{"id":3268,"date":"2019-12-17T11:26:02","date_gmt":"2019-12-17T11:26:02","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=3268"},"modified":"2025-05-09T12:37:02","modified_gmt":"2025-05-09T12:37:02","slug":"what-is-whatsapp-business-and-its-features","status":"publish","type":"post","link":"https:\/\/www.nvecta.com\/blog\/what-is-whatsapp-business-and-its-features\/","title":{"rendered":"What is Whatsapp Business and its Features?"},"content":{"rendered":"\n<p>&#8220;<strong>What is Whatsapp Business?<\/strong>&#8221; is the trending topic nowadays amongst marketers and users. let us know what it is actually.<\/p>\n\n\n\n<p>We are already bidding farewell to 2019 and on the verge of welcoming 2020. With the passing of time, many things are changing but not the popularity of the famous messaging app. i.e. Whatsapp. <\/p>\n\n\n\n<p>Keeping its popularity in mind, <a href=\"https:\/\/www.nvecta.com\/blog\/how-to-collect-whatsapp-business-opt-in\/\">Whatsapp Business<\/a> too has been launched which can bloom the success of your business by multi-folds. It is a cross-platform messaging app that allows transparent communication between users and marketers through rich media messages.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nvecta.com\/blog\/what-is-whatsapp-business-and-its-features\/#How_to_use_Whatsapp_Business_App\" >How to use Whatsapp Business App?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nvecta.com\/blog\/what-is-whatsapp-business-and-its-features\/#How_Does_Whatsapp_Business_Work\" >How Does Whatsapp Business Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nvecta.com\/blog\/what-is-whatsapp-business-and-its-features\/#Is_Whatsapp_Free_and_Safe\" >Is Whatsapp Free and Safe?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nvecta.com\/blog\/what-is-whatsapp-business-and-its-features\/#1_Regular_WhatsApp_is_still_free\" >1. Regular WhatsApp is still free :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nvecta.com\/blog\/what-is-whatsapp-business-and-its-features\/#2_Small_scale_businesses_are_using_it\" >2. Small scale businesses are using it :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nvecta.com\/blog\/what-is-whatsapp-business-and-its-features\/#3_Non-promotional_services_are_chargeable\" >3. Non-promotional services are chargeable :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nvecta.com\/blog\/what-is-whatsapp-business-and-its-features\/#4_Save_money_through_WhatsApp_business_API\" >4. Save money through WhatsApp business API :&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.nvecta.com\/blog\/what-is-whatsapp-business-and-its-features\/#Why_Should_You_Use_Whatsapp_Business\" >Why Should You Use Whatsapp Business?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.nvecta.com\/blog\/what-is-whatsapp-business-and-its-features\/#1_Professional_touch\" >1. Professional touch :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.nvecta.com\/blog\/what-is-whatsapp-business-and-its-features\/#2_Give_labels_to_your_customers\" >2. Give labels to your customers :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.nvecta.com\/blog\/what-is-whatsapp-business-and-its-features\/#3_Power_of_automated_messages\" >3. Power of automated messages :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.nvecta.com\/blog\/what-is-whatsapp-business-and-its-features\/#4_Important_WhatsApp_insights\" >4. Important WhatsApp insights :&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.nvecta.com\/blog\/what-is-whatsapp-business-and-its-features\/#How_can_you_lead_your_brand_with_Whatsapp_Business_features\" >How can you lead your brand with Whatsapp Business features?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.nvecta.com\/blog\/what-is-whatsapp-business-and-its-features\/#Let_customers_reach_you_through_conversational_signals\" >Let customers reach you through conversational signals<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.nvecta.com\/blog\/what-is-whatsapp-business-and-its-features\/#1_Power_of_reading_receipts_and_delivery_signs\" >1. Power of reading receipts and delivery signs:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.nvecta.com\/blog\/what-is-whatsapp-business-and-its-features\/#2_The_benefit_of_tracking_replies\" >2. The benefit of tracking replies :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.nvecta.com\/blog\/what-is-whatsapp-business-and-its-features\/#3_Advantage_of_deleting_messages\" >3. Advantage of deleting messages :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.nvecta.com\/blog\/what-is-whatsapp-business-and-its-features\/#4_An_array_of_multimedia_messages\" >4. An array of multimedia messages :<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.nvecta.com\/blog\/what-is-whatsapp-business-and-its-features\/#How_does_group_messaging_work_in_the_Whatsapp_business\" >How does group messaging work in the Whatsapp business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.nvecta.com\/blog\/what-is-whatsapp-business-and-its-features\/#What_all_multimedia_messages_can_you_send_in_Whatsapp_Business\" >What all multimedia messages can you send in Whatsapp Business?