{"id":41104,"date":"2014-10-26T18:03:16","date_gmt":"2014-10-26T18:03:16","guid":{"rendered":"http:\/\/www.invitereferrals.com\/blog\/?p=1028"},"modified":"2014-10-26T18:03:16","modified_gmt":"2014-10-26T18:03:16","slug":"itimes-customer-acquisition","status":"publish","type":"post","link":"https:\/\/www.nvecta.com\/blog\/itimes-customer-acquisition\/","title":{"rendered":"Itimes uses referral program to increase registrations"},"content":{"rendered":"<p><a href=\"https:\/\/nvecta.com\/blog\/wp-content\/uploads\/2014\/10\/itimes_logo_fb200.png\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-1632\" src=\"https:\/\/nvecta.com\/blog\/wp-content\/uploads\/2014\/10\/itimes_logo_fb200.png\" alt=\"itimes_logo_fb200\" width=\"200\" height=\"200\" \/><\/a><\/p>\n<p>Customer Referral program\u00a0is a very effective and low cost customer acquisition channel.\u00a0Itimes.com set up a referral program to increase registrations on it&#8217;s site. The site visitor can refer his friends and get a $10 coupon for every 10 registrations through his referral. Since every visitor is very likely to have a social circle consisting people of his own demography. This was a very effective way to reach target audience.<\/p>\n<p><!--more--><\/p>\n<p><strong>Goal<\/strong>\u00a0:\u00a0To increase registrations on website<\/p>\n<p><strong>Incentive<\/strong>\u00a0: $10 coupon for every 10 referral registrations<\/p>\n<p><strong>Results :\u00a0<\/strong>\u00a0500K target audience reached through friend invites in 3 months resulting in a low customer acquisition cost<\/p>\n<h2>Points of Integration<\/h2>\n<p>Success of the <a href=\"https:\/\/www.invitereferrals.com\/\" target=\"_blank\" rel=\"noopener\">referral program software<\/a> is directly proportional to it&#8217;s\u00a0<a title=\"How to promote Referral Program?\" href=\"https:\/\/nvecta.com\/blog\/promote-customer-referral-program\" target=\"_blank\" rel=\"noopener noreferrer\">visibility and promotion<\/a>. Itimes integrated the referral program on it&#8217;s website as a floating referral button. They could have increased the referral program performance multifold by including it in the mailers as well.<\/p>\n<h3>1. Referral program integration on itimes site<\/h3>\n<p><a href=\"https:\/\/nvecta.com\/blog\/wp-content\/uploads\/2014\/10\/itimes-customer-acquisition.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1029\" src=\"https:\/\/nvecta.com\/blog\/wp-content\/uploads\/2014\/10\/itimes-customer-acquisition.jpg\" alt=\"itimes-customer-acquisition\" width=\"600\" height=\"293\" \/><\/a><\/p>\n<h3><span style=\"font-size: 13px;\">\u00a0<\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Customer Referral program\u00a0is a very effective and low cost customer acquisition channel.\u00a0Itimes.com set up a referral program to increase registrations on it&#8217;s site. The site visitor can refer his friends and get a $10 coupon for every 10 registrations through his referral. Since every visitor is very likely to have a social circle consisting people [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":2410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5799],"tags":[5877],"class_list":["post-41104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referral-and-loyalty","tag-customer-acquisition"],"_links":{"self":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/41104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=41104"}],"version-history":[{"count":0,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/41104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/2410"}],"wp:attachment":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=41104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=41104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=41104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}