{"id":14185,"date":"2022-11-14T10:50:43","date_gmt":"2022-11-14T10:50:43","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=14185"},"modified":"2026-04-13T10:46:06","modified_gmt":"2026-04-13T10:46:06","slug":"cart-abandonment","status":"publish","type":"post","link":"https:\/\/www.nvecta.com\/blog\/cart-abandonment\/","title":{"rendered":"What is Cart Abandonment? Common Reasons and Best Practices to Reduce it"},"content":{"rendered":"\n

Today\u2019s hot topic is \u201cCart Abandonment.\u201d Let\u2019s start by understanding what it means. Imagine a person visits your online store, adds something to the cart, and then disappears before completing the purchase. Disheartening, right? Well, it\u2019s good you save your emotions because the reality is worse than this.<\/p>\n\n\n\n

If we go by the studies, out of all the online carts, around 70% get abandoned. It means for every ten shoppers who add an item to their shopping carts, seven of them actually exit halfway through the checkout journey. <\/p>\n\n\n\n

Every year, eCommerce brands from all across the globe suffer a loss of 18 billion dollars in sales due to the abandoning of carts. Now the question arises, \u201cIs there anything we can do about this issue of cart abandonment<\/strong>?\u201d The answer is both Yes and No. <\/p>\n\n\n\n

Sometimes, some people add stuff to their online shopping carts and then move on to other activities, not because they intend to make a purchase later but for the sake of surviving boredom. Here, nothing much can be done to persuade this segment of shoppers to complete the deals. Hence these losses are unpreventable.<\/p>\n\n\n\n

On the other hand, some shoppers with actual purchase intentions fail to complete the checkout process because of some issues in their buying journeys. The losses from such cart abandonments can be avoided, and we will tell you how. <\/p>\n\n\n\n

This article will discuss the most common reasons causing cart abandonment and the best practices to reduce it.<\/p>\n\n\n\n

Common Reasons behind Shoppers Abandoning their Carts<\/h2>\n\n\n\n

1. Need For An User Account<\/h3>\n\n\n
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Some customers get deterred when an online store mandates them to create an account first. This especially happens when they are in a hurry or intend to make a one-time order. <\/p>\n\n\n\n

Unwillingness to share personal details like email and credit card<\/a> info can also be a reason some Ecommerce shoppers find creating an account not worthwhile.<\/p>\n\n\n\n

2. A Long & Confusing Checkout Process<\/h3>\n\n\n\n

Customers seek a smooth and short checkout journey as \u201cthe fewer steps, the better\u201d greatly describes their mood. If they\u2019re required to go through a long and complicated round of questions, it can make their exit in the middle.<\/p>\n\n\n\n

3. No Incentive<\/h3>\n\n\n\n

Customers, especially the new ones, expect some kind of incentives, like discounts or promo codes. And when they don\u2019t get any such offer from an online store, they move on to others to try their luck. <\/p>\n\n\n\n

4. Delivery Charges<\/h3>\n\n\n\n

A customer finds a product they love online and is ready to complete the purchase. But at the final step, unexpected delivery charges push the total cost higher than anticipated. <\/p>\n\n\n\n

The excitement fades, hesitation creeps in, and eventually, the customer abandons the cart. This is a common scenario\u2014nearly half of serious shoppers drop off at this stage due to additional costs.<\/p>\n\n\n\n

This is where a Customer Data Platform<\/a> (CDP)<\/strong> becomes invaluable. By leveraging a Customer Data Platform, businesses can better understand user behavior, preferences, and price sensitivity. <\/p>\n\n\n\n

With these insights, they can personalize offers\u2014such as free shipping thresholds, targeted discounts, or dynamic pricing\u2014right when it matters most. Instead of losing a ready-to-buy customer, brands can intervene intelligently and improve conversion rates while enhancing the overall shopping experience.<\/p>\n\n\n\n

5. Limited Payment Options<\/h3>\n\n\n\n

Customers like to get different payment options and the answer to \u201cWhy?\u201d is pretty simple. Some customers like to pay in cash, and some in a digital way. At the same time, some look for the options like post-purchase payment or EMI, which makes it easier for them to manage larger purchases. <\/p>\n\n\n\n

And, when they don\u2019t get their desirable payment options, the chances of them surrendering their shopping carts get pretty high.<\/p>\n\n\n\n

6. Unsatisfactory Return & Exchange Policy<\/h3>\n\n\n\n

When an eCommerce brand doesn\u2019t have a liberal Return & Exchange Policy, customers hesitate to deal with it. And their concern is genuine. If the delivered products have some issues, customers find assurance that they can return or exchange them free of cost.<\/p>\n\n\n\n

7. <\/strong>Doubts Regarding Online Payment Security<\/h3>\n\n\n\n

Ecommerce sites with poor design, no SSL certificate, and outmoded layouts can force any customer to think, \u201cAre the payments he is making safe?\u201d The research from Baymard institute shows around one-fifth of customers are unwilling to share their credit card details with online sites they\u2019re not confident about. <\/p>\n\n\n\n

8. Performance Issues With Ecommerce Site<\/h3>\n\n\n
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\"Performance<\/figure>\n<\/div>\n\n\n