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.nvecta.com\/blog\/what-is-whatsapp-business-and-its-features\/#1_Template_messages\" >1. Template messages : &nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.nvecta.com\/blog\/what-is-whatsapp-business-and-its-features\/#2_Simple_text_message\" >2. Simple text message :&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.nvecta.com\/blog\/what-is-whatsapp-business-and-its-features\/#3_Send_catchy_images\" >3. Send catchy images :&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.nvecta.com\/blog\/what-is-whatsapp-business-and-its-features\/#4_Solve_customer_queries\" >4. Solve customer queries :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.nvecta.com\/blog\/what-is-whatsapp-business-and-its-features\/#5_Your_work_location\" >5. Your work location :<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"how-to-use-whatsapp-business-app\"><span class=\"ez-toc-section\" id=\"How_to_use_Whatsapp_Business_App\"><\/span>How to use Whatsapp Business App?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Many small business marketers are already billing in the benefits of <a href=\"https:\/\/www.nvecta.com\/blog\/whatsapp-for-business\/\">Whatsapp for Business<\/a> to engage effectively with the customers. No doubt organizations have access to varied capabilities and features of the app. But still many people are unaware of the magical features.<\/p>\n\n\n\n<p>Let us know first how to get started with the app :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In order to get started, you simply have to download it from the google play store.<br><\/li>\n\n\n\n<li>Next, you need to sign up using your <a href=\"https:\/\/www.heyophone.com\/features\/business-phone-number\" target=\"_blank\" rel=\"noopener\">business phone number<\/a>. It will make your verification much easier.<br><\/li>\n\n\n\n<li>Go to the profile section under the Business settings of your app. Create your profile by simply adding your business details. Remember to enter accurate business details. For example &#8211; Your Business name, phone number, and contact number. For example &#8211; Your Business name, phone number, and contact number. You can also manage your business chats conveniently from your desktop using <a href=\"https:\/\/www.kenyt.ai\/blog\/whatsapp-marketing\/whatsapp-web-login-ultimate-step-by-step-guide-2025\/\" target=\"_blank\" rel=\"noopener\">WhatsApp Web login<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>Now that we have gathered enough info on the app, let us see:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-does-whatsapp-business-work\"><span class=\"ez-toc-section\" id=\"How_Does_Whatsapp_Business_Work\"><\/span>How Does Whatsapp Business Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before going further with the features of Whatsapp Business, let us see what are the prerequisites for the app :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First of all, you require a smartphone that runs android and a mobile number for registering your services.<\/li>\n\n\n\n<li>It would be better if you take a separate sim apart from your personal one. The reason being the verification required for your account. If one of your numbers is already registered with WhatsApp, you can\u2019t use it for the WhatsApp Business account.<\/li>\n\n\n\n<li>Remember WhatsApp doesn\u2019t verify each and every business account. It is in fact based on a number of factors. A brand that is notable is only taken into consideration.<\/li>\n<\/ul>\n\n\n\n<p>Before using WhatsApp for business, there is one question that clicks every user mind and that is&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"is-whatsapp-free-and-safe\"><span class=\"ez-toc-section\" id=\"Is_Whatsapp_Free_and_Safe\"><\/span><strong>Is Whatsapp Free and Safe<\/strong>?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Facebook-owned WhatsApp was launched free of cost but it has recently been announced that the app will be implementing some charges from marketers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-regular-whatsapp-is-still-free\"><span class=\"ez-toc-section\" id=\"1_Regular_WhatsApp_is_still_free\"><\/span>1. <strong>Regular WhatsApp is still free<\/strong> : <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Although the charges will only be implemented for the app, regular WhatsApp would still be free.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-small-scale-businesses-are-using-it\"><span class=\"ez-toc-section\" id=\"2_Small_scale_businesses_are_using_it\"><\/span><strong>2. Small scale businesses are using it : <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Many small-scale businesses are already using it for expanding their business. Large companies have also started binging on this app. For example &#8211; Make my trip is using it to promote their services and also to interact with their users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-non-promotional-services-are-chargeable\"><span class=\"ez-toc-section\" id=\"3_Non-promotional_services_are_chargeable\"><\/span><strong>3. Non-promotional services are chargeable : <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Whatsapp business charges 0.5 cents to 9 cents depending upon the country. In India, it would be charging around rs. 5 to 6 per message.