{"id":2259,"date":"2019-07-23T05:39:38","date_gmt":"2019-07-23T05:39:38","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=2259"},"modified":"2022-06-25T06:34:30","modified_gmt":"2022-06-25T06:34:30","slug":"club-mahindra-case-study-conversion-rate-optimization","status":"publish","type":"post","link":"https:\/\/www.nvecta.com\/blog\/club-mahindra-case-study-conversion-rate-optimization\/","title":{"rendered":"How Club Mahindra doubled New Member Leads using NotifyVisitors"},"content":{"rendered":"\n<p> In this post, we will let you know how Club Mahindra double new member list using NotifyVisitors <em>Conversion Rate Optimization Softwares<\/em>. <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nvecta.com\/blog\/club-mahindra-case-study-conversion-rate-optimization\/#About_the_Company\" >About the Company<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nvecta.com\/blog\/club-mahindra-case-study-conversion-rate-optimization\/#Club_Mahindra_Goal\" >Club Mahindra Goal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nvecta.com\/blog\/club-mahindra-case-study-conversion-rate-optimization\/#Conversion_Rate_Optimization_Strategies\" >Conversion Rate Optimization Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nvecta.com\/blog\/club-mahindra-case-study-conversion-rate-optimization\/#Some_of_the_use_cases_implemented_and_their_results_are_as_follows\" >Some of the use cases implemented and their results are as follows<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"About_the_Company\"><\/span><strong>About the Company<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Club Mahindra is one of the leading travel companies in the leisure and hospitality sector. It is an Indian travel company and part of Mahindra Group. <\/p>\n\n\n\n<p>The company was founded in 1996, &#8220;Club Mahindra Holidays&#8221; is its flagship brand. Mahindra Holidays &amp; Resorts India Limited is part of the USD 20.7 billion multinational Mahindra Group. &nbsp;<br><br>Over 4,500 RCI resorts affiliated company and operated over 50 resorts in India and overseas destinations. Club Mahindra has established itself as a market leader in the family holiday business and provides quality in holidaying options.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Club_Mahindra_Goal\"><\/span>Club Mahindra <strong>Goal<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Club Mahindra team wanted to increase new member leads by delivering a hassle-free experience to their site visitors.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conversion_Rate_Optimization_Strategies\"><\/span><strong>Conversion Rate Optimization<\/strong> <strong>Strateg<\/strong>ies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"500\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/notifyvisitors-products.png\" alt=\"NotifyVisitors products\" class=\"wp-image-11598\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/notifyvisitors-products.png 900w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/notifyvisitors-products.png 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/notifyvisitors-products.png 768w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/notifyvisitors-products.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/notifyvisitors-products.png 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/notifyvisitors-products.png 740w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n\n<p>Understanding current website user interactions using NotifyVisitor\u2019s <strong>Conversion rate optimization visual analytics<\/strong> (<strong><a href=\"https:\/\/www.notifyvisitors.com\/product\/heatmaps\" target=\"_blank\" rel=\"noopener\">Heatmaps, Session Recordings<\/a>) and <\/strong>then leveraging the <strong><a href=\"https:\/\/www.notifyvisitors.com\/product\/ab-testing\" target=\"_blank\" rel=\"noopener\">AB Testing<\/a>, <a href=\"https:\/\/www.notifyvisitors.com\/product\/personalisation\" target=\"_blank\" rel=\"noopener\">Personalisation <\/a>and Engagement modules<\/strong> of the software to take corrective measures and increase new member leads.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>     Results New member leads doubled within 3 months <\/strong><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Some_of_the_use_cases_implemented_and_their_results_are_as_follows\"><\/span><strong>Some of the use cases implemented and their results are as follows <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"background: #d7dada; border-left: 4px solid #2382be;\">\n<b><p style=\"padding: 10px;\">1. A\/B testing of 2 Field lead form Vs 3 field Lead Form<\/p><\/b>\n<\/div>\n\n\n\n<p>Club Mahindra team did experimentation to evaluate whether 2 Field form gave a higher number of leads or 3 field form.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Variation 1: Form with 2 fields. Shown to 50% audience<\/li><li>Variation 2: Form with 3 fields. Shown to 50% audience <\/li><\/ol>\n\n\n\n<p>Data showed 2 field form received significantly higher new member leads over 3 field form. The performance of leads is given below. The number of leads in the lead funnel is higher in 2 Lead form.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>      <strong>Results: 2 Field form win over 3 field form <\/strong> <\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"991\" height=\"675\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/2-Field-form-win-over-3-field-form.jpg\" alt=\"Results: 2 Field form win over 3 field form  \" class=\"wp-image-11398\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/2-Field-form-win-over-3-field-form.jpg 991w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/2-Field-form-win-over-3-field-form.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/2-Field-form-win-over-3-field-form.jpg 768w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/2-Field-form-win-over-3-field-form.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/2-Field-form-win-over-3-field-form.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/2-Field-form-win-over-3-field-form.jpg 740w\" sizes=\"(max-width: 991px) 100vw, 991px\" \/><\/figure><\/div>\n\n\n\n<div style=\"background: #d7dada; border-left: 4px solid #2382be;\">\n<b><p style=\"padding: 10px;\">2. A\/B Testing on CTA Button with text and button design.<\/p><\/b>\n<\/div>\n\n\n\n<p>Club Mahindra team replaced the text \u2018Join the Club\u2019 with \u2018Grab the Offer\u2019. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>50% of users received an old CTA button \u2013 \u201cJoin the club\u201d and <\/li><li>The other half received a new CTA Orange button with the text \u201cGrab the Offer\u201d. Orange color in CTA chart signifies warmth and playfulness, which goes well with Club Mahindra&#8217;s brand image- leisure and fun experience to club members. &nbsp; <\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>     <strong>Results: 25% higher click rates on Grab the Offer<\/strong><\/li><\/ul>\n\n\n\n<div style=\"background: #d7dada; border-left: 4px solid #2382be;\">\n<b><p style=\"padding: 10px;\">3. Exit Intent (Leave Intent Lead Form)<\/p><\/b>\n<\/div>\n\n\n\n<p>They added a <a href=\"https:\/\/www.nvecta.com\/blog\/exit-intent-technology-and-how-it-is-useful-to-grow-your-business\/\">leave intent<\/a> lead form to collect leads and reduce bounce rate. The <a href=\"https:\/\/www.nvecta.com\/blog\/lead-form-statistics-and-facts\/\">lead form<\/a> appears on the website as overlay blocking the website, just as they are about to close the browser tab. <br><br>This helps in catching the user&#8217;s attention and taking the details of the customer just before they are leaving. It is found that 20% of visitors end up filling up this form. Thereby winning the otherwise lost or abandoned leads on the website.<\/p>\n\n\n\n<p>Since lots of advertising budgets are spent on getting the customer to the website. Exit intent helped to reduce the drop Off significantly. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>   <strong>Results: 15-20% reduction in lost leads<\/strong><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"800\" height=\"411\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/club-mahindra-exit-intent.jpg\" alt=\"Results: 15-20% reduction in lost leads\" class=\"wp-image-11593\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/club-mahindra-exit-intent.jpg 800w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/club-mahindra-exit-intent.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/club-mahindra-exit-intent.jpg 768w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/club-mahindra-exit-intent.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/club-mahindra-exit-intent.jpg 585w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/club-mahindra-exit-intent.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/club-mahindra-exit-intent.jpg 740w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<div style=\"background: #d7dada; border-left: 4px solid #2382be;\">\n<b><p style=\"padding: 10px;\">4. Mobile Website &#8211; Sticky Lead button<\/p><\/b>\n<\/div>\n\n\n\n<p><a href=\"http:\/\/www.clubmahindra.com\/\" target=\"_blank\" rel=\"noopener\">Club Mahindra<\/a> has high traffic on the mobile site. They placed a sticky button on the website footer. The CTA of the button opened the new member lead form.  <\/p>\n\n\n\n<p>The sticky footer banner is better and eye-catchy. It &#8220;sticks&#8221; to the bottom of the browser window and it keeps nudging users to take the Club Mahindra membership. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Results: There are significant leads coming from this option<\/strong><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1465\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/club-mahindra-Mobile-Sticky-Button.jpg\" alt=\"Results: There are significant leads coming from this option\" class=\"wp-image-11596\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/club-mahindra-Mobile-Sticky-Button.jpg 1024w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/club-mahindra-Mobile-Sticky-Button.jpg 210w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/club-mahindra-Mobile-Sticky-Button.jpg 768w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/club-mahindra-Mobile-Sticky-Button.jpg 716w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/club-mahindra-Mobile-Sticky-Button.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/club-mahindra-Mobile-Sticky-Button.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/club-mahindra-Mobile-Sticky-Button.jpg 740w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"background: #d7dada; border-left: 4px solid #2382be;\">\n<b><p style=\"padding: 10px;\">5. Using Heatmap analysis to study user behavior<\/p><\/b>\n<\/div>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1312\" height=\"675\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Analysis-using-HeatMap-1.jpg\" alt=\"Using Heatmap analysis to study user behavior\" class=\"wp-image-11591\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Analysis-using-HeatMap-1.jpg 1312w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Analysis-using-HeatMap-1.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Analysis-using-HeatMap-1.jpg 768w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Analysis-using-HeatMap-1.jpg 1024w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Analysis-using-HeatMap-1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Analysis-using-HeatMap-1.jpg 585w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Analysis-using-HeatMap-1.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Analysis-using-HeatMap-1.jpg 740w\" sizes=\"(max-width: 1312px) 100vw, 1312px\" \/><\/figure>\n\n\n\n<p>Trend and user behavior study by NotifyVisitors showed that adding a CTA button on the top right corner of the site would drive a higher number of leads.<\/p>\n\n\n\n<p><strong>Conclusion:<\/strong><\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">Conversion Rate Optimization<\/span> (CRO) tools are very efficient nowadays to understand website traffic. Website visitors can behave in different ways. It&#8217;s required to understand user behavior and make changes on the website accordingly. <br><br>NotifyVisitors Helps Club Mahindra to Analyse User behavior on the website and based on suggestion different AB Testing use cases applied to improve website engagement.<\/p>\n\n\n\n<p>As an overall result website, <strong>New member leads increased by 100% for Club Mahindra <\/strong>with the help of Notifyvisitors Software.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this post, we will let you know how Club Mahindra double new member list using NotifyVisitors Conversion Rate Optimization Softwares. About the Company Club Mahindra is one of the leading travel companies in the leisure and hospitality sector. It is an Indian travel company and part of Mahindra Group. The company was founded in [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":7638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/2259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=2259"}],"version-history":[{"count":42,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/2259\/revisions"}],"predecessor-version":[{"id":11600,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/2259\/revisions\/11600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/7638"}],"wp:attachment":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=2259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=2259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=2259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}