{"id":28654,"date":"2024-01-31T08:06:04","date_gmt":"2024-01-31T08:06:04","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=28654"},"modified":"2026-05-26T11:37:25","modified_gmt":"2026-05-26T11:37:25","slug":"wix-email-marketing","status":"publish","type":"post","link":"https:\/\/www.nvecta.com\/blog\/wix-email-marketing\/","title":{"rendered":"Wix Email Marketing 2026: Pricing, Setup & Free Plan Guide"},"content":{"rendered":"

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\ud83d\udccc Quick Answer: What is Wix Email Marketing?<\/p>\n\n\n

Wix Email Marketing is Wix’s built-in email marketing tool (formerly Wix ShoutOut) that lets website owners design, send, and track branded email campaigns directly from their Wix dashboard. The free plan includes 200 emails per month<\/strong>, while paid plans range from $10\/month (Essentials, 500 emails) to $49\/month (Advanced, 1 million emails)<\/strong>. Wix Email Marketing is best for small businesses already using Wix for their website, but advanced marketers often choose specialized tools like Mailchimp, GetResponse, or Nvecta for deeper automation, segmentation, and customer data unification.<\/p>\n\n<\/div><\/div>\n\n\n

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If you’re looking to drive more traffic to your Wix website, Wix email marketing<\/strong> can be the tool that takes your business to the next level. With 200+ million Wix-powered websites globally in 2026, the built-in email tool is the natural starting point for site owners who want to keep their tech stack in one place.<\/p>\n\n\n\n

So why is email marketing still a big deal in 2026? With so many tools out there, why choose Wix? That’s what this guide covers. We’ll walk through the what, why, and how of Wix email marketing, plus pricing, setup steps, real alternatives, and the AI features changing email marketing this year.<\/p>\n\n\n

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What is Wix Email Marketing?<\/h2>\n\n\n
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\"What<\/figure>\n<\/div>\n\n\n

Wix Email Marketing is the built-in email tool inside the Wix platform that lets you design, send, and track email campaigns without leaving your Wix dashboard. It’s particularly useful for ecommerce sites running on Wix. You can use email marketing to send newsletters featuring new product launches and exclusive online store discounts.<\/p>\n\n\n\n

Assume you’re selling unique, handmade jewelry through your ecommerce site. Wix Email Marketing lets you keep buyers in the loop on new collections, restocks, and seasonal sales without needing a separate email platform.<\/p>\n\n\n\n

Don’t ignore offline marketing channels either. Attend events like trade fairs or host your own forums to build authority in your niche. Share an electronic business card<\/a> with your social media links and contact details at these networking events.<\/p>\n\n\n\n

The card can also direct new contacts to your landing page where they can sign up for your email list. Wix Email Marketing then lets you create, send, and manage email campaigns<\/a> directly within the platform without needing third-party integrations for basic functionality.<\/p>\n\n\n\n

One of the key strengths of Wix Email Marketing is its ease of use. The platform is designed for users at every skill level, so even if you’re not technical, you can put together professional email campaigns in minutes. A few clicks and you’re done.<\/p>\n\n\n\n

Why email marketing? Because the numbers still hold up. According to Statista’s research, over 60% of marketers from companies around the world report that their email campaigns achieve open rates above 20%. That’s higher than most paid channels can claim.<\/p>\n\n\n\n

That said, don’t rely on Wix email marketing<\/em> alone to promote your brand. The best results come from combining email with social media, content marketing, and direct customer engagement strategies across multiple channels.<\/p>\n\n\n

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Does Wix Have Email Marketing?<\/h2>\n\n\n\n

Yes, Wix has a built-in email marketing tool that comes free with every Wix site. The tool was previously known as Wix ShoutOut and has been rebranded as Wix Email Marketing with significantly expanded features over the past few years.<\/p>\n\n\n\n

The free plan supports up to 200 emails per month, which is enough for very small businesses or testing campaigns. For more serious use cases, paid plans extend the monthly limit up to 1 million emails on the Advanced plan. Wix Email Marketing also handles automation, basic segmentation, analytics, and template customization out of the box.<\/p>\n\n\n

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Key Features of Wix Email Marketing<\/h2>\n\n\n\n

You now have a sense of what Wix Email Marketing is. But what actually makes it the go-to choice for so many businesses? It’s all about simplicity and the core feature set.<\/p>\n\n\n\n

