{"id":3852,"date":"2020-03-11T06:08:22","date_gmt":"2020-03-11T06:08:22","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=3852"},"modified":"2025-12-05T12:31:43","modified_gmt":"2025-12-05T12:31:43","slug":"improve-seo-with-ab-testing","status":"publish","type":"post","link":"https:\/\/www.nvecta.com\/blog\/improve-seo-with-ab-testing\/","title":{"rendered":"How to Improve SEO With A\/B Testing Tool"},"content":{"rendered":"\n<p>AB testing is one of the useful tools to uplevel your landing page and website\u2019s performance. Read this blog to know more about how you can <strong>improve SEO with A\/B testing<\/strong>.<\/p>\n\n\n\n<p>Online business is not only driven by higher conversion rates and leads. But it must also focus on improving the SEO of the landing pages to attain good website traffic.<\/p>\n\n\n\n<p>We must find a solution that could resolve all of the above issues. AB testing is the perfect fit for achieving the best outcomes for our business. It allows you to make changes to your website by creating variants of the original version. It enhances the user experience on your website. Ultimately, it helps in <a href=\"https:\/\/www.businessmodulehub.com\/blog\/3-steps-for-b2b-lead-generation-in-digital-marketing-development\/#.XohC1_0zbIU\" target=\"_blank\" rel=\"noopener\">getting more leads and conversions<\/a>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nvecta.com\/blog\/improve-seo-with-ab-testing\/#WHAT_ARE_THE_PRECAUTIONS_WHILE_AB_TESTING\" >WHAT ARE THE PRECAUTIONS WHILE AB TESTING<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nvecta.com\/blog\/improve-seo-with-ab-testing\/#How_to_Improve_SEO_With_AB_Testing\" >How to Improve SEO With A\/B Testing:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nvecta.com\/blog\/improve-seo-with-ab-testing\/#1_Optimize_Variation_A\" >1. Optimize Variation A:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nvecta.com\/blog\/improve-seo-with-ab-testing\/#2_Create_a_variation_B\" >2. Create&nbsp;a variation B:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nvecta.com\/blog\/improve-seo-with-ab-testing\/#3_Launch_your_variation_A\" >3. Launch your variation A:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nvecta.com\/blog\/improve-seo-with-ab-testing\/#4_Do_not_index_variation_B\" >4. Do not index variation B:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nvecta.com\/blog\/improve-seo-with-ab-testing\/#5_Check_the_testing\" >5. Check the testing:&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"what-are-the-precautions-while-ab-testing\"><span class=\"ez-toc-section\" id=\"WHAT_ARE_THE_PRECAUTIONS_WHILE_AB_TESTING\"><\/span>WHAT ARE THE PRECAUTIONS WHILE AB TESTING<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>On the one hand, ab testing can provide you with the desired outcomes, but certain precautions are required which must not hinder a site\u2019s previous SEO efforts. Therefore, to keep a check on your landing page\u2019s SEO, you can take the help of SEO tools.<\/p>\n\n\n\n<p><strong>How do the SEO auditing tools help you :&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEO auditor software<\/strong>:&nbsp;&nbsp;<a href=\"https:\/\/softwarevital.com\/semrush-vs-moz-alternative\/\" target=\"_blank\" rel=\"noopener\">SEO auditor software<\/a> enables you to run free site auditing. It will help you in crawling and analyzing every landing page. Also, you can watch out for your site optimization once you apply changes to it. You can get an overview of the pages that are performing well.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Machine learning:\u00a0<\/strong>You can take the help of Google machine learning and artificial intelligence to check the changes you created on the website. Although a\/b testing is not the hardcore tool to <a href=\"https:\/\/agilemarketinginc.com\/what-we-do2\/seo-for-healthcare\/\" target=\"_blank\" rel=\"noopener\">enhance your SEO rankings<\/a> overnight. But it can help you validate the <a href=\"https:\/\/xsquareseo.com\/best-seo-agency-usa\" target=\"_blank\" rel=\"noopener\">SEO optimization<\/a> process.<\/li>\n<\/ul>\n\n\n\n<p><strong>What are the Google recommendations for SEO :<\/strong><\/p>\n\n\n\n<p>Before jumping into the proper application of ab testing to improve your website\u2019s rankings. You must first know how Google is important in undertaking all the SEO scenarios.<\/p>\n\n\n\n<p>You all know google ranks our website. Taking this fact into consideration, you must delve deeper into some healthy SEO recommendations by Google.<\/p>\n\n\n\n<p><strong>Let\u2019s watch out what are they :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google boosts A\/B Testing specifically when it works towards enhancing user-experience.<br><\/li>\n\n\n\n<li>Remember to include google bots on your AB tests.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Never showcase pages that are different from each other as it will be complex to know which of the elements affect your conversion rates.