Mypayworld uses referral program to increase registrations by 33%

Mypayworld.com designed a customer referral program to increase registrations and achieved a 33% increase in their daily signups. Mypayworld is an online portal for mobile recharge and bill payments. Below is a brief summary of implementation.

Goal

To increase registrations through customer referral program

Incentive to increase registrations

Recharge of 100 bucks for every 10 referral registrations.

Results

1. 33% increase in referral signups,
2. 10X reach through referral invites

Integration of referral widget

1. Home page – integrated Referral popup that opens only on first visit.
2. Thank you page : Referral popup on page shown post online transaction.
3. Facebook fan page timeline application.

Referral tracking

Mypayworld activated the referral tracking on their post registration page. They passed the email of newly registered user in the orderID parameter of the InviteReferrals javascript widget. Therefore, mypayworld enabled the tracking only when there was a new registration according to their database.