{"id":13490,"date":"2022-11-02T09:50:15","date_gmt":"2022-11-02T09:50:15","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=13490"},"modified":"2025-12-11T05:14:01","modified_gmt":"2025-12-11T05:14:01","slug":"email-marketing-examples","status":"publish","type":"post","link":"https:\/\/www.nvecta.com\/blog\/email-marketing-examples\/","title":{"rendered":"17 Proven Email Marketing Examples to Inspire your Campaign in [year]"},"content":{"rendered":"\n<p>By [year], data will become increasingly important to marketers because people want to protect their personal information and only share it with companies they trust.<\/p>\n\n\n\n<p>While many of you may be using email in your marketing efforts, are you using it effectively to deliver specific content to your audience?<\/p>\n\n\n\n<p>Most consumers check their email at least once daily. It provides an excellent opportunity to get your company or brand in front of more people.<\/p>\n\n\n\n<p>So let\u2019s look at the best <strong>email marketing examples<\/strong> to help improve and optimize your <a href=\"https:\/\/www.nvecta.com\/blog\/email-marketing\/\">email marketing <\/a>efforts.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-examples\/#17_Proven_Email_Marketing_Examples_to_Inspire_your_Campaign\" >17 Proven Email Marketing Examples to Inspire your Campaign&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-examples\/#1_The_ModCloth\" >1. The ModCloth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-examples\/#2_Poppy_Barley\" >2. Poppy Barley<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-examples\/#3_The_Headspace\" >3. The Headspace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-examples\/#4_Netflix\" >4. Netflix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-examples\/#5_Doomlings\" >5. Doomlings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-examples\/#6_Patagonia\" >6. Patagonia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-examples\/#7_HBO_Max\" >7. HBO Max<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-examples\/#8_Schoolhouse\" >8. Schoolhouse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-examples\/#9_Trulia\" >9. Trulia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-examples\/#10_Skull_Bliss\" >10. Skull Bliss<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-examples\/#11_PayPal\" >11. PayPal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-examples\/#12_Airbnb\" >12. Airbnb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-examples\/#13_Paperless_Post\" >13. Paperless Post<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-examples\/#14_Uber\" >14. Uber<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-examples\/#15_Zenni\" >15. Zenni<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-examples\/#16_Uniqlo\" >16. Uniqlo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-examples\/#17_Clever_Smarts\" >17. Clever Smarts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-examples\/#1_What_is_a_good_email_practice\" >1. What is a good email practice?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-examples\/#2_How_do_you_test_email_marketing\" >2. How do you test email marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-examples\/#3_How_can_you_run_an_effective_email_marketing_campaign\" >3. How can you run an effective email marketing campaign?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"17-proven-email-marketing-examples-to-inspire-your-campaign\"><span class=\"ez-toc-section\" id=\"17_Proven_Email_Marketing_Examples_to_Inspire_your_Campaign\"><\/span>17 Proven Email Marketing Examples to Inspire your Campaign&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-the-modcloth\"><span class=\"ez-toc-section\" id=\"1_The_ModCloth\"><\/span>1. The ModCloth<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"620\" height=\"1446\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/The-ModCloth-1.jpg\" alt=\"The ModCloth\" class=\"wp-image-13542\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/The-ModCloth-1.jpg 620w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/The-ModCloth-1.jpg 129w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/The-ModCloth-1.jpg 439w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/The-ModCloth-1.jpg 64w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/The-ModCloth-1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/The-ModCloth-1.jpg 270w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>One of the best <em>email marketing examples<\/em> on our list is The ModCloth. Great companies change all the time, and your customers expect change. So, you should always inform the customers whenever making any change or introducing a new product.