<\/li>\n<\/ul>\n\n\n\n<p>Now that you have got clear about the SEO recommendations, let us know how to improve your site\u2019s rankings with the AB testing tool :<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-improve-seo-with-a-b-testing\"><span class=\"ez-toc-section\" id=\"How_to_Improve_SEO_With_AB_Testing\"><\/span>How to Improve SEO With A\/B Testing:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>An SEO ab testing is much different than regular ab testing. In regular AB testing, you have to create two variations of a web page to analyze which one is performing better. That\u2019s how you can optimize the conversion rates.&nbsp;<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\"><strong>Learn More About:<\/strong><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.nvecta.com\/blog\/what-is-ab-testing-and-how-it-works\/\"> What is A\/b Testing<\/a><\/p>\n\n\n\n<p>But in SEO AB Testing there is only one google bot. The test can get affected by the two versions of the same webpage.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/03\/How-to-improve-On-Site-Seo-with-AB-Testing2.jpg\" alt=\"How to Improve SEO With A\/B Testing\" class=\"wp-image-8548\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/03\/How-to-improve-On-Site-Seo-with-AB-Testing2.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/03\/How-to-improve-On-Site-Seo-with-AB-Testing2.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/03\/How-to-improve-On-Site-Seo-with-AB-Testing2.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/03\/How-to-improve-On-Site-Seo-with-AB-Testing2.jpg 270w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Let\u2019s see how does google bots work :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Crawl<\/strong>: Google bot crawls your page via a link and indexes it on search engines.<br><\/li>\n\n\n\n<li><strong>Rank<\/strong>: Once google indexes the page, it displays the data to Google, and googles further determines where to rank the page.<\/li>\n<\/ul>\n\n\n\n<p><strong><em>Note: Remember that the process can go through certain problems. In case google finds similar content on your website\u2019s multiple pages. Then, the problem can arise as to index which of the pages. Google can penalize your SERPs in the worst case<\/em>s<\/strong>.<\/p>\n\n\n\n<p>Therefore, to avoid the above scenario, you must <a href=\"https:\/\/seobotai.com\/blog\/seobotai-optimize-seo-strategies-and-automate-product-listings-with-listing-bot\/\" target=\"_blank\" rel=\"noopener\">SEO optimize<\/a> your AB testing.<\/p>\n\n\n\n<p><strong>WHAT ARE THE STEPS FOR AN EFFECTIVE SEO OPTIMIZED WAY OF AB TESTING<\/strong> : <\/p>\n\n\n\n<p>During the AB testing, you need to have an original version of the landing page. i.e. Variation A and an alternative of it .i.e. Variation B.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-optimize-variation-a\"><span class=\"ez-toc-section\" id=\"1_Optimize_Variation_A\"><\/span>1. O<strong>ptimize Variation A<\/strong>: <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>First of all, make sure your variation A of the landing page is accurately SEO optimized.<\/p>\n\n\n\n<p><strong>Components of variation A:<\/strong><\/p>\n\n\n\n<p>Optimize the elements of variation A appropriately :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/03\/seo-integration2.jpg\" alt=\"seo integration\" class=\"wp-image-8549\" style=\"width:375px;height:375px\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/03\/seo-integration2.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/03\/seo-integration2.jpg 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/03\/seo-integration2.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/03\/seo-integration2.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/03\/seo-integration2.jpg 270w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>URL<\/strong>:&nbsp; Make sure the website URL must be SEO friendly. It must have a certain character length. i.e. 4 to 30 characters. It should have the exact keyword.&nbsp;<br><\/li>\n\n\n\n<li><strong>Title Tag:<\/strong> The title tag must have the exact keyword in it. It must be between 65 to 70&nbsp;characters<br><\/li>\n\n\n\n<li><strong>Alt tag images<\/strong>: Make sure your images have got the perfect alt tags and install the exact keywords.<br><\/li>\n\n\n\n<li><strong>External links<\/strong>: Remember to install external links on one of your keywords. Also, your landing pages must be related to the other pages with relevant external links.<br><\/li>\n\n\n\n<li><strong>H1 tags: <\/strong>Your H1 tag must match the title tag. It must be of 50 to 70 characters and must include the exact keyword.<\/li>\n<\/ul>\n\n\n\n<p>Now that your variation A is properly optimized, the second variation comes into the foreplay.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-create-a-variation-b\"><span class=\"ez-toc-section\" id=\"2_Create_a_variation_B\"><\/span>2. C<strong>reate&nbsp;a variation B:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong> <\/strong>Now, create the second landing page. i.e. variation B with the relevant keywords to rank.