Segmentation that turns customer data into action
NVECTA helps growth, marketing, CRM, product, and data teams build Segmentation that stays accurate and ready to use. Create the right audiences faster—so every message, offer, and product moment feels more relevant.
Build the right audiences
Create segments for every lifecycle stage, use case, and channel.
Stay in control
Use clear rules and simple logic your whole team can trust.
Predict customer actions
Spot likely buyers, churn risks, and high-value users early.
Use offline & online data
Merge uploaded lists with real-time behavior data.
Trusted by thousands
The engine behind smarter segmentation
Rule-first segmentation
Create rule-based segments using existing customer data, making segmentation simple, transparent, and easy to review for teams.
Predictive segmentation
NVECTA groups customers by predicted actions like buying or churning, enabling teams to act early and prevent losses.
CDP based segmentation
Build segments directly on Snowflake or Redshift without data syncing, using always-fresh SQL and dbt-powered models.
Success quantified
Real results from real customers—measured across ROI, growth and retention
500+
satisfied clients globally
98%
clients satisfaction
5x
ROI for clients
2x
more conversion
How AI improves segmentation
Move from “who did what” to “who will do what next”—so you can act earlier.
Create predictive segments of customers most likely to convert soon. Focus your best offers and nudges on the people with the highest intent.
Create predictive segments of customers most likely to convert soon. Focus your best offers and nudges on the people with the highest intent.
Identify customers who may drop off before it happens. Use Segmentation to trigger timely retention campaigns and product interventions.
Group customers by expected long-term value, not just past spend. This helps teams protect high-value relationships and plan smarter budgets.
Supporting features
Practical outcomes powered by better audience grouping.
Marketing teams send messages to the right audience. Less noise, more relevance. Campaign performance improves.
Identify at-risk or inactive users using segmentation. Trigger timely win-back actions. Customer retention becomes more predictable.
Product teams tailor experiences for different user groups. Features and nudges feel more relevant. User engagement increases.
Focus efforts on high-value and high-intent segments. Sales and marketing stay aligned. Revenue impact becomes clearer.
Supporting features
Practical outcomes powered by better audience grouping.
Marketing teams send messages to the right audience. Less noise, more relevance. Campaign performance improves.
Identify at-risk or inactive users using segmentation. Trigger timely win-back actions. Customer retention becomes more predictable.
Product teams tailor experiences for different user groups. Features and nudges feel more relevant. User engagement increases.
Focus efforts on high-value and high-intent segments. Sales and marketing stay aligned. Revenue impact becomes clearer.
RFM segments
Group customers by recency, frequency, and spend to understand lifecycle health. Great for loyalty, win-back, and identifying your most valuable users.
RFM segments
Group customers by recency, frequency, and spend to understand lifecycle health. Great for loyalty, win-back, and identifying your most valuable users.
Custom list segments
Upload sales, support, event, or partner lists and turn them into usable segments, bringing offline context into targeting without messy workarounds easily.
Custom list segments
Upload sales, support, event, or partner lists and turn them into usable segments, bringing offline context into targeting without messy workarounds easily.
Your data remains in your control
Trusted by teams worldwide
NVECTA operates without duplicating or storing your data. Instead, we securely read directly from your existing data warehouse so your data stays safe and untouched.
Seamless integrations. Enterprise ready
Connect your data, systems, and tools through 100+ reliable integrations, built to unify your stack and scale with your business.
FAQ section
Segmentation in NVECTA means grouping customers into clear audiences you can act on. You can create rule based segments, RFM segments, predictive segments, and offline list segments—based on your business goals.
Rule based segmentation uses conditions you define, like behaviors or attributes. Predictive segmentation uses AI to group customers by what they’re likely to do next—like purchase, churn, or become high value.
RFM segments group customers by Recency, Frequency, and Monetary value. They’re useful when you want lifecycle clarity—like finding loyal users, new customers, or people who are going inactive.
Yes. With custom list segments (offline segments), you can upload audiences from sales, events, or other systems and use them as segments. This helps you combine offline context with your customer strategy.
Growth and marketing teams use segmentation to target campaigns better. Product and CRM teams use it to personalize experiences and reduce churn. Data teams use it to keep audience definitions consistent across the business.
Use rule based segments when you need clear control and quick targeting. Use RFM segments for lifecycle programs. Use predictive segments when you want to act early on intent, churn risk, or value. Use offline segments when your audience starts outside the product.
Ready to transform your workflow?
Ready to unify your customer data and deliver personalized experiences?