<\/p>\n\n\n\n<p>If you want to change the way you communicate, give them clear and reasonable advice so that they can take the necessary steps for the same. ModCloth has rightly done this in its<a href=\"https:\/\/www.nvecta.com\/blog\/how-to-create-an-email-campaign\/\"> email campaign<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-poppy-barley\"><span class=\"ez-toc-section\" id=\"2_Poppy_Barley\"><\/span>2. Poppy Barley<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"376\" height=\"2560\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Poppy-Barley-1-scaled.jpg\" alt=\"Poppy Barley\" class=\"wp-image-13543\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Poppy-Barley-1-scaled.jpg 376w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Poppy-Barley-1-scaled.jpg 44w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Poppy-Barley-1-scaled.jpg 22w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Poppy-Barley-1-scaled.jpg 301w\" sizes=\"(max-width: 376px) 100vw, 376px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Poppy Barley is a retail shop in Calgary and Edmonton specializing in shoes and leather accessories such as backpacks, bags, and wallets. Poppy Barley is similar to many other retailers that sell similar products, but one key difference is its commitment to ethical business.<\/p>\n\n\n\n<p>Poppy Barley aims to rethink how the manufacturing industry operates, from manufacturing to distribution. It only uses sustainable ingredients in its products and packaging. It only works with companies that meet specific production standards.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-the-headspace\"><span class=\"ez-toc-section\" id=\"3_The_Headspace\"><\/span>3. The Headspace<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"710\" height=\"2362\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/The-Headspace-1.jpg\" alt=\"The Headspace\" class=\"wp-image-13544\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/The-Headspace-1.jpg 710w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/The-Headspace-1.jpg 90w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/The-Headspace-1.jpg 308w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/The-Headspace-1.jpg 45w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/The-Headspace-1.jpg 462w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/The-Headspace-1.jpg 616w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/The-Headspace-1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/The-Headspace-1.jpg 270w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.nvecta.com\/blog\/welcome-email-templates\/\">Welcome emails<\/a> are your first chance to make an impact on new subscribers, so it&#8217;s essential to take the time to reach them correctly. It&#8217;s a good idea to host an email campaign, sometimes called a training series, that brings new subscribers &#8220;into the fold&#8221; by giving them simple information about your brand instead of tons of timely information.&nbsp;<\/p>\n\n\n\n<p>&nbsp;In their <a href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-campaign\/\">email marketing campaign<\/a>, Headspace reaffirms that the subscriber has chosen to sign up for Headspace. The email also includes links that can take subscribers to particular pages designed to add value to subscribers and can easily be used as the first email in a referral series to educate subscribers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-netflix\"><span class=\"ez-toc-section\" id=\"4_Netflix\"><\/span>4. Netflix<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1424\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Netfllix-1.jpg\" alt=\"Netflix\" class=\"wp-image-13545\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Netfllix-1.jpg 700w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Netfllix-1.jpg 147w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Netfllix-1.jpg 503w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Netfllix-1.jpg 74w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Netfllix-1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Netfllix-1.jpg 270w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>In the U.S., more than half of households subscribe to multiple streaming platforms. With so many platforms vying for our attention, brands like Netflix are becoming well-known for their emails. <\/p>\n\n\n\n<p>Netflix&#8217;s email campaign offers a curated list of new shows that subscribers might be interested in based on their viewing history. It&#8217;s skimmable, with plenty of images to complement the new release and a CTA encouraging you to check out the trailer.<\/p>\n\n\n\n<p>The CTAs in these emails entice the user to stop what they are doing and go to Netflix to watch new content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-doomlings\"><span class=\"ez-toc-section\" id=\"5_Doomlings\"><\/span>5. Doomlings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"548\" height=\"2560\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Doomlings-1-scaled.jpg\" alt=\"Doomlings\" class=\"wp-image-13546\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Doomlings-1-scaled.jpg 548w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Doomlings-1-scaled.jpg 64w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Doomlings-1-scaled.jpg 219w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Doomlings-1-scaled.jpg 32w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Doomlings-1-scaled.jpg 329w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Doomlings-1-scaled.