{"id":5199,"date":"2020-06-15T13:58:04","date_gmt":"2020-06-15T13:58:04","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=5199"},"modified":"2023-04-05T07:29:28","modified_gmt":"2023-04-05T07:29:28","slug":"make-marketing-automation-visible-by-journey-builder","status":"publish","type":"post","link":"https:\/\/www.nvecta.com\/blog\/make-marketing-automation-visible-by-journey-builder\/","title":{"rendered":"Making Marketing Automation Visible And Simple &#8211; Introducing Journey Builder"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nvecta.com\/blog\/make-marketing-automation-visible-by-journey-builder\/#What_is_the_Journey_Builder\" >What is the Journey Builder?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nvecta.com\/blog\/make-marketing-automation-visible-by-journey-builder\/#Re-imagining_marketing_automation\" >Re-imagining marketing automation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nvecta.com\/blog\/make-marketing-automation-visible-by-journey-builder\/#User_journeys_for_banking_and_financial_services\" >User journeys for banking and financial services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nvecta.com\/blog\/make-marketing-automation-visible-by-journey-builder\/#User_journeys_to_improve_retention_for_mobile_apps\" >User journeys to improve retention for mobile apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nvecta.com\/blog\/make-marketing-automation-visible-by-journey-builder\/#User_journeys_for_e-commerce_and_traveling_apps_to_drive_users_towards_the_funnel\" >User journeys for e-commerce and traveling apps to drive users towards the funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nvecta.com\/blog\/make-marketing-automation-visible-by-journey-builder\/#User_journeys_to_onboard_customers_for_SaaS_B2B_apps\" >User journeys to onboard customers for SaaS \/ B2B apps<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nvecta.com\/blog\/make-marketing-automation-visible-by-journey-builder\/#It_is_not_just_about_an_excellent_visible_builder_we_made_marketing_analytics_to_be_presentable_in_real-time_and_visible_too\" >It is not just about an excellent visible builder, we made marketing analytics to be presentable in real-time and visible too!<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"what-is-the-journey-builder\"><span class=\"ez-toc-section\" id=\"What_is_the_Journey_Builder\"><\/span><strong>What is the Journey Builder?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In a simple language, we have made <strong>marketing automation<\/strong> visible. When we say visible it means how you design your campaigns across the user\u2019s journey, and how you observe\/interpret data once the interaction plan has been rolled out for your users.<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/06\/15124749\/What-is-the-Journey-Builder.jpg\" alt=\"journey builder\" class=\"wp-image-5202\" width=\"442\" height=\"416\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/06\/15124749\/What-is-the-Journey-Builder.jpg 600w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/06\/15124749\/What-is-the-Journey-Builder-300x283.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/06\/15124749\/What-is-the-Journey-Builder-370x348.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/06\/15124749\/What-is-the-Journey-Builder-270x254.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/06\/15124749\/What-is-the-Journey-Builder-319x300.jpg 319w\" sizes=\"(max-width: 442px) 100vw, 442px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Journey Builder is a push n pull, <a href=\"https:\/\/www.nvecta.com\/blog\/marketing-automation-workflows\/\">marketing automation workflow <\/a>builder.<\/strong><\/p>\n\n\n\n<p>It leads your engagement campaigns over various channels. These ideas could be ranged from <a href=\"https:\/\/www.nvecta.com\/blog\/how-to-create-journey-in-notifyvisitors\/\"><strong>creating a journey<\/strong><\/a> to automate the renewal process for your insurance buyers and automating re-activations for users who haven\u2019t used your app for the last 30 days\u2014automating the retrieval of abandoned carts on your e-commerce <a href=\"https:\/\/zapier.com\/learn\/ecommerce\/best-ecommerce-shopping-cart-software\/\" target=\"_blank\" rel=\"noopener\">store<\/a> and rolling out an and onboarding plan for users of your SaaS app. You\u2019ll notice some of these use-cases as journeys in the second half of this post.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"re-imagining-marketing-automation\"><span class=\"ez-toc-section\" id=\"Re-imagining_marketing_automation\"><\/span><strong>Re-imagining marketing automation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We understand how distressing it is to <strong>manage campaigns<\/strong> that developed beyond users\u2019 life cycle. With journeys, we are endeavoring to address the effort of executing group jobs to automate marketing tasks. It\u2019s time to do something new.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"600\" height=\"465\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/06\/15124659\/Re-imagining-marketing-automation.jpg\" alt=\"Re-imagining marketing automation\" class=\"wp-image-5201\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/06\/15124659\/Re-imagining-marketing-automation.jpg 600w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/06\/15124659\/Re-imagining-marketing-automation-300x233.