{"id":16975,"date":"2023-01-11T12:34:02","date_gmt":"2023-01-11T12:34:02","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=16975"},"modified":"2026-02-18T06:58:12","modified_gmt":"2026-02-18T06:58:12","slug":"how-to-avoid-spam-filters","status":"publish","type":"post","link":"https:\/\/www.nvecta.com\/blog\/how-to-avoid-spam-filters\/","title":{"rendered":"How to Avoid Spam Filters? 11 Effective Tips for Better Email Deliverability"},"content":{"rendered":"\n<p>Have you ever wondered why your open rate has suddenly dropped into the single digits? It may result from an updated filter that now sends branded emails to the customer&#8217;s spam folder.&nbsp;<\/p>\n\n\n\n<p>You need to know to prevent your email from going to the spam folder. This blog will teach you <span style=\"text-decoration: underline;\">how to avoid spam filters<\/span> and effective tips for better email deliverability.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nvecta.com\/blog\/how-to-avoid-spam-filters\/#What_are_spam_traps_and_spam_filters\" >What are spam traps and spam filters?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nvecta.com\/blog\/how-to-avoid-spam-filters\/#Spam_filters_and_email_firewalls\" >Spam filters and email firewalls<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nvecta.com\/blog\/how-to-avoid-spam-filters\/#How_to_avoid_spam_filters\" >How to avoid spam filters?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nvecta.com\/blog\/how-to-avoid-spam-filters\/#Email_Deliverability\" >Email Deliverability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nvecta.com\/blog\/how-to-avoid-spam-filters\/#11_Effective_Tips_for_Better_Email_Deliverability\" >11 Effective Tips for Better Email Deliverability<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nvecta.com\/blog\/how-to-avoid-spam-filters\/#1_Dont_buy_email_lists\" >1. Don&#8217;t buy email lists<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nvecta.com\/blog\/how-to-avoid-spam-filters\/#2_Use_double-opt-in_methods\" >2. Use double-opt-in methods<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.nvecta.com\/blog\/how-to-avoid-spam-filters\/#3_Check_and_verify_all_email_lists\" >3. Check and verify all email lists<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.nvecta.com\/blog\/how-to-avoid-spam-filters\/#4_Maintain_your_IP_reputation\" >4. Maintain your IP reputation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.nvecta.com\/blog\/how-to-avoid-spam-filters\/#5_Follow_the_anti-spam_rules\" >5. Follow the anti-spam rules<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.nvecta.com\/blog\/how-to-avoid-spam-filters\/#6_Dont_email_people_who_bounce_back\" >6. Don&#8217;t email people who bounce back<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.nvecta.com\/blog\/how-to-avoid-spam-filters\/#7_Avoid_jargon_or_misleading_subject_lines\" >7. Avoid jargon or misleading subject lines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.nvecta.com\/blog\/how-to-avoid-spam-filters\/#8_Avoid_any_attachments\" >8. Avoid any attachments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.nvecta.com\/blog\/how-to-avoid-spam-filters\/#9_Create_a_separate_email_account_for_outbound_marketing\" >9. Create a separate email account for outbound marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.nvecta.com\/blog\/how-to-avoid-spam-filters\/#10_Dont_use_all_caps_anywhere_in_your_email_or_subject_line\" >10. Don\u2019t use all caps anywhere in your email or subject line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.nvecta.com\/blog\/how-to-avoid-spam-filters\/#11_Check_the_delivery_frequency\" >11. Check the delivery frequency<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.nvecta.com\/blog\/how-to-avoid-spam-filters\/#Wrapping_Up\" >Wrapping Up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.nvecta.com\/blog\/how-to-avoid-spam-filters\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"what-are-spam-traps-and-spam-filters\"><span class=\"ez-toc-section\" id=\"What_are_spam_traps_and_spam_filters\"><\/span>What are spam traps and spam filters?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>An ISP&#8217;s first line of defense against spammers is spam traps. These are email addresses designed specifically to identify and track spammers.<\/p>\n\n\n\n<p>When a triggered email reaches such an address, it is immediately flagged as a spammer by the ISP. IP addresses and &#8220;sending domains&#8221; are blocked, resulting in poor deliverability, and it can take up to a year to restore a sender&#8217;s reputation.<\/p>\n\n\n\n<p>Another concern is the trap of recycled spam. It is an inactive email address obtained by your <a href=\"https:\/\/www.techtarget.com\/whatis\/definition\/ISP-Internet-service-provider#:~:text=What%20is%20an%20ISP%3F,for%20the%20geographic%20area%20served.\" target=\"_blank\" rel=\"noopener\">ISP<\/a> after a period of inactivity. Your ESP or your client&#8217;s ESP will send a bounce notification telling you that you are sending mail to an inactive address. If you continue sending emails to such addresses, your ISP will eventually register them as spam traps.