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Doomlings-1-scaled.jpg 270w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Doomlings is a post-apocalyptic card game where players must survive the end of the world. Each battle brings a new threat to the world&#8217;s end, and players draw cards that give them a set of &#8220;characteristics&#8221; that can be used to avoid the threat.<\/p>\n\n\n\n<p>Doomlings are playful and entertaining. In addition to selling the standard edition of the game, the Doomlings e-commerce store also sells expansion packs and cards that fans can add to their collections or trade with other players.<\/p>\n\n\n\n<p>Recipients are offered discounts on first-time purchases, promote sales, provide more information about the game&#8217;s founders, and offer handy links to their collections.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-patagonia\"><span class=\"ez-toc-section\" id=\"6_Patagonia\"><\/span>6. Patagonia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"349\" height=\"902\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Patagonia-1.jpg\" alt=\"Patagonia\" class=\"wp-image-13547\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Patagonia-1.jpg 349w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Patagonia-1.jpg 116w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Patagonia-1.jpg 58w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Patagonia-1.jpg 270w\" sizes=\"(max-width: 349px) 100vw, 349px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Here is an example of another email marketing campaign about receiving emails from outdoor lifestyle brand Patagonia.<\/p>\n\n\n\n<p>Patagonia sets customer expectations to understand what customers will receive in their emails from the brand, including special offers, sales promotions, and in-store events. Customers get a &#8220;family welcome,&#8221; which significantly increases brand relevance.<\/p>\n\n\n\n<p>Patagonia offers assurances via email, from telling customers that the brand will not reveal their email to an &#8220;Ironclad Guarantee&#8221; that locks out the email.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-hbo-max\"><span class=\"ez-toc-section\" id=\"7_HBO_Max\"><\/span>7. HBO Max<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1422\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/HBO-Max-1.jpg\" alt=\"HBO Max\" class=\"wp-image-13548\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/HBO-Max-1.jpg 700w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/HBO-Max-1.jpg 148w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/HBO-Max-1.jpg 504w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/HBO-Max-1.jpg 74w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/HBO-Max-1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/HBO-Max-1.jpg 270w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Streaming services spend most of their marketing budgets on email campaigns.&nbsp;<\/p>\n\n\n\n<p>An email marketing campaign from HBO Max does a great job of getting subscribers to sign up for the streaming service.&nbsp;<\/p>\n\n\n\n<p>This approach is similar to most companies&#8217; highly effective <a href=\"https:\/\/www.nvecta.com\/blog\/abandoned-cart-emails\/\">abandoned cart emails<\/a>. Instead, it tries to convert customers into paying customers by showing them their favorite products and giving them a one-week free service trial.<\/p>\n\n\n\n<p>Perhaps the most fierce commitment is no commitment at all. With a clear CTA, HBO Max informs subscribers that they can subscribe anytime.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-schoolhouse\"><span class=\"ez-toc-section\" id=\"8_Schoolhouse\"><\/span>8. Schoolhouse<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"693\" height=\"2560\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Schoolhouse-1-scaled.jpg\" alt=\"Schoolhouse\" class=\"wp-image-13549\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Schoolhouse-1-scaled.jpg 693w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Schoolhouse-1-scaled.jpg 81w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Schoolhouse-1-scaled.jpg 277w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Schoolhouse-1-scaled.jpg 41w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Schoolhouse-1-scaled.jpg 768w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Schoolhouse-1-scaled.jpg 416w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Schoolhouse-1-scaled.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Schoolhouse-1-scaled.jpg 270w\" sizes=\"(max-width: 693px) 100vw, 693px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Schoolhouse is a home improvement company that sells lighting accessories (such as pendant lights and recessed lights) that includes a wide range of accessories and accessories, including artwork, pictures, clocks, and chairs. The name suggests the products focus on basic materials to create unique and timeless pieces.