When customers find an E-commerce site slow or troublesome, they lose interest in using it. If we believe the recent studies, three-fourths of customers consider how good a website is to determine the credibility of an eCommerce brand. Hence, we see major Ecommerce entities putting so much effort into upgrading their sites frequently.  <\/p>\n\n\n\n

Best Practices to Reduce Cart Abandonment<\/h2>\n\n\n\n

1. Allow Guest Checkout For Your Online Store<\/h3>\n\n\n\n

Rather than forcing new shoppers to set up an account, you can offer them the option of Guest Checkout. This way they will be able to make their orders very quickly, that too without storing much information. <\/p>\n\n\n\n

2. Create a Better Checkout Experience<\/h3>\n\n\n\n

As an Ecommerce brand, your goal should be to make customers’ buying experience as smooth as possible. You can start by ensuring that the checkout process works well on mobile and desktop. Adding thumbnails of items on the checkout page is also good because it eliminates customers’ worries about selecting the wrong items. You can also include progress bars to tell customers how close they are to completing their checkout process.<\/p>\n\n\n\n

3. Free of Cost Shipping<\/h3>\n\n\n
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\"Free<\/figure>\n<\/div>\n\n\n

The majority of customers expect delivery free of cost on ordering online. Therefore, offering free shipping wherever possible can help you persuade them to stay in their checkout process and close the deal. There is no doubt this can affect your profits, but having a customer on board is better than not having one. <\/p>\n\n\n\n

4. Give Multiple Payment Choices<\/h3>\n\n\n\n

Customers like ordering online using the way of payment they find more convenient, and when it\u2019s unavailable in an online store, they usually exit midway. Therefore giving a number of payment choices can help you rule out a major factor behind cart abandonments<\/em>. <\/p>\n\n\n\n

5. Return and Refund without Any Extra Charge<\/h3>\n\n\n\n

Customers need full assurance that if they find any issue with their ordered products, you will back them up as an eCommerce brand. This is why having a solid return and refund policy matters, especially if you\u2019re new in E-commerce and working to gain customer trust. High returns can undoubtedly drain your profit margins; therefore, keeping them as low as possible is crucial. You can share all the important product details, 360-degree images, and extras like product videos to make sure that customers know what they\u2019re getting.<\/p>\n\n\n\n

6. Provide Timely and On Point Live Chat Support<\/h3>\n\n\n
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\"Provide<\/figure>\n<\/div>\n\n\n

When customers select a product, you can send them a pop-up notification<\/a> asking if they have any questions regarding it or need any help in the buying process. This way, you will probably be able to appease any of the concerns that might lead them to abandon their shopping carts. <\/p>\n\n\n\n

7. Take Customer Feedback <\/h3>\n\n\n
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\"Take<\/figure>\n<\/div>\n\n\n

Asking customers about their checkout experience can be pretty useful. Whether they face any issues while ordering? Or would they like to deal with you again? If yes, then why. All this data will help you make the online buyers\u2019 journey better. This will also play a crucial role in effectively retargeting the cart abandoners and persuading them to come back. <\/p>\n\n\n\n

8. Personalized Email Remainders and Callbacks<\/h3>\n\n\n\n

If some customers aren\u2019t ready to buy or need to research more before hitting the checkout button, then there are things you can do about it. One is to create an Email campaign<\/a> to remind them what\u2019s in their shopping carts. You can also suggest similar products because sometimes customers quit when they don\u2019t find the specific product they\u2019re looking for. <\/p>\n\n\n\n

Conclusion<\/h4>\n\n\n\n

Optimizing the performance of your eCommerce site, streamlining the checkout process, and considering the concerns of customers can save you to a great extent from losses happening from abandoned carts. <\/p>\n\n\n\n

There is no denying the fact that the issue of cart abandonment can\u2019t be resolved completely, but it surely can be reduced, and that\u2019s what you\u2019re supposed to do as an eCommerce brand. <\/p>\n\n\n\n

You can reduce your cart abandonment rate with the help of NVECTA marketing automation tools <\/a>that are designed especially for Shopify and eCommerce stores like yours.<\/p>\n\n\n\n

FAQs<\/h4>\n\n\n
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1. What is cart abandonment?<\/span><\/p>

<\/span><\/div><\/span><\/h3>\n
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<\/p>\n

Cart abandonment is when a shopper initiates a checkout process for an online order but leaves before completing it.<\/span><\/p>\n

<\/span><\/span><\/div>\n

<\/span><\/p>\n\n<\/div>\n<\/div>\n

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2. Why does cart abandonment occur?<\/span><\/span>
<\/span><\/div><\/span>

<\/p>

<\/span><\/div><\/span><\/h3>\n
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<\/p>\n

Many reasons can lead to shoppers abandoning their carts, such as mandatory account creation, complicated checkout process, high delivery fees, limited payment options, security concerns, etc.<\/span><\/p>\n

<\/span><\/div>\n

<\/span><\/p>\n\n<\/div>\n<\/div>\n

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3. How to reduce cart abandonment?<\/span><\/span><\/h3>\n
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<\/p>\n

To stop shoppers from abandoning their carts, you can offer guest checkout, do free shipping, make the checkout process smooth, give multiple payment options, provide customer care assistance, and many more.<\/span><\/p>\n

<\/span><\/span><\/div>\n

<\/span><\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

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