Changelog

Analyse attribution breakdown in insights to measure campaign performance, understand customer journeys, and optimise marketing ROI.

With this update, NVECTA brings your synced ad data directly into the Reports section, allowing you to analyse key advertising metrics — impressions, clicks, spend, and conversions — alongside the rest of your behavioural analytics.

NVECTA now introduces a Compare feature directly within the Insights and Funnel report types, allowing you to overlay current data with a past time period in a single view, complete with absolute and percentage change indicators.

NVECTA now introduces "Formula" as a new event type in Insights reports, allowing you to define custom calculations across your selected events and visualise the result as an additional trend line directly within the report.

With this update, Model Events are now fully available as a selectable event type within the Reports section, bringing warehouse-synced data into the same unified analysis environment as your custom, system, and business events.

NVECTA now introduces a common filter option in both Insights and Funnel reports, letting you define a filter once and have it apply to every event in the report automatically.

This update adds two small but useful improvements: the ability to rename chat threads and preview your original prompt by hovering over any thread in the sidebar.