<\/p>\n\n\n\n<p>The schoolhouse offers users a 10% discount when they sign up for their newsletter.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-trulia\"><span class=\"ez-toc-section\" id=\"9_Trulia\"><\/span>9. Trulia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"905\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Trulia-1.jpg\" alt=\"Trulia\" class=\"wp-image-13550\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Trulia-1.jpg 700w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Trulia-1.jpg 232w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Trulia-1.jpg 116w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Trulia-1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Trulia-1.jpg 270w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Some of the best companies earn customer loyalty by being a source of subject matter knowledge. Trulia &#8211; a real estate search engine for buyers, sellers, and renters &#8211; is a real estate expert.&nbsp;<\/p>\n\n\n\n<p>&#8220;Why aren&#8217;t millennials moving?&#8221; The subject line of their email campaign is worth reading before it provides interesting information about US migration trends. Trulia isn&#8217;t benefiting from people choosing to move, but the company is taking advantage of the industry&#8217;s blow &#8212; and expressing concern about how the real estate winds are blowing.<\/p>\n\n\n\n<p>Their <a href=\"https:\/\/www.nvecta.com\/blog\/marketing-campaigns\/\">Marketing Campaign<\/a> reads Trulia &#8211; &#8220;Young Americans Are Not Acting Like They Used To &#8211; What Has Changed?&#8221;<\/p>\n\n\n\n<p>Asking the question that the recipient needs to take action to get an answer is an exciting option.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-skull-bliss\"><span class=\"ez-toc-section\" id=\"10_Skull_Bliss\"><\/span>10. Skull Bliss<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"383\" height=\"2560\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Skull-Bliss-1-scaled.jpg\" alt=\"Skull Bliss\" class=\"wp-image-13551\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Skull-Bliss-1-scaled.jpg 383w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Skull-Bliss-1-scaled.jpg 45w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Skull-Bliss-1-scaled.jpg 153w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Skull-Bliss-1-scaled.jpg 230w\" sizes=\"(max-width: 383px) 100vw, 383px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Skull Bliss is a home decor company that sells wall art made from real skulls. The stunning pieces are hand carved by highly skilled Balinese artists using traditional Balinese craft techniques that last for years.<\/p>\n\n\n\n<p>&nbsp;It can take days to make a piece, and the intricate decoration is not the same as the home decoration in ordinary stores.<\/p>\n\n\n\n<p>&nbsp;In their Abandoned Cart email, Skull Bliss opens with a request to negotiate a lower price. Unsurprisingly, many customers abandon the cart because the product price seems to be too costly.&nbsp;<\/p>\n\n\n\n<p>Skull Bliss products aren&#8217;t easy to make, and potential customers who receive the email feel like they&#8217;re getting a terrific deal.<\/p>\n\n\n\n<p>Adding a discount to an abandoned cart email is an excellent strategy for recovering lost sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-paypal\"><span class=\"ez-toc-section\" id=\"11_PayPal\"><\/span>11. PayPal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1369\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/PayPal-1-1.jpg\" alt=\"PayPal\" class=\"wp-image-13558\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/PayPal-1-1.jpg 700w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/PayPal-1-1.jpg 153w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/PayPal-1-1.jpg 524w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/PayPal-1-1.jpg 77w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/PayPal-1-1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/PayPal-1-1.jpg 270w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.paypal.com\/in\/home\" data-type=\"URL\" data-id=\"https:\/\/www.paypal.com\/in\/home\" target=\"_blank\" rel=\"noreferrer noopener\">PayPal<\/a>, an email marketing campaign encourages subscribers to use the &#8220;Pay with PayPal&#8221; feature and highlights the benefits of using this feature. It&#8217;s a simple email with minimal copy that focuses on the features and benefits rather than the details. Everything is presented in an effortless transition style with calm colors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12-airbnb\"><span class=\"ez-toc-section\" id=\"12_Airbnb\"><\/span>12. Airbnb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1408\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Airbnb-1.jpg\" alt=\"Airbnb\" class=\"wp-image-13553\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Airbnb-1.jpg 700w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Airbnb-1.jpg 149w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Airbnb-1.jpg 509w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Airbnb-1.jpg 75w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Airbnb-1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Airbnb-1.jpg 270w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Airbnb promoted travel among its subscribers during the pandemic with its email marketing campaign.