email marketing tools<\/a> will compute this figure for you: open rates are a critical KPI for tracking campaign performance.\u00a0<\/p>\n\n\n\nTrack your overall open rates for every campaign, comparing the results to determine which performed best and then analyzing why this was the case.<\/p>\n\n\n\n
A brief subject line increases open rates, or emails you sent on Wednesdays received the most opens. Or a campaign run with a casual tone of voice garnered significantly more opens than a more corporate effort.<\/p>\n\n\n\n
These are valuable insights into what engages the recipients on your email list \u2013 and it’s important to ensure your next campaign takes them into account.<\/p>\n\n\n\n
You can also increase email open rates<\/strong> by conducting A\/B testing<\/a>\u2014track open rates as you A\/B test different subject lines, times, and dates to send. When establishing the full campaign, use the subject lines, times, and dates that performed best in the testing stage.<\/p>\n\n\n\n<\/span>6. Build brand recognition with BIMI<\/span><\/h3>\n\n\n\nBrand Indicators for Message Identification (BIMI) is a standard that adds a little photo of the brand or sender next to the sender’s name. Adding a logo lets the recipient instantly associate the email with your brand, even before they read the subject line. <\/p>\n\n\n\n
It allows you to create brand recognition and trust and gets the recipient to open the email. It’s a fantastic way to stand out in users’ flooded inboxes.<\/p>\n\n\n\n