{"id":39445,"date":"2026-08-17T07:19:09","date_gmt":"2026-08-17T07:19:09","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=39445"},"modified":"2026-08-17T08:53:05","modified_gmt":"2026-08-17T08:53:05","slug":"growth-metrics","status":"publish","type":"post","link":"https:\/\/www.nvecta.com\/blog\/growth-metrics\/","title":{"rendered":"Growth Metrics: A Complete Guide to Measuring Business Growth"},"content":{"rendered":"\n<p><strong>Growth metrics<\/strong> suggest how well businesses attract, engage with, and retain customers to grow revenue. There are five categories of growth metrics, including acquisition, activation, retention, engagement and revenue. The metrics to track depend on the type of business model: SaaS, ecommerce, or marketplace.<\/p>\n\n\n\n<p>Every business uses metrics to measure performance.&nbsp; For that, you need the right metrics that directly affect your goal.<\/p>\n\n\n\n<p>With growth metrics, teams can see whether a business acquires customers and progresses them through the funnel while delivering value and retaining the audience. Tracking the right metrics helps them to turn <a href=\"https:\/\/www.nvecta.com\/blog\/from-data-to-decisions-the-intelligence-layer\/\">data into decisions<\/a>.&nbsp;<\/p>\n\n\n\n<p>SaaS, ecommerce, and marketplace companies are all interested in growth, but each has different metrics that indicate its success. This blog explains what growth metrics to track and how to calculate them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Are Growth Metrics?<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2026\/08\/What-Are-Growth-Metrics.png\" alt=\"What Are Growth Metrics?\" class=\"wp-image-39452\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2026\/08\/What-Are-Growth-Metrics.png 1920w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2026\/08\/What-Are-Growth-Metrics-300x169.png 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2026\/08\/What-Are-Growth-Metrics-1024x576.png 1024w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2026\/08\/What-Are-Growth-Metrics-267x150.png 267w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2026\/08\/What-Are-Growth-Metrics-768x432.png 768w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2026\/08\/What-Are-Growth-Metrics-1536x864.png 1536w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2026\/08\/What-Are-Growth-Metrics-370x208.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2026\/08\/What-Are-Growth-Metrics-270x152.png 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2026\/08\/What-Are-Growth-Metrics-570x321.png 570w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2026\/08\/What-Are-Growth-Metrics-740x416.png 740w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n<p>Growth metrics are key performance indicators (KPI) that enable businesses to quantify and analyse changes in market share, customer base, revenues, and profits. These are specific metrics that provide ways for teams to plan future strategies and assess long-term scalability and sustainability. A key performance indicator (KPI) is a metric that measures the success of an ongoing process.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Growth Metrics Should You Track?<\/strong><\/h2>\n\n\n\n<p>Tracking growth metrics depends on the stage of the customer\u2019s journey. The following five categories help measure the entire process from acquisition to revenue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Acquisition Metrics<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customer Acquisition Cost (CAC):<\/strong> The sum of money, which is spent on marketing and sales to get new customers over time. You can calculate it by dividing the acquisition cost by the number of new customers gained. It reflects the efficiency of your growth strategies in terms of financial sustainability. Growth gets affected the moment a customer costs more than they&#8217;ll ever pay back. <\/li>\n\n\n\n<li><strong>Conversion Rate:<\/strong>  It is the percentage of website visitors, leads, or trial subscribers who have completed a desired action (e. g., purchase, signup, or download). It shows how traffic turns into valuable results.<\/li>\n\n\n\n<li><strong>Cart Abandonment Rate:<\/strong> For e-commerce businesses, the percentage of users who have added items to their cart but have abandoned them during the purchase process. The metric highlights the rate at which users fall off during the funnel at the final stage. You need to identify friction points and optimise for a smoother journey.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Activation Metrics<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Activation<\/strong><strong> Rate:<\/strong> The share of new users who reach a real first moment of value, not just the ones who created an account. Signing up costs a customer nothing. Activation is the point at which they decide the product earned their time. <\/li>\n\n\n\n<li><strong>Time to Value:<\/strong> How long it takes a new customer to hit that first meaningful outcome after signup. A shorter gap tends to mean a customer will stay, since patience for figuring things out runs out fast.