Faballey.com designed a customer referral program for an apparel store to increase sales and social reach of its online store. Faballey is an online store focused on women's accessories and fashion-forward apparel. Below is a brief summary of implementation.
Goal
To increase sales and social reach through a referral program.
Incentives of referral program for apparel store
Reward 500 for every friends’s first order (shipped) & friends got 250 off their first purchase.
Results
- 50,000+ potential customers reached through friend referrals.
Integration
- Home page – integrated referral pop-up that opens only on first visit.
- Thank you page: Referral pop-up on page shown post online payment.
- Created a separate customer referral program information page
- Facebook fan page timeline application.
Referral tracking
Faballey activated the referral tracking on their post-payment success (Thank you) page. They passed the order ID in the order-ID parameter of the InviteReferrals JavaScript widget to track referrals. They activated the post-preview manual referral tracking process to confirm the order delivery and then reward the referrer.
Faballey created a separate referral program information page on its site. It promoted this page in all the emails sent to its customers. You can also refer to the campaign promotion guide.
