{"id":1223,"date":"2018-02-05T11:10:08","date_gmt":"2018-02-05T11:10:08","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=1223"},"modified":"2022-12-27T04:28:00","modified_gmt":"2022-12-27T04:28:00","slug":"push-notifications-with-emoji","status":"publish","type":"post","link":"https:\/\/www.nvecta.com\/blog\/push-notifications-with-emoji\/","title":{"rendered":"How Use of Emoji Can Increase Click Through Rate of Push Notifications?"},"content":{"rendered":"<p><a href=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/emojis-min1.jpg\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-10298 size-full\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/emojis-min1.jpg\" alt=\"\" width=\"1024\" height=\"472\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/emojis-min1.jpg 1024w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/emojis-min1.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/emojis-min1.jpg 768w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/emojis-min1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/emojis-min1.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/emojis-min1.jpg 740w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<div style=\"background: #e5e7e6; border-left: 3px solid #2382be;\">\n<p style=\"padding: 10px;\"><span style=\"color: #00000; font-size: 20px;\">Everyone loves Emoji and it is a huge part of today\u2019s websites and mobile app.<\/span><\/p>\n<\/div>\n<p>Everyone knows, Push Notifications to provide better click-through rate (CTR) than other older messaging channels<\/p>\n<p><!--more--><\/p>\n<p>Now according to a recent survey, it has been seen that sending push with Emojis can further boost the CTR of Push Notifications.<\/p>\n<p>So, if you are not sending push with Emoji, now is the time to try.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nvecta.com\/blog\/push-notifications-with-emoji\/#Why_send_Push_Notifications_with_Emoji\" >Why send Push Notifications with Emoji?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nvecta.com\/blog\/push-notifications-with-emoji\/#So_here_are_some_reasons_why_you_should_include_emoji_to_your_push_notifications\" >So, here are some reasons why you should include emoji to your push notifications.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nvecta.com\/blog\/push-notifications-with-emoji\/#Improving_user_interaction_With_Emoji_Push_Notifications\" >Improving user interaction With Emoji Push Notifications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nvecta.com\/blog\/push-notifications-with-emoji\/#How_to_add_emoji_to_your_push_notifications\" >How to add emoji to your push notifications?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_send_Push_Notifications_with_Emoji\"><\/span><b>Why send Push Notifications with Emoji?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Because it is very easy to include emoji in push notifications.<br>\n<\/span><br>\n<a href=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/emojis-in-push-notifications-min1.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-10303 size-full\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/emojis-in-push-notifications-min1.jpg\" alt=\"emojis-in-push-notifications-min\" width=\"724\" height=\"163\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/emojis-in-push-notifications-min1.jpg 724w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/emojis-in-push-notifications-min1.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/emojis-in-push-notifications-min1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/emojis-in-push-notifications-min1.jpg 270w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"So_here_are_some_reasons_why_you_should_include_emoji_to_your_push_notifications\"><\/span>So, here are some reasons why you should include emoji to your push notifications.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\">People love emojis and emoji represent many things. People\u2019s decisions are more easily influenced by emoji\u2019s rather than facts. Seeing those little cartoon images can give pleasure to the user\u2019s mind and make users click on them.<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Including Emoji\u2019s can add visuals to push notifications which will be very attractive and visually appealing. &nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Most of the time, People just look at the push notification and click on the cancel button. Including emoji\u2019s can shorten the length of text and can express more words with one picture.<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Improving_user_interaction_With_Emoji_Push_Notifications\"><\/span><b>Improving user interaction With Emoji Push Notifications<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div style=\"background: #ffff; border-left: 3px solid #439B4C;\">\n<p style=\"padding: 10px;\"><span style=\"color: #00000; font-size: 20px;\">Click through rate of push notification increases up to 70%<\/span><\/p>\n<\/div>\n<p>We did an experiment to test the CTR by sending different Push Notifications, one with Emojis and the other one without Emojis. <a class=\"twitter-follow-button\" href=\"https:\/\/twitter.com\/notifyvisitors?ref_src=twsrc%5Etfw\" data-show-count=\"false\" target=\"_blank\" rel=\"noopener\">Follow @notifyvisitors<\/a><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>We saw a significant difference in the result.&nbsp;Push notifications which contained Emojis saw a 70% increase in click-through rates.<\/p>\n<p><a href=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/with-emojis-push-notifications1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-10300 size-full\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/with-emojis-push-notifications1.png\" alt=\"with-emojis-push-notifications\" width=\"800\" height=\"450\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/with-emojis-push-notifications1.png 800w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/with-emojis-push-notifications1.png 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/with-emojis-push-notifications1.png 768w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/with-emojis-push-notifications1.