AI decisioning uses AI to choose the next best action for each customer in real time: who to target, what to send, which offer to make, and when to send it. Instead of following fixed, hand-built rules like traditional...
Archive - June 23, 2026
aamir
What Is a Good ROAS? 2026 Benchmarks by Channel
A good ROAS is any return that clears your break-even point and leaves profit after all costs. As a rough rule, ecommerce brands aim for 4:1, but the honest answer depends on your margins. A 2:1 ROAS is profitable for a...
Multi-touch attribution: what it is and how it works in 2026
Multi-touch attribution (MTA) is a method that assigns fractional credit to every touchpoint in a customer’s journey, instead of giving 100% to just the first or last interaction. If someone clicks a LinkedIn ad...