{"id":41784,"date":"2022-09-22T04:40:52","date_gmt":"2022-09-22T04:40:52","guid":{"rendered":"https:\/\/www.invitereferrals.com\/blog\/?p=10779"},"modified":"2022-09-22T04:40:52","modified_gmt":"2022-09-22T04:40:52","slug":"important-advertising-statistics","status":"publish","type":"post","link":"https:\/\/www.nvecta.com\/blog\/important-advertising-statistics\/","title":{"rendered":"62+ Important Advertising Statistics to Know in 2024"},"content":{"rendered":"<p class=\"wp-block-paragraph\">With over half a trillion-dollar market size, the advertising industry is evolving with new trends, technologies, and strategies emerging daily. It is essential to stay up-to-date in this busy world, and getting acquainted with the most recent <em>advertising statistics<\/em> is great. We have compiled advertising statistics and trends you should know to offer you a better perspective.<\/p><p class=\"wp-block-paragraph\">Let&rsquo;s have a look at the <span style=\"text-decoration: underline;\">advertising statistics<\/span> that we have classified.<\/p><h3 class=\"wp-block-heading\">Online Advertising Statistics<\/h3><ul class=\"wp-block-list\"><li>Google and Facebook have the largest US digital ad revenue share, with 28.6% and 23.8%, respectively. (Statista)<\/li><\/ul><ul class=\"wp-block-list\"><li>70%-80% of users overlook sponsored search results. (Search Engine Land)<\/li><\/ul><ul class=\"wp-block-list\"><li>Videos are shared 1,200% over text and links combined. (Forbes)<\/li><\/ul><ul class=\"wp-block-list\"><li>90% of customers read online reviews before visiting a business. (Bright Local)<br><br><\/li><li>Global digital ad spending is expected to exceed $645 billion by 2024. (Statista)<br><\/li><li>Three-quarters of marketers fail to use behavioural data for online ad targeting. (Adweek)<br><\/li><li>Small businesses that utilize Google Ads spend between $9,000 and $10,000 per month on PPC. (WebFx)<br><br><\/li><li>84% of customers expect brands to create content. (Havas)<br><br><\/li><li>About 81% of all online shopping carts are abandoned. (SaleCycle)<br><br><\/li><li>90% of searchers haven&#8217;t determined about a brand before starting their search. (Status Labs)<br><br><\/li><li>The total number of users with ad blockers worldwide grew to 763.51 million in 2019. (Statista)<br><br><\/li><li>Small businesses make an average of $3 in revenue for every $1.60 they spend on Google Ads. (PowerTraffick)<br><br><\/li><\/ul><h3 class=\"wp-block-heading\">TV Advertising Statistics<\/h3><ul class=\"wp-block-list\"><li>Investing in TV can improve advertising effectiveness by 40%. (Thinkbox)<br><br><\/li><li>TV advertising spending in the US is expected to reach $68.35 billion in 2022. (Statista)<\/li><\/ul><ul class=\"wp-block-list\"><li>The average adult in the US spends 5 hours and 24 minutes per day watching videos. (MarketingCharts)<br><br><br><\/li><li>In 2020, US teens watched 37% less traditional TV than three years ago, while millennials&#8217; share dropped 23.4% in just one year. (MarketingCharts)<br><br><\/li><\/ul><h3 class=\"wp-block-heading\">Mobile Advertising Statistics<\/h3><ul class=\"wp-block-list\"><li>Mobile searches for &#8220;best&#8221; have increased by 80% between 2015 and 2017. Think With Google)<br><br><\/li><li>Global mobile ad spending is projected to reach $413 billion by 2024. (Statista) <br><br><\/li><li>68% of companies have integrated mobile marketing into their overall marketing strategy. (MakeaWebsiteHub)<br><br><\/li><li>88% of customers who search for a local business on their mobile call or visit that business within a day. (Social Media Today)<br><br><\/li><li>In 2019, over two-thirds of the total US digital advertising budget was dedicated to mobile devices (Hollywood Reporter, Statista)<\/li><\/ul><ul class=\"wp-block-list\"><li>More adults own a mobile phone than a laptop or desktop. (Pew Research)<br><br><\/li><li>By 2021, mobile advertising spending will grow to $280 billion.