Media & Entertainment CDP for deeper audience engagement
Unify viewer, reader, and listener data across streaming, publishing, gaming, and live platforms into a single real-time profile that powers personalised content, smarter recommendations, and sustained audience engagement. Help marketing, content, and growth teams grow subscriptions, reduce churn, and turn casual visitors into loyal, high-value audiences across every screen.
Unified Audience Profiles
Bring together viewing, listening, reading, subscription, and engagement data into one complete audience view across every platform.
Real-Time Consumption Signals
Respond instantly to content plays, pauses, completions, drop-offs, and search signals with relevant recommendations and communications.
Cross-Device & Cross-Platform Unification
Recognise every audience member across mobile, web, connected TV, OTT apps, and smart devices as one continuous, unified identity.
Engagement & Retention Insights
Connect every campaign and journey to measurable outcomes like watch time, subscription renewals, churn rate, and audience lifetime value.
Trusted by thousands
Success Quantified
Real results from real customers—measured across ROI, growth and retention
500+
satisfied clients globally
98%
clients satisfaction
5x
ROI for clients
2x
more conversion
Core Capabilities Built for Media & Entertainment
Purpose-built infrastructure that unifies audience behaviour across content and platforms, then activates personalised experiences that drive discovery, engagement, and retention.
Multi-Device Identity Resolution
Stitch together viewer activity across phones, tablets, laptops, smart TVs, and connected devices so every audience member is recognised as one person, not multiple anonymous sessions.
Content Consumption Event Streaming
Capture granular signals like content starts, completions, rewinds, abandonment, genre preferences, and search behaviour in real time to power personalised recommendations and journeys.
Subscription & Entitlement Integration
Connect natively with subscription billing, paywall systems, CMS, OTT platforms, and ad servers to unify subscription status, access levels, and monetisation data into one live profile.
How AI powers smarter audience engagement
AI transforms massive volumes of content and consumption data into intelligent actions that drive watch time, subscriptions, and long-term audience loyalty.
AI analyses viewing history, genre affinity, time-of-day patterns, and similar-audience behaviour to surface the shows, articles, songs, or games each user is most likely to engage with across app, email, and on-site touchpoints.
AI analyses viewing history, genre affinity, time-of-day patterns, and similar-audience behaviour to surface the shows, articles, songs, or games each user is most likely to engage with across app, email, and on-site touchpoints.
AI identifies subscribers showing early signs of disengagement, declining watch time, or cancellation risk and enables proactive win-back journeys, targeted content nudges, and retention offers before subscribers silently lapse.
AI automatically scores each audience member on genre, format, and creator affinity, while surfacing trending and underexposed content, helping teams run smarter promotions, newsletters, and push notifications with measurable lift.
Ask questions about any audience segment, title, or campaign in plain language through NVECTA Co-Pilot. Get instant answers on top viewers, lapsed subscribers, or breakout content performance without writing queries or depending on analyst teams.
From unified audience data to content growth
Connected audience profiles and intelligent activation translate directly into stronger acquisition, deeper engagement, and measurable growth in watch time, subscriptions, and revenue.
Use unified behavioural and demographic data to identify high-intent free users, lapsed trialists, and look-alike audiences, then deliver personalised upgrade offers, content teasers, and trial reminders across email, push, and in-app messages to grow paid subscribers.
Deliver AI-powered content recommendations, personalised newsletters, resume-watching nudges, and release-day notifications that bring audiences back more often and keep them engaged with the content they are most likely to love.
Detect early signs of subscriber drop-off, declining sessions, or cancellation intent and trigger proactive retention journeys with personalised content highlights, exclusive previews, and targeted offers that re-engage audiences before they leave.
Use unified engagement data to build precise advertising segments, power contextual promotions, and identify the right moments to upsell free or ad-supported users into premium, ad-free, or bundled subscription tiers.
From unified audience data to content growth
Connected audience profiles and intelligent activation translate directly into stronger acquisition, deeper engagement, and measurable growth in watch time, subscriptions, and revenue.
