Mypayworld.com designed a customer referral program to increase registrations and achieved a 33% increase in their daily signups. Mypayworld is an online portal for mobile recharge and bill payments. Below is a brief summary of the implementation.

Goal

To increase registrations through a customer referral program

Incentive to increase registrations

Recharge of 100 bucks for every 10 referral registrations.

Results

1. 33% increase in referral signups
2. 10X reach through referral invites

Integration of referral widget

1. Home page – integrated Referral popup that opens only on the first visit.
2. Thank you page: Referral popup on page shown post online transaction.
3. Facebook fan page timeline application.

Referral tracking

Mypayworld activated the referral tracking on their post-registration page. They passed the email of the newly registered user in the orderID parameter of the InviteReferrals javascript widget. Therefore, Mypayworld enabled the tracking only when there was a new registration according to their database.