{"id":22708,"date":"2023-05-22T16:46:00","date_gmt":"2023-05-22T16:46:00","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=22708"},"modified":"2026-05-01T10:47:39","modified_gmt":"2026-05-01T10:47:39","slug":"sendinblue-vs-mailchimp","status":"publish","type":"post","link":"https:\/\/www.nvecta.com\/blog\/sendinblue-vs-mailchimp\/","title":{"rendered":"Sendinblue vs Mailchimp Full Comparison & Verdict (2026)"},"content":{"rendered":"\n\n\n\n\n
\n \ud83d\udccc Note:<\/strong> Sendinblue rebranded to Brevo<\/strong> in May 2023. The platform, features, and pricing are the same \u2014 only the brand name changed. This comparison covers Sendinblue \/ Brevo vs Mailchimp and applies equally to both searches.\n<\/div>\n\n\n\n
\n

2026 Verdict<\/p>\n

Brevo (Sendinblue) wins on price, unlimited contacts, built-in SMS\/WhatsApp, and transactional email included in all plans. Mailchimp wins on advanced automation, ecommerce integrations, and AI-powered analytics.<\/strong><\/p>\n

Choose Brevo<\/b> if you have a large or growing contact list, send infrequently, need SMS and WhatsApp without add-on costs, or want transactional email included. Choose Mailchimp<\/b> if you need Mailchimp’s multi-step Customer Journey Builder, deep Shopify\/WooCommerce integration, or AI-powered predictive analytics. If you need a unified omnichannel platform beyond email \u2014 see NVECTA below.<\/p>\n<\/div>\n\n\n\n\n\n\n

Sendinblue vs Mailchimp \u2014 The Most Important Difference<\/h2>\n\n\n\n

Before comparing features, you need to understand how each platform charges you \u2014 because it changes the real cost calculation completely, especially for growing lists.<\/p>\n\n\n\n

Brevo (Sendinblue) charges based on how many emails you SEND.<\/strong> You can store unlimited contacts on every plan including the free one. If you have 50,000 contacts but only email them once a month, you pay for one month of sends \u2014 not for storing 50,000 records. Contacts who unsubscribed, went inactive, or never engaged cost you nothing to keep in your database.<\/p>\n\n\n\n

Mailchimp charges based on how many contacts you STORE<\/strong> \u2014 including contacts who unsubscribed and can never receive your emails again. A business with 10,000 contacts and 3,000 unsubscribers pays Mailchimp for all 10,000. That same business pays Brevo only for what it actually sends. As lists grow and age naturally, this difference compounds significantly. Independent analyses show Brevo is often 50\u201370% cheaper than Mailchimp at comparable list sizes and send volumes.<\/p>\n\n\n\n

This billing model distinction is the single most cited reason people switch from Mailchimp to Brevo \u2014 and the most important thing to understand before reading any feature comparison.<\/p>\n\n\n\n\n\n\n

Sendinblue (Brevo) vs Mailchimp \u2014 2026 Pricing Comparison<\/h2>\n\n\n\n
\n\n \n \n \n \n \n \n \n \n \n
Plan<\/th>\n Brevo (Sendinblue)<\/th>\n Mailchimp<\/th>\n Winner<\/th>\n <\/tr>\n <\/thead>\n
Free plan<\/td>\n Unlimited contacts<\/strong>, 300 emails\/day. No send limit removed on paid plans.<\/td>\n 250 contacts only (cut from 2,000 in 2025), 500 sends\/month.<\/td>\n Brevo<\/td>\n <\/tr>\n
Entry paid<\/td>\n Starter \u2014 from $9\/mo (20k sends, unlimited contacts)<\/td>\n Essentials \u2014 $13\/mo (500 contacts only)<\/td>\n Brevo<\/td>\n <\/tr>\n
Mid tier<\/td>\n Business \u2014 from $18\/mo (20k sends, marketing automation, A\/B, multi-user)<\/td>\n Standard \u2014 $20\/mo (500 contacts, Journey Builder, AI tools)<\/td>\n Brevo<\/td>\n <\/tr>\n
Contact billing model<\/td>\n Charges for emails SENT only. Unsubscribed contacts = free to store.<\/td>\n Charges for contacts STORED \u2014 including unsubscribed contacts you can never email.<\/td>\n Brevo<\/td>\n <\/tr>\n
Transactional email<\/td>\n Included on all plans \u2014 uses same sending infrastructure<\/td>\n Add-on only on Standard and Premium plans (formerly Mandrill)<\/td>\n Brevo<\/td>\n <\/tr>\n
Advanced automation<\/td>\n Visual workflow builder \u2014 straightforward multi-step automations<\/td>\n Customer Journey Builder \u2014 more granular if\/else branching, predictive triggers<\/td>\n Mailchimp<\/td>\n <\/tr>\n <\/tbody>\n<\/table>\n<\/div>\n\n\n\n\n\n\n

