{"id":28890,"date":"2024-02-13T10:46:50","date_gmt":"2024-02-13T10:46:50","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=28890"},"modified":"2026-05-30T10:27:29","modified_gmt":"2026-05-30T10:27:29","slug":"marketing-automation-to-personalize-customer-journey","status":"publish","type":"post","link":"https:\/\/www.nvecta.com\/blog\/marketing-automation-to-personalize-customer-journey\/","title":{"rendered":"Marketing Automation to Personalize Customer Journey and Boosting Sales"},"content":{"rendered":"\n<p>The way your business interacts with prospective and current customers can create a lasting impression. They form these impressions at every point of contact throughout the customer journey. Personalising the customer journey can become an uphill task if you try to do it manually. Marketing automation can do the heavy lifting for you so you can spend more time and effort where your business needs it most.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is Marketing Automation?<\/strong><\/h2>\n\n\n\n<p>Marketing automation involves using software information platforms to automate mundane, repetitive marketing tasks. This can take place across multiple channels, including your website, <a href=\"https:\/\/www.nvecta.com\/blog\/how-to-create-an-email-campaign\/\">email campaigns<\/a>, and social media platforms. Marketing automation involves using software platforms to automate mundane, repetitive marketing tasks. <\/p>\n\n\n\n<p>This can take place across multiple channels, including your website, email campaigns, brand awareness and marketing logo design, and social media platforms. Messages are sent automatically to customers according to a set of instructions or a workflow. By using automation to perform repetitive tasks, you can increase your business efficiency and your revenue. To be most effective as a digital marketing expert, make sure you use the right tools. <\/p>\n\n\n\n<p>A MacBook offers powerful performance and has some features that can significantly boost your productivity. By using CRM text messaging, you can automate repetitive tasks, increase business efficiency, and increase revenue. For example, it offers robust multi-tasking capabilities, high performance, and speed. Over time, temporary files, system junk, and the like can build up and affect Mac performance. Your Mac may become slow and frequently stall or freeze. Check out the list of the best free third-party Mac cleaners. <\/p>\n\n\n\n<p>Using a Mac cleaner software will clear up Mac clutter. This will free up storage space and improve your MacBook&#8217;s overall performance. However, make sure to check Mac storage before doing this, as you might not need it after all. Using the best cleaners is a proven way to improve your computer&#8217;s performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What are The Benefits of Marketing Automation?<\/strong><\/h2>\n\n\n\n<p>It may seem counterintuitive, but automating your marketing can help you with personalising the <a href=\"https:\/\/www.nvecta.com\/blog\/how-to-create-a-user-journey\/\">customer journey<\/a>. It can help you deliver relevant personal messages to customers at the right time. This offers the following advantages in building effective marketing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Saves time<\/li>\n\n\n\n<li>Improves cost efficiency<\/li>\n\n\n\n<li>Ensures better lead quality<\/li>\n\n\n\n<li>Allows for increasing conversions<\/li>\n\n\n\n<li>Personalises customer relationships<\/li>\n\n\n\n<li>Simplifies connections across various channels and allows collaborative content marketing<\/li>\n\n\n\n<li>Streamlines the customer journey<\/li>\n\n\n\n<li>Enhances cooperation between marketing and sales teams<\/li>\n\n\n\n<li>Improves customer service<\/li>\n<\/ul>\n\n\n\n<p><strong>Understanding the customer journey<\/strong>&nbsp;<\/p>\n\n\n\n<p>If you want to understand why to automate marketing, it is important to understand that customers appreciate businesses that know them. The transition from traditional brick-and-mortar stores to a digital environment makes it harder to develop strong customer relationships that foster trust and loyalty.<\/p>\n\n\n\n<p>The process customers go through online consists of various stages. There&#8217;s a stage when they first become aware of your brand. You will need to nurture your leads if you want them to come to the consideration stage. Once they decide to buy, you must continue to engage and nurture them to ensure their loyalty.<\/p>\n\n\n\n<p>Winning customer trust and loyalty means using personalised customer data to reach them across a variety of marketing channels. It&#8217;s important to consistently deliver positive customer experiences at every touchpoint. This is an almost impossible task unless you push sales through automation. One effective way to achieve this balance is by leveraging a Customer Data Platform (CDP). A customer data platform brings together data from multiple touchpoints to create a unified view of each customer. This allows businesses to deliver timely, meaningful recommendations and content that align with individual preferences, without crossing the line into discomfort.