{"id":464,"date":"2013-12-10T07:47:51","date_gmt":"2013-12-10T07:47:51","guid":{"rendered":"http:\/\/www.invitereferrals.com\/blog\/?p=464"},"modified":"2013-12-10T07:47:51","modified_gmt":"2013-12-10T07:47:51","slug":"lenskart-got-1-million-invites-via-refer-friend-program","status":"publish","type":"post","link":"https:\/\/www.nvecta.com\/blog\/lenskart-got-1-million-invites-via-refer-friend-program\/","title":{"rendered":"Refer a Friend program drives 1 Million invites for Lenskart"},"content":{"rendered":"

\"lenskart\"<\/a><\/p>\n

 <\/p>\n

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Refer a friend program<\/strong> can give more than 20X reach for high traffic websites. In this post we explain how lenskart got more than 1 Million<\/strong> customer referral invites through Refer a friend<\/a> program in less than 2 months.<\/p>\n

 <\/p>\n

Goal<\/strong> : To drive Customer referral invites<\/p>\n

Incentive<\/strong> : Rs 500 gift voucher to referrer for every referral sale. The average ticket size of lenskart is more than Rs 1000.<\/p>\n

Results : <\/strong> 1 Million invites in less than 2 months<\/p>\n

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 \n<\/p>\n

Points of Integration<\/h2>\n

\nThe success of a refer a friend program is directly proportional to the referral campaign promotion<\/a>. Below we list different ways by which Lenskart increased the visibility of their refer a friend program.\n<\/p>\n

1. Refer a friend popup on Checkout page<\/h3>\n

\nLenskart showed referral pop on the thank you page of their shopping kart. This created an impulsive behavior to refer friends.<\/p>\n

 <\/p>\n

\"Lenskart<\/a><\/p>\n

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2. Referral campaign Information page<\/h3>\n

\nIt’s also a good idea to explain your referral program and how it works to your customers and potential referrers of your product. Lenskart created a campaign page to give complete step by step information about the customer referral program, ways to refer friends and claim reward. They also integrated the referral widget on this page to drive referrals.<\/p>\n

 <\/p>\n

\"Lenskart<\/a><\/p>\n

 \n<\/p>\n

3. Invite Landing page<\/h3>\n

\nCustomers land on the landing page after accepting the referral invite. This page should be designed to drive maximum conversions from referral traffic. Lenskart display their top offers on this page to entice the customers into shopping and at the bottom referral program link is given to drive more referral invites.<\/p>\n

 <\/p>\n

\"Lenskart<\/a><\/p>\n

 \n<\/p>\n

4. Link to customer referral program page in site footer<\/h3>\n

\nLenskart also put the link to the referral campaign information page in their site’s footer.<\/p>\n

 <\/p>\n

\"Lenskart<\/a><\/p>\n

 \n<\/p>\n

5. Program Promotion in emailers<\/h3>\n

\nLenskart embedded a link to their refer a friend program page in all the email communications. This gave high visibility to the referral program driving good proportion of referral invites.<\/p>\n

 <\/p>\n

\"customer-referral-program-email\"<\/a><\/p>\n

 \n<\/p>\n

6. Facebook Referral Application<\/h3>\n

\nLenskart installed the Facebook timeline referral application to drive referrals and sales through their Facebook  fan base of 1 million.<\/p>\n

 <\/p>\n

\"Lenskart<\/a><\/p>\n

 \n<\/p>\n

Refer a Friend Invite text<\/h2>\n

\nLenskart activated different customer referral options<\/a> like email, Facebook notifications, Facebook share, tweet, chat, google+, twitter and LinkedIn. Below we display some of their invites for reference.\n<\/p>\n

1. Facebook share<\/h3>\n

\n <\/p>\n

\"Lenskart<\/a><\/p>\n

 \n<\/p>\n

2. Refer a friend Tweet<\/h3>\n

\n <\/p>\n

\"lenskart<\/a><\/p>\n

 \n<\/p>\n

Invitereferrals.com<\/a> is the simplest tool to design and launch customer referral campaign in minutes. It is built for marketers and does not require any coding.<\/p>\n

\n <\/p>\n","protected":false},"excerpt":{"rendered":"

    Refer a friend program can give more than 20X reach for high traffic websites. In this post we explain how lenskart got more than 1 Million customer referral invites through Refer a friend program in less than 2 months.   Goal : To drive Customer referral invites Incentive : Rs 500 gift voucher […]<\/p>\n","protected":false},"author":37,"featured_media":40107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5799],"tags":[76,5844,5845,5846,5803,5817,5847,5848,5849,5850],"class_list":["post-464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referral-and-loyalty","tag-case-study","tag-customer-referral-campaign","tag-refer-a-friend","tag-refer-a-friend-program","tag-referral-program","tag-referral-marketing","tag-referral-marketing-software","tag-referral-networks","tag-referral-software","tag-referral-tools"],"_links":{"self":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=464"}],"version-history":[{"count":0,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/464\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/40107"}],"wp:attachment":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}