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/with-emojis-push-notifications1.png 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/with-emojis-push-notifications1.png 740w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<div style=\"background: #e5e7e6; border-left: 3px solid #2382be;\">\n<p style=\"padding: 10px;\"><span style=\"color: #00000; font-size: 20px;\">Emojis are better than Images<\/span><\/p>\n<\/div>\n<p>Healthkart an online health product store, performed A\/B test on push notification. One half of the sample audience received a push notification with emoji and text, other half received a push notification with image and the same text.<\/p>\n<p>The result was in favor of emojis. Push notifications with Emojis perform better than push notifications with images.<\/p>\n<p><a href=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/Emojis-are-better-than-Images1.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10302 size-full\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/Emojis-are-better-than-Images1.jpg\" alt=\"Emojis-are-better-than-Images\" width=\"800\" height=\"450\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/Emojis-are-better-than-Images1.jpg 800w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/Emojis-are-better-than-Images1.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/Emojis-are-better-than-Images1.jpg 768w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/Emojis-are-better-than-Images1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/Emojis-are-better-than-Images1.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/Emojis-are-better-than-Images1.jpg 740w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<div style=\"background: #e5e7e6; border-left: 3px solid #2382be;\">\n<p style=\"padding: 10px;\"><span style=\"color: #00000; font-size: 20px;\">Push notification with Emojis have a better conversion rate<\/span><\/p>\n<\/div>\n<p><a href=\"https:\/\/www.nvecta.com\/blog\/how-web-push-notification-is-helping-pvr-case-study\">PVR an entertainment industry<\/a>, run a same A\/B test on their users. They got a better conversion rate in push notifications with emojis.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_add_emoji_to_your_push_notifications\"><\/span>How to add emoji to your push notifications?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With NotifyVisitors, you can easily send push notifications with Emoji characters.<\/p>\n<p>Let\u2019s say you want to give a gift voucher to users who shop more than Rs. 500 with the following push notification: \u201cBuy more than Rs. 500 and get BookMyShow movie voucher\u201d and you want to include crackers and movie ticket Emoji.<\/p>\n<p>While configuring the content of push notifications, in title and message input, you will see yellow emoji icon. Clicking on this icon will open&nbsp;the complete list of emoticons. Simply click on the yellow smiley as you type in your message and choose the Emoji character you want.<\/p>\n<p><a href=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/display-notification-min1.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10304 size-full\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/display-notification-min1.png\" alt=\"display-notification-min\" width=\"512\" height=\"469\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/display-notification-min1.png 512w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/display-notification-min1.png 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/display-notification-min1.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/display-notification-min1.png 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/02\/display-notification-min1.png 328w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Results will be better with this push notification than the other <a href=\"https:\/\/www.nvecta.com\/blog\/push-notifications-explained\">push notifications<\/a> without emoji.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Read Also :<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.nvecta.com\/blog\/difference-between-web-push-and-sms\/\">Difference Between Web Push and SMS<\/a><\/span><\/li>\n<li><span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.nvecta.com\/blog\/rss-to-push-notification\/\">RSS to Push Notification<\/a><\/span><\/li>\n<li><span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.nvecta.com\/blog\/push-notifications\">A Variety of Push Notifications That Users Enjoy In Real<\/a><\/span><\/li>\n<\/ul>\n\n\n<div id=\"embeded_cta5\"> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Everyone loves Emoji and it is a huge part of today\u2019s websites and mobile app. Everyone knows, Push Notifications to provide better click-through rate (CTR) than other older messaging channels<\/p>\n","protected":false},"author":5,"featured_media":7779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61,62],"tags":[],"class_list":["post-1223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-push-notifications","category-app-push-notifications"],"_links":{"self":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/1223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=1223"}],"version-history":[{"count":34,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/1223\/revisions"}],"predecessor-version":[{"id":15999,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/1223\/revisions\/15999"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/7779"}],"wp:attachment":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=1223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=1223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=1223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}