<\/p>\n\n\n\n<p><em>The table below outlines the key stages of the customer journey and the role marketing automation plays at each stage:<\/em><\/p>\n\n\n\n<style>\n.iu-table-wrap{width:100%;max-width:100%;overflow-x:auto;-webkit-overflow-scrolling:touch;margin:0 0 1.5em;}\n.iu-table-wrap table{width:100%;border-collapse:collapse;table-layout:auto;}\n.iu-table-wrap th,.iu-table-wrap td{border:1px solid #ddd;padding:10px 14px;text-align:left;vertical-align:top;word-break:break-word;}\n.iu-table-wrap th{background:#f5f5f5;font-weight:700;}\n@media (max-width:600px){\n  .iu-table-wrap table,.iu-table-wrap thead,.iu-table-wrap tbody,.iu-table-wrap tr,.iu-table-wrap th,.iu-table-wrap td{display:block;width:100%;}\n  .iu-table-wrap thead{position:absolute;left:-9999px;}\n  .iu-table-wrap tr{margin-bottom:12px;border:1px solid #ddd;border-radius:8px;overflow:hidden;}\n  .iu-table-wrap td{border:none;border-bottom:1px solid #eee;}\n  .iu-table-wrap td:last-child{border-bottom:none;}\n  .iu-table-wrap td::before{content:attr(data-label);display:block;font-weight:700;margin-bottom:4px;color:#333;}\n}\n<\/style>\n<div class=\"iu-table-wrap\">\n<table>\n<thead>\n<tr><th>Stage<\/th><th>Customer Mindset<\/th><th>Key Actions<\/th><th>Automation Role<\/th><\/tr>\n<\/thead>\n<tbody>\n<tr><td data-label=\"Stage\"><strong>Awareness<\/strong><\/td><td data-label=\"Customer Mindset\">Discovering your brand for the first time<\/td><td data-label=\"Key Actions\">Visits website, sees ads, reads blog posts<\/td><td data-label=\"Automation Role\">Targeted ads, SEO-optimised content, and social media scheduling<\/td><\/tr>\n<tr><td data-label=\"Stage\"><strong>Consideration<\/strong><\/td><td data-label=\"Customer Mindset\">Evaluating options and comparing solutions<\/td><td data-label=\"Key Actions\">Signs up for newsletter, downloads resources<\/td><td data-label=\"Automation Role\">Lead scoring, drip email campaigns, personalised content delivery<\/td><\/tr>\n<tr><td data-label=\"Stage\"><strong>Decision<\/strong><\/td><td data-label=\"Customer Mindset\">Ready to make a purchase<\/td><td data-label=\"Key Actions\">Adds to cart, requests a demo, completes checkout<\/td><td data-label=\"Automation Role\">Cart abandonment emails, special offer triggers, and retargeting<\/td><\/tr>\n<tr><td data-label=\"Stage\"><strong>Retention<\/strong><\/td><td data-label=\"Customer Mindset\">Post-purchase engagement and loyalty building<\/td><td data-label=\"Key Actions\">Repeat purchases, leaves reviews, joins loyalty programme<\/td><td data-label=\"Automation Role\">Transactional emails, loyalty rewards automation, and re-engagement campaigns<\/td><\/tr>\n<tr><td data-label=\"Stage\"><strong>Advocacy<\/strong><\/td><td data-label=\"Customer Mindset\">Actively recommending your brand to others<\/td><td data-label=\"Key Actions\">Shares referrals, posts reviews, and engages on social media<\/td><td data-label=\"Automation Role\">Automated referral programmes, social sharing prompts, and ambassador outreach<\/td><\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n\n\n<p>By mapping automation to each stage of the customer journey, businesses can ensure that no lead is left behind and every customer receives a relevant, timely experience,&nbsp; from first contact through to long-term advocacy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ways to Personalise The Customer Journey<\/strong><\/h2>\n\n\n\n<p>Automation can help you in personalising customer journey, but your marketing and sales teams still need to offer that \u2018personal touch\u2019 rather than relying on it entirely. You need to find the right balance between automation and personalisation for customers to want to engage. Personalisation should always give them a smoother experience and make them more willing to buy. The strategies you use must be helpful rather than intrusive.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Segment Your Customers<\/strong><\/h3>\n\n\n\n\n\n<p>Marketing automation allows you to segment your customers. Collecting data about them, such as where they live, their interests, and their behaviour, helps you to build customer profiles. Artificial intelligence algorithms can automatically segment your customers into groups. You may choose to <a href=\"https:\/\/www.nvecta.com\/blog\/customer-segmentation\/\">segment customers<\/a> based on factors such as demographics, interests, preferences, or behaviour. This means you can tailor your marketing messages to suit each segment. The content each segment receives will be targeted to their specific needs and pain points. For example, if you segment your leads based on interest in a specific product, you could offer them a special deal. Advanced strategies like semantic keyword clustering can further enhance customer journey personalisation by grouping related search intents and refining targeted campaigns. Anchor text: semantic keyword clustering<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Score Your Leads<\/strong><\/h3>\n\n\n\n<p>Marketing automation helps with lead scoring. When sales teams don\u2019t have to spend time on manual data entry, they have more time to communicate directly with leads. Lead scoring ensures they can focus on leads that are most likely to convert. A lead that has only visited your website once is probably \u2018lukewarm\u2019 whereas a lead that subscribes to your email list is \u2018hot\u2019. <\/p>\n\n\n\n<p>Segmenting leads based on scores allows sales teams to send them more targeted messages. Scoring your leads isn\u2019t a once-off process. Regularly reviewing and updating your lead scoring criteria will ensure that automatic scoring stays accurate. A fractional CTO can help evaluate and implement the right tech stack for advanced scoring models, ensuring your automation tools align with evolving business goals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Use Trigger-Based Email Campaigns<\/strong><\/h3>\n\n\n\n\n\n<p>Automating an email campaign can help you to provide your customers with relevant content. Specific customer actions can trigger automated campaigns. For