Sendinblue (Brevo) vs Mailchimp \u2014 Category-by-Category (2026)<\/h2>\n\n\n\n
\n\n \n \n \n \n \n \n \n \n \n \n \n \n
Category<\/th>\n Brevo (Sendinblue)<\/th>\n Mailchimp<\/th>\n Winner<\/th>\n <\/tr>\n <\/thead>\n
Pricing model<\/td>\n Sends-based. Unlimited contacts on all plans. Costs stay flat as list grows.<\/td>\n Contact-based. Cost increases as list grows, including inactive contacts.<\/td>\n Brevo<\/td>\n <\/tr>\n
Free plan<\/td>\n Unlimited contacts, 300 emails\/day<\/td>\n 250 contacts, 500 sends\/month (cut from 2,000 in 2025)<\/td>\n Brevo<\/td>\n <\/tr>\n
Automation depth<\/td>\n Visual workflow builder \u2014 clean and accessible for most use cases<\/td>\n Customer Journey Builder with multi-step if\/else branching, time delays, behavioural triggers<\/td>\n Mailchimp<\/td>\n <\/tr>\n
Multi-channel<\/td>\n Email, SMS, WhatsApp, push notifications, live chat \u2014 all included natively<\/td>\n Email primary, SMS available, social media ad tools included<\/td>\n Brevo<\/td>\n <\/tr>\n
Transactional email<\/td>\n Included in all plans \u2014 no add-on required<\/td>\n Add-on only (Standard and Premium plans)<\/td>\n Brevo<\/td>\n <\/tr>\n
Ecommerce<\/td>\n Good \u2014 Shopify, WooCommerce integrations available<\/td>\n Stronger \u2014 predictive CLV, abandoned cart, product recommendations, 300+ integrations<\/td>\n Mailchimp<\/td>\n <\/tr>\n
Deliverability<\/td>\n ~90% in recent independent tests (improved significantly from earlier lower figures)<\/td>\n ~86% in recent independent tests. Variable by sender reputation.<\/td>\n Brevo<\/td>\n <\/tr>\n
AI tools<\/td>\n Basic AI writing assistant<\/td>\n Intuit Assist \u2014 AI writing, subject line optimisation, send-time optimisation, predictive segmentation<\/td>\n Mailchimp<\/td>\n <\/tr>\n
Built-in CRM<\/td>\n Yes \u2014 full CRM with sales pipeline, meeting scheduling, deal management<\/td>\n Marketing CRM only \u2014 audience management and segmentation, not a full sales CRM<\/td>\n Brevo<\/td>\n <\/tr>\n <\/tbody>\n<\/table>\n<\/div>\n\n\n\n\n\n\n

Email marketing and website notifications are effective ways to engage with your audience and drive conversions. This blog will compare three popular platforms: Sendinblue vs Mailchimp vs NVECTA<\/strong>.<\/p>\n\n\n\n

We will compare these three platforms based on their features, ease of use, pricing, and overall performance. We’ll also highlight the strengths and weaknesses of each platform, so you can make an informed decision about which is best for your business.<\/p>\n\n\n\n