<\/p>\n\n\n\n<p>Its design is clean and well-structured. The amount of email copy is small so as not to interfere with the beautiful images. Airbnb\u2019s marketing team decided to focus their campaign more on photos of different places subscribers should consider for their next trip such as surfing the waves in <a href=\"https:\/\/www.leelinecustom.com\/clothing\/tshirt\/hawaiian-shirts\/\" target=\"_blank\" rel=\"noopener\">Hawaii&#8217;s beautiful beaches<\/a>, visiting local shrines and temples in Japan for a complete cultural experience, or touring historical landmarks in the streets of France where the <a href=\"https:\/\/www.beachesofnormandy.com\/articles\/The_liberation_of_Paris\" target=\"_blank\" rel=\"noopener\">liberation of Paris<\/a> happened.&nbsp;<\/p>\n\n\n\n<p>What is different is their response to COVID-19 to reassure all subscribers that their safety is a priority.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"13-paperless-post\"><span class=\"ez-toc-section\" id=\"13_Paperless_Post\"><\/span>13. Paperless Post<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1422\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Paperless-Post-1.jpg\" alt=\"Paperless Post\" class=\"wp-image-13554\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Paperless-Post-1.jpg 700w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Paperless-Post-1.jpg 148w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Paperless-Post-1.jpg 504w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Paperless-Post-1.jpg 74w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Paperless-Post-1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Paperless-Post-1.jpg 270w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>When you think of &#8220;email marketing for holidays,&#8221; there can be many holidays for which you can create campaigns.&nbsp;<\/p>\n\n\n\n<p>Paperless Posts&#8217; email provides a clear CTA that conveys a sense of urgency.&nbsp;<\/p>\n\n\n\n<p>The simple grid design under the copy is attractive and easy to scan. Each card image is a CTA in itself. Clicking on one of them will take you to the store page.<\/p>\n\n\n\n<p>It works because it impresses the recipient by asking him to do something they forgot. It offers a solution, so the recipient feels good about remembering an occasion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"14-uber\"><span class=\"ez-toc-section\" id=\"14_Uber\"><\/span>14. Uber<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1196\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Uber-2.jpg\" alt=\"Uber\" class=\"wp-image-13555\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Uber-2.jpg 700w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Uber-2.jpg 176w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Uber-2.jpg 599w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Uber-2.jpg 88w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Uber-2.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Uber-2.jpg 270w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Uber&#8217;s email campaign is an excellent example of consistency in design as a brand.<\/p>\n\n\n\n<p>Uber&#8217;s email marketing campaigns are known for their simplicity, and this one is no exception.&nbsp;<\/p>\n\n\n\n<p>The images and copy of this email are minimal, but you get Uber&#8217;s intended message. Great for highlighting keywords with different colors. It allows customers to scan emails and understand their purpose quickly.<\/p>\n\n\n\n<p>The email marketing campaign aims to inform customers about the activity.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"15-zenni\"><span class=\"ez-toc-section\" id=\"15_Zenni\"><\/span>15. Zenni<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"507\" height=\"2560\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Zenni-1-scaled.jpg\" alt=\"Zenni\" class=\"wp-image-13556\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Zenni-1-scaled.jpg 507w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Zenni-1-scaled.jpg 203w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Zenni-1-scaled.jpg 30w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Zenni-1-scaled.jpg 304w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Zenni-1-scaled.jpg 270w\" sizes=\"(max-width: 507px) 100vw, 507px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Zenni is a San Francisco-based eyewear retailer that sells prescription eyewear to progressive, tech-savvy consumers. Zenni&#8217;s will use a digital &#8220;try-on&#8221; tool to make it easier for users to see what the product looks like when worn and adjust the frame size to create glasses that better fit their face shape.