example, if someone signs up for your subscriber list, this could trigger a welcome email. If a customer abandons a cart, this action could trigger a personalised email reminding them to complete the purchase. Including a special offer could <a href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-tips\/\">help to persuade them<\/a>. Cart abandonment rates are very high, and reactivating even a small percentage of them can improve your sales. With a higher open rate, <a href=\"https:\/\/www.nvecta.com\/blog\/trigger-emails\/\">trigger emails<\/a> can help increase conversions. You can use them for many purposes, such as sending a birthday or anniversary email, updating an order status, or re-engaging a contact. Customers expect to hear from you after making a purchase, so this is a good time to send a sequence of transactional emails that keep them updated. They will appreciate being kept informed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Provide Dynamic Content<\/strong><\/h3>\n\n\n\n<p>Dynamic content may be text, audio, or video that adapts based on customers&#8217; past interactions and preferences. For example, when you log in to YouTube or Netflix, you will see content aligned to your preferences. Customers who visit your website can also see dynamic content tailored to their buyer profiles. By leveraging advanced features like structured data and a <a href=\"https:\/\/www.nvecta.com\/blog\/what-is-customer-data-platform-cdp\/\">customer data platform<\/a>, you can deliver the right message at the right time\u2014making customers far more likely to engage and respond. You can use sales funnel-building tools to create dynamic content at every stage of the customer journey. Dynamic content on your website can give visitors the most contextual and relevant experience. A good recommendation engine can select and suggest product information pages relevant to the visitor\u2019s customer journey. You can send contextual emails based on user data and make any display ads more relevant.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Offer Personalised Recommendations<\/strong><\/h3>\n\n\n\n<p>Around 90% of consumers are willing to share their data if they can receive personalised recommendations. Collecting data over time allows you to make the type of personalised recommendations that make customers feel valued. If you own an online clothing store and you notice that a certain customer only buys dresses with sleeves and a collar, you can tailor recommendations. By understanding customer preferences, you can identify what they expect from you and deliver it. Personalisation is also essential for businesses operating across different markets and languages. By using <a href=\"https:\/\/milengo.com\/website-localization-services\/\" target=\"_blank\" rel=\"noopener\">multilingual website <\/a>localisation, companies can tailor content, product recommendations, and messaging to align with cultural preferences, linguistic nuances, and local expectations. This approach helps international users feel understood and increases engagement, just as personalised product recommendations do in e-commerce or fashion retail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Consistently Connect Across Many Touchpoints<\/strong><\/h3>\n\n\n\n<p>Automation software enables you to reach customers consistently across different touchpoints. Incorporating corporate video production, businesses can create compelling visual narratives that resonate with customers and drive brand awareness. Keeping track of performance is important, as it will help you optimise your campaigns. You may be able to optimise your blog posts to reach consumers who are just beginning to explore their options. Emails containing videos could provide them with more detailed information down the line. Webinars, like those hosted on Hubilo, provide an interactive and dynamic way to engage prospects at key stages of their journey. By integrating webinar marketing automation, you can drive deeper connections and deliver personalised content effortlessly. Customers ready to make a purchase may appreciate a webinar that offers more detailed information on how to use it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Ask for Customer Feedback<\/strong><\/h3>\n\n\n\n\n\n<p>You need to listen to your customers if you want to provide them with meaningful experiences. You can use customer surveys, polls, or quizzes strategically on your website and social media platforms to get their feedback. This helps you to find out how they feel about your products, the impact of your campaigns, and your customer service. Encouraging ongoing communication will help you to improve the overall customer experience. Utilising churn management software can significantly facilitate this process. Sales through automation will always remain at the core, even as other ideas are implemented.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. Improve Customer Service<\/strong><\/h3>\n\n\n\n\n\n<p>Shoppers today expect immediate assistance when interacting and shopping online. AI chatbots provide a way to deliver 24\/7 support to customers seeking answers to their questions. This helps ensure they feel seen and heard, so they don\u2019t abandon their purchase and head to a competitor\u2019s site. If their queries are too complex, the chatbot will pass them on to a human agent who can handle them. The integration of real-time agent assistance guarantees a timely handover to human support for in-depth query resolution. Chatbots free up time for agents who can then spend time with customers who need it. The customer will always have support, whether a chatbot answers their basic queries or a human agent addresses more complex issues. That way, they can always talk to your team before contacting their bank to file a chargeback for the transaction<\/p>\n\n\n\n<p>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Integrating Marketing Automation Tools<\/strong><\/h2>\n\n\n\n<p>There are many popular marketing automation tools and platforms that can help you personalise the customer journey. You can integrate these tools with your existing marketing software. Here are two examples of software you may already use that you can integrate with marketing automation tools.