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/06\/15124659\/Re-imagining-marketing-automation-370x287.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/06\/15124659\/Re-imagining-marketing-automation-270x209.jpg 270w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p>Thus you have to simplify your job of rolling out an automation plan \u2013 our Journey Builder has four kinds of building blocks \u2013 Triggers, Actions, Conditions, and Flow Controls.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Here are some sample of journey builder<br><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"user-journeys-for-banking-and-financial-services\"><span class=\"ez-toc-section\" id=\"User_journeys_for_banking_and_financial_services\"><\/span><strong>User journeys for banking and financial services<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The insurance industry, overall, struggles with low insurance renewal rates from customers. Strange enough as it may seem, one of the most significant reasons for this problem is that customers don\u2019t get timely reminders from the insurer, and they forget to renew it.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"user-journeys-to-improve-retention-for-mobile-apps\"><span class=\"ez-toc-section\" id=\"User_journeys_to_improve_retention_for_mobile_apps\"><\/span><strong>User journeys to improve retention for mobile apps<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bringing back users to your mobile apps always remains a challenge. There is a company that is re-activating those users who have turned inactive after their first transaction.&nbsp;<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"user-journeys-for-e-commerce-and-traveling-apps-to-drive-users-towards-the-funnel\"><span class=\"ez-toc-section\" id=\"User_journeys_for_e-commerce_and_traveling_apps_to_drive_users_towards_the_funnel\"><\/span><strong>User journeys for e-commerce and traveling apps to drive users towards the funnel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There\u2019s a vast volume gap in users expressing an intent to buy versus those who go down the purchase funnel for any transactional website or mobile app. \u201cAdded to cart,\u201d \u201cadded to the wishlist,\u201d \u201chotels compared,\u201d \u201cflight searched,\u201d etc. are events that reveal user intent. So, Journey Builder lets you gracefully craft journeys on these intents and converts these users.&nbsp;<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"user-journeys-to-onboard-customers-for-saas-b2b-apps\"><span class=\"ez-toc-section\" id=\"User_journeys_to_onboard_customers_for_SaaS_B2B_apps\"><\/span><strong>User journeys to onboard customers for SaaS \/ B2B apps<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A well-designed onboarding module can massively <a href=\"https:\/\/www.nvecta.com\/blog\/conversion-rate-optimization-beginners-guide\/\">boost conversions<\/a> for a SaaS app. At <strong>NotifyVisitors<\/strong>, we learned it the hard way. Thankfully, you don\u2019t have to reinvent the wheel for your tool.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"it-is-not-just-about-an-excellent-visible-builder-we-made-marketing-analytics-to-be-presentable-in-real-time-and-visible-too\"><span class=\"ez-toc-section\" id=\"It_is_not_just_about_an_excellent_visible_builder_we_made_marketing_analytics_to_be_presentable_in_real-time_and_visible_too\"><\/span>It is not just about an excellent visible builder, we made marketing analytics to be presentable in real-time and visible too!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Once activated, Don\u2019t miss the journey path that you can monitor for each other<\/p>\n\n\n\n<p><strong>Here\u2019s how the outcome of each journey looks<\/strong><\/p>\n\n\n\n<p>We hope that you liked what you observed. We\u2019d love to hear from you. Journey Builder is now available for everyone. <strong>Log in<\/strong> to the dashboard, or <strong>sign-up<\/strong> to try it out for FREE.<br><\/p>\n\n\n\n<div id=\"embeded_cta2\"> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is the Journey Builder? In a simple language, we have made marketing automation visible. When we say visible it means how you design your campaigns across the user\u2019s journey, and how you observe\/interpret data once the interaction plan has been rolled out for your users. Journey Builder is a push n pull, marketing automation [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":20553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,518],"tags":[],"class_list":["post-5199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-journey-builder"],"_links":{"self":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/5199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=5199"}],"version-history":[{"count":6,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/5199\/revisions"}],"predecessor-version":[{"id":20555,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/5199\/revisions\/20555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/20553"}],"wp:attachment":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=5199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=5199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=5199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}