Surfears.com designed a Kickstarter referral program to boost its fundraising for its Kickstarter project. Surfears is designed for surfers, swimmers and other water athletes to protect the ears without affecting hearing and balance. It was able to spread the word and create social buzz through its referral program for the Kickstarter campaign. They designed a top referrer campaign to reward the most influential referrers. Below is a brief description of their Kickstarter referral program implementation.
Goal
To create social buzz about their Kickstarter project through friend referrals.
Incentive of Kickstarter referral program
Top referrer campaign – The four most influential referrers every month win a free set of surfears.
Results
- 5000+ people reached within a few days through friend referrals
- Kickstarter goal to raise 17,500 AUD achieved
Integration of referral widget
- Home page – integrated Kickstarter referral program pop-up on their site, surfears.com
Identify most influential referrers
Surfears.com used the InviteReferrals leaderboard analytics section to identify the most influential referrer based on the referral site visits filter. You can read more about ways to identify most influential referrers here.