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Integrate With Your Customer Relationship Management (CRM) Software<\/strong><\/h2>\n\n\n\n<p>Integrating marketing automation tools with your <a href=\"https:\/\/www.nvecta.com\/pb\/blog\/crm\/\">CRM <\/a>means the platforms can share data in real time or near real time. For example, whenever a lead is created or updated in your marketing automation platform, the associated changes are reflected in your Sales CRM. When you add or modify a lead in the CRM, the change is reflected in the AI marketing tools. This also enables better website personalisation, ensuring users receive tailored content based on their behaviour and stage in the customer journey. Along the same lines, connecting your marketing automation with a <a href=\"https:\/\/www.eway-crm.com\/crm-for-microsoft-365\/\" target=\"_blank\" rel=\"noopener\">CRM for Office 365<\/a> helps keep sales and marketing data aligned within the Microsoft ecosystem. If referrals are part of your growth loop, connect your automation to Rewardful, an affiliate and referral platform for SaaS, to automatically create referral links, attribute revenue to advocates, and trigger lifecycle emails based on their activity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Integrate With Your Event Management Tool<\/strong><\/h2>\n\n\n\n<p>This allows your teams to handle every aspect of event management with ease. For example, when prospects register for an event, they are added to the event&#8217;s marketing campaign in the marketing automation platform. Integrating marketing automation tools with digital signage solutions for hotels allows you to seamlessly manage and personalise content displayed in hotel lobbies, conference rooms, and other areas. For example, when guests check in, their preferences can trigger personalised welcome messages on the digital displays.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Adopt End-to-End Automation<\/strong><\/h2>\n\n\n\n<p>Adopting end-to-end automation allows you to transform every marketing workflow. You can ensure that you use automation and the human touch throughout the customer journey to offer the most effective personalisation. It helps to create a visual representation of the steps involved in the customer journey. Think about how you will implement marketing automation in each one. With each step, try to think about factors such as which channels you should use and how you will measure results. At the same time, leveraging Enterprise AI Development Services can help streamline these processes and make your automation more intelligent.<\/p>\n\n\n\n<p> The steps may include creating customer profiles, ensuring that you create the right content and monitoring metrics. When automation is well-defined for each stage, it is easier to track progress and make improvements. Modern <a href=\"https:\/\/www.vhiz.ai\/categories\/ai-business-tools\/\" target=\"_blank\" rel=\"noopener\">AI business solutions<\/a> further enhance this operational clarity by identifying hidden patterns in performance data and providing predictive insights that help teams adjust their strategies in real time. You need to automate the progression of your leads from one stage to another. <\/p>\n\n\n\n<p>They must move through the customer journey based on their behaviour and engagement levels. For example, someone who visits your website regularly should move from the awareness stage to the consideration stage. A lead that downloads a white paper is ready to move from the consideration to the decision stage. When you automate lead progression, you ensure you nurture your leads with relevant, targeted content at every stage of the journey. <\/p>\n\n\n\n<p>Engaging a fractional CPO can help design and oversee this automation process, ensuring the customer journey aligns with your product strategy and user experience goals. By leveraging their strategic expertise, you can create a seamless connection between marketing automation, product development, and customer needs. Using the same automation software helps marketing and sales teams coordinate their efforts, so they align with your business goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Monitor Performance Metrics<\/strong><\/h2>\n\n\n\n<p>Marketing automation platforms can give you a high-level view or a granular look at the performance of your marketing efforts. Tracking engagement and conversion rates of all marketing campaigns is essential. Without metrics like these, you have no idea how your campaigns are performing. When you have an A\/B testing process for 2025 tools in place, even simple changes like improving a subject line can make a difference.