Here’s a look at what you get:<\/p>\n\n\n\n

1. Email Templates<\/h3>\n\n\n
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\"Wix<\/figure>\n<\/div>\n\n\n

Wix offers a wide library of customizable email templates<\/a>. These responsive templates cover different styles and use cases, from product announcements to newsletters to seasonal campaigns.<\/p>\n\n\n\n

The Wix email builder lets you create polished emails that match your brand and message. Whether you’re selling cookies, offering yoga classes, or running a SaaS company, there’s a template in the library that’ll fit your brand and let you get sending faster.<\/p>\n\n\n\n

2. Automation<\/h3>\n\n\n
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Automation lets you send emails without lifting a finger. Set up your sequences once, and Wix handles the rest. You can build automated emails for moments like welcoming new subscribers, sending birthday discounts, or following up after a purchase. Strong marketing automation<\/a> is what turns email marketing from manual work into a system that scales.<\/p>\n\n\n\n

Email marketing automation<\/a> means your customers get the right message at the right time. It keeps communication consistent without anyone on your team having to hit “send” each day.<\/p>\n\n\n\n

3. Analytics<\/h3>\n\n\n
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\"Wix<\/figure>\n<\/div>\n\n\n

Understanding how your campaigns actually perform is critical, and Wix provides detailed analytics for this. You can see who’s opening your emails, clicking links, and engaging with your content.<\/p>\n\n\n\n

Trackable metrics include open rates, click-through rates, bounce rates, and unsubscribe rates. These numbers help you refine your email marketing strategies<\/a> and improve future campaigns based on what’s actually working rather than what you assume is working.<\/p>\n\n\n\n

4. User-Friendly Editor<\/h3>\n\n\n
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\"Wix<\/figure>\n<\/div>\n\n\n

The Wix email editor is intuitive and easy to use. Drag and drop, click and edit, and your email is ready in minutes. You can add images, text, buttons, and other elements without writing a single line of code.<\/p>\n\n\n\n

This makes Wix Email Marketing accessible for users with little to no technical background, which matters because most small business owners aren’t going to spend hours learning HTML to ship a single email.<\/p>\n\n\n\n

5. Audience Segmentation<\/h3>\n\n\n
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\"Wix<\/figure>\n<\/div>\n\n\n

With audience segmentation<\/a>, you can target specific groups of people in your subscriber list. Tailor your messages to match the unique needs and interests of each segment.<\/p>\n\n\n\n

This feature lets you segment subscribers based on activities, location, purchase history, and other criteria. For deeper segmentation across multiple data sources, brands typically pair Wix with a dedicated customer data platform<\/a> that unifies signals from web, app, and offline behavior.<\/p>\n\n\n\n

6. Custom Reports<\/h3>\n\n\n\n

Custom reports<\/a> in Wix Email Marketing give you an in-depth breakdown of each campaign’s success. These reports let you dig into the specifics of every send so you get the data needed to make informed decisions and tailor future marketing efforts more precisely.<\/p>\n\n\n\n

Each feature is designed to make email marketing more efficient. If you want additional capabilities beyond the basics, you can upgrade your Wix Email Marketing plan or explore additional email marketing tools<\/a> that integrate with Wix.<\/p>\n\n\n

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Wix Email Marketing Pricing Plans 2026<\/h2>\n\n\n\n

Wix Email Marketing plans are separate from Wix Premium website plans. You choose your email plan based on how many emails you intend to send each month.<\/p>\n\n\n\n

With the free email marketing plan, Wix lets you send 200 emails for free. The free plan follows a monthly balance system. Certain email marketing actions don’t count against your balance, like sharing a campaign that has already been published.<\/p>\n\n\n\n

Here’s a breakdown of the available Wix Email Marketing paid plans in 2026:<\/p>\n\n\n\n

Plan<\/strong><\/td>Monthly Cost<\/strong><\/td>Emails\/Month<\/strong><\/td>Best For<\/strong><\/td><\/tr>
Free<\/td>$0<\/td>200<\/td>Testing & very small businesses<\/td><\/tr>
Essentials<\/td>$10<\/td>500<\/td>Solo creators & freelancers<\/td><\/tr>
Core<\/td>$25<\/td>5,000<\/td>Small businesses<\/td><\/tr>
Advanced<\/td>$49<\/td>1,000,000<\/td>Mid-size to enterprise brands<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n