<\/p>\n\n\n\n<p>An ISP&#8217;s second line of defense against spammers is the spam filter. This program uses various criteria to filter unwanted junk mail and keep it out of your email. Spam traps carefully check targeted emails to ensure irrelevant and inappropriate content does not reach your customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"spam-filters-and-email-firewalls\"><span class=\"ez-toc-section\" id=\"Spam_filters_and_email_firewalls\"><\/span>Spam filters and email firewalls<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The job of a spam filter is to stop and filter out unwanted and unsolicited emails. All emails have a long list of criteria to judge them as spam. An email is marked as spam, when it ends up in the junk or spam folder. However, not all spam filters work the same way.<\/p>\n\n\n\n<p>An email firewall checks all incoming emails based on rules imposed by your email server. The firewall learns from email recipients whether an email is spam. In such a case, your domain name will be shared with other firewalls to alert you that you are sending spam emails and block all emails from that domain. To prevent this, run a <a href=\"https:\/\/mailtrap.io\/free-dkim-record-checker\/\" target=\"_blank\" rel=\"noopener\">DKIM check<\/a> on your domain to confirm your emails are properly signed and authenticated. Keep track of your <a href=\"https:\/\/www.cloudns.net\/domain-names\/\" target=\"_blank\" rel=\"noopener\">domain registration<\/a> status to avoid spam alerts.<\/p>\n\n\n\n<p>Let us now understand <em>how to avoid spam filters <\/em>and ensure better deliverability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-avoid-spam-filters\"><span class=\"ez-toc-section\" id=\"How_to_avoid_spam_filters\"><\/span>How to avoid spam filters?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are two ways emails can end up in your spam folder. Either the email service provider (ESP) flags the spam filter, or the recipient manually labels the email as spam.<\/p>\n\n\n\n<p>Email service providers analyze everything from how many emails you have sent in the past, how many emails you will send, where they come from and how many emails are opened.<\/p>\n\n\n\n<p>How the recipient interacts with the email affects the sender&#8217;s reputation. It affects everything from unread emails to spam complaints.<\/p>\n\n\n\n<p>You can maximize your deliverability and keep your reputation intact by avoiding questionable behavior and fine-tuning your email copy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"email-deliverability\"><span class=\"ez-toc-section\" id=\"Email_Deliverability\"><\/span>Email Deliverability<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.nvecta.com\/blog\/best-practices-to-improve-email-deliverability\/\">Email deliverability<\/a> refers to the rate at which a company&#8217;s email makes it into the recipient&#8217;s inbox. The deliverability rate will be lower when an email bounces or gets filtered into the spam folder automatically.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"11-effective-tips-for-better-email-deliverability\"><span class=\"ez-toc-section\" id=\"11_Effective_Tips_for_Better_Email_Deliverability\"><\/span>11 Effective Tips for Better Email Deliverability<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-don-t-buy-email-lists\"><span class=\"ez-toc-section\" id=\"1_Dont_buy_email_lists\"><\/span>1. Don&#8217;t buy email lists<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Yes, you can legally rent and buy email lists &#8211; but that&#8217;s not a good idea. It is nasty <a href=\"https:\/\/www.nvecta.com\/blog\/email-marketing\/\">email marketing<\/a> against your terms of service. The truth is that these people don&#8217;t know you, and there&#8217;s a good chance they&#8217;ll mark you as spam. The golden rule here is that email addresses are never for sale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-use-double-opt-in-methods\"><span class=\"ez-toc-section\" id=\"2_Use_double-opt-in_methods\"><\/span>2. Use double-opt-in methods<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We recommend using opt-in methods if you ask <strong>how to avoid spam filters<\/strong>.<\/p>\n\n\n\n<p>With double opt-in, you send a confirmation email only after the user has signed up for your email list. Users must confirm their subscriptions. With this email confirmation, they choose to receive emails from you.<\/p>\n\n\n\n<p>It will help you enroll good quality in your email list. If a user double confirms their subscription to join your newsletter, they will not be able to report your email as spam.<\/p>\n\n\n\n<p>Only send emails to users who have confirmed their subscription. If the email is sent to people who are not authenticated, they may report your email as spam because they did not consent to receive it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-check-and-verify-all-email-lists\"><span class=\"ez-toc-section\" id=\"3_Check_and_verify_all_email_lists\"><\/span>3. Check and verify all email lists<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"443\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Check-and-verify-all-email-lists.jpg\" alt=\"Check and verify all email lists\n\" class=\"wp-image-16977\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Check-and-verify-all-email-lists.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Check-and-verify-all-email-lists-300x266.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Check-and-verify-all-email-lists-169x150.jpg 169w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Check-and-verify-all-email-lists-370x328.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Check-and-verify-all-email-lists-270x239.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Check-and-verify-all-email-lists-339x300.jpg 339w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Check-and-verify-all-email-lists-150x133.