{"id":12967,"date":"2022-08-31T06:15:24","date_gmt":"2022-08-31T06:15:24","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=12967"},"modified":"2024-12-03T10:36:19","modified_gmt":"2024-12-03T10:36:19","slug":"b2c-marketing","status":"publish","type":"post","link":"https:\/\/www.nvecta.com\/blog\/b2c-marketing\/","title":{"rendered":"What is B2C Marketing? Everything You Need to Know in [year]"},"content":{"rendered":"\n<p>Business-to-customer marketing, commonly referred to as <strong>B2C marketing<\/strong>, is a set of strategies, practices, and tactics that a business uses to offer its products or services to customers. <\/p>\n\n\n\n<p>B2C campaigns not only focus on the usefulness or value of the product but also on getting an emotional response from the customer and <a href=\"https:\/\/www.nvecta.com\/blog\/improve-customer-experience\/\">improving the customer experience<\/a>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nvecta.com\/blog\/b2c-marketing\/#Difference_Between_B2B_and_B2C_Marketing\" >Difference Between B2B and B2C Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nvecta.com\/blog\/b2c-marketing\/#Importance_of_B2C_Marketing\" >Importance of B2C Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nvecta.com\/blog\/b2c-marketing\/#B2C_Strategies_for_year\" >B2C Strategies for [year]<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nvecta.com\/blog\/b2c-marketing\/#1_Social_Media\" >1. Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nvecta.com\/blog\/b2c-marketing\/#2_Replacing_PPC\" >2. Replacing PPC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nvecta.com\/blog\/b2c-marketing\/#3_Influencer_Marketing\" >3. Influencer Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nvecta.com\/blog\/b2c-marketing\/#4_Targeted_Email_Marketing\" >4. Targeted Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.nvecta.com\/blog\/b2c-marketing\/#5_StoryTelling\" >5. StoryTelling<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.nvecta.com\/blog\/b2c-marketing\/#Successful_B2C_Examples\" >Successful B2C Examples<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.nvecta.com\/blog\/b2c-marketing\/#1_Starbucks\" >1. Starbucks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.nvecta.com\/blog\/b2c-marketing\/#2_Spotify\" >2. Spotify<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.nvecta.com\/blog\/b2c-marketing\/#3_Toms\" >3. Toms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.nvecta.com\/blog\/b2c-marketing\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"difference-between-b2b-and-b2c-marketing\"><span class=\"ez-toc-section\" id=\"Difference_Between_B2B_and_B2C_Marketing\"><\/span>Difference Between B2B and B2C Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Simply put, B2C companies sell directly to consumers. B2B companies, on the other hand, sell to other companies. These include managed services companies, business software, agencies, and consultants.<\/p>\n\n\n\n<p>Regarding B2C versus B2B marketing, some key differences relate to the buying and selling process, the decision makers involved, and the cost of buying.<\/p>\n\n\n\n<p>While a company is likely to conduct extensive research before investing in new software, office space, or a significant acquisition with another company, B2C transactions are often more impulsive and instantaneous.<\/p>\n\n\n\n<p>Consumers often look for goods and services based on urgent needs and make purchases faster with less research and <a href=\"https:\/\/ondato.com\/blog\/enhanced-due-diligence\/\" target=\"_blank\" rel=\"noopener\">due diligence <\/a>than a business. It gives B2C marketers a smaller window of opportunity to influence consumer behaviour.<\/p>\n\n\n\n<p>Companies that focus on <em>B2C marketing<\/em> closely follow trends, study their customers&#8217; buying habits and closely monitor competitors&#8217; strategies.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>B2C Marketing<\/strong><\/td><td><strong>B2B Marketing<\/strong><\/td><\/tr><tr><td>Sells directly to the end customer.<\/td><td>Focuses on a company or business.<\/td><\/tr><tr><td>Customers want to have all the information about the product together. They hardly do any research to understand the product.<\/td><td>Customers usually do more research before purchasing the product.<\/td><\/tr><tr><td>Focuses on the emotional aspect associated with purchasing a product.<\/td><td>Targets on the features and value of a product.<\/td><\/tr><tr><td>Sales are on a small scale.<\/td><td>Sales are on a large scale.&nbsp;<\/td><\/tr><tr><td>Consumers make impulse purchases immediately after seeing the product advertisement or within a very short time.&nbsp;<\/td><td>A much longer buying process is involved.&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"importance-of-b2c-marketing\"><span class=\"ez-toc-section\" id=\"Importance_of_B2C_Marketing\"><\/span>Importance of B2C Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/Importance-of-B2C-Marketing.jpg\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/Importance-of-B2C-Marketing.jpg\" alt=\"Importance of B2C Marketing\" class=\"wp-image-12972\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/Importance-of-B2C-Marketing.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/Importance-of-B2C-Marketing.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/Importance-of-B2C-Marketing.jpg 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/Importance-of-B2C-Marketing.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/Importance-of-B2C-Marketing.jpg 270w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><br>B2C is essential for any business that sells products or services. These include restaurants, drug stores, fashion brands, <a href=\"https:\/\/www.brandveda.in\/blog\/software-companies-in-kolkata\" target=\"_blank\" rel=\"noopener\">software companies<\/a>, grocery stores, etc.<\/p>\n\n\n\n<p>However, today the Internet has become the most popular channel for B2C brands to promote their products or services to customers. Almost all B2C companies want to participate in the $2.3 trillion e-commerce market and convert their business online.