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-save-money-through-whatsapp-business-api\"><span class=\"ez-toc-section\" id=\"4_Save_money_through_WhatsApp_business_API\"><\/span>4. <strong>Save money through WhatsApp business API<\/strong> :&nbsp; <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The app can be downloaded from the play store. But one safer way to save your money is to get signed up for the app API. It is free of cost and also it is available for only the marketers who already have potential and existing customers on a large scale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-should-you-use-whatsapp-business\"><span class=\"ez-toc-section\" id=\"Why_Should_You_Use_Whatsapp_Business\"><\/span><strong>Why Should You Use Whatsapp Business?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-professional-touch\"><span class=\"ez-toc-section\" id=\"1_Professional_touch\"><\/span><strong>1. Professional touch : <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Give a professional touch to your business by creating a business profile. You can attract more customers to your profile by adding a business name, logo, and contact information to your business account.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-give-labels-to-your-customers\"><span class=\"ez-toc-section\" id=\"2_Give_labels_to_your_customers\"><\/span><strong>2. Give labels to your customers : <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In case you have too many customers with the same name. You can put customer labels to avoid this chaos. Also, you can mark order status and chats to distinguish one customer from the other.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-power-of-automated-messages\"><span class=\"ez-toc-section\" id=\"3_Power_of_automated_messages\"><\/span><strong>3. Power of automated messages : <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Retain relationships with the customers by sending them warm greetings and welcome messages. Proof your availability to the user&#8217;s time and again to let them feel safer with you. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-important-whatsapp-insights\"><span class=\"ez-toc-section\" id=\"4_Important_WhatsApp_insights\"><\/span>4. <strong>Important WhatsApp insights <\/strong>:&nbsp; <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Know important statistics about WhatsApp business insights. Know how many messages are sent and delivered. Also, check when your users are active.<\/p>\n\n\n\n<p>Now that you know why you should be using Whatsapp Business, Let your brand lead the market with the WhatsApp business app.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-can-you-lead-your-brand-with-whatsapp-business-features\"><span class=\"ez-toc-section\" id=\"How_can_you_lead_your_brand_with_Whatsapp_Business_features\"><\/span>How can you lead your brand with Whatsapp Business features?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand name:<\/strong> Make your company name be clearly visible at the top so that users can&nbsp;affiliate with you at one glimpse.&nbsp;<br><\/li>\n\n\n\n<li><strong>Brand logo:<\/strong> The app allows you to place your brand logo. It is your logo that distinguishes you from other businesses. Make sure you have a catchy one so that users pick you up easily amongst the millions.<br><\/li>\n\n\n\n<li><strong>Brand Verification:<\/strong> Verification ensures trust to the users that yes you are running a validated business and not a forged one.<br><\/li>\n\n\n\n<li><strong>Encryption:<\/strong> Encrypt your messages and information so that only recognized authorities can access it. The messages are encrypted and secured over <strong>HTTPS<\/strong>.<br><\/li>\n\n\n\n<li><strong>Existing message templates:<\/strong> You can begin conversations with the help of already existed templates for better user engagement.<br><\/li>\n\n\n\n<li><strong>Send images or videos:<\/strong>&nbsp; One of the most engaging features of WhatsApp Business is you can send images, locations, or videos to your users. Let them know where your business is and how it works.<br><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"715\" height=\"471\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Popularity-of-Whatsapp-Business-min1.png\" alt=\"Popularity-of-Whatsapp-Business-min\" class=\"wp-image-9845\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Popularity-of-Whatsapp-Business-min1.png 715w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Popularity-of-Whatsapp-Business-min1.png 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Popularity-of-Whatsapp-Business-min1.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Popularity-of-Whatsapp-Business-min1.png 270w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"let-customers-reach-you-through-conversational-signals\"><span class=\"ez-toc-section\" id=\"Let_customers_reach_you_through_conversational_signals\"><\/span><strong>Let customers reach you through conversational signals <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Features of Whatsapp Business allow your users to reach you by using its feasible features:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"813\" height=\"457\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Features-of-Whatsapp-Business1.jpg\" alt=\"Features-of-Whatsapp-Business\" class=\"wp-image-9844\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Features-of-Whatsapp-Business1.jpg 813w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Features-of-Whatsapp-Business1.