1. Sendinblue (Now known as Brevo)<\/h2>\n\n\n
\n
\"brevo-<\/figure>\n<\/div>\n\n\n


Sendinblue is a comprehensive marketing platform offering various marketing tools, including email marketing<\/a>, SMS marketing, marketing automation<\/a>, and live chat functionality. It’s a powerful and user-friendly platform designed to help businesses of all sizes engage with their audience and drive conversions.<\/p>\n\n\n\n

With Sendinblue, you can easily create and send professional-looking email campaigns<\/a> using a drag-and-drop email editor and customizable templates. You can also automate your marketing campaigns<\/a>, sending targeted messages to your audience based on their behavior and preferences.<\/p>\n\n\n\n

In addition to email marketing, Sendinblue offers SMS marketing, allowing you to send personalized text messages to your audience. And with its live chat functionality, you can provide real-time support to your website visitors, helping to improve customer satisfaction<\/a> and boost sales.<\/p>\n\n\n\n

Sendinblue’s user-friendly interface and comprehensive features make it a popular choice among businesses looking to streamline their marketing efforts. Whether you’re a small business owner or a large enterprise, Sendinblue has the tools you need to succeed in today’s competitive market.<\/p>\n\n\n\n

Pricing structure and plans<\/h3>\n\n\n
\n
\"Brevo<\/figure>\n<\/div>\n\n\n


Sendinblue offers several pricing plans to fit the needs and budgets of businesses of all sizes. Here’s an overview of their pricing structure:<\/p>\n\n\n\n

    \n
  1. Free plan –<\/strong> This allows you to send up to 300 emails daily with unlimited contacts. You can also use the email editor, basic templates, and reporting features.<\/li>\n\n\n\n
  2. Starter plan – <\/strong>This plan starts at Rs1575 per month and allows you to send up to 20,000 emails per month with no daily sending limit. You can also access advanced email statistics, A\/B testing<\/a>, and email support.<\/li>\n\n\n\n
  3. Business plan –<\/strong> This plan starts at Rs4075 per month and includes all the features of the Starter plan, plus marketing automation features, chat support, and phone support.<\/li>\n\n\n\n
  4. Brevo Plus – <\/strong>This plan offers custom pricing and includes all the features of the Premium plan, plus advanced features like dedicated account managers, priority support, and custom reporting.<\/li>\n<\/ol>\n\n\n\n

    Pros and Cons of using Sendinblue<\/h3>\n\n\n\n

    Pros of using Sendinblue:<\/strong><\/p>\n\n\n\n

      \n
    1. Easy-to-use platform: <\/strong>Sendinblue’s platform is user-friendly, with a simple interface and easy-to-use features.<\/li>\n\n\n\n
    2. Affordable pricing: <\/strong>Sendinblue offers competitive pricing plans, including a free plan for up to 300 emails per day and paid plans starting at Rs1575 monthly.<\/li>\n\n\n\n
    3. Email automation: <\/strong>Sendinblue offers advanced automation features, including workflows, trigger-based automation, and transactional email automation.<\/li>\n\n\n\n
    4. Advanced segmentation: <\/strong>Sendinblue allows for advanced segmentation of email lists based on various criteria, such as user behavior and engagement.<\/li>\n\n\n\n
    5. SMS marketing: <\/strong>Sendinblue offers SMS marketing services in addition to email marketing.<\/li>\n\n\n\n
    6. A\/B testing: <\/strong>Sendinblue allows for easy A\/B testing of email campaigns, helping businesses optimize their email marketing efforts.<\/li>\n<\/ol>\n\n\n\n