&nbsp;<\/p>\n\n\n\n<p>Zenni offers various product customization options. All products offer many great customization options.<\/p>\n\n\n\n<p>The actual email copy is short, but it is compelling.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"16-uniqlo\"><span class=\"ez-toc-section\" id=\"16_Uniqlo\"><\/span>16. Uniqlo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1421\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Uniqlo-1.jpg\" alt=\"Uniqlo\" class=\"wp-image-13557\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Uniqlo-1.jpg 700w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Uniqlo-1.jpg 148w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Uniqlo-1.jpg 504w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Uniqlo-1.jpg 74w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Uniqlo-1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/11\/Uniqlo-1.jpg 270w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>In this Uniqlo <span style=\"text-decoration: underline;\">email marketing example<\/span>, the brand shares price changes with customers who like certain items. You can automate this type of email based on website activity using cookies. <\/p>\n\n\n\n<p>In this case, the customer shows a clear interest in the sweater through this email, either by going to the product page or adding the item to their cart. It is the best way to increase your income!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"17-clever-smarts\"><span class=\"ez-toc-section\" id=\"17_Clever_Smarts\"><\/span>17. Clever Smarts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cook Smarts&#8217; Weekly Eats newsletter has been in for a long time. The company sends delicious recipes to your inbox as meal plans every week. But not only their recipes but their emails are as exciting as the food.<\/p>\n\n\n\n<p>Each message has three different sections: one for the menu, one for cooking instructions, and one for suggestions. That means you don&#8217;t have to go hunting to find their perfect blog post piece\u2014you know exactly where to look for an email address or two.<\/p>\n\n\n\n<p>They also have a &#8220;Refer to a Friend&#8221; call to action at the top right of the email.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"are-you-inspired-by-the-above-given-examples-of-an-email-marketing-campaign\">Are you inspired by the above-given examples of an email marketing campaign?<\/h4>\n\n\n\n<p>We hope these great email marketing examples have sparked an idea for your next idea. Each of these campaigns caught the attention of their audience for different reasons. Some relied on eye-catching designs, some for their CTA, while others stood out for their personal touch.&nbsp;<\/p>\n\n\n\n<p>It is always wise to borrow strategies from proven companies. Once you have completed your email marketing campaign, you can take your engagement to the next level with the <a href=\"https:\/\/www.notifyvisitors.com\/pb\/blog\/email-marketing-funnels\" data-type=\"URL\" data-id=\"https:\/\/www.notifyvisitors.com\/pb\/blog\/email-marketing-funnels\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing funnel<\/a>.&nbsp;<\/p>\n\n\n\n<p>For more help regarding your email marketing campaign, you can <a href=\"https:\/\/www.notifyvisitors.com\/products\/schedule-demo\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a> with NotifyVisitors.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"faqs\">FAQs<\/h4>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-643d42d0121fd\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"1_What_is_a_good_email_practice\"><\/span><span id=\"docs-internal-guid-cdd70370-7fff-3157-0427-4e56318089fe\" style=\"font-weight:normal\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size: 11pt;font-family: Arial;background-color: transparent;font-weight: 700;vertical-align: baseline\">1. What is a good email practice?<\/span><\/p><div><span style=\"font-size: 11pt;font-family: Arial;background-color: transparent;font-weight: 700;vertical-align: baseline\"><\/span><\/div><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p><span id=\"docs-internal-guid-fe58f061-7fff-5482-fa65-8faad1fa0cfd\"><\/p>\n<p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size: 11pt;font-family: Arial;background-color: transparent;vertical-align: baseline\">The most important practice is to focus the email on a specific message or action \u2013 not distract the reader. Your email should be short and crisp, with eye-catching copy, clear benefits, and a persuasive CTA.<\/span><\/p>\n<div><span style=\"font-size: 11pt;font-family: Arial;background-color: transparent;vertical-align: baseline\"><\/span><span style=\"font-size: 11pt;font-family: Arial;background-color: transparent;vertical-align: baseline\"><\/span><\/div>\n<p><\/span><\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-643d42d0121ff\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"2_How_do_you_test_email_marketing\"><\/span><span id=\"docs-internal-guid-6a921621-7fff-8ebf-884d-0e739c4a828a\" style=\"font-weight:normal\"><span style=\"font-size: 11pt;font-family: Arial;background-color: transparent;font-weight: 700;vertical-align: baseline\">2. How do you test email marketing?