<\/p>\n\n\n\n<p>B2C is beneficial for the following reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>More Website Visits:<\/strong> B2C campaigns are created to entice potential customers to visit your website to learn more about your brand.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Helps a brand to expand its customer list<\/strong>: When the number of potential customers visiting a company&#8217;s website increases, so does the number of new customers.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Offers more sophisticated customer interactions<\/strong>: B2C companies can send more specific messages at strategic moments by knowing the target audience. At this stage, <a href=\"https:\/\/www.nvecta.com\/blog\/market-segmentation\/\">Market Segmentation<\/a> comes into the picture.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increases the ranking of businesses in search engines<\/strong>: A website can increase its position in search results by using specific keywords. As a result, users are more likely to find your business.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"b2c-strategies-for-year\"><span class=\"ez-toc-section\" id=\"B2C_Strategies_for_year\"><\/span>B2C Strategies for [year]<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Avoiding the noise means applying the right B2C strategies right now. Here are the most popular B2C strategies used by businesses in [year] and some examples of successful campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-social-media\"><span class=\"ez-toc-section\" id=\"1_Social_Media\"><\/span>1. Social Media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/SOCIAL-MEDIA-1.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"491\" height=\"455\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/SOCIAL-MEDIA-1.jpg\" alt=\"Social Media\" class=\"wp-image-12971\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/SOCIAL-MEDIA-1.jpg 491w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/SOCIAL-MEDIA-1.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/SOCIAL-MEDIA-1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/SOCIAL-MEDIA-1.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/SOCIAL-MEDIA-1.jpg 324w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><br>Social media platforms like Twitter, Instagram, YouTube, and Facebook continue to hold a strong position as one of the best ways to reach B2C customers directly. Creating and sharing content on these platforms not only allows you to promote your products but can also help boost your SEO.<\/p>\n\n\n\n<p>68% of social media users say that social platforms allow them to connect with the brands they love, and more than half (51%) expect the companies they follow to know and treat themselves according to their social networks.<\/p>\n\n\n\n<p>&nbsp;Knowing that customers want personalized behavior, marketers need to pay attention to social metrics when creating marketing and running campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-replacing-ppc\"><span class=\"ez-toc-section\" id=\"2_Replacing_PPC\"><\/span>2. Replacing PPC<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/REPLACING-PPC.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"494\" height=\"457\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/REPLACING-PPC.jpg\" alt=\"Replacing PPC\" class=\"wp-image-12973\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/REPLACING-PPC.jpg 494w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/REPLACING-PPC.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/REPLACING-PPC.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/REPLACING-PPC.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/REPLACING-PPC.jpg 324w\" sizes=\"(max-width: 494px) 100vw, 494px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><br>Marketers looking to use PPC (pay per click) effectively in [year] may need to rethink their strategy by discontinuing third-party cookies. <a href=\"https:\/\/inbeat.agency\/blog\/top-ppc-agencies-uk\" target=\"_blank\" rel=\"noopener\">Best PPC agencies in London<\/a> can navigate these changes by replacing their PPC approach with strategies like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contextual Marketing<\/li>\n\n\n\n<li>Using the new Google Analytics<\/li>\n\n\n\n<li>Use of Artificial Intelligence<\/li>\n\n\n\n<li>IP-Based Personalization<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-influencer-marketing\"><span class=\"ez-toc-section\" id=\"3_Influencer_Marketing\"><\/span>3. Influencer Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/INFLUENCER-MARKETING.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"429\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/INFLUENCER-MARKETING.jpg\" alt=\"Influencer Marketing\" class=\"wp-image-12974\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/INFLUENCER-MARKETING.jpg 496w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/INFLUENCER-MARKETING.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/INFLUENCER-MARKETING.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/INFLUENCER-MARKETING.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/INFLUENCER-MARKETING.jpg 347w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><br>Most influencers want to promote brands that are in sync with their values. In [year], influencer marketing is expected to grow by 72.5%. Don&#8217;t forget to create a customized business proposal for each strategy, aligning your brand&#8217;s values with chosen influencers. We suggest using an editable <a href=\"https:\/\/venngage.com\/templates\/proposals\" target=\"_blank\" rel=\"noopener\">proposal template<\/a> to save time and resources.<\/p>\n\n\n\n<p>Influencer marketing is integral to today&#8217;s marketing strategies, and it&#8217;s not going anywhere in [year]. Building relationships with influential people is vital to supporting your goals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-targeted-email-marketing\"><span class=\"ez-toc-section\" id=\"4_Targeted_Email_Marketing\"><\/span>4. Targeted Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/TARGETED-EMAIL-MARKETING-1.