      Cons of using Sendinblue:<\/strong><\/p>\n\n\n\n

        \n
      1. Limited landing page options: <\/strong>Sendinblue’s landing page builder is not as advanced as other platforms, with limited design options and features.<\/li>\n\n\n\n
      2. Limited integrations<\/strong>: While Sendinblue does integrate with popular e-commerce platforms and CRMs, it may not have as many integrations as other platforms.<\/li>\n\n\n\n
      3. Limited support:<\/strong> Sendinblue’s support options may be limited, with slower response times and fewer available support channels than other platforms.<\/li>\n\n\n\n
      4. Limited e-commerce features: <\/strong>Sendinblue does offer some e-commerce features, but they may not be as advanced as other platforms specifically designed for e-commerce businesses.<\/li>\n\n\n\n
      5. Limited customization options:<\/strong> Some users may find Sendinblue’s email templates and design options limiting in terms of customization.<\/li>\n<\/ol>\n\n\n\n

        II. Mailchimp<\/h2>\n\n\n
        \n
        \"Sendinblue<\/figure>\n<\/div>\n\n\n


        Mailchimp is a popular email marketing platform that allows businesses of all sizes to design, send, and track email campaigns. It was founded in 2001 and has since expanded its offerings to include features like landing pages, social media advertising, postcards, and marketing automation.<\/p>\n\n\n\n

        With Mailchimp, users can create custom email campaigns using a drag-and-drop editor, choose from various templates, and segment their audience based on specific criteria. Mailchimp also offers advanced reporting and analytics tools, allowing users to track campaign performance, monitor email engagement, and gain insights into their audience’s behavior.<\/p>\n\n\n\n

        In addition to email marketing, Mailchimp offers features like landing pages for lead generation<\/a>, social media advertising to reach new audiences, and postcards for direct mail marketing<\/a>. Their marketing automation feature allows users to create workflows based on triggers and actions, automating sending targeted and personalized messages to subscribers.<\/p>\n\n\n\n

        Pricing structure and plans<\/h3>\n\n\n
        \n
        \"Mailchimp<\/figure>\n<\/div>\n\n\n

        <\/p>\n\n\n\n

          \n
        1. Free Plan: <\/strong>This plan includes up to 1000 email sends per month. It also includes basic email templates, marketing CRM, audience dashboards, and Mailchimp’s marketing CRM tools.<\/li>\n\n\n\n
        2. Essentials Plan:<\/strong> This plan starts at $9.33 monthly and includes up to 5000 email sends. It offers custom branding, A\/B testing, multi-step journeys, and 24\/7 email and chat support.<\/li>\n\n\n\n
        3. Standard Plan:<\/strong> This plan starts at $13.93 per month and includes all the features of the Essentials plan, as well as additional features like retargeting ads, custom templates, and behavioral targeting.<\/li>\n\n\n\n
        4. Premium Plan: <\/strong>This plan starts at $278.57 per month and includes all the features of the Standard plan, as well as advanced features like multivariate testing, comparative reporting, and phone support.<\/li>\n<\/ol>\n\n\n\n

          Pros and Cons of using Mailchimp<\/h3>\n\n\n\n

          Pros of using Mailchimp<\/strong><\/p>\n\n\n\n

            \n
          1. User-friendly interface:<\/strong> Mailchimp is known for its user-friendly interface and easy-to-use features.<\/li>\n\n\n\n
          2. Advanced email marketing tools: <\/strong>Mailchimp offers advanced email marketing features, such as A\/B testing, email automation, and segmentation<\/a>.<\/li>\n\n\n\n
          3. Robust landing page builder: <\/strong>Mailchimp’s builder is highly customizable and offers many design options.<\/li>\n\n\n\n
          4. E-commerce features:<\/strong> Mailchimp offers advanced e-commerce features, including abandoned cart emails<\/a>, product recommendations, and integrations with popular e-commerce platforms.<\/li>\n\n\n\n
          5. Integrations:<\/strong> Mailchimp integrates with various popular business tools, such as CRMs, social media, and e-commerce platforms.<\/li>\n\n\n\n
          6. Strong support options: <\/strong>Mailchimp offers extensive support, including email support, live chat, and a knowledge base.<\/li>\n<\/ol>\n\n\n\n