(Statistica)<\/li><\/ul><ul class=\"wp-block-list\"><li>Search engines prioritize mobile websites and UX. (Search Engine Land)<\/li><\/ul><ul class=\"wp-block-list\"><li>Smartphone owners spend most of their time using apps. (In Mobi)<\/li><\/ul><ul class=\"wp-block-list\"><li>More than half of all mobile searches come from mobile phones in the US. (Oberlo)<\/li><\/ul><h3 class=\"wp-block-heading\">YouTube Advertising Statistics<\/h3><ul class=\"wp-block-list\"><li>While people spend less time in front of a TV, they watch more YouTube than ever. (Think With Google)<br><br><\/li><li>80% of shoppers who watch a YouTube video related to a purchase they intend to make do so at the start of the process. (Think With Google)<br><br><\/li><li>More than 60% of YouTube watch time comes from viewers on mobile devices. (Statista)<br><br><\/li><li>Paid YouTube mobile ads receive viewer attention 83% of the time. (Ipsos)<br><br><\/li><li>Since 2016, twice as many small and medium-sized businesses have started advertising on YouTube. (YouTube)<br><br><\/li><li>89% of shoppers rely on YouTube creators&#8217; product recommendations. (Think With Google)<br><br><\/li><\/ul><h3 class=\"wp-block-heading\">Email Marketing Statistics<\/h3><ul class=\"wp-block-list\"><li>UK email marketers reported an average return on investment of 4,200% in 2020: For every dollar invested, the average return was $42. (Hubspot)<\/li><\/ul><ul class=\"wp-block-list\"><li>Around 33% of email marketers send emails weekly. (DataBox)<br><br><\/li><li>99% of consumers check their email daily. (Optinmonster)<br><br><\/li><li>Adding videos to your email can increase click rates by 300%, while interactive email content increases the rate of click-to-open by 73%. (MTA)<br><br><\/li><li>49% of consumers say they want weekly promotional emails from their favourite brands. (Statista)<\/li><\/ul><h3 class=\"wp-block-heading\">Advertising Statistics on Social Media<\/h3><ul class=\"wp-block-list\"><li>A third of the global population are social media users. ( Our World in Data)<\/li><\/ul><ul class=\"wp-block-list\"><li>Almost 50% of online shoppers research products and brands on social media. (GlobalWebIndex)<\/li><\/ul><ul class=\"wp-block-list\"><li>Social media ad spending is expected to grow by 8.7% next year. (Sprout Social) <br><br><\/li><li>Facebook remains the most popular social media channel. (Sprout Social)<\/li><\/ul><ul class=\"wp-block-list\"><li>Instagram is the number one platform for influencers. (Sprout Social)<\/li><\/ul><h3 class=\"wp-block-heading\">Social Media Advertising Statistics<\/h3><ul class=\"wp-block-list\"><li>4.62 billion people utilized social media in 2021, up 4.8% from the year before. That signifies that 62% of all people on the planet now use social networks. (DataReportal)<br><br><\/li><li>In 2020, 34% of digital consumers utilized social networks to research new brands or products. (Business 2 Community)<br><br><\/li><li>The average engagement rate of Instagram business account posts in 2021 was 0.83%. (HootSuite)<br><br><\/li><li>90% of users follow at least one business on Instagram, while over 200 million people visit at least one business profile daily. (Hootsuite)<br><br><\/li><li>71% of customers who reach out to customer service via social media expect a reply within five minutes. (Ambassador)<br><br><\/li><li>While 80% of businesses with an online presence think they deliver great customer service via their social media channels, only 8% of their customers agree. (Smart Insights)<br><br><\/li><li>In 2019, Facebook had more than 90 million pages for small and medium-sized businesses. (Meta)<br><br><\/li><li>Facebook-owned 24.5% of all digital video ad spending in 2018. (eMarketer)<br><br><\/li><li>The average engagement rate for Facebook video posts in 2020 was 6.09%. (Hootsuite)<br><br><\/li><li>Global social media advertising spending will account for 33% of all digital ad spending in 2022. (Hootsuite)<br><br><\/li><li>Social media marketing budgets are predicted to grow 11.76% annually by 2026, reaching $358 billion in 2026. (Statista)<br><br><\/li><li>77% of Twitter users enjoy a brand more when it replies to their tweets. (Twitter)<\/li><\/ul><h3 class=\"wp-block-heading\">Video Advertising Stats<\/h3><ul class=\"wp-block-list\"><li>72% of people prefer accessing product info via video.(Social Media Today)<br><br><\/li><li>People watch over one billion hours of YouTube videos daily. (Social Media Today)<\/li><\/ul><h3 class=\"wp-block-heading\">Email Advertising Statistics and Trends<\/h3><ul class=\"wp-block-list\"><li>&nbsp;Email marketing offers a staggering return on investment of 3200%. (Oberlo)<br><br><\/li><li>SMEs acquire the majority of their customers via email advertising. (Oberlo)<br><br><\/li><li>Personalization increases open email rates. (Campaign Monitor)<\/li><\/ul><ul class=\"wp-block-list\"><li>Tuesday is the most suitable day to send marketing and advertising emails. (Hubspot)<br><br><\/li><\/ul><h3 class=\"wp-block-heading\">Advertising Trends&nbsp;<\/h3><ul class=\"wp-block-list\"><li>31% of