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p>Regardless of the source, you can never be 100% sure about the quality of a list, as emails are discarded, incorrect or blocked daily.&nbsp;<\/p>\n\n\n\n<p>If you send emails to invalid email addresses, they bounce. The higher the encryption, the lower your IP name, and the shorter your IP name, the closer to blocking the ESP. It would be best if you always ensured that the emails you send reach the right recipients.&nbsp;To help with this, it is useful to regularly use an <a href=\"https:\/\/instantly.ai\/email-verification\/\" target=\"_blank\" rel=\"noopener\">email verifier<\/a> to confirm the validity of your contacts.<\/p>\n\n\n\n<p>In addition, they will save a large chunk of your budget. Check and double-check your email regularly. You can choose an email account based on your needs and type of business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-maintain-your-ip-reputation\"><span class=\"ez-toc-section\" id=\"4_Maintain_your_IP_reputation\"><\/span>4. Maintain your IP reputation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The reputation of your IP address is a key factor in email delivery. If you send an <a href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-campaign\/\">email campaign<\/a> to many recipients from a newly created IP address, service providers such as Apple Mail, Gmail, and Yahoo may hesitate to deliver your email to the recipient&#8217;s inbox.<\/p>\n\n\n\n<p>Improving your IP reputation further helps email service providers understand your delivery behavior, list accuracy and how subscribers respond to your emails.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-follow-the-anti-spam-rules\"><span class=\"ez-toc-section\" id=\"5_Follow_the_anti-spam_rules\"><\/span>5. Follow the anti-spam rules<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The overarching answer to how to avoid spam filters is to comply with anti-spam laws.<\/p>\n\n\n\n<p>Many countries worldwide have GDPR, CAN-SPAM and other anti-spam laws to regulate email content and give recipients the right to prevent emails from being sent to them.<\/p>\n\n\n\n<p>This rule also ensures that any violation is penalized so that users do not receive unwanted emails from spammers.<\/p>\n\n\n\n<p>If you do not want to be penalized, you are advised to follow these rules to avoid spam filters and user inboxes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-don-t-email-people-who-bounce-back\"><span class=\"ez-toc-section\" id=\"6_Dont_email_people_who_bounce_back\"><\/span>6. Don&#8217;t email people who bounce back<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"500\" height=\"361\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Dont-email-people-who-bounce-back.jpg\" alt=\"Don't email people who bounce back\n\" class=\"wp-image-16978\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Dont-email-people-who-bounce-back.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Dont-email-people-who-bounce-back-300x217.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Dont-email-people-who-bounce-back-208x150.jpg 208w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Dont-email-people-who-bounce-back-370x267.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Dont-email-people-who-bounce-back-270x195.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Dont-email-people-who-bounce-back-150x108.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p>Invalid, closed or non-existent email addresses result in hard bounces, and these emails will not be delivered successfully. Bounce rate is one of the main factors Internet service providers (ISPs) use to determine an email sender&#8217;s reputation, so too many hard bounces will prevent them from allowing your email into people&#8217;s inboxes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-avoid-jargon-or-misleading-subject-lines\"><span class=\"ez-toc-section\" id=\"7_Avoid_jargon_or_misleading_subject_lines\"><\/span>7. Avoid jargon or misleading subject lines<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Make sure every word and phrase you use, from your subject line to your body copy, is correct. Your words can trigger spam filters regardless of your original intent. Phrases like &#8220;make extra money&#8221; or &#8220;increase sales&#8221; are often caught by email filters. You can also use an <a href=\"https:\/\/www.smartlead.ai\/spam-checker\" target=\"_blank\" rel=\"noopener\">email spam checker<\/a> to preview how your message might be flagged, helping you adjust wording before hitting send.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-avoid-any-attachments\"><span class=\"ez-toc-section\" id=\"8_Avoid_any_attachments\"><\/span>8. Avoid any attachments<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Any attachment in the mail appears fishy. Not only that, but it also increases the chances that your email will end up in the spam folder.<\/p>\n\n\n\n<p>So try to avoid attachments like files, images or lists. Also, keep the images in the body of your email. It will help you avoid email spam filters and increase your chances of getting direct access to users&#8217; inboxes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-create-a-separate-email-account-for-outbound-marketing\"><span class=\"ez-toc-section\" id=\"9_Create_a_separate_email_account_for_outbound_marketing\"><\/span>9. Create a separate email account for outbound marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When sending an email campaign, you must be 100% confident about your reputation. Unfortunately, this can be a problem when all companies use the same domain name and IP.