{"id":18696,"date":"2023-03-09T17:53:00","date_gmt":"2023-03-09T17:53:00","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=18696"},"modified":"2026-03-10T12:00:51","modified_gmt":"2026-03-10T12:00:51","slug":"email-is-going-to-the-spam-folder","status":"publish","type":"post","link":"https:\/\/www.nvecta.com\/blog\/email-is-going-to-the-spam-folder\/","title":{"rendered":"15 Reasons Why Your Email is Going to the Spam Folder (+ Solutions)"},"content":{"rendered":"\n<p>Need help with low open rates on your <a href=\"https:\/\/www.nvecta.com\/blog\/how-to-create-an-email-campaign\/\">email campaigns<\/a>? Your subscribers will never get a chance to open. Why? Because your emails are in the spam folder.<\/p>\n\n\n\n<p>If your email open rates are low, your emails will likely not reach the user&#8217;s inbox and will be spam. So &#8220;why do my emails go to spam instead of the inbox?&#8221;.&nbsp;<\/p>\n\n\n\n<p>Spam filters don&#8217;t know your intent; they depend on how you follow email marketing guidelines. If your behavior is similar to spam, you will be identified as spam, and your emails will be sent to the spam directory.<\/p>\n\n\n\n<p>Sometimes you can change things while solving your spam problems, worsening the situation. This happens if you don&#8217;t know what to look for and you know what is causing your emails to go to spam.<\/p>\n\n\n\n<p>So today, in this guide, we will share <strong>15 reasons why your email is going to the spam folder.<\/strong> We&#8217;ll also give you an easy solution to ensure they should be separate from one.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nvecta.com\/blog\/email-is-going-to-the-spam-folder\/#15_Reasons_Why_Your_Email_is_Going_to_the_Spam_Folder\" >15 Reasons Why Your Email is Going to the Spam Folder<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nvecta.com\/blog\/email-is-going-to-the-spam-folder\/#1_Poor_email_authentication\" >1. Poor email authentication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nvecta.com\/blog\/email-is-going-to-the-spam-folder\/#2_Not_using_personalizing_subject_lines\" >2. Not using personalizing subject lines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nvecta.com\/blog\/email-is-going-to-the-spam-folder\/#3_Using_spammy_words\" >3. Using spammy words<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nvecta.com\/blog\/email-is-going-to-the-spam-folder\/#4_Large_image-to-text_ratio\" >4. Large image-to-text ratio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nvecta.com\/blog\/email-is-going-to-the-spam-folder\/#5_Too_many_links\" >5. Too many links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nvecta.com\/blog\/email-is-going-to-the-spam-folder\/#6_The_email_content_needs_to_be_shorter\" >6. The email content needs to be shorter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.nvecta.com\/blog\/email-is-going-to-the-spam-folder\/#7_Sending_from_a_new_IP_address\" >7. Sending from a new IP address<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.nvecta.com\/blog\/email-is-going-to-the-spam-folder\/#8_Not_targeting_the_right_audience\" >8. Not targeting the right audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.nvecta.com\/blog\/email-is-going-to-the-spam-folder\/#9_Sending_too_frequently\" >9. Sending too frequently<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.nvecta.com\/blog\/email-is-going-to-the-spam-folder\/#10_Not_including_an_unsubscribe_link\" >10. Not including an unsubscribe link<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.nvecta.com\/blog\/email-is-going-to-the-spam-folder\/#11_Not_using_a_reputable_email_service_provider\" >11. Not using a reputable email service provider<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.nvecta.com\/blog\/email-is-going-to-the-spam-folder\/#12_Using_a_free_email_service\" >12. Using a free email service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.nvecta.com\/blog\/email-is-going-to-the-spam-folder\/#13_Poor_email_formatting\" >13. Poor email formatting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.nvecta.com\/blog\/email-is-going-to-the-spam-folder\/#14_Misleading_subject_lines\" >14. Misleading subject lines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.nvecta.com\/blog\/email-is-going-to-the-spam-folder\/#15_Not_testing_your_emails\" >15. Not testing your emails<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.nvecta.com\/blog\/email-is-going-to-the-spam-folder\/#Tips_to_Avoid_Emails_From_Going_to_the_Spam_Folder\" >Tips to Avoid Emails From Going to the Spam Folder<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.nvecta.com\/blog\/email-is-going-to-the-spam-folder\/#1_Use_proper_email_authentication\" >1. Use proper email authentication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.nvecta.com\/blog\/email-is-going-to-the-spam-folder\/#2_Avoid_using_spammy_words\" >2. Avoid using spammy words<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.nvecta.com\/blog\/email-is-going-to-the-spam-folder\/#3_Balance_images_and_text\" >3. Balance images and text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.nvecta.com\/blog\/email-is-going-to-the-spam-folder\/#4_Limit_the_number_of_links\" >4. Limit the number of links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.nvecta.com\/blog\/email-is-going-to-the-spam-folder\/#5_Keep_your_email_content_concise\" >5. Keep