            Cons of using Mailchimp<\/strong><\/p>\n\n\n\n

              \n
            1. Pricing:<\/strong> While Mailchimp offers a free plan, its paid plans can be more expensive than other email marketing platforms, especially for businesses with larger email lists.<\/li>\n\n\n\n
            2. Limited automation options:<\/strong> Mailchimp’s automation features are not as advanced as some other platforms, with limited trigger options and automation workflows.<\/li>\n\n\n\n
            3. Limited customer support: <\/strong>While Mailchimp offers extensive support options, some users may find their response times slow or their customer support lacking in certain areas.<\/li>\n\n\n\n
            4. Limited SMS marketing features: <\/strong>Mailchimp does not offer SMS marketing features, which may be a drawback for businesses looking to expand their marketing channels.<\/li>\n<\/ol>\n\n\n\n

              III. NVECTA<\/h2>\n\n\n
              \n
              \"NVECTA\"<\/figure>\n<\/div>\n\n\n


              NVECTA is a web-based platform that provides website notification services to businesses. Its primary focus is on website notifications, including push notifications, in-app messages, and web notifications, which allow businesses to reach their website visitors in real time with personalized messages.<\/p>\n\n\n\n

              NVECTA provides a range of features and tools to help businesses create and manage their website notifications. These features include segmentation, A\/B testing, automation, and analytics. The platform also offers integrations with third-party tools, including Google Analytics<\/a>, Zapier, and Salesforce.<\/p>\n\n\n\n

              With NVECTA, businesses can create targeted messages based on specific user behavior, such as browsing history or cart abandonment<\/a>. The platform also provides detailed analytics and reporting, allowing businesses to track the performance of their notifications and optimize their campaigns for better results.<\/p>\n\n\n\n

              Pricing structure and plans<\/h3>\n\n\n
              \n
              \"NVECTA<\/figure>\n<\/div>\n\n\n

              <\/p>\n\n\n\n

                \n
              1. Free Plan:<\/strong> NVECTA’s free plan includes up to 1000 subscribers and 1,000 email sends per month. This plan includes basic features like push notifications, in-app messages, and web notifications.<\/li>\n\n\n\n
              2. Startups Plan:<\/strong> NVECTA’s Startups plan starts at $60 per month and includes up to 10,000 contacts and 30,000 email sends per month. This plan includes advanced features such as A\/B testing, automation, unlimited push notifications, on-site popups, and segmentation.<\/li>\n\n\n\n
              3. Growth Plan:<\/strong> NVECTA’s Growth plan starts at $110 per month and includes up to 10,000 contacts, and 30,000 email sends per month. This plan includes all of the features of the Starter plan and additional features such as API access and custom branding.<\/li>\n<\/ol>\n\n\n\n

                Pros of using NVECTA<\/h3>\n\n\n\n
                  \n
                1. Multi-channel marketing:<\/strong> NVECTA offers multi-channel marketing features, including web push notifications, email, SMS, and in-app notifications.<\/li>\n\n\n\n
                2. Advanced targeting: <\/strong>NVECTA allows for advanced targeting options, such as geo-targeting, behavioral targeting, and device targeting.<\/li>\n\n\n\n
                3. Personalization:<\/strong> NVECTA allows for easy personalization of notifications, such as using customer names, locations, or past purchase history.<\/li>\n\n\n\n
                4. Customization:<\/strong> NVECTA offers a high level of notification customization, including design options and the ability to add images, videos, or buttons.<\/li>\n\n\n\n
                5. Reporting and analytics: <\/strong>NVECTA provides detailed reporting and analytics on campaign performance, including open rates, click-through rates<\/a>, and conversion rates.<\/li>\n<\/ol>\n\n\n\n

                  Let us now see a comparative table of Sendinblue vs Mailchimp vs NVECTA<\/em>.<\/p>\n\n\n\n

