Introduction
- Just Herbs, founded in 2010 by Dr. Neena Chopra, is a global beauty brand rooted in India. The company specializes in natural, Ayurvedic personal care products made from plant-based ingredients with therapeutic properties. Led by co-founder and CEO Arush Chopra, the company aims to provide holistic beauty solutions that are both safe and effective for customers around the world.
Objective
Just Herbs sought to achieve several key objectives:
- Analyze campaign performance for better marketing strategies.
- Boost brand awareness through improved advertising.
- Increase engagement rates for campaigns.
- Reduce cart abandonment and improve customer retention.
- Boost conversion rates to boost overall revenue.
Solutions
JUST HERBS adopted NotifyVisitors, implementing the following key strategies:
- Accurate Campaign Analytics Gained insights into delivery rates, open rates, and revenue per campaign, allowing for timely adjustments to marketing strategies.
- Journey Builder Feature Utilized the journey builder to create targeted, funnel-based campaigns across multiple channels, including SMS, email, and web push notifications.
- Segmentation Developed distinct user segments based on customer personas and website activity, enabling tailored messaging.
- Real-Time Data Tracking Employed unique user IDs to track customer interactions across devices, ensuring personalized communication and minimizing data duplication.
- Push Notifications Implemented web push notifications to engage customers, even when they weren’t actively browsing the site, enhancing brand visibility.
Results
- Customer base grew by 100%.
- Generated 25% of revenue through campaigns.
- Achieved a 55% delivery rate of web push campaigns.
- Witnessed a 200% increase in open rates through automated email campaigns.