your email content concise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.nvecta.com\/blog\/email-is-going-to-the-spam-folder\/#6_Segment_your_email_list\" >6. Segment your email list<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.nvecta.com\/blog\/email-is-going-to-the-spam-folder\/#7_Find_the_right_email_frequency\" >7. Find the right email frequency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.nvecta.com\/blog\/email-is-going-to-the-spam-folder\/#8_Include_an_unsubscribe_link\" >8. Include an unsubscribe link<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.nvecta.com\/blog\/email-is-going-to-the-spam-folder\/#9_Use_a_reputable_email_service_provider\" >9. Use a reputable email service provider<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.nvecta.com\/blog\/email-is-going-to-the-spam-folder\/#Wrapping_Up\" >Wrapping Up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.nvecta.com\/blog\/email-is-going-to-the-spam-folder\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"15-reasons-why-your-email-is-going-to-the-spam-folder\"><span class=\"ez-toc-section\" id=\"15_Reasons_Why_Your_Email_is_Going_to_the_Spam_Folder\"><\/span>15 Reasons Why Your Email is Going to the Spam Folder<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-poor-email-authentication\"><span class=\"ez-toc-section\" id=\"1_Poor_email_authentication\"><\/span>1. Poor email authentication<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Proper email authentication is essential to help prevent email fraud and ensure your email is not marked as spam. SPF (<a href=\"https:\/\/www.proofpoint.com\/us\/threat-reference\/spf#:~:text=The%20Sender%20Policy%20Framework%20(SPF,on%20behalf%20of%20your%20domain.\" target=\"_blank\" rel=\"noopener\">Sender Policy Framework<\/a>), DKIM (Domain Keys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting &amp; Conformance) are three authentication methods that help verify the legitimacy of your email , and using tools like <a href=\"https:\/\/usemailora.com\/\" target=\"_blank\" rel=\"noopener\">dkim checker<\/a> can help confirm your DKIM setup is working correctly.<\/p>\n\n\n\n<p>If your emails fail authentication checks, they may be flagged as spam or even rejected by email providers. To fix this issue, adequately set up <a href=\"https:\/\/powerdmarc.com\/all-about-spf-dkim-dmarc\/\" target=\"_blank\" rel=\"noopener\">SPF, DKIM, and DMARC<\/a> for your domain.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-not-using-personalizing-subject-lines\"><span class=\"ez-toc-section\" id=\"2_Not_using_personalizing_subject_lines\"><\/span>2. Not using personalizing subject lines<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"425\" height=\"500\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/ZqF1arJP1k_Generic-subject-lines.jpg\" alt=\"Generic subject lines\" class=\"wp-image-18705\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/ZqF1arJP1k_Generic-subject-lines.jpg 425w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/ZqF1arJP1k_Generic-subject-lines-255x300.jpg 255w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/ZqF1arJP1k_Generic-subject-lines-128x150.jpg 128w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/ZqF1arJP1k_Generic-subject-lines-370x435.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/ZqF1arJP1k_Generic-subject-lines-270x318.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/ZqF1arJP1k_Generic-subject-lines-150x176.jpg 150w\" sizes=\"(max-width: 425px) 100vw, 425px\" \/><\/figure>\n<\/div>\n\n\n<p><br>Using a generic subject line that doesn&#8217;t accurately describe the content of your email can trigger spam filters. Avoid using subject lines that are overly salesy or clickbait-y. Instead, make sure your subject line accurately reflects the content of your email and is personalized to your audience.  <br><br>To give it a personalized touch, it&#8217;s important to modify and personalize the subject lines for each recipient. Repeatedly using the same subject line across multiple emails can trigger spam filters. You can paraphrase your subject lines with a <a href=\"https:\/\/www.rephraser.co\/\" target=\"_blank\" rel=\"noopener\">sentence rephraser<\/a> tool. Using this online paraphrase tool, you can describe your subject differently without changing its meaning.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-using-spammy-words\"><span class=\"ez-toc-section\" id=\"3_Using_spammy_words\"><\/span>3. Using spammy words<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Certain words are commonly associated with spam and can trigger <a href=\"https:\/\/www.nvecta.com\/blog\/how-to-avoid-spam-filters\/\">spam filters<\/a>. Words like &#8220;free,&#8221; &#8220;act now,&#8221; &#8220;limited time offer,&#8221; or &#8220;opportunity&#8221; are often used in spam emails. Avoid using these words in your email content and subject lines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-large-image-to-text-ratio\"><span class=\"ez-toc-section\" id=\"4_Large_image-to-text_ratio\"><\/span>4. Large image-to-text ratio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Emails that are heavily image-based with minimal text can be seen as spam by email filters. To avoid this issue, balance images and text in your emails and provide alternative text for images.