                  Comparing Sendinblue Vs Mailchimp Vs NVECTA<\/h2>\n\n\n\n
                  Feature<\/strong><\/td>Sendinblue<\/strong><\/td>Mailchimp<\/strong><\/td>NVECTA<\/strong><\/td><\/tr>
                  Free plan<\/strong><\/td>Yes<\/td>Yes<\/td>Yes<\/td><\/tr>
                  User Ratings<\/strong><\/td>2.7\/5<\/td>3.5\/5<\/td>5\/5<\/td><\/tr>
                  Customer Support<\/strong><\/td>Email, Chat, Phone<\/td>Email and Chat<\/td>Email and Chat<\/td><\/tr>
                  Automation<\/strong><\/td>Yes<\/td>Yes<\/td>Yes<\/td><\/tr>
                  Push Notifications<\/strong><\/td>Yes<\/td>Yes<\/td>Yes<\/td><\/tr>
                  Extra Features<\/strong><\/td>Landing Pages, E-commerce features, SMS Marketing<\/td>Social Media Ads, CRM integration, Content Studio<\/td>Multi-channel Marketing, Advanced Targeting, Personalization, Customization<\/td><\/tr>
                  Best For<\/strong><\/td>E-commerce businesses, SMBs and Non profits<\/td>SMBs and Marketers<\/td>Big Businesses, Shopify, Personalization<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

                  Email<\/h3>\n\n\n\n
                  Factors<\/strong><\/td>Sendinblue<\/strong><\/td>Mailchimp<\/strong><\/td>NVECTA<\/strong><\/td><\/tr>
                  Automated email campaigns<\/strong><\/td>Yes<\/td>Yes<\/td>Yes<\/td><\/tr>
                  Journey Builder<\/strong><\/td>yes<\/td>yes<\/td>Yes<\/td><\/tr>
                  A\/B testing<\/strong><\/td>Yes<\/td>Yes<\/td>Yes<\/td><\/tr>
                  Drag and Drop editor<\/strong><\/td>Yes<\/td>Yes<\/td>Yes<\/td><\/tr>
                  Email Scheduling<\/strong><\/td>Yes<\/td>Yes<\/td>Yes<\/td><\/tr>
                  Conversion Tracking<\/strong><\/td>Yes<\/td>Yes<\/td>Yes<\/td><\/tr>
                  Personalized and Dynamic Content<\/strong><\/td>Yes<\/td>Yes<\/td>Yes<\/td><\/tr>
                  Scheduled reporting<\/strong><\/td>Yes<\/td>Yes<\/td>Yes<\/td><\/tr>
                  Control group analysis<\/strong><\/td>Yes<\/td>Yes<\/td>Yes<\/td><\/tr>
                  Segmentation<\/strong><\/td>Yes<\/td>Yes<\/td>Yes<\/td><\/tr>
                  Campaign booster<\/strong><\/td>yes<\/td>Yes<\/td>Yes<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

                  SMS<\/h3>\n\n\n\n
                  Factors<\/strong><\/td>Sendinblue<\/strong><\/td>Mailchimp<\/strong><\/td>NVECTA<\/strong><\/td><\/tr>
                  Automated campaigns<\/strong><\/td>Yes<\/td>Yes<\/td>Yes<\/td><\/tr>
                  Segmentation<\/strong><\/td>Yes<\/td>Yes<\/td>Yes<\/td><\/tr>
                  A\/B testing<\/strong><\/td>Yes<\/td>Yes<\/td>Yes<\/td><\/tr>
                  Landing pages<\/strong><\/td>Yes<\/td>Yes<\/td>Yes<\/td><\/tr>
                  Sign up boxes<\/strong><\/td>Yes<\/td>Yes<\/td>Yes<\/td><\/tr>
                  Campaign Reports<\/strong><\/td>Yes<\/td>Yes<\/td>Yes<\/td><\/tr><\/tbody><\/table>

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                  Explore NVECTA' cost-effective
                  marketing solution with exceptional support!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                  Book a call with us now<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                  Schedule a Free Demo<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n

                  <\/p>\n\n\n\n

                  Which is the ideal solution for you?<\/h3>\n\n\n\n

                  1. Sendinblue<\/strong><\/h4>\n\n\n\n