people searching for a business online find it through an ad. (Invesp CRO)<\/li><\/ul><ul class=\"wp-block-list\"><li>Social media and video content are the biggest current online marketing trends. (Lyfe Marketing)<\/li><\/ul><ul class=\"wp-block-list\"><li>Location-based marketing is a growing online advertising trend. (Social Media Today)<\/li><\/ul><ul class=\"wp-block-list\"><li>Voice searches will dominate the next five years. (Quora Creative)<em><br><br><\/em><\/li><\/ul><h3 class=\"wp-block-heading\">Revenue and Market Share Stats<\/h3><ul class=\"wp-block-list\"><li>The digital marketing industry has seen an annual growth rate of 16.1% over the last 10 years. (IAB)<br><br><\/li><li>Google dominates with a huge search engine market share of over 92%. (GlobalStats)<\/li><\/ul><h3 class=\"wp-block-heading\">Online advertising vs. traditional advertising statistics<\/h3><ul class=\"wp-block-list\"><li>In February 2021, Chief Marketing Officers (CMOs) said their advertising budgets grew by 14.3%. (Statista)<\/li><\/ul><ul class=\"wp-block-list\"><li>The average price of a 30-second Super Bowl ad tops $5 million. (Marketing Charts)<\/li><\/ul><ul class=\"wp-block-list\"><li>In 2020, businesses set aside 13% of their revenues for marketing. (Statista)<\/li><\/ul><h4 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h4><p class=\"wp-block-paragraph\">Despite dampening with the pandemic in 2020, the advertising industry is vibrant enough to adapt to changes and be a potent agent in the &lsquo;new normal.&rsquo; Apart from financial stress, people&rsquo;s tastes, preferences, and interests are also shifting rapidly. It is now more critical than ever for advertisers to equip themselves with the correct data from the most relevant<strong> advertising statistics<\/strong> and modify their strategies accordingly.<\/p><h4 class=\"wp-block-heading\"><strong>FAQ<\/strong><\/h4><div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-644169416aa4f\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"> u003cstrongu003eWhat percent of the company&#8217;s advertising budget is going toward online advertising?u003c\/strongu003e u003cbr\/u003eu003cbr\/u003e<\/h3>\n<div class=\"rank-math-answer \">\n\n<p> In terms of cost, the majority of advertising is done online. In 2019, 50.1% of ad spend was headed toward digital advertising. This is expected to rise to 60.5% by 2023.u003cbr\/u003eu003cbr\/u003e <\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-644169416aa51\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"> u003cstrongu003eHow much money is spent on advertising every year?u003c\/strongu003e u003cbr\/u003eu003cbr\/u003e<\/h3>\n<div class=\"rank-math-answer \">\n\n<p> Over $563 billion are spent on advertising annually. With global ad spending expected to increase soon globally.u003cbr\/u003eu003cbr\/u003e <\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-644169416aa53\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"> u003cstrongu003eHow many advertisements is a person exposed to in a day?u003c\/strongu003e u003cbr\/u003eu003cbr\/u003e<\/h3>\n<div class=\"rank-math-answer \">\n\n<p> Advertising statistics indicate that the average American is exposed to 4,000 to 10,000 ads daily. Of course, the more time you spend online, the more ads you&#8217;ll notice.&nbsp;u003cbr\/u003eu003cbr\/u003e <\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With over half a trillion-dollar market size, the advertising industry is evolving with new trends, technologies, and strategies emerging daily. It is essential to stay up-to-date in this busy world, and getting acquainted with the most recent advertising statistics is great. We have compiled advertising statistics and trends you should know to offer you a [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":10784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5799],"tags":[],"class_list":["post-41784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referral-and-loyalty"],"_links":{"self":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/41784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=41784"}],"version-history":[{"count":0,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/41784\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/10784"}],"wp:attachment":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=41784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=41784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=41784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}