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-too-many-links\"><span class=\"ez-toc-section\" id=\"5_Too_many_links\"><\/span>5. Too many links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Including too many links in your email can trigger spam filters. Avoid adding too many links in your email content; make sure the links are relevant and lead to trusted websites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-the-email-content-needs-to-be-shorter\"><span class=\"ez-toc-section\" id=\"6_The_email_content_needs_to_be_shorter\"><\/span>6. The email content needs to be shorter<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Long emails with dense paragraphs can be challenging to read and may be flagged as spam. To avoid this, make sure your email content is clear and concise, with short paragraphs and clear headings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-sending-from-a-new-ip-address\"><span class=\"ez-toc-section\" id=\"7_Sending_from_a_new_IP_address\"><\/span>7. Sending from a new IP address<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Email providers are wary of new senders, and sending from a new IP address can trigger spam filters. To avoid this issue, gradually warm up your IP address by sending smaller emails and gradually increasing the volume over time. Building your presence on social media can also help establish credibility and improve deliverability. To avoid this issue, gradually warm up your IP address by sending smaller emails and gradually increasing the volume over time. Building your presence on social media can also help establish credibility and improve deliverability. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-not-targeting-the-right-audience\"><span class=\"ez-toc-section\" id=\"8_Not_targeting_the_right_audience\"><\/span>8. Not targeting the right audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/4TMpGyydNM_Not-targeting-the-right-audience.jpg\" alt=\"Poor email formatting\" class=\"wp-image-18706\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/4TMpGyydNM_Not-targeting-the-right-audience.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/4TMpGyydNM_Not-targeting-the-right-audience-300x300.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/4TMpGyydNM_Not-targeting-the-right-audience-150x150.jpg 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/4TMpGyydNM_Not-targeting-the-right-audience-370x370.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/4TMpGyydNM_Not-targeting-the-right-audience-270x270.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/4TMpGyydNM_Not-targeting-the-right-audience-96x96.jpg 96w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p><br>Sending emails to a non-targeted audience can lead to high bounce rates and spam complaints, damaging your sender&#8217;s reputation. Segment your email list and send targeted emails based on your audience&#8217;s interests and behaviors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-sending-too-frequently\"><span class=\"ez-toc-section\" id=\"9_Sending_too_frequently\"><\/span>9. Sending too frequently<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sending too many emails can damage your sender&#8217;s reputation and lead to your emails being flagged as spam. Find the right frequency for your emails based on your audience&#8217;s preferences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-not-including-an-unsubscribe-link\"><span class=\"ez-toc-section\" id=\"10_Not_including_an_unsubscribe_link\"><\/span>10. Not including an unsubscribe link<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Not including an unsubscribe link in your emails can damage your sender&#8217;s reputation and increase the likelihood of your emails being marked as spam. Include a clear and prominent unsubscribe link in every email you send.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-not-using-a-reputable-email-service-provider\"><span class=\"ez-toc-section\" id=\"11_Not_using_a_reputable_email_service_provider\"><\/span>11. Not using a reputable email service provider<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A disreputable email service provider can lead to delivery problems and spam complaints. Use a reputable email service provider that follows best practices for <a href=\"https:\/\/www.nvecta.com\/blog\/email-marketing\/\">email marketing<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12-using-a-free-email-service\"><span class=\"ez-toc-section\" id=\"12_Using_a_free_email_service\"><\/span>12. Using a free email service<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Emails from free like Gmail or Yahoo are more likely to be flagged as spam. To avoid this issue, use a custom domain for your email addresses and use a reputable email service provider.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"13-poor-email-formatting\"><span class=\"ez-toc-section\" id=\"13_Poor_email_formatting\"><\/span>13. Poor email formatting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/3QkySKgFjd_Poor-email-formatting.jpg\" alt=\"Poor email formatting\" class=\"wp-image-18707\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/3QkySKgFjd_Poor-email-formatting.