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Retention Metrics<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Retention Rate:<\/strong> The share of customers still with you at the end of a period, once new signups are set aside. Nothing else says more plainly whether a business is holding on to what it built. <\/li>\n\n\n\n<li><strong>Churn Rate:<\/strong> It is the percentage of customers lost over a period, measured against how many you started with. Every other growth number can look strong, but <a href=\"https:\/\/www.nvecta.com\/blog\/churn-prediction-features-customer-retention\/\">churn prediction<\/a> is the one that helps teams act before customers leave. <\/li>\n\n\n\n<li><strong>Net Revenue Retention (NRR):<\/strong> Revenue from existing customers now, including upgrades and downgrades, compared to what they were paying before. Above 100 per cent, your current customers are worth more to you than they were last quarter.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Engagement Metrics<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>DAU to MAU Ratio:<\/strong> It is the proportion of daily active users to the monthly active users. A higher number means users return often, not once a month out of habit- a real sign the product earned a place in someone&#8217;s routine. <\/li>\n\n\n\n<li><strong>Feature Adoption Rate:<\/strong> The share of customers actually using a feature, out of everyone who has access to it. A low number on something important usually points to onboarding, not the feature itself. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Revenue Metrics<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monthly Recurring Revenue (MRR):<\/strong> It is a predictable income collected each month from active subscriptions. Growth or decline comes up here quickly, which is why it works as a clean baseline. <\/li>\n\n\n\n<li><strong>Annual Recurring Revenue (ARR):<\/strong> It is the MRR stretched across twelve months to show the yearly recurring income. Investors think in yearly terms, and this metric forms the basis of future strategies.<\/li>\n\n\n\n<li><strong>Average Revenue Per User (ARPU):<\/strong> It is the average revenue from each user over a specific period- a month or a year. Just divide the total revenue by the total number of users. See how you are turning active users into real revenue.<\/li>\n\n\n\n<li><strong>Customer Lifetime Value (CLV):<\/strong> Average revenue per customer multiplied by how long that relationship typically lasts. A customer&#8217;s full worth lives in this number, not in whatever they paid the day they signed up. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Calculate Growth Metrics<\/strong><\/h2>\n\n\n\n<p>The following formulas show how to calculate the most common growth metrics.<\/p>\n\n\n\n<style>\n.nv-formula{margin:14px 0 6px;font-size:16px;line-height:1.4;}\n.nv-formula .nv-eq{display:inline-flex;align-items:center;flex-wrap:wrap;gap:8px;}\n.nv-formula .nv-frac{display:inline-flex;flex-direction:column;text-align:center;vertical-align:middle;}\n.nv-formula .nv-frac .nv-num{border-bottom:1px solid #222;padding:0 6px 2px;}\n.nv-formula .nv-frac .nv-den{padding:2px 6px 0;}\n.nv-formula-label{margin:18px 0 0;font-weight:700;}\n.nv-formula-note{margin:6px 0 0;}\n<\/style>\n\n<p class=\"nv-formula-label\">Customer Acquisition Cost<\/p>\n<div class=\"nv-formula\"><span class=\"nv-eq\">CAC =\n  <span class=\"nv-frac\"><span class=\"nv-num\">Total Sales and Marketing Spend<\/span><span class=\"nv-den\">New Customers Acquired<\/span><\/span>\n<\/span><\/div>\n<p class=\"nv-formula-note\">This shows what it costs, on average, to bring in one new customer.<\/p>\n\n<p class=\"nv-formula-label\">Customer Lifetime Value (CLV)<\/p>\n<div class=\"nv-formula\"><span class=\"nv-eq\">CLV = Average Revenue Per Customer \u00d7 Average Customer Lifespan<\/span><\/div>\n<p class=\"nv-formula-note\">This shows what a customer is worth over the full relationship, not just their first purchase.<\/p>\n\n<p class=\"nv-formula-label\">Customer Retention Rate<\/p>\n<div class=\"nv-formula\"><span class=\"nv-eq\">Retention Rate =\n  <span class=\"nv-frac\"><span class=\"nv-num\">(Customers at End of Period \u2212 New Customers Gained)<\/span><span class=\"nv-den\">Customers at Start of Period<\/span><\/span>\n  \u00d7 100<\/span><\/div>\n<p class=\"nv-formula-note\">This shows the share of customers who stayed over a given period.<\/p>\n\n<p class=\"nv-formula-label\">Churn Rate<\/p>\n<div class=\"nv-formula\"><span class=\"nv-eq\">Churn Rate =\n  <span class=\"nv-frac\"><span class=\"nv-num\">Customers Lost During Period<\/span><span class=\"nv-den\">Customers at Start of Period<\/span><\/span>\n  \u00d7 100<\/span><\/div>\n<p class=\"nv-formula-note\">This shows the share of customers who left over that same period.<\/p>\n\n<p class=\"nv-formula-label\">Activation Rate<\/p>\n<div class=\"nv-formula\"><span class=\"nv-eq\">Activation Rate =\n  <span class=\"nv-frac\"><span class=\"nv-num\">Users Who Complete Key Action<\/span><span class=\"nv-den\">Total New Signups<\/span><\/span>\n  \u00d7 100<\/span><\/div>\n<p class=\"nv-formula-note\">This shows how many new users actually reach real value in the product.<\/p>\n\n<p class=\"nv-formula-label\">Revenue Growth Rate<\/p>\n<div class=\"nv-formula\"><span class=\"nv-eq\">Growth Rate =\n  <span class=\"nv-frac\"><span class=\"nv-num\">Current Period Revenue \u2212 Previous Period Revenue<\/span><span class=\"nv-den\">Previous Period Revenue<\/span><\/span>\n  \u00d7 100<\/span><\/div>\n<p class=\"nv-formula-note\">This shows how fast revenue is moving, period over period.