<\/p>\n\n\n\n<p>That&#8217;s why many companies create separate domains and account for outgoing campaigns &#8211; to control the sender&#8217;s reputation and ensure that only they are responsible. Keep all your email campaigns separate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-don-t-use-all-caps-anywhere-in-your-email-or-subject-line\"><span class=\"ez-toc-section\" id=\"10_Dont_use_all_caps_anywhere_in_your_email_or_subject_line\"><\/span>10. Don\u2019t use all caps anywhere in your email or subject line<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&nbsp;Using all capital letters in your subject line may catch customers\u2019 attention, but it\u2019s probably not the best idea. It may seem annoying and spammy.<\/p>\n\n\n\n<p>Instead of using distracting tactics in all caps to grab people\u2019s attention, try to <a href=\"https:\/\/www.nvecta.com\/blog\/email-personalization\/\">personalize your email<\/a>, make it relevant, and use interesting and engaging language.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-check-the-delivery-frequency\"><span class=\"ez-toc-section\" id=\"11_Check_the_delivery_frequency\"><\/span>11. Check the delivery frequency<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"500\" height=\"455\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Check-the-delivery-frequency.jpg\" alt=\"Check the delivery frequency\n\" class=\"wp-image-16979\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Check-the-delivery-frequency.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Check-the-delivery-frequency-300x273.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Check-the-delivery-frequency-165x150.jpg 165w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Check-the-delivery-frequency-370x337.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Check-the-delivery-frequency-270x246.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Check-the-delivery-frequency-330x300.jpg 330w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Check-the-delivery-frequency-150x137.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p>Posting frequently can be dangerous because people can easily forget about you. You don\u2019t want to write too much. After all, when you have nothing new or important to say, sending an email can be perceived as a casual referral to people.&nbsp;<\/p>\n\n\n\n<p>If you have a new domain, you can gradually increase your remittance instead of sending it to all addresses simultaneously. New domains that send a lot of emails are considered spam. You must choose the transmission frequency carefully for optimal performance when running domain warm-up efforts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wrapping-up\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span>Wrapping Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The methods listed above on how to avoid spam filters can help you filter your email.<\/p>\n\n\n\n<p>Focus on minimizing the chances of your emails ending in the spam folder. Some regulations are technical, while others are the result of law enforcement.&nbsp; Please stick to the tips shared above to ensure better deliverability.<\/p>\n\n\n\n<p>For more detailed information on email marketing, you can schedule a demo with <a href=\"https:\/\/www.notifyvisitors.com\/\" target=\"_blank\" rel=\"noopener\">NotifyVisitors<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faqs\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n\n\n<p>Email deliverability refers to the rate at which a company&#8217;s email makes it into the recipient&#8217;s inbox. The deliverability rate will be lower when an email bounces or gets filtered into the spam folder automatically<\/p>\n\n\n\n\n<p>Several factors like Content, Bounces, Spam Traps, Infrastructure, Reputation, etc., affect email deliverability.<\/p>\n\n\n\n\n<p>Spammers usually send emails asserting that a recipient has won a prize or a sweepstake. The recipient must click on a link within the email to collect the prize. However, this link is malicious and steals users&#8217; personal information.<\/p>\n\n\n\n\n\n<div id=\"embeded_cta\"> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered why your open rate has suddenly dropped into the single digits? It may result from an updated filter that now sends branded emails to the customer&#8217;s spam folder.&nbsp; You need to know to prevent your email from going to the spam folder. This blog will teach you how to avoid spam [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":20756,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[495],"tags":[],"class_list":["post-16975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"_links":{"self":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/16975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=16975"}],"version-history":[{"count":8,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/16975\/revisions"}],"predecessor-version":[{"id":34283,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/16975\/revisions\/34283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/20756"}],"wp:attachment":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=16975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=16975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=16975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}