{"id":1781,"date":"2018-12-31T06:07:09","date_gmt":"2018-12-31T06:07:09","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=1781"},"modified":"2022-06-24T13:00:43","modified_gmt":"2022-06-24T13:00:43","slug":"aditya-birla-heatmap-case-study","status":"publish","type":"post","link":"https:\/\/www.nvecta.com\/blog\/aditya-birla-heatmap-case-study\/","title":{"rendered":"Case Study | How NotifyVisitors&#8217; Heatmap Increased Aditya Birla Capital Signup by 20%"},"content":{"rendered":"\n<p>A heat map, being mere a cool colorful tool can do more than what you have ever thought of! In this article, we will read a heatmap case study on how Aditya Birla Increased their Sign Up.<\/p>\n\n\n\n<p>Aditya Birla Capital Limited (ABCL) is one of the largest players in the financial services sector in India.<\/p>\n\n\n\n<p>Formerly known as Aditya Birla Financial Services Limited. ABCL is the holding company of all the financial services businesses of the Aditya Birla Group. ABCL is committed to serving the end-to-end financial services needs of its retail and corporate customers under a unified brand. <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nvecta.com\/blog\/aditya-birla-heatmap-case-study\/#About_the_Client\" >About the Client<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nvecta.com\/blog\/aditya-birla-heatmap-case-study\/#Goals\" >Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nvecta.com\/blog\/aditya-birla-heatmap-case-study\/#Approach\" >Approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nvecta.com\/blog\/aditya-birla-heatmap-case-study\/#Challenge\" >Challenge<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nvecta.com\/blog\/aditya-birla-heatmap-case-study\/#Approach_to_the_Solution\" >Approach to the Solution<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nvecta.com\/blog\/aditya-birla-heatmap-case-study\/#Results\" >Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nvecta.com\/blog\/aditya-birla-heatmap-case-study\/#Results-2\" >Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.nvecta.com\/blog\/aditya-birla-heatmap-case-study\/#Highlights\" >Highlights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.nvecta.com\/blog\/aditya-birla-heatmap-case-study\/#_%E2%87%A8_Download_the_Printable_Version_%E2%87%A6\" >\u00a0 \u00a0 \u00a0 \u00a0\u21e8\u00a0Download the Printable Version\u00a0\u21e6<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"About_the_Client\"><\/span><strong>About the Client<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Client Name: <\/strong>Aditya Birla Capital<\/li><li><strong>Client Website:<\/strong> <a href=\"https:\/\/adityabirlacapital.com\" target=\"_blank\" rel=\"noopener\">https:\/\/adityabirlacapital.com<\/a><\/li><li><strong>Headquarters:<\/strong> Mumbai, India<\/li><li><strong>About the client: <\/strong>Aditya Birla Capital Limited (ABCL) is one of the largest financial services players in India.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Goals\"><\/span><strong>Goals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Increase new signup &nbsp;on the website<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Approach\"><\/span><strong>Approach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Implemented NotifyVisitors HeatMap to understand the highly activated position of the existing Login page\/ Signup.<\/li><li>HeatMap represents user\u2019s sessions visiting the website and areas where users are clicking on the website.&nbsp;The analysis is executed to understand which section performed better in terms of user engagement moving to next.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Challenge\"><\/span><strong>Challenge<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aditya Birla Capital (ABC) was in the process of changing some elements and UI on their website. The primary aspect was to understand user behavior and increase CTA clicks. In order to identify this, they decided to measure the clicks garnered by the sections and categories of the page. <\/p>\n\n\n\n<p>This enabled them to determine the major attraction for the users to navigate on the website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Approach_to_the_Solution\"><\/span>Approach to the Solution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>ABC has been using NotifyVisitors for one year now. NotifyVisitors collected all the required data using comprehensive tracking to understand user behavior.<\/p>\n\n\n\n<p>NotifyVisitors&nbsp;suggested&nbsp;HeatMap Solution to ABC that would successfully address their pain points related to page-level user behavior.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.nvecta.com\/blog\/what-is-a-heatmap\/\">How HeatMap Analysis Works<\/a>, It\u2019s based on a color intensity that reflects the number of clicks. Darker colors represent a number of clicks and whereas lighter colors represent lesser clicks. <\/p>\n\n\n\n<p>This enabled us to understand the page level behavior and we were able to optimize the signup for a better conversion rate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Results\"><\/span>Results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>With the implementation of NotifyVisitors\u2019s HeatMap, we were able to achieve a 20% increase in signup on the website.