<\/p>\n\n<p class=\"nv-formula-label\">LTV to CAC Ratio<\/p>\n<div class=\"nv-formula\"><span class=\"nv-eq\">LTV : CAC =\n  <span class=\"nv-frac\"><span class=\"nv-num\">Customer Lifetime Value<\/span><span class=\"nv-den\">Customer Acquisition Cost<\/span><\/span>\n<\/span><\/div>\n<p class=\"nv-formula-note\">This shows the return on each customer. A ratio of 3 to 1 or higher is generally considered healthy.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Choose the Right Growth Metrics<\/strong><\/h2>\n\n\n\n<p>The growth metric to track depends on the business\u2019s objective. Most businesses have more than one growth metric that shows their progress.&nbsp;<\/p>\n\n\n\n<p>For example, if the company wants to scale by acquiring new customers, it has to analyse the customer acquisition metric. If the business wants to retain existing users, it should focus on <a href=\"https:\/\/www.nvecta.com\/blog\/customer-retention-metrics\/\">retention metrics<\/a>. Finally, if the company wants to get more revenue from each customer, it has to monitor either the ARPU or NRR.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Choose a Primary Metric<\/strong><\/h3>\n\n\n\n<p>The growth metric should be the one that shows the value delivered to the customer. For example, a food delivery app measures the number of completed orders, and a project management tool tracks the number of active projects. The metric should be the one that shows the progress toward active business goals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Add Supporting Metrics<\/strong><\/h3>\n\n\n\n<p>A business should track more than one growth metric to measure expansion. In addition to the primary metric, the business should monitor two or three supporting metrics. For example, in addition to measuring the number of completed orders, the food delivery app can track the activation rate and churn rate.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Match the Metric to the Customer\u2019s Stage<\/strong><\/h3>\n\n\n\n<p>The business should track different metrics for different stages of a customer journey. For example, they need to track activation for first-time users and measure retention for returning customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Match the Metric to the Business Model<\/strong><\/h3>\n\n\n\n<p>The business model determines the growth metric as well. For example, SaaS companies track NRR, while marketplaces monitor liquidity. Choosing the wrong metric for the business model leads to incorrect conclusions about the business performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How NVECTA Helps You Measure Growth Metrics<\/strong><\/h2>\n\n\n\n<p>Growth metrics help you understand the business growth process, and NVECTA makes it possible to track the metrics correctly. NVECTA unifies all customer data in one platform to give a complete picture of the customer\u2019s journey.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Unified Customer Profiles<\/strong><\/h3>\n\n\n\n<p>NVECTA tracks all customer interactions across multiple channels in one unified view. It eliminates the need to use different tools for different communication channels. The system collects customer data and resolves multiple identities of a single user to create one true profile.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Real-Time Behaviour Tracking&nbsp;<\/strong><\/h3>\n\n\n\n<p>NVECTA tracks customer behaviour in real-time to update the metrics accurately. Teams work with recent numbers that help optimise strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Real-Time &amp; Predictive Segmentation<\/strong><\/h3>\n\n\n\n<p>With NVECTA, create real-time segments that target the audience based on their changing behaviour and preferences. You can even create <a href=\"https:\/\/www.nvecta.com\/blog\/predictive-segmentation-smarter-customer-journeys\/\">predictive segments<\/a> based on future customer action for precise targeting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>One Definition Across all Teams<\/strong><\/h3>\n\n\n\n<p>NVECTA enables all teams to work with the same numbers, be it churn, activation, or other metrics. This eliminates the disagreements between the marketing and sales teams about the correct way to calculate a metric.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Early Warning Signs of Expansion and Churn<\/strong><\/h3>\n\n\n\n<p>NVECTA warns about the likelihood of customer expansion or churn in advance based on the data from other customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>AI Decisioning for Growth Actions<\/strong><\/h3>\n\n\n\n<p>NVECTA automates actions by analysing historical data and real-time customer signals. With <a href=\"https:\/\/www.nvecta.com\/blog\/what-is-ai-decisioning\/\">AI decisioning<\/a>, the system takes the right action for each customer, such as an engagement message, retention offer, etc, without relying on manual actions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Insights to Action<\/strong><\/h3>\n\n\n\n<p>NVECTA segments and scores customers automatically to recommend the <a href=\"https:\/\/www.nvecta.com\/blog\/what-is-next-best-action-marketing-guide\/\">next best action<\/a> without spending hours on data analysis.&nbsp; The team can export the data to the analytics tool to get actionable insights.