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/3QkySKgFjd_Poor-email-formatting-300x180.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/3QkySKgFjd_Poor-email-formatting-250x150.jpg 250w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/3QkySKgFjd_Poor-email-formatting-370x222.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/3QkySKgFjd_Poor-email-formatting-270x162.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/3QkySKgFjd_Poor-email-formatting-150x90.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p><br>Poorly formatted emails can be challenging to read and may be flagged as spam. To avoid this, ensure your emails are formatted correctly and quickly read on different devices and email clients.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"14-misleading-subject-lines\"><span class=\"ez-toc-section\" id=\"14_Misleading_subject_lines\"><\/span>14. Misleading subject lines<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Using misleading subject lines that trick recipients into opening your email can damage your sender&#8217;s reputation and increase the likelihood of your emails being marked as spam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"15-not-testing-your-emails\"><span class=\"ez-toc-section\" id=\"15_Not_testing_your_emails\"><\/span>15. Not testing your emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Not testing your emails can lead to formatting errors or other problems that can cause your emails to be flagged as spam. You can also use <a href=\"https:\/\/trust.zone\/getvpn\" target=\"_blank\" rel=\"noopener\">trusted VPN<\/a> services to test email over different IPs<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips-to-avoid-emails-from-going-to-the-spam-folder\"><span class=\"ez-toc-section\" id=\"Tips_to_Avoid_Emails_From_Going_to_the_Spam_Folder\"><\/span>Tips to Avoid Emails From Going to the Spam Folder<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-use-proper-email-authentication\"><span class=\"ez-toc-section\" id=\"1_Use_proper_email_authentication\"><\/span>1. Use proper email authentication<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/CVDCGYgmFY_Use-proper-email-authentication.jpg\" alt=\"Use proper email authentication\" class=\"wp-image-18709\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/CVDCGYgmFY_Use-proper-email-authentication.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/CVDCGYgmFY_Use-proper-email-authentication-300x300.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/CVDCGYgmFY_Use-proper-email-authentication-150x150.jpg 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/CVDCGYgmFY_Use-proper-email-authentication-370x370.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/CVDCGYgmFY_Use-proper-email-authentication-270x270.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/CVDCGYgmFY_Use-proper-email-authentication-96x96.jpg 96w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p><br>SPF, DKIM, and DMARC are three authentication methods that help verify the legitimacy of your email. By properly setting up these authentication methods, you can prevent email fraud and ensure your email is not marked as spam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-avoid-using-spammy-words\"><span class=\"ez-toc-section\" id=\"2_Avoid_using_spammy_words\"><\/span>2. Avoid using spammy words<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Words like &#8220;free,&#8221; &#8220;act now,&#8221; &#8220;limited time offer,&#8221; or &#8220;opportunity&#8221; are often used in spam emails. Avoid using these words in your email content and <a href=\"https:\/\/www.nvecta.com\/blog\/email-subject-line-best-practices\/\">subject lines<\/a> to prevent your emails from being flagged as spam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-use-a-personalized-subject-line\"><span class=\"ez-toc-section\" id=\"3_Balance_images_and_text\"><\/span>3. Balance images and text<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Emails that are heavily image-based with minimal text can be seen as spam by email filters. To avoid this issue, balance images and text in your emails and provide alternative text for images.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-limit-the-number-of-links\"><span class=\"ez-toc-section\" id=\"4_Limit_the_number_of_links\"><\/span>4. Limit the number of links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Including too many links in your email can trigger spam filters. Only include relevant links in your email content, and make sure they lead to trusted websites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-keep-your-email-content-concise\"><span class=\"ez-toc-section\" id=\"5_Keep_your_email_content_concise\"><\/span>5. Keep your email content concise<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Long emails with dense paragraphs can be challenging to read and may be flagged as spam. To avoid this, make sure your email content is clear and concise, with short paragraphs and clear headings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-segment-your-email-list\"><span class=\"ez-toc-section\" id=\"6_Segment_your_email_list\"><\/span>6. Segment your email list<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/D7xbihoTMe_Segment-your-email-list.jpg\" alt=\"Segment your email list\" class=\"wp-image-18708\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/D7xbihoTMe_Segment-your-email-list.