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"454\" height=\"486\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/TARGETED-EMAIL-MARKETING-1.jpg\" alt=\"Targeted Email Marketing\" class=\"wp-image-12976\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/TARGETED-EMAIL-MARKETING-1.jpg 454w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/TARGETED-EMAIL-MARKETING-1.jpg 280w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/TARGETED-EMAIL-MARKETING-1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/08\/TARGETED-EMAIL-MARKETING-1.jpg 270w\" sizes=\"(max-width: 454px) 100vw, 454px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><br>The number of emails increased by 94% from 2020 to 2021. Experts forecast that it will go up again in [year]. Marketers continuing with B2C email marketing strategies must focus on proper segmentation and special offers.<\/p>\n\n\n\n<p>In 2020, the email market was valued at $7.5 billion and was projected to grow to $17.9 billion by 2027. Email has been the best way to communicate with customers since the beginning of time and will continue to change in the future.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-storytelling\"><span class=\"ez-toc-section\" id=\"5_StoryTelling\"><\/span>5. StoryTelling<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Storytelling will be just as important in [year] as it was in 2022. Connecting with your customers through a story can help you stand out from the competition.&nbsp;<\/p>\n\n\n\n<p>Viewers can create a personal connection with the brand through storytelling and real-life examples or relevant topics. Every brand has a story, and creating engaging content makes those stories memorable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"successful-b2c-examples\"><span class=\"ez-toc-section\" id=\"Successful_B2C_Examples\"><\/span>Successful B2C Examples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-starbucks\"><span class=\"ez-toc-section\" id=\"1_Starbucks\"><\/span>1. Starbucks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Starbucks has cornered the market on unique beverages and quality service, which makes them so special to customers. They maintain this relationship with an app that rewards customers with stars for buying through it. <\/p>\n\n\n\n<p>This <span style=\"text-decoration: underline;\">B2C marketing<\/span> strategy attracts customers and, more importantly, helps retain them as long-term customers. Promotions drive sales and strengthen the relationship between the consumer and the Starbucks brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-spotify\"><span class=\"ez-toc-section\" id=\"2_Spotify\"><\/span>2. Spotify<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Spotify does a great job of shaping music relevant to customers based on what they listen to daily. They use data reports to collect information and find related songs based on what the user likes. It helps them create playlists of recommended songs that the audience wants to stream.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-toms\"><span class=\"ez-toc-section\" id=\"3_Toms\"><\/span>3. Toms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Toms Shoes sells successfully to its customers throughout the year. Showing previously reduced prices has a psychological effect that helps customers feel they are getting the best deal. Tom&#8217;s also offers a promotional discount if you sign up with your email address.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"wrapping-up\">Wrapping Up<\/h4>\n\n\n\n<p>Today, providing a personalized brand experience is another vital component of marketing via B2C. Strong brands encourage customer loyalty and help customers stay engaged. Also, if customers are open enough to a brand and can recognize it quickly, they are more likely to find it worth purchasing.<\/p>\n\n\n\n<p>Effective marketing strategies are critical to making a memorable impression on potential buyers. As the market changes in [year], staying ahead of these trends will be critical to success.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.notifyvisitors.com\/\" data-type=\"URL\" data-id=\"https:\/\/www.notifyvisitors.com\/\" target=\"_blank\">NotifyVisitors<\/a> help you implement the right B2C strategies for your business. To know more, you can schedule a demo with us and foster your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faqs\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n\n\n<p>B2C strategies try to convince the final consumer in an efficient way to buy your brand offering. However, different aspects must be considered before the final transaction occurs. Eventually, leads become prospects, and prospects become customers.<\/p>\n\n\n\n\n\n<p>Business-to-consumers (B2C) is more fruitful to the end consumers than B2B because it involves direct interaction. Consumers come into contact with B2C brands on a personal level.<\/p>\n\n\n\n\n\n<p>B2C social media marketing creates highly engaging and shareable posts such as images, videos, and reviews. You can harness humor and emotion, give your brand personality, and build what Seth Godin calls a tribe.<\/p>\n\n\n\n\n\n<div id=\"embeded_cta2\"> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Business-to-customer marketing, commonly referred to as B2C marketing, is a set of strategies, practices, and tactics that a business uses to offer its products or services to customers. B2C campaigns not only focus on the usefulness or value of the product but also on getting an emotional response from the customer and improving the customer [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":21539,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[129],"tags":[],"class_list":["post-12967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/12967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=12967"}],"version-history":[{"count":18,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/12967\/revisions"}],"predecessor-version":[{"id":31945,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/12967\/revisions\/31945"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/21539"}],"wp:attachment":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=12967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=12967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=12967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}