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Features-of-Whatsapp-Business1.jpg 768w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Features-of-Whatsapp-Business1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Features-of-Whatsapp-Business1.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Features-of-Whatsapp-Business1.jpg 740w\" sizes=\"(max-width: 813px) 100vw, 813px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"1-power-of-reading-receipts-and-delivery-signs\"><span class=\"ez-toc-section\" id=\"1_Power_of_reading_receipts_and_delivery_signs\"><\/span>1. Power of reading receipts and delivery signs: <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These features let you know the delivery of your messages or if you turn read receipt on, you can allow your customers to see if their messages are read by you or not with a blue double tick.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-the-benefit-of-tracking-replies\"><span class=\"ez-toc-section\" id=\"2_The_benefit_of_tracking_replies\"><\/span>2. <strong>The benefit of tracking replies :<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Refer to specific messages while replying to your users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-advantage-of-deleting-messages\"><span class=\"ez-toc-section\" id=\"3_Advantage_of_deleting_messages\"><\/span>3. <strong>Advantage of deleting messages :<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Delete your stuffed messages whenever you feel like it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-an-array-of-multimedia-messages\"><span class=\"ez-toc-section\" id=\"4_An_array_of_multimedia_messages\"><\/span>4. <strong>An array of multimedia messages :<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can receive an array of multimedia messages. That means your consumers can send you their location or address to simplify the process of delivery of any item they are purchasing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-does-group-messaging-work-in-the-whatsapp-business\"><span class=\"ez-toc-section\" id=\"How_does_group_messaging_work_in_the_Whatsapp_business\"><\/span><strong>How does group messaging work in the Whatsapp business?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>WhatsApp Business enables you to <a href=\"https:\/\/www.nvecta.com\/blog\/website-personalization-tools\/\">practice personalization<\/a> at a higher level. Not only you can send messages to the clients or customers individually but you can also engage with the users and clients by creating a group.&nbsp;<\/p>\n\n\n\n<p>Use the power of communication while conversing with your clients and other organizations. Also, be available to your customers and convince them by telling your Brand USPs.<\/p>\n\n\n\n<p>Things to remember while creating a group :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set up the logo and subject of your group.<\/li>\n\n\n\n<li>You can change the subject of your group anytime you want to.<\/li>\n\n\n\n<li>Remember to place an image that is relevant to your group or organization and people can relate to it.<\/li>\n\n\n\n<li>The subject of your group must have a maximum of 35 characters.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-all-multimedia-messages-can-you-send-in-whatsapp-business\"><span class=\"ez-toc-section\" id=\"What_all_multimedia_messages_can_you_send_in_Whatsapp_Business\"><\/span><strong>What all multimedia messages can you send in Whatsapp Business?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>NotifyVisitors<\/strong> Whatsapp Business API currently has the following important multimedia message features. You can send alerts and notifications to your audience with the help of already existing templates. Send simple text messages, audio files, or images to your users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-template-messages\"><span class=\"ez-toc-section\" id=\"1_Template_messages\"><\/span><strong>1. Template messages : &nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Create your own templates with a specific format to engage users with messages. Inform customers about the product delivery details such as when is it going to be dispatched and when a customer will actually receive it.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"366\" height=\"450\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Template-messages.png\" alt=\"Template messages\" class=\"wp-image-9849\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Template-messages.png 366w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Template-messages.png 244w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Template-messages.png 270w\" sizes=\"(max-width: 366px) 100vw, 366px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-simple-text-message\"><span class=\"ez-toc-section\" id=\"2_Simple_text_message\"><\/span><strong>2. Simple text message :&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Acknowledge your customers by sending them simple text messages such as when they purchase something from you or when they contact you for their queries.