{"id":685,"date":"2017-06-17T12:00:04","date_gmt":"2017-06-17T12:00:04","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=685"},"modified":"2022-06-25T06:10:27","modified_gmt":"2022-06-25T06:10:27","slug":"axis-banks-journey-with-notifyvisitors-case-study","status":"publish","type":"post","link":"https:\/\/www.nvecta.com\/blog\/axis-banks-journey-with-notifyvisitors-case-study\/","title":{"rendered":"Axis Bank Obtained Desired Results Using Push Notification | Case Study"},"content":{"rendered":"<p><b>About Axis Bank<\/b><span style=\"font-weight: 400;\">: A first generation private sector bank, it began its operations in 1994 and has currently established itself as one of the Largest Private Sector banks in India.<\/span><\/p>\n<p><!--more--><span style=\"font-size: inherit;\">With its customer-centric attitude, it is the most preferred financial solution provider, known especially for making smart use of technology to establish a strong brand image.<\/span><\/p>\n<p><a href=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/axis-bank12.jpg\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-11314 aligncenter\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/axis-bank12.jpg\" alt=\"axis bank\" width=\"538\" height=\"277\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/axis-bank12.jpg 1024w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/axis-bank12.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/axis-bank12.jpg 768w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/axis-bank12.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/axis-bank12.jpg 585w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/axis-bank12.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/axis-bank12.jpg 740w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/a><\/p>\n<p>In this case study, You will know about how to get Axis Bank desired results using <a href=\"https:\/\/www.nvecta.com\/blog\/push-notifications\">push notifications<\/a> of NotifyVisitors.<\/p>\n<p>We have listed 3 Cases where Axis Bank obtained desired results using <a href=\"https:\/\/www.nvecta.com\/blog\/elaborative-guide-on-push-notifications\/\">Web Push Notifications<\/a><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> &nbsp;&nbsp;&nbsp;To Achieve High Subscription<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> &nbsp;&nbsp;&nbsp;Personalised Push Notification<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> &nbsp;&nbsp;&nbsp;Retaining Lost Users<\/span><\/li>\n<\/ul>\n<h4><b>Case 1:<\/b><strong> Obtain higher web push subscription on web site<\/strong><\/h4>\n<p><b>Strategy Used:<\/b><span style=\"font-weight: 400;\"> An overlay was provided along with an opt-in window. An image on this overlay informs the user what they were getting into by allowing the website to send notifications.<\/span><\/p>\n<p><strong>Results:<\/strong><span style=\"font-weight: 400;\"> The response received by Axis Bank since day one has been tremendous. They received more than 1 million subscriptions through <strong>Push Notification Software<\/strong>, over a span of few months, with the opt-out rate being as low as 5%.<\/span><\/p>\n<h4><b>Case 2:<\/b><strong> Maximum user engagements through <a href=\"https:\/\/www.notifyvisitors.com\/site\/webpush\" target=\"_blank\" rel=\"noopener\">push notification<\/a><\/strong><\/h4>\n<p><a href=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/push-notifications-axis-bank1.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\" wp-image-11316 aligncenter\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/push-notifications-axis-bank1.jpg\" alt=\"push notification axis bank\" width=\"530\" height=\"318\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/push-notifications-axis-bank1.jpg 750w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/push-notifications-axis-bank1.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/push-notifications-axis-bank1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/push-notifications-axis-bank1.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/push-notifications-axis-bank1.jpg 740w\" sizes=\"(max-width: 530px) 100vw, 530px\" \/><\/a><\/p>\n<p><b>Strategy Used:<\/b><span style=\"font-weight: 400;\"> Micro-segmentation based on clicks achieved on per notification. The software showed them metrics such as no of users that engaged on a specific topic related click. Eg. Those who clicked only when credit card related notifications were sent. <\/span><\/p>\n<p><b>Result:<\/b><span style=\"font-weight: 400;\"> Not bombarding their users with unwanted notifications ensured that about 23% of users engaged on their website and 36% became positive leads for them to invest on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, in place of targeting all consumers about \u201cplatinum scheme credit cards\u201d, they sent customised notifications to subscribers who either were users of the same or showed an interest in applying for the same, based on behaviour patterns observed through the clicks performed on each notification.<\/span><\/p>\n<p><b>Case 3:<\/b><strong> Retention and traffic on website<\/strong><\/p>\n<p><b>Strategy Used:<\/b><span style=\"font-weight: 400;\"> Dynamic notifications to targeted audience to retain customers<\/span><\/p>\n<p><b>Result:<\/b><span style=\"font-weight: 400;\"> They also made use of a very important software feature on their loan page, that is, Event based or Dynamic Push Notification. They used this quality to engage website visitors who left loan pages mid-way. By sending reminders to this targeted audience after 2 hours of their visit, they retained 20% of clients from the ones abandoned. <\/span><\/p>\n<p><b>NotifyVisitors<\/b><span style=\"font-weight: 400;\">&#8211; A&nbsp;product of TagNPin, <a href=\"https:\/\/www.notifyvisitors.com\" target=\"_blank\" rel=\"noopener\">NotifyVistiors<\/a>, is a <a href=\"https:\/\/www.notifyvisitors.com\/site\/webpush\" target=\"_blank\" rel=\"noopener\">Web Push Notification Software<\/a> that can be easily integrated into a website. Its user-friendly nature makes it comfortable to work with even for non-technical individuals.<\/span><\/p>\n<div style=\"background: #eaeaea; border-left: 4px solid #35d7e0;\">\n<p style=\"padding: 10px;\"><span style=\"color: #f21a69;\">Read Also:- <\/span>&nbsp; <a href=\"https:\/\/www.nvecta.com\/blog\/1mg-case-study\/\">1 MG\u2019s Interactive Web Push for Customer Engagement<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>About Axis Bank: A first generation private sector bank, it began its operations in 1994 and has currently established itself as one of the Largest Private Sector banks in India.<\/p>\n","protected":false},"author":3,"featured_media":7534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[75,76,40],"class_list":["post-685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-axis-bank","tag-case-study","tag-push-notifications"],"_links":{"self":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=685"}],"version-history":[{"count":18,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/685\/revisions"}],"predecessor-version":[{"id":22681,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/685\/revisions\/22681"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/7534"}],"wp:attachment":[{"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}