{"id":2119,"date":"2019-04-30T10:32:53","date_gmt":"2019-04-30T10:32:53","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=2119"},"modified":"2020-09-11T09:01:43","modified_gmt":"2020-09-11T09:01:43","slug":"1mg-uses-notifyvisitors-pwa-to-increase-conversion-rate","status":"publish","type":"post","link":"https:\/\/www.nvecta.com\/blog\/1mg-uses-notifyvisitors-pwa-to-increase-conversion-rate\/","title":{"rendered":"How 1mg uses NotifyVisitors PWA to Increase Conversion Rate"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nvecta.com\/blog\/1mg-uses-notifyvisitors-pwa-to-increase-conversion-rate\/#About_the_Client\" >About the Client<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nvecta.com\/blog\/1mg-uses-notifyvisitors-pwa-to-increase-conversion-rate\/#Goals\" >Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nvecta.com\/blog\/1mg-uses-notifyvisitors-pwa-to-increase-conversion-rate\/#Challenge\" >Challenge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nvecta.com\/blog\/1mg-uses-notifyvisitors-pwa-to-increase-conversion-rate\/#Approach_to_the_Solution\" >Approach to the Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nvecta.com\/blog\/1mg-uses-notifyvisitors-pwa-to-increase-conversion-rate\/#Results\" >Results<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"About_the_Client\"><\/span>About the Client<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>1mg is India\u2019s top digital consumer healthcare platform which allows consumers to find information about medicines prescribed by doctors. It was started as HealthKartPlus by Prashant Tandon, Gaurav Agarwal and Vikas Chauhan in 2013. 1MG using PWA for a best online experience.<\/p>\n<ul>\n<li><b>Client Name:<\/b> 1MG<\/li>\n<li><b>Client Website:<\/b> <a href=\"https:\/\/www.1mg.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.1mg.com\/<\/a><\/li>\n<li><b>Headquarters<\/b>: Delhi, India<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Goals\"><\/span><b>Goals<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Easy navigation (what customers want, they find)<\/li>\n<li>Wants to offer faster browsing experience with less space-consuming of phone memory<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2140\" title=\"pwa goal\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30100226\/goal.png\" alt=\"goal\" width=\"257\" height=\"302\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30100226\/goal.png 400w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30100226\/goal-255x300.png 255w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30100226\/goal-370x435.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30100226\/goal-270x317.png 270w\" sizes=\"(max-width: 257px) 100vw, 257px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Challenge\"><\/span><b>Challenge<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>1mg, India&#8217;s Largest online healthcare platform needed offline-first approach for faster browsing and placing an order.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2141\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30101006\/challenge.png\" alt=\"challenge\" width=\"282\" height=\"338\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30101006\/challenge.png 400w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30101006\/challenge-251x300.png 251w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30101006\/challenge-370x443.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30101006\/challenge-270x323.png 270w\" sizes=\"(max-width: 282px) 100vw, 282px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Approach_to_the_Solution\"><\/span><b>Approach to the Solution<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Implement NotifyVisitors <strong>PWA<\/strong> on 1mg Mobile Site.<\/li>\n<li>Enables offline caching<\/li>\n<li>Simplified site navigation for user ease<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Results\"><\/span><b>Results<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Add to the home screen is faster than iOS mobile APP<\/li>\n<li>The progressive web app uses only 900kbs of mobile app phone memory<\/li>\n<li>2x times increase the number of increase in Active users<\/li>\n<li>20% orders placed from PWA<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff9900;\">Related Articles:<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/kotak-securities-used-conversion-rate-optimization-to-increase-conversions\/\">How Kotak Securities used Conversion Rate Optimization Software (CRO) to Increase Conversions.<\/a><\/li>\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/1mg-case-study\">1 MG\u2019s Interactive Web Push for Customer Engagement<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>About the Client 1mg is India\u2019s top digital consumer healthcare platform which allows consumers to find information about medicines prescribed by doctors. It was started as HealthKartPlus by Prashant Tandon, Gaurav Agarwal and Vikas Chauhan in 2013. 1MG using PWA for a best online experience. Client Name: 1MG Client Website: https:\/\/www.1mg.com\/ Headquarters: Delhi, India Goals [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":7669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66,70],"tags":[],"class_list":["post-2119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-progressive-web-app","category-case-studies"],"_links":{"self":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/2119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=2119"}],"version-history":[{"count":13,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/2119\/revisions"}],"predecessor-version":[{"id":22680,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/2119\/revisions\/22680"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/7669"}],"wp:attachment":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=2119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=2119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=2119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}