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Results-2\"><\/span>Results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Based on the heat colors, ABC could identify the most popular \u201chot spots\u201d of their website. Also, got insights into the actual number of clicks at certain designated areas of the webpage. <\/p>\n\n\n\n<p>Using HeatMap Analysis, ABC decided to Change login page UI to increase signup which increases conversions. (Number of Investors)<\/p>\n\n\n\n<p class=\"has-background has-very-light-gray-background-color\"><strong>Sign Up increased by 20%<\/strong><\/p>\n\n\n\n<p>In the above data point, we clearly see that user engagement increased. From the insights gathered with the help of heat color of the clicks on the home page and category page, they have now redefined the required UI.<br> <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"740\" height=\"395\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/heatmap-case-study.jpg\" alt=\"heatmap case study\" class=\"wp-image-12465\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/heatmap-case-study.jpg 740w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/heatmap-case-study.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/heatmap-case-study.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/heatmap-case-study.jpg 270w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Highlights\"><\/span>Highlights<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-background has-very-light-gray-background-color\"><strong>20% increase in conversion (Signup Page)<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_%E2%87%A8_Download_the_Printable_Version_%E2%87%A6\"><\/span>\u00a0 \u00a0 \u00a0 \u00a0\u21e8\u00a0<a href=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/06\/heatmap-case-study-aditya-birla.pdf\">Download the Printable Version<\/a>\u00a0\u21e6<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"744\" height=\"1595\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/heatmap-case-study-aditya-birla.jpg\" alt=\"heatmap case study aditya birla\" class=\"wp-image-12466\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/heatmap-case-study-aditya-birla.jpg 744w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/heatmap-case-study-aditya-birla.jpg 140w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/heatmap-case-study-aditya-birla.jpg 478w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/heatmap-case-study-aditya-birla.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/heatmap-case-study-aditya-birla.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/heatmap-case-study-aditya-birla.jpg 740w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Conclusion:<\/h4>\n\n\n\n<p>Hope this heatmap case study on Aditya Birla was a help to you. And now you consider implementing the heatmaps to your webpage too.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Related Post :<\/strong><\/h4>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"https:\/\/www.nvecta.com\/blog\/how-web-push-notification-is-helping-pvr-case-study\">Case Study \u2013 How Web Push Notification is helping PVR<\/a><\/li><li><a href=\"https:\/\/www.nvecta.com\/blog\/axis-bank-case-study\">Axis Bank Obtained Desired Results Using Push Notification | Case Study<\/a><\/li><li><a href=\"https:\/\/www.nvecta.com\/blog\/1mg-case-study\">1 MG\u2019s Interactive Web Push for Customer Engagement<\/a><\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>A heat map, being mere a cool colorful tool can do more than what you have ever thought of! In this article, we will read a heatmap case study on how Aditya Birla Increased their Sign Up. Aditya Birla Capital Limited (ABCL) is one of the largest players in the financial services sector in India. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64,70],"tags":[],"class_list":["post-1781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-heat-map","category-case-studies"],"_links":{"self":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/1781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=1781"}],"version-history":[{"count":38,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/1781\/revisions"}],"predecessor-version":[{"id":12468,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/1781\/revisions\/12468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/7587"}],"wp:attachment":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=1781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=1781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=1781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}