of purchase by 55%.<br \/>\n\u2013 Amazon&#8217;s simple checkout results in a 77% buying rate.<br \/>\n\u2013 Offering multiple payment modes increases purchase likelihood by 40%.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-page-outlink layout=\"nodisplay\"><a href=\"https:\/\/www.nvecta.com\/blog\/shopping-cart-abandonment-statistics\/\" rel=\"\">Learn more<\/a><\/amp-story-page-outlink><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore vital statistics on cart abandonment rates, ROI insights, user behaviors, and effective prevention strategies to optimize e-commerce sales.<\/p>\n","protected":false},"author":28,"featured_media":29780,"template":"","meta":{"web_stories_publisher_logo":23087,"web_stories_poster":[],"web_stories_products":[],"footnotes":""},"web_story_category":[5691],"web_story_tag":[5718,5717],"class_list":["post-29779","web-story","type-web-story","status-publish","has-post-thumbnail","hentry"],"story_data":{"version":47,"pages":[{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"89aaefa1-b2cb-4222-9809-60637b1c39f7","scale":100,"focalX":50,"focalY":50.13749715713782},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"backgroundColor":{"color":{"r":238,"g":194,"b":188}},"width":493,"height":365,"type":"shape","x":-2,"y":-114,"mask":{"type":"rectangle"},"id":"d7a509e0-59c0-4781-8a5e-c923e5e36561"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Mulish"},"fontSize":32,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.18,"textAlign":"center","padding":{"locked":true,"hasHiddenPadding":false},"type":"text","content":"<span style=\"font-weight: 700\">Understanding Shopping Cart Abandonment: Key Statistics &amp; Strategies<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":318,"height":190,"id":"c4e87553-11d8-4d27-9c85-2591336413d2","x":47,"y":41,"tagName":"h1","marginOffset":-2.4750000000000014},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":false,"scale":100,"focalX":50,"focalY":50,"resource":{"type":"image","mimeType":"image\/png","width":512,"height":90,"sizes":{"medium":{"file":"nv-logo-_2_-1-1-300x53.png","width":300,"height":53,"filesize":7357,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/11\/nv-logo-_2_-1-1-300x53.png"},"thumbnail":{"file":"nv-logo-_2_-1-1-350x62.png","width":350,"height":62,"filesize":8985,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/11\/nv-logo-_2_-1-1-350x62.png"},"gridlove-a4":{"file":"nv-logo-_2_-1-1-370x90.png","width":370,"height":90,"filesize":5225,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/11\/nv-logo-_2_-1-1-370x90.png"},"gridlove-a4-orig":{"file":"nv-logo-_2_-1-1-370x65.png","width":370,"height":65,"filesize":9508,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/11\/nv-logo-_2_-1-1-370x65.png"},"gridlove-b6":{"file":"nv-logo-_2_-1-1-285x90.png","width":285,"height":90,"filesize":3369,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/11\/nv-logo-_2_-1-1-285x90.png"},"gridlove-b7":{"file":"nv-logo-_2_-1-1-335x90.png","width":335,"height":90,"filesize":4695,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/11\/nv-logo-_2_-1-1-335x90.png"},"gridlove-b8":{"file":"nv-logo-_2_-1-1-385x90.png","width":385,"height":90,"filesize":5576,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/11\/nv-logo-_2_-1-1-385x90.png"},"gridlove-b9":{"file":"nv-logo-_2_-1-1-435x90.png","width":435,"height":90,"filesize":8217,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/11\/nv-logo-_2_-1-1-435x90.png"},"gridlove-d3":{"file":"nv-logo-_2_-1-1-270x90.png","width":270,"height":90,"filesize":3195,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/11\/nv-logo-_2_-1-1-270x90.png"},"gridlove-d3-orig":{"file":"nv-logo-_2_-1-1-270x47.png","width":270,"height":47,"filesize":6370,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/11\/nv-logo-_2_-1-1-270x47.png"},"gridlove-d4":{"file":"nv-logo-_2_-1-1-370x90.png","width":370,"height":90,"filesize":5225,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/11\/nv-logo-_2_-1-1-370x90.png"},"gridlove-d4-orig":{"file":"nv-logo-_2_-1-1-370x65.png","width":370,"height":65,"filesize":9508,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/11\/nv-logo-_2_-1-1-370x65.png"},"gridlove-d5":{"file":"nv-logo-_2_-1-1-470x90.png","width":470,"height":90,"filesize":10118,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/11\/nv-logo-_2_-1-1-470x90.png"},"gridlove-thumbnail":{"file":"nv-logo-_2_-1-1-80x60.png","width":80,"height":60,"filesize":1569,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/11\/nv-logo-_2_-1-1-80x60.png"},"web-stories-publisher-logo":{"file":"nv-logo-_2_-1-1-96x90.png","width":96,"height":90,"filesize":1393,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/11\/nv-logo-_2_-1-1-96x90.png"},"web-stories-thumbnail":{"file":"nv-logo-_2_-1-1-150x26.png","width":150,"height":26,"filesize":2934,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/11\/nv-logo-_2_-1-1-150x26.png"},"full":{"file":"nv-logo-_2_-1-1.png","width":512,"height":90,"mimeType":"image\/png","sourceUrl":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/11\/nv-logo-_2_-1-1.png"}},"isPlaceholder":false,"isExternal":false,"needsProxy":false,"baseColor":"#f4a968","blurHash":"UI7]|m}?}r^O$$$$xFxFEMEMEMIpR*R*WCWC","creationDate":"2023-11-28T08:16:06","src":"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/11\/nv-logo-_2_-1-1.png","id":26740,"alt":"notifyvisitors","local":false},"type":"image","x":68,"y":-10,"width":256,"height":45,"mask":{"type":"rectangle","showInLibrary":true,"name":"Rectangle","path":"M 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Customer Engagement Software","local":false},"type":"image","x":0,"y":249,"width":412,"height":446,"mask":{"type":"rectangle","showInLibrary":true,"name":"Rectangle","path":"M 0,0 1,0 1,1 0,1 0,0 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style=\"font-weight: 700; color: #2d2a35\">General Shopping Cart Abandonment Statistic<\/span>","borderRadius":{"locked":true,"topLeft":2,"topRight":2,"bottomRight":2,"bottomLeft":2},"width":309,"height":118,"id":"b6d36239-fad4-4e48-80d1-4320f9a03df2","x":55,"y":6,"type":"text"},{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundTextMode":"NONE","font":{"family":"Trykker"},"fontSize":27,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"lineHeight":1.2,"textAlign":"left","padding":{"locked":true,"hasHiddenPadding":false,"horizontal":0,"vertical":0},"content":"\u2013 Cart abandonment rates range from 59.2% to 79.8%.\n\u2013 2021 saw a 9% decrease in abandonment rates compared to 2020.\n\u2013 Average abandonment rate is 68.8%.\n\u2013 Highest abandonment rates are on iOS (81.5%) and Android 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