Shopclues used a refer-a-friend software to increase Android Application installs and reach the target audience through friend invites – InviteReferrals

Refer-a-friend software is a very effective and low-cost customer acquisition channel. The ShopClues referral program used software to increase Android App installs and, in the process, reached the target audience through friend invites. Customers got a $2 discount voucher for every referral install. Every visitor is very likely to have a social circle consisting of people of their own demography. This was a very effective way to reach the target audience. Refer a friend software made sending invites over WhatsApp, SMS, Email, Facebook, and Twitter very easy.

Goal: Increase Shopclues Application installs

Incentive: $2 coupon for every Shopclues application install by a friend

Results:  Enhanced target audience reach through friend invites.

Refer a friend program integration

The success of the refer a friend software is directly proportional to its visibility and promotion. Shopclues integrated the referral program on its payment success pages on the website, mobile site and mobile application. This helped in getting good participation in the refer a friend program. Customers could simply import their contact list to send out the invites over email. Or simply share on their social media profiles like Facebook and Twitter

1. Refer a Friend Email Notifications

A. Enrollment Mail: Mail sent to participants of the campaign

B. Friend Invite mail

C. Referrer Reward email: A coupon is sent via email to the referrer when his friend installs the ShopClues application

D. Facebook Share Feed: This is how the feed looked on the friends' newsfeed. The invite content is carefully crafted to get the attention of the viewer and drive a call to action.

InviteReferrals refer a friend software automates the referral campaign for online businesses. It further provides complete analytics including invites sent, referral visits and installs through each medium and device type. This helps in iterating the program to get the best performance.