{"id":41117,"date":"2020-06-27T11:24:36","date_gmt":"2020-06-27T11:24:36","guid":{"rendered":"https:\/\/www.invitereferrals.com\/blog\/?p=6005"},"modified":"2020-06-27T11:24:36","modified_gmt":"2020-06-27T11:24:36","slug":"case-study-on-shuttl","status":"publish","type":"post","link":"https:\/\/www.nvecta.com\/blog\/case-study-on-shuttl\/","title":{"rendered":"Case study on Shuttl: How a startup raised its users through Referrals."},"content":{"rendered":"\n

About the company<\/strong><\/p>\n\n\n\n

\"About<\/figure><\/div>\n\n\n\n

Shuttle is one of the biggest of India\u2019s bus-aggregating platforms. It was founded by two IIT graduates- Deepanshu Malviya and Amit Singh. The company has about 450 AC buses plying on the roads of Delhi, which is a significant number of vehicles among Indian cities. The company has so far raised $23 million in enterprise funding.<\/p>\n\n\n\n

The Objective<\/strong><\/p>\n\n\n\n

\"The<\/figure><\/div>\n\n\n\n

Running a referral program is a popular way for customers and SaaS products to enhance their signups. More than often, apps push substantial referral incentives to power their acquisition.<\/p>\n\n\n\n

Like everyone else, Shuttl too relies on referrals to power their acquisition.<\/p>\n\n\n\n

However, there are remarkable key challenges to address before launching a referral program.<\/p>\n\n\n\n

In this case study of Shuttl, we will discover the reasons for its success.<\/strong><\/p>\n\n\n\n

Identify the right user.<\/strong><\/p>\n\n\n\n

\"Identify<\/figure><\/div>\n\n\n\n

<\/p>\n\n\n\n

Assisting each one of your customers to refer is not a great idea. So you have to identify the character or action that a user, who is likely to refer, may have or done, respectively. You could then push them further to refer as soon as the customer does the corresponding action. <\/p>\n\n\n\n

Follow-up<\/strong><\/p>\n\n\n\n

\"Follow-up\"<\/figure><\/div>\n\n\n\n

We cannot expect that the user will connect right after we send the first message. We would have to do contextual follow-ups. Also, those follow-ups should stop as soon as the user installs or performs the desired action.<\/p>\n\n\n\n

Measure<\/strong><\/p>\n\n\n\n

\"measure\"<\/figure><\/div>\n\n\n\n

Measuring is important. But what are the metrics to consider? For the time being, let\u2019s considers the right metrics to consider while assessing a referral program: Participation, Referral, Impression, Response, and Conversion.<\/p>\n\n\n\n

Moreover, your referral program should have a reliable, least time-consuming process to evaluate its success.<\/p>\n\n\n\n

Shuttl addressed all the above hurdles to building a seamless referral program that significantly contributed to their growth.<\/p>\n\n\n\n

The Effect<\/strong><\/p>\n\n\n\n

Shuttl performed two journeys. Both of the journeys are separate but interlinked, and that\u2019s the beauty of them.<\/p>\n\n\n\n

Let\u2019s evaluate the first journey<\/strong><\/p>\n\n\n\n

\"Let\u2019s<\/figure><\/div>\n\n\n\n

We had discussed earlier that the foremost thing to do before launching a referral program is to identify the user who is likely to refer.<\/p>\n\n\n\n

Shuttl addressed that by starting an offer that allowed a user to gift rides to his friend while obtaining one for themselves. It automatically filtered the users who are genuinely willing to refer.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Now, when the user fills the number of the friend is when Journey 1 is triggered.<\/p>\n\n\n\n

The highlighting points of the journey are this- three API blocks in series.<\/p>\n\n\n\n

The first block passes a JSON object that creates a new user in your system.<\/p>\n\n\n\n

The second block passes a JSON object that creates a new event against the \u2018new user.\u2019 It is the event that triggers Journey 2.<\/p>\n\n\n\n

The third API block further adds the Shuttl credits to the user\u2019s Shuttl Wallet in their backend.<\/p>\n\n\n\n

Look at it like this, the user simply refers to a friend, and you consequently engage with three externals systems via API call- CRM, Journey, and backend.<\/p>\n\n\n\n

To a marketer, the ability to trigger an API call when the user acts is shot in the arm. It has multiple compelling use-cases.<\/p>\n\n\n\n

Let\u2019s talk about Journey 2 now. We realized that the first journey itself triggers journey 2. The aim of Journey 2 is to tap the very \u2018friend\u2019 who was referred to in the previous journey. His friend has given him a free subscription, but we also require him to install the app and use it. Hence, this journey:<\/p>\n\n\n\n

If you notice, the journey is a drip, but after every message, it checks for the following:<\/p>\n\n\n\n

\u2013 \u2018Friend\u2019 installs the app<\/strong><\/p>\n\n\n\n

\u2013 \u2018Friend\u2019 should be a new user<\/p>\n\n\n\n

The Result<\/strong><\/p>\n\n\n\n

Shuttl has built its referral program<\/strong><\/a> in such a way that it naturally produces notable subscriptions for them.<\/p>\n\n\n\n

The number of referrals created by the journeys was 11.2% of the total referrals produced by Shuttl. It took two months.<\/p>\n\n\n\n

In terms of the overall acquisition, this was 3.6% of the total subscription by new customers at that time. Total subscription shows the subscription that they were earning organically, plus all the channels combined.<\/p>\n\n\n\n

Schedule Demo<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

About the company Shuttle is one of the biggest of India\u2019s bus-aggregating platforms. It was founded by two IIT graduates- Deepanshu Malviya and Amit Singh. The company has about 450 AC buses plying on the roads of Delhi, which is a significant number of vehicles among Indian cities. The company has so far raised $23 […]<\/p>\n","protected":false},"author":37,"featured_media":6882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5799],"tags":[],"class_list":["post-41117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referral-and-loyalty"],"_links":{"self":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/41117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=41117"}],"version-history":[{"count":0,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/41117\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/6882"}],"wp:attachment":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=41117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=41117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=41117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}