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/D7xbihoTMe_Segment-your-email-list-300x300.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/D7xbihoTMe_Segment-your-email-list-150x150.jpg 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/D7xbihoTMe_Segment-your-email-list-370x370.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/D7xbihoTMe_Segment-your-email-list-270x270.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/03\/D7xbihoTMe_Segment-your-email-list-96x96.jpg 96w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p><br>Sending non-targeted emails can lead to high bounce rates and spam complaints, damaging your sender&#8217;s reputation. <a href=\"https:\/\/www.nvecta.com\/blog\/what-is-segmentation\/\">Segment <\/a>your email list based on your audience&#8217;s interests and behaviors, and send targeted emails to each segment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-find-the-right-email-frequency\"><span class=\"ez-toc-section\" id=\"7_Find_the_right_email_frequency\"><\/span>7. Find the right email frequency<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sending too many emails too frequently can damage your sender&#8217;s reputation and lead to your emails being flagged as spam. Find the right frequency for your emails based on your audience&#8217;s preferences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-include-an-unsubscribe-link\"><span class=\"ez-toc-section\" id=\"8_Include_an_unsubscribe_link\"><\/span>8. Include an unsubscribe link<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Including a clear and prominent link in every email you send can improve your sender&#8217;s reputation and prevent your emails from being marked as spam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-use-a-reputable-email-service-provider\"><span class=\"ez-toc-section\" id=\"9_Use_a_reputable_email_service_provider\"><\/span>9. Use a reputable email service provider<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Using a reputable email service provider that follows best practices for email marketing, and delivery can improve the deliverability of your emails and prevent them from being marked as spam. Therefore it is one of the reasons why your <em>email is going to the spam folder<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wrapping-up\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span>Wrapping Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The biggest problems that companies face is that their <span style=\"text-decoration: underline;\">email is going to the spam folder<\/span>.&nbsp;<\/p>\n\n\n\n<p>To avoid your email going to the spam folder, follow best practices for email marketing, such as adequately authenticating your emails, targeting the right audience, and including an unsubscribe link. Additionally, test your emails and avoid using spammy words or misleading subject lines.<\/p>\n\n\n\n<p>For more help, <a href=\"https:\/\/www.notifyvisitors.com\/products\/schedule-demo\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a> with NotifyVisitors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faqs\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n\n\n<p>There could be several reasons why your emails are going to spam, such as using spammy words, having a poor sender reputation, not using proper email authentication, sending emails to unengaged recipients, or having a low open rate.<\/p>\n\n\n\n\n<p>You can check if your emails are going to spam by sending test emails to your email address and checking your spam or junk folder. You can also use email deliverability tools to check your email sender&#8217;s reputation and the spam score of your emails.<\/p>\n\n\n\n\n<p>A spam filter is a software program that scans incoming emails and filters out spam and other unwanted messages. Spam filters use various criteria to determine whether an email is spam, such as a sender&#8217;s reputation, content, subject line, and recipient behavior.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Need help with low open rates on your email campaigns? Your subscribers will never get a chance to open. Why? Because your emails are in the spam folder. If your email open rates are low, your emails will likely not reach the user&#8217;s inbox and will be spam. So &#8220;why do my emails go to [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":21110,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[495],"tags":[],"class_list":["post-18696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"_links":{"self":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/18696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=18696"}],"version-history":[{"count":15,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/18696\/revisions"}],"predecessor-version":[{"id":34384,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/18696\/revisions\/34384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/21110"}],"wp:attachment":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=18696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=18696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=18696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}