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"436\" height=\"736\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Simple-text-message-min1.jpg\" alt=\"Simple-text-message-min\" class=\"wp-image-9847\" style=\"width:327px;height:552px\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Simple-text-message-min1.jpg 436w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Simple-text-message-min1.jpg 178w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Simple-text-message-min1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Simple-text-message-min1.jpg 270w\" sizes=\"(max-width: 436px) 100vw, 436px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"3-send-catchy-images\"><span class=\"ez-toc-section\" id=\"3_Send_catchy_images\"><\/span><strong>3. Send catchy images :&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Images can enhance the quality of your brand and convince users about the product you are actually offering them.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"436\" height=\"736\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Send-catchy-images-min1.jpg\" alt=\"Send-catchy-images-min\" class=\"wp-image-9846\" style=\"width:327px;height:552px\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Send-catchy-images-min1.jpg 436w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Send-catchy-images-min1.jpg 178w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Send-catchy-images-min1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Send-catchy-images-min1.jpg 270w\" sizes=\"(max-width: 436px) 100vw, 436px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"4-solve-customer-queries\"><span class=\"ez-toc-section\" id=\"4_Solve_customer_queries\"><\/span><strong>4. Solve customer queries : <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/invitereferrals.podbean.com\/\" target=\"_blank\" rel=\"noopener\">Audio files<\/a> are a great way to solve customer queries in case you are not available for a WhatsApp call.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"485\" height=\"736\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Solve-customer-queries-min1.jpg\" alt=\"Solve-customer-queries-min\" class=\"wp-image-9848\" style=\"width:364px;height:552px\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Solve-customer-queries-min1.jpg 485w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Solve-customer-queries-min1.jpg 198w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Solve-customer-queries-min1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Solve-customer-queries-min1.jpg 270w\" sizes=\"(max-width: 485px) 100vw, 485px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"5-your-work-location\"><span class=\"ez-toc-section\" id=\"5_Your_work_location\"><\/span>5. <strong>Your work location : <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tell users about your work location so that they can visit you as per their needs and requirements.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"411\" height=\"450\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Your-work-location-min1.png\" alt=\"Your-work-location-min\" class=\"wp-image-9850\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Your-work-location-min1.png 411w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Your-work-location-min1.png 274w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Your-work-location-min1.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/Your-work-location-min1.png 270w\" sizes=\"(max-width: 411px) 100vw, 411px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-medium-font-size\"><strong>Conclusion<\/strong><\/p>\n\n\n\n<p>Adapt the above features of the <a href=\"https:\/\/www.nvecta.com\/blog\/whatsapp-marketing-strategy\">WhatsApp marketing strategy<\/a>. Let customers know the real you and the authenticity of your brand through the amazing features of WhatsApp.<\/p>\n\n\n\n<p><strong>Also Read:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/marketing-through-whatsapp-business\/\">What is WhatsApp Business Marketing: Ultimate Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/provide-users-a-better-travel-experience-through-whatsapp-messages\/\">How To Deliver A Better Travel Experience With Whatsapp Business?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/whatsapp-business-api-for-retail-marketing\/\">5 Tricks To Boost Retail Marketing With Whatsapp Business API<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;What is Whatsapp Business?&#8221; is the trending topic nowadays amongst marketers and users. let us know what it is actually. We are already bidding farewell to 2019 and on the verge of welcoming 2020. With the passing of time, many things are changing but not the popularity of the famous messaging app. i.e. Whatsapp. Keeping [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":7498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[116],"tags":[],"class_list":["post-3268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whatsapp-business"],"_links":{"self":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/3268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=3268"}],"version-history":[{"count":64,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/3268\/revisions"}],"predecessor-version":[{"id":32772,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/3268\/revisions\/32772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/7498"}],"wp:attachment":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=3268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=3268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=3268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}