Use unified behavioural and demographic data to identify high-intent free users, lapsed trialists, and look-alike audiences, then deliver personalised upgrade offers, content teasers, and trial reminders across email, push, and in-app messages to grow paid subscribers.
Deliver AI-powered content recommendations, personalised newsletters, resume-watching nudges, and release-day notifications that bring audiences back more often and keep them engaged with the content they are most likely to love.
Detect early signs of subscriber drop-off, declining sessions, or cancellation intent and trigger proactive retention journeys with personalised content highlights, exclusive previews, and targeted offers that re-engage audiences before they leave.
Use unified engagement data to build precise advertising segments, power contextual promotions, and identify the right moments to upsell free or ad-supported users into premium, ad-free, or bundled subscription tiers.
Content-Aware Engagement Orchestration
Orchestrate audience journeys that go beyond generic marketing messages. Connect your content catalogue, metadata, and release schedule directly to the platform so every email, push, SMS, and in-app message reflects live titles, genres, artists, episodes, or articles. Coordinate timing, frequency, and channel preferences so audiences receive the right recommendation at the right moment, across mobile, web, OTT, and connected devices.
Content-Aware Engagement Orchestration
Orchestrate audience journeys that go beyond generic marketing messages. Connect your content catalogue, metadata, and release schedule directly to the platform so every email, push, SMS, and in-app message reflects live titles, genres, artists, episodes, or articles. Coordinate timing, frequency, and channel preferences so audiences receive the right recommendation at the right moment, across mobile, web, OTT, and connected devices.
Pre-Built Media & Entertainment Use Cases
Launch faster with ready-to-deploy templates designed for OTT, publishers, music and podcast platforms, gaming, and broadcasters. From trial-to-paid conversion and new-release notifications to binge-watching nudges, resume-viewing reminders, lapsed subscriber win-back, newsletter personalisation, and subscription renewal journeys, every use case comes with proven segment logic, channel templates, and measurement frameworks so teams can go live in weeks, not months.
Pre-Built Media & Entertainment Use Cases
Launch faster with ready-to-deploy templates designed for OTT, publishers, music and podcast platforms, gaming, and broadcasters. From trial-to-paid conversion and new-release notifications to binge-watching nudges, resume-viewing reminders, lapsed subscriber win-back, newsletter personalisation, and subscription renewal journeys, every use case comes with proven segment logic, channel templates, and measurement frameworks so teams can go live in weeks, not months.
Your data remains in your control
Trusted by teams worldwide
NVECTA operates without duplicating or storing your data. Instead, we securely read directly from your existing data warehouse—so your data stays safe and untouched.
Seamless Integrations. Enterprise Ready
Connect your data, systems, and tools through 100+ reliable integrations, built to unify your stack and scale with your business.
FAQ section
It is a platform that unifies audience data across streaming apps, websites, OTT platforms, subscription systems, and engagement channels into a single real-time profile, then activates that data to power personalised content, recommendations, and journeys across every screen.
We connect audience activity across mobile, web, connected TV, and OTT apps using deterministic identifiers like account ID, email, and device ID, combined with AI-driven probabilistic matching, so every session is tied to the same unified audience profile.
Yes, NVECTA integrates with leading OTT platforms, CMS, paywall and subscription systems, ad servers, and analytics tools through APIs and prebuilt connectors, unifying content, entitlement, and engagement data without disrupting existing infrastructure.
Email, SMS, WhatsApp, push notifications, in-app messages, web personalisation, and on-site messaging, all orchestrated from a single platform with unified consent, frequency, and content preferences across every audience touchpoint.
By combining unified viewing behaviour, AI-driven churn prediction, and automated lifecycle journeys, NVECTA helps teams detect early disengagement, re-engage at-risk subscribers, and deliver timely content and offers that protect long-term subscription value.
Built-in consent and preference management ensures every communication respects audience choices on channels and topics, fully aligned with global and regional privacy regulations such as GDPR, CCPA, and DPDP across marketing and service messages.
Ready to transform your workflow?
Ready to unify your customer data and deliver personalized experiences?