<\/p>\n\n\n\n<p> Finding the right balance between automation and personalisation will involve plenty of tracking, testing, and making adjustments. This will slowly but surely improve your campaign performance and deliver better overall results. Also, choosing professional digital signage software is integral to our success for several reasons. Firstly, it allows us to visually showcase our products and promotions in-store, enhancing the shopping experience for our customers and driving sales. Additionally, it enables us to deliver targeted messaging and dynamic content, ensuring that our marketing efforts are relevant and engaging.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Marketing automation streamlines some of the most time-consuming tasks in digital marketing. From automating lead qualification to automatically triggering actions based on customer behaviour, you can save time and optimise your marketing efforts.<\/p>\n\n\n\n<p> Once a marketing campaign is up and running, you can monitor performance and make adjustments as you see results. Putting some of your marketing efforts on autopilot with marketing automation ensures you reap the benefits of less menial work. More importantly, you can create more effective personalisation for customers throughout the customer journey. This will help to improve sales and increase your revenue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQs<\/strong><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1780136230566\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>What is marketing automation, and how does it work?<br><\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Marketing automation uses software platforms to handle repetitive marketing tasks automatically, such as sending emails, scoring leads, and posting on social media. It works by setting up workflows or rules that trigger specific actions based on customer behaviour. For example, when a visitor signs up for your newsletter, the system can automatically send a welcome email, add them to a segmented list, and notify your sales team, all without manual effort.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1780136240775\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>How does marketing automation help personalise the customer journey?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Automation tools collect and analyse customer data, including browsing behaviour, purchase history, and preferences, to deliver the right message at the right time. By segmenting customers into groups and triggering personalised content, offers, and emails based on their actions, businesses can create experiences that feel tailored to each individual, even at scale. <\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1780136250023\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>What are the most effective marketing automation strategies for personalisation?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The most effective strategies include: customer segmentation (grouping audiences by demographics, interests, or behaviour), lead scoring (prioritising high-intent leads), trigger-based email campaigns (sending messages based on specific actions), dynamic website content (adapting what visitors see based on their profile), and personalised product recommendations driven by past behaviour. <\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1780136260728\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>What is lead scoring and why does it matter?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Lead scoring is the process of assigning a value to each lead based on their level of engagement, such as website visits, email opens, or content downloads. Leads with higher scores are more likely to convert and should receive priority attention from your sales team. Automation handles the scoring in real time, ensuring your team always focuses its energy where it will have the greatest impact. <\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1780136269927\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>What are trigger-based email campaigns?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Trigger-based email campaigns are automated emails sent in response to a specific customer action. Common examples include welcome emails when someone subscribes, cart abandonment reminders when a shopper leaves without purchasing, order confirmation and shipping updates, and re-engagement emails for inactive subscribers. Because these emails are sent at the exact moment a customer takes an action, they tend to have higher open and conversion rates than standard broadcast emails. <\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The way your business interacts with prospective and current customers can create a lasting impression. They form these impressions at every point of contact throughout the customer journey. Personalising the customer journey can become an uphill task if you try to do it manually. Marketing automation can do the heavy lifting for you so you [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":28985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[],"class_list":["post-28890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-automation"],"_links":{"self":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/28890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=28890"}],"version-history":[{"count":93,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/28890\/revisions"}],"predecessor-version":[{"id":37113,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/28890\/revisions\/37113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/28985"}],"wp:attachment":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=28890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=28890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=28890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}