Changelog

NVECTA now adds "Conversion over time" to funnels, giving you daily conversion trends for both the overall funnel and every step-to-step transition.

Set anomaly detection alerts on saved Insights reports so NVECTA emails you only when a metric change is genuinely unusual, not a routine dip.

Insights now matches default granularity to your date range and adds hourly data, so trends, tables and AI answers load faster.

Set validation rules on event and user attributes so NVECTA rejects bad data before it's stored, and flags failures via error logs and email.

Boards now match the Insights reports look, and you can switch any card's chart type from the board itself, without opening the report.

NVECTA's redesigned funnel table shows total conversion, drop-off and average time at every step, with breakdowns by source like UTM.

Learn how to log in to NVECTA with a simpler, secure authentication process for faster access and an improved user experience.

Analyse attribution breakdown in insights to measure campaign performance, understand customer journeys, and optimise marketing ROI.

With this update, NVECTA brings your synced ad data directly into the Reports section, allowing you to analyse key advertising metrics — impressions, clicks, spend, and conversions — alongside the rest of your behavioural analytics.

NVECTA now introduces a Compare feature directly within the Insights and Funnel report types, allowing you to overlay current data with a past time period in a single view, complete with absolute and percentage change indicators.