{"id":1979,"date":"2019-04-30T11:22:26","date_gmt":"2019-04-30T11:22:26","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=1979"},"modified":"2022-06-25T08:58:41","modified_gmt":"2022-06-25T08:58:41","slug":"angel-broking-increased-de-mat-ac-open-leads-by-15-using-ab-testing-software","status":"publish","type":"post","link":"https:\/\/www.nvecta.com\/blog\/angel-broking-increased-de-mat-ac-open-leads-by-15-using-ab-testing-software\/","title":{"rendered":"Angel Broking Increased De-mat A\/C open Leads by 15% using NotifyVisitors Heatmaps + AB Testing Software"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nvecta.com\/blog\/angel-broking-increased-de-mat-ac-open-leads-by-15-using-ab-testing-software\/#About_the_Client\" >About the Client<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nvecta.com\/blog\/angel-broking-increased-de-mat-ac-open-leads-by-15-using-ab-testing-software\/#Goals\" >Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nvecta.com\/blog\/angel-broking-increased-de-mat-ac-open-leads-by-15-using-ab-testing-software\/#Challenge\" >Challenge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nvecta.com\/blog\/angel-broking-increased-de-mat-ac-open-leads-by-15-using-ab-testing-software\/#Approach_to_the_Solution\" >Approach to the Solution&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"About_the_Client\"><\/span>About<strong> the Client<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Angel Broking Limited is one of the largest independent full-service retail broking houses in India in terms of active clients on NSE as of July 31, 2018.<\/p>\n<p>It&nbsp;(formerly known as Angel Broking Private Limited) is a member of the Bombay Stock Exchange (BSE), National Stock Exchange (NSE), Metropolitan Stock Exchange of India (MSEI), NCDEX &amp; MCX. Angel Broking Limited (formerly known as Angel Broking Private Limited) is also registered as a Depository Participant with CDSL.<\/p>\n<ul>\n<li><b>Client Name:&nbsp;Angel Broking Limited<\/b><\/li>\n<li><b>Client Website:<\/b>&nbsp;<a href=\"https:\/\/www.angelbroking.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.angelbroking.com<\/a><\/li>\n<li><b>Headquarters:<\/b>&nbsp;Mumbai, India<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Goals\"><\/span><b>Goals<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>New&nbsp;De-mat A\/c open Leads<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Challenge\"><\/span><strong>Challenge<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Angel Broking was in the process to optimize their Open an Account <a href=\"https:\/\/www.nvecta.com\/blog\/lead-form-statistics-and-facts\/\">Lead Form<\/a> on their Website. To achieve&nbsp;the goal of increasing the number of new Leads, they wanted to understand why the site visitors are not converting and what&#8217;s wrong in their current Lead Form format. They decided to analyze the clicks to determine the major attraction for the users to navigate on the website using Ab Testing and Heatmaps.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Approach_to_the_Solution\"><\/span><strong>Approach to the Solution&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Heatmap was Implemented First&nbsp;to understand the highly activated position of existing Open Account Lead Form.&nbsp;<strong>HeatMap<\/strong> represents visitors engagement on the website. Later, HeatMap Analysis was executed to understand which section performed better in terms of user engagement moving to next.<\/p>\n<p><a href=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/mobile-heatmap.png\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-11307 aligncenter\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/mobile-heatmap.png\" alt=\"mobile heatmap\" width=\"213\" height=\"300\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/mobile-heatmap.png 333w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/mobile-heatmap.png 213w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/mobile-heatmap.png 270w\" sizes=\"(max-width: 213px) 100vw, 213px\" \/><\/a><\/p>\n<p>As you can see, user engagement in Select city field is more than the Top&nbsp;Eight cities. After analyzing user behavior reports, Angel Broking decided to run an <strong>AB Testing Campaign<\/strong>. They moved the highly engaged field above the top 8 cities option with the help of simple NotifyVisitors AB Test Editor.<\/p>\n<p><a href=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/ab-testing1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"size-medium wp-image-11309 aligncenter\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/ab-testing1.png\" alt=\"ab testing\" width=\"300\" height=\"158\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/ab-testing1.png 800w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/ab-testing1.png 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/ab-testing1.png 768w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/ab-testing1.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/ab-testing1.png 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/ab-testing1.png 570w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/ab-testing1.png 740w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h4><strong>Results:&nbsp;<\/strong><\/h4>\n<p>Angel Broking was able to achieve a <strong>15% increase<\/strong> in new De-mat open A\/c Leads with the help of&nbsp;Notifyvisitors Conversion Rate Optimizer Software (<a href=\"https:\/\/www.notifyvisitors.com\/product\/heatmaps\" target=\"_blank\" rel=\"noopener\">Heatmaps<\/a> + <a href=\"https:\/\/www.notifyvisitors.com\/product\/ab-testing\" target=\"_blank\" rel=\"noopener\">AB Testing<\/a>).<\/p>\n<p><strong>Read more:<\/strong><\/p>\n<style type=\"text\/css\"><!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}--><\/style>\n<table dir=\"ltr\" border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<colgroup>\n<col width=\"480\"><\/colgroup>\n<tbody>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;6 Ecommerce Automation Strategies For Better Business Growth&quot;}\" data-sheets-hyperlink=\"https:\/\/www.nvecta.com\/blog\/ecommerce-automation\/\"><a class=\"in-cell-link\" href=\"https:\/\/www.nvecta.com\/blog\/ecommerce-automation\/\" target=\"_blank\" rel=\"noopener noreferrer\">6 Ecommerce Automation Strategies For Better Business Growth<\/a><\/td>\n<\/tr>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;7 Best Ecommerce Workflow Automation Ideas For 2022&quot;}\" data-sheets-hyperlink=\"https:\/\/www.nvecta.com\/blog\/ecommerce-workflow\/\"><a class=\"in-cell-link\" href=\"https:\/\/www.nvecta.com\/blog\/ecommerce-workflow\/\" target=\"_blank\" rel=\"noopener noreferrer\">7 Best Ecommerce Workflow Automation Ideas For 2022<\/a><\/td>\n<\/tr>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;20 Best AB Testing Software &amp; Tools in 2022 for Better Conversion&quot;}\" data-sheets-hyperlink=\"https:\/\/www.nvecta.com\/blog\/best-ab-testing-software\/\"><a class=\"in-cell-link\" href=\"https:\/\/www.nvecta.com\/blog\/best-ab-testing-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">20 Best AB Testing Software &amp; Tools in 2022 for Better Conversion<\/a><\/td>\n<\/tr>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;11+ Well-Proven Ways to Boost Your Ecommerce Sales in 2022&quot;}\" data-sheets-hyperlink=\"https:\/\/www.nvecta.com\/blog\/increase-ecommerce-sales\/\"><a class=\"in-cell-link\" href=\"https:\/\/www.nvecta.com\/blog\/increase-ecommerce-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\">11+ Well-Proven Ways to Boost Your Ecommerce Sales in 2022<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>About the Client Angel Broking Limited is one of the largest independent full-service retail broking houses in India in terms of active clients on NSE as of July 31, 2018. It&nbsp;(formerly known as Angel Broking Private Limited) is a member of the Bombay Stock Exchange (BSE), National Stock Exchange (NSE), Metropolitan Stock Exchange of India [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":7657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,70,64],"tags":[],"class_list":["post-1979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ab-testing","category-case-studies","category-heat-map"],"_links":{"self":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/1979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=1979"}],"version-history":[{"count":27,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/1979\/revisions"}],"predecessor-version":[{"id":22682,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/1979\/revisions\/22682"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/7657"}],"wp:attachment":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=1979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=1979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=1979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}