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cohort and Retention Analysis<\/strong><\/h3>\n\n\n\n<p>NVECTA helps analyse customer cohorts and retention on an ongoing basis to identify trends and understand which channel delivers the most engaged users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Suitable for Multiple Business Models<\/strong><\/h3>\n\n\n\n<p>NVECTA is suitable for any business model, including ecommerce, SaaS, BFSI, healthcare, etc. The system tracks relevant metrics against your objectives to measure growth.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>By analysing the growth metrics, companies identify the most effective growth drivers, observe the current and prospective growth areas, and prioritise the required actions.<\/p>\n\n\n\n<p>In addition, one incorrectly measured metric can affect the calculation of all the remaining ones, including CAC, retention rates, churn, and revenue.NVECTA generates insights based on unified customer profiles and real-time data, giving teams reliable metrics. This leads to a better understanding of customer behaviour, improved decisions, and stronger growth.<\/p>\n\n\n\n<p><strong><em>Track accurate growth metrics, see what drives results, and optimise decisions with NVECTA.<\/em><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.nvecta.com\/products\/schedule-demo\/\"><strong>Schedule a Demo Now<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Frequently Asked Questions<\/strong> <strong>&nbsp;<\/strong><\/p>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1786950235885\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>What are growth metrics in simple terms?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Growth metrics are numbers that measure the expansion of a business&#8217;s customer base, revenues and market share for a certain period. It helps business to track performance with respect to their current objective like acquisition, retention, and revenue.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1786950260465\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>What is a good customer acquisition cost?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>There&#8217;s no fixed number that fits every business. A good CAC pays for itself within 12 months of customer revenue and stays comfortably below what that customer is worth over their full relationship with you.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1786950276524\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Is there any difference between a growth metric and a KPI?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>KPIs show how well a business does in terms of a certain goal a business is currently focusing on. Growth metrics show how fast a business expands or underperforms over time.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1786950288707\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>What is considered a good LTV to CAC ratio?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Most businesses aim to achieve 3: 1 or higher, which means a customer brings back three times what it actually cost to acquire them. <\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1786950300784\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>How often should growth metrics be reviewed?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Revenue and retention numbers work well on a monthly cycle. Activation and engagement move faster and deserve a weekly look, since early warning signs there tend to show up long before churn ever reflects in the revenues.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1786950314691\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Why do growth metrics look different across business types?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>A SaaS company runs on NRR and churn. An online store tracks repeat purchase rate and average order value. A marketplace tracks liquidity, how fast buyers and sellers connect. Each business model has its own version of growth. <\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Growth metrics suggest how well businesses attract, engage with, and retain customers to grow revenue. There are five categories of growth metrics, including acquisition, activation, retention, engagement and revenue. The metrics to track depend on the type of business model: SaaS, ecommerce, or marketplace. Every business uses metrics to measure performance.&nbsp; For that, you need [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":39450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2929],"tags":[],"class_list":["post-39445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth"],"_links":{"self":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/39445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=39445"}],"version-history":[{"count":3,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/39445\/revisions"}],"predecessor-version":[{"id":39453,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/39445\/revisions\/39453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/39450"}],"wp:attachment":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=39445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=39445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=39445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}