<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p><span id=\"docs-internal-guid-3e68d3a4-7fff-ac9d-b615-9a6dee61a051\"><\/p>\n<p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size: 11pt;font-family: Arial;background-color: transparent;vertical-align: baseline\">One of the most popular ways to test your email marketing is<\/span><a href=\"https:\/\/www.nvecta.com\/blog\/split-testing\/\"><span style=\"font-size: 11pt;font-family: Arial;background-color: transparent;vertical-align: baseline\"> <\/span><span style=\"font-size: 11pt;font-family: Arial;background-color: transparent;vertical-align: baseline\">\u00a0Split Testing <\/span><\/a><span style=\"font-size: 11pt;font-family: Arial;background-color: transparent;vertical-align: baseline\">or A\/B testing. A\/B testing sends two versions of the same email to a small number of your subscribers. The software identifies the most popular email addresses and sends them to other parts of your subscriber list.<\/span><\/p>\n<div><span style=\"font-size: 11pt;font-family: Arial;background-color: transparent;vertical-align: baseline\"><\/span><span style=\"font-size: 11pt;font-family: Arial;background-color: transparent;vertical-align: baseline\"><\/span><\/div>\n<p><\/span><\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-643d42d012200\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"3_How_can_you_run_an_effective_email_marketing_campaign\"><\/span><span id=\"docs-internal-guid-ef816802-7fff-f144-1521-9f893daefcb0\" style=\"font-weight:normal\"><p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size: 11pt;font-family: Arial;background-color: transparent;font-weight: 700;vertical-align: baseline\">3. How can you run an effective email marketing campaign?<\/span><\/p><div><span style=\"font-size: 11pt;font-family: Arial;background-color: transparent;font-weight: 700;vertical-align: baseline\"><\/span><\/div><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p><span id=\"docs-internal-guid-8d9063d0-7fff-0dda-e04a-ba1870c3c8d5\"><\/p>\n<p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt\"><span style=\"font-size: 11pt;font-family: Arial;background-color: transparent;vertical-align: baseline\">Many factors go in for building an effective email marketing campaign. First, you need to have a clear goal and target audience. Then you need to create your emails with the help of email marketing software and skilled copywriters and designers. Once your email campaign is up and running, you need to test what\u2019s working and what isn\u2019t.<\/span><\/p>\n<div><span style=\"font-size: 11pt;font-family: Arial;background-color: transparent;vertical-align: baseline\"><\/span><span style=\"font-size: 11pt;font-family: Arial;background-color: transparent;vertical-align: baseline\"><\/span><\/div>\n<p><\/span><\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div id=\"embeded_cta\"> <\/div>\n\n\n\n<p><strong>Also Read:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/what-is-email-marketing\/\">What is Email Marketing? Definition, Type, and Benefits<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/transactional-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is Transactional Email? Examples, Best Practices, and Setup Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/thanksgiving-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Write a Heartwarming Thanksgiving Email?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/free-email-marketing-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">17 Free Email Marketing Software &amp; Tools [Compared]<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/best-email-marketing-services\/\">17 Best Email Marketing Services [Features &amp; Pricing Compared]<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>By [year], data will become increasingly important to marketers because people want to protect their personal information and only share it with companies they trust. While many of you may be using email in your marketing efforts, are you using it effectively to deliver specific content to your audience? Most consumers check their email at [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":21416,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[495],"tags":[],"class_list":["post-13490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"_links":{"self":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/13490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=13490"}],"version-history":[{"count":20,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/13490\/revisions"}],"predecessor-version":[{"id":33953,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/13490\/revisions\/33953"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/21416"}],"wp:attachment":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=13490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=13490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=13490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}