{"id":2110,"date":"2019-04-30T11:17:00","date_gmt":"2019-04-30T11:17:00","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=2110"},"modified":"2020-09-11T08:59:27","modified_gmt":"2020-09-11T08:59:27","slug":"look-how-healthkart-uses-notifyvisitors-pwa-to-increase-conversion-rate","status":"publish","type":"post","link":"https:\/\/www.nvecta.com\/blog\/look-how-healthkart-uses-notifyvisitors-pwa-to-increase-conversion-rate\/","title":{"rendered":"Look How Healthkart uses NotifyVisitors PWA to increase Conversion Rate"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nvecta.com\/blog\/look-how-healthkart-uses-notifyvisitors-pwa-to-increase-conversion-rate\/#About_the_Client\" >About the Client<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nvecta.com\/blog\/look-how-healthkart-uses-notifyvisitors-pwa-to-increase-conversion-rate\/#Goals\" >Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nvecta.com\/blog\/look-how-healthkart-uses-notifyvisitors-pwa-to-increase-conversion-rate\/#Higher_Conversion_Rate\" >Higher Conversion Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nvecta.com\/blog\/look-how-healthkart-uses-notifyvisitors-pwa-to-increase-conversion-rate\/#Challenge\" >Challenge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nvecta.com\/blog\/look-how-healthkart-uses-notifyvisitors-pwa-to-increase-conversion-rate\/#Approach_to_the_Solution\" >Approach to the Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nvecta.com\/blog\/look-how-healthkart-uses-notifyvisitors-pwa-to-increase-conversion-rate\/#Results\" >Results<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"About_the_Client\"><\/span>About the Client<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">HealthKart is India&#8217;s leading e-commerce and one-stop store for all health &amp; fitness products. It\u2019s a part of Bright Lifecare Pvt. Ltd. and a start-up of around 400 people<\/span><b>.<\/b><span style=\"font-weight: 400;\"> The company was founded by Prashant Tandon and Sameer Maheshwari in 2011. Healthkart&nbsp;using PWA for the best online experience.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Client Name<\/strong>: <span style=\"font-weight: 400;\">HealthKart<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Client Website<\/strong>: <a href=\"https:\/\/www.healthkart.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.healthkart.com\/<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><strong>Headquarters<\/strong>:<span style=\"font-weight: 400;\"> Gurgaon, India<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Goals\"><\/span><b>Goals<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span class=\"ez-toc-section\" id=\"Higher_Conversion_Rate\"><\/span><span style=\"font-weight: 400;\">Higher Conversion Rate<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2153\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30110150\/high-conversion-rate.png\" alt=\"high conversion rate\" width=\"366\" height=\"275\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30110150\/high-conversion-rate.png 800w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30110150\/high-conversion-rate-300x225.png 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30110150\/high-conversion-rate-768x576.png 768w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30110150\/high-conversion-rate-370x278.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30110150\/high-conversion-rate-270x203.png 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30110150\/high-conversion-rate-740x555.png 740w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30110150\/high-conversion-rate-80x60.png 80w\" sizes=\"(max-width: 366px) 100vw, 366px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Challenge\"><\/span><b>Challenge<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Healthkart was in process to optimize their conversion rate. In order to achieve this, they decided to address their mobile users who wanted to make a purchase with limited Internet access. Also, those users who are interested in online services but did not have space on their mobile device for another mobile application.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2141\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30101006\/challenge.png\" alt=\"challenge\" width=\"287\" height=\"344\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30101006\/challenge.png 400w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30101006\/challenge-251x300.png 251w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30101006\/challenge-370x443.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30101006\/challenge-270x323.png 270w\" sizes=\"(max-width: 287px) 100vw, 287px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Approach_to_the_Solution\"><\/span><b>Approach to the Solution<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Implement NotifyVisitors PWA on HealthKart Mobile Site<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Encouraged mobile site to add Healthkart to the home screen<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Healthkart PWA is 90x smaller than Android application with the same functionality<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enables Offline Caching functionality<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Results\"><\/span><b>Results<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">67.3% increase in conversion rate compared to previous Healthkart mobile site<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">4x higher user visits as compared to the previous site (average time spent per session by a user is extended from 1.5 minutes to 3.7 minutes)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">40% of Page visits from PWA icon<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>About the Client HealthKart is India&#8217;s leading e-commerce and one-stop store for all health &amp; fitness products. It\u2019s a part of Bright Lifecare Pvt. Ltd. and a start-up of around 400 people. The company was founded by Prashant Tandon and Sameer Maheshwari in 2011. Healthkart&nbsp;using PWA for the best online experience. Client Name: HealthKart Client [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":7660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66,70],"tags":[],"class_list":["post-2110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-progressive-web-app","category-case-studies"],"_links":{"self":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/2110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=2110"}],"version-history":[{"count":9,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/2110\/revisions"}],"predecessor-version":[{"id":7666,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/2110\/revisions\/7666"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/7660"}],"wp:attachment":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=2110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=2110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=2110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}