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-launch-your-variation-a\"><span class=\"ez-toc-section\" id=\"3_Launch_your_variation_A\"><\/span>3. L<strong>aunch your variation A:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once you launch variation A, wait until Google indexes it. Wait till you gather enough traffic for the variation so as, to begin with, the AB testing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-do-not-index-variation-b\"><span class=\"ez-toc-section\" id=\"4_Do_not_index_variation_B\"><\/span> 4. <strong>Do not index variation B<\/strong>:  <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As stated above, make sure your variation B doesn\u2019t index.&nbsp;<\/p>\n\n\n\n<p>&nbsp;Look at the below steps to avoid indexing of variation B.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp;<strong>Instruct google with no index: <\/strong>Remember to integrate the meta tag on the landing page with \u201cNo index\u201d.<br><\/li>\n\n\n\n<li><strong>&nbsp;Avoid duplicate content<\/strong>: To make google understand that variation A is your original version and all others are mimics. You can use the canonical reference(&lt;link rel=&#8221;canonical&#8221; href=&#8221;https:\/\/www.xyz.com\/product.php?item=seo-service&#8221; \/&gt;) to depict which of the contents are identical. You can add this link in the header part of your second variation.&nbsp;<br><\/li>\n\n\n\n<li><strong>Avoid mentioning: <\/strong>Avoid mentioning it in the robots.txt file, as there could be chances of it<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Now your AB Testing is ready, to begin with.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-check-the-testing\"><span class=\"ez-toc-section\" id=\"5_Check_the_testing\"><\/span>5. <strong>Check the testing:&nbsp; <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"502\" height=\"295\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/03\/Monitors-the-testing1.jpg\" alt=\"Monitors the testing\" class=\"wp-image-8550\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/03\/Monitors-the-testing1.jpg 502w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/03\/Monitors-the-testing1.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/03\/Monitors-the-testing1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/03\/Monitors-the-testing1.jpg 270w\" sizes=\"(max-width: 502px) 100vw, 502px\" \/><\/figure>\n<\/div>\n\n\n<p>Once you launch and optimize the variations. You can monitor the results. In case, the second page wins, you can make it your landing page. On the contrary, if you don\u2019t get enough results, you have to wait for a specific period of time to view the differences. Also, you can use the SEO auditor software to check the results.<\/p>\n\n\n\n<p>To enhance your SEO strategy further, consider consulting a reputable <a href=\"https:\/\/www.growandconvert.com\/seo\/saas-seo-agency\/\" target=\"_blank\" rel=\"noopener\">SaaS SEO agency<\/a> for expert guidance and tailored solutions<\/p>\n\n\n\n<p><strong>CONCLUSION :<\/strong><\/p>\n\n\n\n<p>Follow the above steps to <em>Improve SEO using A\/B testing<\/em>. Give it sufficient time to provide you with relevant traffic. Make sure to keep your testing for a specific time period to avoid chaos. Go with the above instructions to enhance your website SEO.<\/p>\n\n\n\n<p><strong>Read more:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <a href=\"https:\/\/www.nvecta.com\/blog\/how-to-a-b-test-push-notification\">A\/B test Your Push Notifications To Uplift Mobile Marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/best-ab-testing-software\/\">20 Best AB Testing Software &amp; Tools in 2022 for Better Conversion<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/improve-seo-with-ab-testing\/\">How to Improve SEO With A\/B Testing Tool<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/ab-testing-statistics\/\">27 Valuable A\/B Testing Statistics To Follow in 2021<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>AB testing is one of the useful tools to uplevel your landing page and website\u2019s performance. Read this blog to know more about how you can improve SEO with A\/B testing. Online business is not only driven by higher conversion rates and leads. But it must also focus on improving the SEO of the landing [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":7471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-3852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ab-testing"],"_links":{"self":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/3852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=3852"}],"version-history":[{"count":36,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/3852\/revisions"}],"predecessor-version":[{"id":33891,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/3852\/revisions\/33891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/7471"}],"wp:attachment":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=3852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=3852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=3852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}